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UP AND RUNNING [Media] 3 Worries on Social Media and Business …
| FRIDAY, NOVEMBER 12, 2010
I’ve known some and read about many businesses that do very well in online reputation and social media. And if you have no idea, I’d start by saying that the absolute minimum time budget for managing a small company’s social media face is half time. And here’s a final thought: Do you think that online reputation, alias social media, is one of those things you have to either do well or not at all?
INC STARTUPS [Media] Oreos Pulls a Genius Social Media Move by Freaking People Out
| THURSDAY, JULY 6, 2017
Sometimes giving an outrageous rumor running room pays off in more media than you can afford. Social Media Toolkit
YFS MAGAZINE [Media] 10 Important Things To Remember About Social Media Marketing
| FRIDAY, AUGUST 5, 2016
Grow Marketing & Sales marketing online marketing social media social media marketingAt the very least, you can spread the word about your brand, which ultimately means reaching more people, and (when done right) can translate into sales.
INC STARTUPS [Media] 5 Exciting New Social Media Features Every Entrepreneur Can Capitalize On
| THURSDAY, AUGUST 17, 2017
Then don't miss out on using these new social media features. Social Media ToolkitWant to get a head start on your competition?
INC STARTUPS [Media] This is How to Recover From a Social Media Disaster
| WEDNESDAY, APRIL 19, 2017
This is how to plan, respond, and recover from a social media disaster. Social Media ToolkitManaging your company reputation can be challenging in today's volatile online world.
- [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Social media can help to further expand and develop these relationships outside of the face-to-face line of conversation.
SILICONHILLS [Media] People Pattern Digs Marketing Data Out of Social Media
| MONDAY, MARCH 9, 2015
By TIM GREEN Reporter with Silicon Hills News Twitter emerged with a splash at South by Southwest in 2007, unleashing an ever-growing barrage of tweets, posts, photos, and other social media interactions. The company is developing software that mines […] The post People Pattern Digs Marketing Data Out of Social Media appeared first on SiliconHills.
YOUNGUPSTARTS [Media] [Infographic] Digital Media Influencers Under 30 Dominating The Digital World
| FRIDAY, JUNE 6, 2014
Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content. Consider 23-year old Jamal Edwards, who’ve built a mini media empire with his own YouTube channel and broadcast company SBTV, or Felix Kjellberg, who has an eye-popping 25 million subscribers following his YouTube channel that focuses on gaming.
INC STARTUPS [Media] 3 Common Mistakes to Avoid With Advertising on Facebook, According to a Social Media Expert
| TUESDAY, MAY 30, 2017
Social Media ToolkitAdvertising your business on Facebook for beginners with Andrea Vahl: help with setting advertising budgets, creating audiences, and reading reports.
INC STARTUPS [Media] Your Complete Social Media Disaster Response Guide
| FRIDAY, APRIL 26, 2013
Made a major flub in front of the whole world on social media? Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. When it comes to social media, authenticity is essential but risky. Then get some expert advice on how to respond such as social media manager Martin Jones'' six-step response plan, which he spelled out on SteamFeed recently.
YOUNGUPSTARTS [Media] [Infographic] Social Media Marketing For Startups
| TUESDAY, DECEMBER 27, 2011
With limited to no marketing budget, most startups usually rely on social media marketing to help them get the word out. The road of social media marketing is strewn with the debris and detritus of well-intentioned, but clueless, startups. The question for most startups is: how? But help is at hand.
INC STARTUPS [Media] Social Media Is One Big Cocktail Party
| TUESDAY, NOVEMBER 13, 2012
Many businesses struggle with social media because they try to apply the rules of Internet marketing to social media marketing but the truth is that social media resembles a cocktail party or the town square much more than it resembles Web 1.0. So the way to be successful with social media is to embrace the simple but tried and true rules of relationship and word-of-mouth marketing. But now with social media you have a 24/7, 365-day focus group to listen to.
INC STARTUPS [Media] 5 Predictions for Social Media in 2014
| WEDNESDAY, DECEMBER 18, 2013
The game is changing in social media marketing--big time. Here are my five predictions for social media in 2014, and what they mean for your business: 1. Getting consumers'' attention in social media is becoming increasingly difficult. It means you''ll have to be prepared to not only create great content for social media, but also perhaps pay the social networks to promote that content. What are your predictions for social media in 2014?
THE ENTREPRENEURIAL MIND [Media] Social Media Fuels Guerrilla Marketing
| SUNDAY, AUGUST 28, 2011
In an article at Business on Main , Jeff Wuorio shows how social media is taking guerrilla marketing to a whole new level. Wuorio offers strategies on the effective use of social media and discusses how it can be used to scale a business. But like any marketing efforts, social media requires deliberate planning and careful monitoring. Guerrilla marketing for entrepreneurial bootstrappers is nothing new.
DUCT TAPE MARKETING [Media] 3 KPIs to Track For Your Social Media Success
| WEDNESDAY, NOVEMBER 18, 2015
3 KPIs to Track For Your Social Media Success written by Guest Post read more at Duct Tape Marketing. If you’re in business and you’re not harnessing the power of social media you need to jump on that bandwagon now. If you are using social media marketing as a channel to grow your business, awesome! There are so many metrics you could be measuring on social media, so let’s cull down the list and make sure that the most important ones are at least being eyeballed.
YOUNGUPSTARTS [Media] 6 Keys To Selling On Social Media
| TUESDAY, DECEMBER 20, 2016
by Grant Leboff, author of “ Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More “ To make a sale, we go where our customers are. But in this radically transformed digital environment, reaching customers needs a totally new approach: they’re on social media now. To sell with success on social media requires a radical change in perspective. Blatant marketing messages cross a line into irritation on social media.
INC STARTUPS [Media] 7 Simple Social Media Moves That Work
| THURSDAY, APRIL 25, 2013
Before he started to dole out social media advice for entrepreneurs like you at Inc.''s s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Kerpen said 60 percent of brands--mostly big ones--currently do not answer customers or prospects on Twitter, Facebook, or other social media.
INC STARTUPS [Media] Secrets to a Successful Social Media Strategy
| FRIDAY, AUGUST 31, 2012
The secret to successful social media marketing is to use what you've already got. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it's actually quite doable. Same goes for any news articles or mentions in the media.
INC STARTUPS [Media] 2013 Social Media Engagement Report
| WEDNESDAY, DECEMBER 18, 2013
We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. We also look at how the different top activities on social media -- photo-sharing, status updates, etc. -- are indexing in terms of activity, and which sites drive the highest volume in each category. This report complements our popular reports on social media demographics and global audience sizes. Multi-device social media.
INC STARTUPS [Media] 3 Things to Keep in Mind When Using Social Media for Your Business
| MONDAY, APRIL 17, 2017
Social Media ToolkitKnow your audience and know your platform, and you'll be set.
INC STARTUPS [Media] Social Media Marketing: Why It's Not Working
| TUESDAY, JULY 3, 2012
This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. The premise: The average small business owner does not get a sufficient return on social media efforts. That's kind of my problem with social media marketing: How do you gauge return?
YFS MAGAZINE [Media] How To Attract Loyal Customers Through Social Media
| THURSDAY, MAY 12, 2016
It’s not enough to just have a social media account these days. Grow Marketing & Sales brand loyalty customer loyalty marketing social media social media marketingYou have to learn to leverage the platform and connect with your fans so that they become loyal customers.
DUCT TAPE MARKETING [Media] 7 Ways Brands Can Connect with Social Media Messaging
| THURSDAY, OCTOBER 13, 2016
7 Ways Brands Can Connect with Social Media Messaging written by Guest Post read more at Duct Tape Marketing. If you have limited your social media participation promotional content only, you are missing the point. There’s nothing inherently wrong with using social media as a place to share announcements about new products, upcoming sales, and specials, or boost flagging sales. It’s just that your biggest opportunities on social media channels isn’t promotion.
INC STARTUPS [Media] What Social Media Actually Costs
| THURSDAY, FEBRUARY 16, 2012
So why is it that over and over again we hear social media described as "free"? Why I'm riled up: News emerged recently that one of the world's largest advertisers, Procter & Gamble, with an annual ad budget of about $10 billion, would be eliminating "1,600 'overhead' or nonmanufacturing jobs, including some in marketing," deferring to "digital marketing to help contain media spending long-term." So how much did all this "free" social media cost?
CONVERSIONXL [Media] A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”
| TUESDAY, JUNE 17, 2014
Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. I’m also going introduce you to a more strategic, organized, scalable & effective solution for social media marketing. If you want to skip ahead to the new social media marketing framework by clicking here.
INC STARTUPS [Media] 8 Social Media Blunders to Avoid
| FRIDAY, APRIL 12, 2013
Are you still making these major social media mistakes? You would think that by now most people would have learned the dos and don''ts of using social media in business. If you are not engaged or interesting, then stop spending so much time on social media and go do interesting things worthy of sharing. In social media, many post or tweet for the same reason. You Don''t Respond Consistently or in a Timely Manner Social media can expose your marketing weaknesses.
THE NEXT WEB [Media] Worried your employees are on social media all day? Turn it into a job perk
| WEDNESDAY, JUNE 4, 2014
Shawndra Russell is a writer and social media educator for businesses, professionals and college students with the intent of stopping outdated me! Entrepreneur Social Media Analysis and Opinion How-To''s marketing. This post originally appeared on the 15five blog. We exist in two different worlds, the virtual and the real. Some of us spend more time on our social networks than in the physical realm. Facebook, Twitter, Google+ and others have changed the way we live and work forever.
INC STARTUPS [Media] 3 Ways Brands Are Destroying Social Media
| TUESDAY, JULY 30, 2013
Brands impact how social media is perceived--and it''s not all good. But there are many times when seeing brands on social media makes me want to slam my head against my screen. Brands are under immense pressure to have a presence and make an impact--pressure that has led them to try just about anything, causing them to potentially damage their reputation (and the actual benefit of social media) in the process. The Social Media "Hack" Oh, Chipotle.
DUCT TAPE MARKETING [Media] 8 Online Tools to Improve Your Business Social Media Profile
| FRIDAY, JULY 14, 2017
8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing. The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page. This is a very comprehensive real-time social media monitoring application. Social Media Lucy Benton
UP AND RUNNING [Media] Can Social Media Marketing Beat Old-Fashioned Facetime?
| WEDNESDAY, JULY 17, 2013
The advent of social media marketing has unquestionably been a godsend for small businesses just starting out and operating within a limited budget. Yet, despite social media’s awesome marketing reach, business owners are rediscovering and tapping into the simple power of real-world facetime. Trade shows offer a unique opportunity that social media does not: they allow your customers to personally experience your product or service.
DUCT TAPE MARKETING [Media] 8 Ways to Make Better Live Videos on Social Media
| FRIDAY, AUGUST 11, 2017
8 Ways to Make Better Live Videos on Social Media written by Guest Post read more at Duct Tape Marketing. As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. If you haven’t yet discovered the potential of live streaming on social media – now is a great time to get in on the action and include it in your web marketing strategy. Social Media Eugenie Delhaye
INC STARTUPS [Media] 6 Myths About Social Media Marketing
| MONDAY, MAY 13, 2013
Here''s why your company''s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren''t performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies'' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources.
INC STARTUPS [Media] 41 Must-Read Books by the Top Social Media Speakers
| TUESDAY, JANUARY 24, 2017
Add these books by experts who will take the stage at Social Media Marketing World to your shelves
- [Media] Important Keys for Separating Business and Personal Social Media
Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Just because you’ve met a new contact at a networking event or had a friend or business request a connection doesn’t mean you need to connect via social media sites.
AUSTIN STARTUP [Media] Circle Media Merges with S3i Media
| THURSDAY, DECEMBER 12, 2013
S3i Digital and Circle Media, Inc. The merger combines S3i Digital’s well-known sports marketing and technology expertise with Circle Media’s core competencies in big data, social commerce and marketing. Digital Circle Media merger today announced its merger.
BRANDANEW [Media] Social Trends Podcast: A Vision For A Business Operating System
| MONDAY, AUGUST 22, 2016
Now Meera incidentally, also wears another hat of being the social media guru at Zoho. But she wears several hats and in one avatar, she’s the social media guru at Zoho. Without further ado, today on our Podcast we have the senior marketing manager of Social media at zoho.com , Meera Sapra. Upasna : Before the break I told you about Meera wearing two hats, being a cartoonist and a social media manager with a leading product company, Zoho.
INC STARTUPS [Media] Better Social Media Strategy: Show, Don't Tell
| TUESDAY, SEPTEMBER 4, 2012
Business owners quickly learned the benefits of adding a visual component to their social media strategies. Facebook's recent purchase of Instagram, is another great indicator that it's time to expand your social media content by adding photos, graphic images, and videos. Adding visuals to your social media updates is one way to achieve this. In many cases, images uploaded to social media sites will be viewed in a small, thumbnail-sized box first.
CROWDSPRING BLOG [Media] This Is Why Social Media Doesn’t Work For Your Business
| TUESDAY, MAY 21, 2013
If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time. It’s not surprising that many businesses fail to properly leverage social media.
DUCT TAPE MARKETING [Media] Don’t Bother With Social Media Until You Have Email Marketing Nailed
| TUESDAY, JULY 31, 2012
It’s not that I don’t think social media is an important or effective part of the puzzle, it’s just that without the proper foundation to build on, content to amplify and email strategy to convert through, your social media efforts will drain your focus and time with little opportunity for return. Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that.
THE NEXT WEB [Media] 7 ways to improve the quality of your email list with social media
| TUESDAY, FEBRUARY 18, 2014
Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels. How has social media influenced the growth of your email list over time?
- [Media] Can Social Media Hurt The Success Of Young Entrepreneurs?
I’m even more amazed at the limitations social media has put on young aspiring entrepreneurs and how it hinders the necessary fundamentals to start a business. If you want to open a B2C ( Business to Consumer ) company, than yes, social media helps. I’m always amazed that interns at my company can do so much with the web.
THE NEXT WEB [Media] 5 ways to deal with a social media crisis
| FRIDAY, JANUARY 31, 2014
Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. When a rogue employee sent out an offensive tweet from the official Vodafone twitter account , the ensuing social media furore saw the company posting hundreds of the same tweet apologising for the error to every individual user that RTed or mentioned the original tweet. Social media is your friend, despite what happened. Entrepreneur Social Media How-To''s
DUCT TAPE MARKETING [Media] 5 Ways to Use Social Media and Your Online Presence to Drive People Offline
| WEDNESDAY, FEBRUARY 15, 2012
5 Ways to Use Social Media and Your Online Presence to Drive People Offline This content from: Duct Tape Marketing. Related Posts: How to Drive Sales Offline With Local Online Calls to Action 5 Ways to Use the Internet to Drive People Off the Internet 5 Ways Social Media Can Drive Local Business 5 Ways For Small Businesses To Get In The Location Game Why Google Wanted Groupon and What It Means to Your Local Business.
YFS MAGAZINE [Media] 4 Ways To Make The Most Out Of Media Coverage
| THURSDAY, FEBRUARY 2, 2017
As solopreneurs, we all dream about the big hit, the media coverage "home run" that will open all the right doors once and for all. This article 4 Ways To Make The Most Out Of Media Coverage appeared first in YFS Magazine. Grow Marketing & Sales media coverage PR public relations publicity
INC STARTUPS [Media] 60 Awesome Social Media Tools for Entrepreneurs
| WEDNESDAY, APRIL 23, 2014
Want to streamline your social media functions? I know a little about social media tools, like how to get more leads and referrals on LinkedIn , how to find awesome LinkedIn groups, how to optimize your LinkedIn profile so other people can more easily find you, and how some people use the power of LinkedIn to irritate the living crap out of others. Put it to use: If you use social media scheduling apps for your automation , it goes without saying to share at optimal times.
- [Media] Startups Need To Embrace Zero Paid Media Marketing
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free. The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ”
UP AND RUNNING [Media] The Secret to Successful Social Media
| WEDNESDAY, JUNE 19, 2013
It seems like 2012 was the year of social media. I would say that 2012 was more accurately “the year of social media tools maturing in the small business marketplace”, but 2013 is definitely the beginning of an Online Renaissance. You have the ability to become the “new” media. So what is the key to successful social media in today’s environment? Leverage social media.
INC STARTUPS [Media] Basic Social Media Mistake Everyone Makes
| WEDNESDAY, JULY 11, 2012
This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. Shama's premise: Most social media marketing efforts fail because, at a fundamental level, people don't use social media to connect with businesses--or even with each other. People use social media to showcase their own identities. Social media is supposed to be about connection, not reflection.
BRANDANEW [Media] 7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017
| TUESDAY, DECEMBER 6, 2016
Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. Enjoy the fresh serving of bad social media advice and make sure you choose the right path in the social media jungle as the year turns! New at content marketing and social media? 7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017.
INC STARTUPS [Media] Secrets of a Lucrative Social Media Campaign
| MONDAY, NOVEMBER 12, 2012
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The solution that Yasin and his team came up with in March 2012 was to create a social media campaign built around preparing people for adventure travel. The challenge for HCC Medical Insurance , a $60 million specialty insurance company, was to find a way to connect to younger customers.
HOW TO CHANGE THE WORLD [Media] How to Not Look Clueless on Social Media
| THURSDAY, FEBRUARY 19, 2015
We don’t want you to look clueless on social media, so read on to get clued in. The CEO attends a conference or reads Fast Company and decides that her company has to use social media more. The CMO realizes there’s no one who understands social media in the company (which is probably not true, but I digress), so the easy, safe, and seemingly logical choice is to hire someone from one of the company’s agencies, since these agencies are full of experts.
INC STARTUPS [Media] Help Your Kids Use Social Media to Be Mentally Healthier and Happier
| MONDAY, MAY 22, 2017
Social Media ToolkitAlthough they have benefits, most social networks are a net negative according to this UK government study.
DUCT TAPE MARKETING [Media] The Comprehensive Guide to Social Media Ad Marketing
| THURSDAY, APRIL 13, 2017
The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Before we begin, let’s understand what is a social media ad.
DUCT TAPE MARKETING [Media] Affordable Tools to Help Maximize Your Social Media Presence
| FRIDAY, APRIL 21, 2017
Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation.
ACTIVE GARAGE [Media] Social Media and Tribes #31: Social Media comes through during Japan crisis
| WEDNESDAY, MARCH 16, 2011
From Morse codes to cellular phones, from x86 processors to Intel’s i7 processors and from email to social media, mankind has come a long way. And what is most compelling is that Japan turned to social media for connecting with their loved ones. Social Media sites such as Twitter & Facebook have also made it possible for people to get and provide real time help.
INC STARTUPS [Media] Motivational quotes on social media are ruining your life
| TUESDAY, MARCH 14, 2017
Real work or real artistry doesn't happen by reading quotes on social media. It happens when you actually do the work (which requires social media to be turned off
DUCT TAPE MARKETING [Media] How to Future-Proof your Company’s Social Media Strategy
| THURSDAY, NOVEMBER 13, 2014
How to Future-Proof your Company’s Social Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When it comes to new social media channels, today’s punch line may soon be impacting your bottom line. How do I keep up with Social Media as it evolves? If you’re serious about future-proofing your social media ecosystem, improve the organizational structure that surrounds it.
INC STARTUPS [Media] Sharing Your Company's "Why" Through Social Media
| MONDAY, JUNE 26, 2017
Social Media ToolkitLearn how to make a strong emotional connections with your customers by sharing your 'why' with them.
YOUNGUPSTARTS [Media] 6 Golden Rules Of Perfect Social Media Visuals
| THURSDAY, NOVEMBER 16, 2017
Social media posts require visuals – no breaking news there. Posting free stock photos on your social media is like telling your clients, “hey, I am not so creative” or “look, I don’t care enough to make my own visuals.” I bet no, random photos downloaded from the Internet can make or break your Social Media Marketing depending on how you use them. Association is the key to success in social media marketing.
INC STARTUPS [Media] 8 Risks When You Ignore Social Media
| FRIDAY, APRIL 26, 2013
Ignoring social media because you think you can''t prove results? Social media ROI has always been a touchy subject. You''ll find divided camps: those who emphasize that social media should not be expected to perform like a direct response tactic and those who can provide all kinds of empirical formulas for calculating social media ROI. Or, if no one is minding the social media ship, at what point will you notice that your account has been hacked?
INC STARTUPS [Media] The 10 Commandments of Smart Social Media
| WEDNESDAY, APRIL 30, 2014
Everything you need to know about using social media in a smart and savvy way, boiled down to 10 rules to follow: 1. People often think of social media spaces as consequence-free zones. "It''s Social media helps extend the life of an otherwise brief, uncharitable comment, a pointed anecdote about a nosy neighbor or pushy PTA parent, or sarcastic joke. Thou shalt recall that personal interactions trump social media. Social media is merely a platform for connection.
DESIGN STAFF [Media] Behind the scenes: Design sprint with Gimlet Media
| TUESDAY, FEBRUARY 3, 2015
This is a prototype we built with a company called Gimlet Media. They’re a startup that makes incredible podcasts. They were struggling with a tough decision: should they also build an app? To help Gimlet answer this question, we gathered together their best ideas, built this prototype in about a day, and then we tested it out with some of their listeners. For more about design sprints: gv.com/sprint.
INC STARTUPS [Media] Photos Are Social Media Gold
| FRIDAY, FEBRUARY 15, 2013
Here are five ways to use images to grow your follower base on social media. Luckily, featuring images on social media are becoming more common than ever. Here are five ways to boost your number of fans and followers by using images on social media. Just Snap Away Unless you're in the photography business, there's no need to be super picky about the quality of the pictures you post to social media. Have you had success using images on social media?
DUCT TAPE MARKETING [Media] How to Use Social Media in 2018
| THURSDAY, NOVEMBER 30, 2017
How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? Social media is just another channel, it is another part of marketing.
DUCT TAPE MARKETING [Media] Why Social Media Isn’t Working and What to Do About It
| TUESDAY, MAY 31, 2016
Why Social Media Isn’t Working and What to Do About It written by John Jantsch read more at Duct Tape Marketing. Social media as a way of life is approaching ten. But look, here’s the deal – social media isn’t dead – it’s just fed up with how it’s being abused. Social media, I observed some six years ago, isn’t a platform or channel so much as it is and remains a behavior. Today the sheer volume of noise in social media makes your signal much harder to hear.
THE NEXT WEB [Media] How to create a sustainable social media strategy for your startup
| WEDNESDAY, DECEMBER 4, 2013
Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around. Zappos has found great success by keeping social media responsibilities horizontal and flexible. Entrepreneur Social Media How-To''s
INC STARTUPS [Media] 6 Social Media Tricks of Fashion Brands
| FRIDAY, SEPTEMBER 6, 2013
Across almost every platform, fashion companies are leading the social media pack. Yesterday Mercedes Benz Fashion Week officially hit the tents at Lincoln Center -- but the runways got started early in the social media-verse. Whatever you think of the looks on this year''s runways, one thing you should try on is the fashion industry''s social media savvy. That makes these a "great way to generate free earned media and traffic."
- [Media] 10 Ways to Attract the Perfect Customer via Social Media
So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social! Make sure your social media names are your company name and that they are easy to find.
YFS MAGAZINE [Media] How To Generate Your Own PR And Media Coverage
| MONDAY, JULY 31, 2017
Grow Marketing & Sales marketing media coverage PR public relations publicityWhen it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics.
READWRITESTART [Media] Does Social Media Really Drive Startup Sales?
| MONDAY, AUGUST 6, 2012
Everyone knows that you need to incorporate social media into your startup’s marketing strategy. Social media builds brand awareness and increases revenues. Several months ago General Motors and its $10 million marketing budget walked away from Facebook , announcing that advertising on the largest social media platform in the world had “no value.” (As You won’t get many arguments that having a social media presence indeed builds awareness.
INC STARTUPS [Media] 3 Social Media Marketing Trends for 2014
| WEDNESDAY, NOVEMBER 13, 2013
Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Conversations on social media are best left to bottom-of-funnel sales cycles and customer service.
INC STARTUPS [Media] 5 Quick Social Media Tweaks to Elevate Your Personal Brand
| MONDAY, AUGUST 21, 2017
These social media tweaks take little time, but have a big impact. Want to give your personal brand and online reputation a boost? The Inc.
DUCT TAPE MARKETING [Media] The Greatest Opportunity In Social Media Marketing Today
| MONDAY, MARCH 31, 2014
The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers. By that I mean that many sales leaders see the idea that sales teams would be asked to create content and participate in social media engagement as a waste of valuable “selling time.”
YOUNGUPSTARTS [Media] 10 Ways To Use Social Media Listening As A Successful Marketing Tool
| MONDAY, SEPTEMBER 18, 2017
Social Media Listening, as the name says, is a technique through which you can listen (analyse) the social media platforms to gauze what people are talking about your brand, your products and most importantly, your competitors. Understand it this way, Social Media Listening is similar to the emotional intelligence a person has which helps him in deciphering the behavior of an individual so that he can behave accordingly.
BRANDANEW [Media] 3 Brands To Inspire Your Next Social Contest!
| THURSDAY, SEPTEMBER 24, 2015
3 Brands to Inspire Your Next Social Media Contest. 5 things to keep in mind for creating a successful social media contest. Social Media best social media contests brands working on social media contests how to launch a social media contest social media contests social media for small businesses social media for startups tips for social media contests top social media contests
DUCT TAPE MARKETING [Media] How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth
| FRIDAY, APRIL 14, 2017
How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing. Here’s how social media word-of-mouth can help: Social Media & the Wonderful World of WOMM. As we work to grow our businesses in what has become a highly digitized, social media-obsessed world, word-of-mouth marketing (WOMM) is more relevant than ever before. Can Social Media Word of Mouth really work?
THE STARTUP TOOLKIT [Media] The 4 bits of social media that are mostly useful
| MONDAY, MAY 11, 2015
Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Instead, think in terms of how it serves your business. There are 4 ways it may do so: 1. Support & evangelism. Reaching out to folks individually to answer their questions, resolve their problems, and generally say ‘thanks’ 2. Trends & understanding.
INC STARTUPS [Media] Want to Grow Your Personal Brand? Start Acting Like a Human Being on Social Media
| MONDAY, JUNE 26, 2017
Social Media ToolkitTechnology is great, but it will never take away the aspect of being human. Human curiosity is what will grow your brand.
SILICONHILLS [Media] Polygraph Media is Disrupting the Advertising Industry through Data and Analytics
| TUESDAY, AUGUST 15, 2017
The post Polygraph Media is Disrupting the Advertising Industry through Data and Analytics appeared first on SiliconHills. Ideas to Invoices Podcast advertising Chris Treadaway facebook Ideas to Invoices McDonald's Polygraph media technology WeWork DomainChris Treadaway doesn’t chain smoke or drink cocktails all day at his office at WeWork at the Domain.
INC STARTUPS [Media] Stress-Free Social Media: 5 Tips
| THURSDAY, APRIL 19, 2012
Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? But most often, the people asking me this question are referring to juggling the social media merry-go-round. I am, after all, also the author of a book touting the use of Twitter for "an hour a day"–but if I were to apply this same formula to every social media platform, how would I find time for anything else? Are you on social media for personal enjoyment or for business gain?
BRANDANEW [Media] September Roundup: Brandanew is 1, What’s Your Brand Story?
| WEDNESDAY, OCTOBER 7, 2015
Last year this day, October 7th, 2014, we registered the Brandanew domain name and got a placeholder and social media handles. Theme 1: How Is Digital Media Changing Consumers And Us? a) From September 27th-29th, 2015 I attended a digital media workshop. The workshop was themed: New Media and the changes it was causing in our ecosystem across politics, communications to policy making. We have the power to use digital media to democratize the narrative.
YOUNGUPSTARTS [Media] The Great Social Media Monitoring Debate
| MONDAY, JUNE 9, 2014
We live in a digital world where the details of our lives are constantly promoted on social media channels. Employers are in a unique position when it comes to social media. In fact, one survey from CareerBuilder found that 43 percent of hiring managers decided against extending a job offer based upon information they found via social media vetting. The Case for Social Media Monitoring. Social media can also be a great tool to screen potential employees.
DUCT TAPE MARKETING [Media] The Clear-Cut Guide to Social Media Engagement
| THURSDAY, JUNE 9, 2016
The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. billion active social media users — nearly 1/3 of the global population. What every small business owner and marketing professional should know is that engagement is the engine that runs every successful social media campaign. Remember that social media is a free form conversation, leave room for spontaneity. RELATED : High-value social media content.
INC STARTUPS [Media] Who Is Using Social Media Now?
| FRIDAY, SEPTEMBER 14, 2012
A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all." That change may explain another data point: A May 2012 study by Constant Contact found that social media is the No.
GROWTHINK BLOG [Media] Funding Your Business Using Social Media
| THURSDAY, JUNE 13, 2013
For example, you can''t solicit investors on your website nor via social media sites like Facebook. However, if you set up a crowdfunding campaign, you can (and should) market that campaign and drive traffic to it using social media. A Little Knowledge Will Strengthen Your Efforts You can''t use social media websites without understanding how the different ones work. Also, feel free to go beyond social media. And social media is a great way to do just that!
INC STARTUPS [Media] How to Choose the Best Social Media Platform for Your Business
| WEDNESDAY, MAY 17, 2017
Social Media ToolkitIt begins by identifying your audience.
INC STARTUPS [Media] On Social Media? Get Real or Die
| THURSDAY, MARCH 7, 2013
For companies on social media, brand trust is the new economic currency. The topic of authenticity in today's social media age fascinates me. If a company tries to exploit social media artificially, they'll eventually be caught and exposed publicly. Social Media ≠ Advertising & PR "Any company that thinks that advertising and public relations should just be transferred to social media doesn't understand what social media really is," Garfield says.
DUCT TAPE MARKETING [Media] No One Cares How Many Followers You Have – How to Properly Measure Social Media Success
| FRIDAY, OCTOBER 14, 2016
No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. When social media first started being used by businesses, it was all about the numbers – the bigger, the better. But as social media has evolved to become a core marketing channel, the way we interpret these numbers has changed. What Is Social Media Success? How To Measure Social Media Success – 4 Steps.
YOUNGUPSTARTS [Media] [Infographic] Why Women Are The Real Power Behind Social Media
| FRIDAY, MARCH 7, 2014
Well, not to rock the boat, but statistics show otherwise, especially when it comes to using social media. Let’s take a look at some of the statistics from the United States – more women use top social media platforms than men. When it comes to visual media, it’s even more stark: 33% of women use Pinterest as compared to a measly 8% of men. Indeed women online consume more news on social media (58%) compared to men (42%).
INC STARTUPS [Media] 4 Tips to Turn Social Media Followers Into Customers
| MONDAY, JUNE 12, 2017
Turning social media followers into customers isn't as easy as you think. Social Media ToolkitTo do it, you need to ditch these four conversion killers.
INC STARTUPS [Media] 5 Keys To Building A Loyal Social Media Audience And Personal Brand
| WEDNESDAY, APRIL 19, 2017
Social Media ToolkitFitness entrepreneur Amanda Bucci helps explain how it really works.
- [Media] 3 Tips To Avoid Scheduled Social Media Disaster
You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster. When you schedule all your social media ahead of time through a service like Hootsuite, your posts all show up with a little line of subtext that discloses they’re coming from hootsuite, so everyone knows your faking your live interaction.
YFS MAGAZINE [Media] 5 Ways To Get More From Your Social Media?? Efforts
| TUESDAY, JANUARY 5, 2016
Do you ever feel like social media is just a complete time suck? Grow Marketing & Sales marketing social media social media marketingWasted effort.
YOUNGUPSTARTS [Media] Starcount.com: Charting The Stars In Social Media
| WEDNESDAY, MAY 30, 2012
Measuring Your Popularity On Social Media. Starcount , he explains as he demonstrates the site via his laptop projected on a large TV screen, is a social media measurement engine that aggregates and measures social media popularity on a global and local scale across any genre. Social media measurement tools are a dime to a dozen, but Starcount also renders and lists results as a form of popularity charts – think Billboard for social media celebrities.
INC STARTUPS [Media] How This Entrepreneur Uses One Piece of Content to Create Hundreds of Social Media Posts
| WEDNESDAY, JULY 12, 2017
Looking to get the most out of your content on social media and beyond? Social Media ToolkitChaleneJohnson might have the best possible strategy for you.
THE NEXT WEB [Media] PR in the global economy: How media is different in Latin America vs. the US
| SUNDAY, FEBRUARY 8, 2015
And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions. Entrepreneur Latin America Social Media Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Good PR strategy starts with good intelligence. You have to understand the value of the stories you want to tell.
INC STARTUPS [Media] Why Amazon's New Social Media Site Should Not Be Ignored
| FRIDAY, AUGUST 4, 2017
Have you heard about Amazon's new social media channel? It's called Spark. Technology
DEIMAR [Media] How-to Engage & Market to Women on Social Media
| MONDAY, FEBRUARY 10, 2014
Women outpace men when it comes to using social media. How to Engage and Market to Women on Various Social Media Platforms According to the Pew Research Center , women outpace men by at least 8 percent when it comes to using social media. Here are 10 tips for marketing to women on social media: Follow and Respond: Women enjoy social interaction and prefer that bonds on social media not be a one-way street. Marketing Social Media Strategy Women
- [Media] Boulder is for Media
The Denver/Boulder market is actually a vibrant place for digital media companies. A few years ago Walter Knapp of Federated Media (who has a 70+ person office here after their acquisition of Lijit Networks in 2011) and I put together a conference called B.Media – a gathering of both local and national leaders working in digital media. Denver/Boulder is a great place to start and build great digital media businesses
INC STARTUPS [Media] Make Social Media Efforts Worth It
| WEDNESDAY, JANUARY 23, 2013
Too many companies waste their time on social media. All too often I see businesses that, in their haste to hop aboard the social media bandwagon, dive straight into tactical work without knowing what they hope to accomplish, let alone having a plan to achieve it. Social media, just like any other significant marketing initiative, needs to have a clear and measurable strategy. This could be your primary social media objective, too.