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  • UP AND RUNNING  |  FRIDAY, NOVEMBER 12, 2010
    [Media] 3 Worries on Social Media and Business …
    I’ve known some and read about many businesses that do very well in online reputation and social media. And if you have no idea, I’d start by saying that the absolute minimum time budget for managing a small company’s social media face is half time. And here’s a final thought: Do you think that online reputation, alias social media, is one of those things you have to either do well or not at all?
  • INC STARTUPS  |  SATURDAY, JANUARY 7, 2017
    [Media] 3 Social Media Trends to Know in 2017
    3 social media trends to know in 2017
  • INC STARTUPS  |  THURSDAY, APRIL 27, 2017
    [Media] The Most Successful Leaders on Social Media Share These 5 Habits
    Ever wonder why one company excels on social media when others fail? Social Media Toolkit5 growth accelerating habits every successful leader must embrace.
  • JEFF HILIMIRE  |  THURSDAY, MAY 23, 2013
    [Media] I enjoy social media, but Louis CK has a point…
    Humor Social Marketing/Media
  • BRANDANEW  |  MONDAY, AUGUST 22, 2016
    [Media] Social Trends Podcast: A Vision For A Business Operating System
    Now Meera incidentally, also wears another hat of being the social media guru at Zoho. But she wears several hats and in one avatar, she’s the social media guru at Zoho. Without further ado, today on our Podcast we have the senior marketing manager of Social media at zoho.com , Meera Sapra. Upasna : Before the break I told you about Meera wearing two hats, being a cartoonist and a social media manager with a leading product company, Zoho.
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Media] 7 Ways Brands Can Connect with Social Media Messaging
    7 Ways Brands Can Connect with Social Media Messaging written by Guest Post read more at Duct Tape Marketing. If you have limited your social media participation promotional content only, you are missing the point. There’s nothing inherently wrong with using social media as a place to share announcements about new products, upcoming sales, and specials, or boost flagging sales. It’s just that your biggest opportunities on social media channels isn’t promotion.
  • DUCT TAPE MARKETING  |  THURSDAY, JUNE 27, 2013
    [Media] Customer Experiences Go Viral on Social Media Platforms
    The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. As a result, it is imperative that you have someone who is responsible for your online reputation management who monitors social media platforms and other online outlets for customer feedback. Customer Experiences Go Viral on Social Media Platforms is a post from: Small Business Marketing Blog from Duct Tape Marketing.
  • BRANDANEW  |  TUESDAY, DECEMBER 6, 2016
    [Media] 7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017
    Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. Enjoy the fresh serving of bad social media advice and make sure you choose the right path in the social media jungle as the year turns! New at content marketing and social media? 7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  TUESDAY, JUNE 28, 2016
    [Media] 5 Important Aspects of Social Media for Businesses
    No matter your personal feelings on social media, the fact is that you need an active social media presence for your business if you want it to succeed. It can be a complicated process to figure out what kind of social media platforms work best for your business. Here are five important aspects of social media as it relates to your company. These are the main social media platforms where current and potential clients will interact with your company.
  • DUCT TAPE MARKETING  |  THURSDAY, APRIL 20, 2017
    [Media] 5 Myths About Your Clients and Social Media That You Should Forget Right Now
    5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? Social Media Megan Prangley
  • INC STARTUPS  |  FRIDAY, APRIL 26, 2013
    [Media] Your Complete Social Media Disaster Response Guide
    Made a major flub in front of the whole world on social media? Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. When it comes to social media, authenticity is essential but risky. Then get some expert advice on how to respond such as social media manager Martin Jones'' six-step response plan, which he spelled out on SteamFeed recently.
  • YOUNGUPSTARTS  |  FRIDAY, JUNE 6, 2014
    [Media] [Infographic] Digital Media Influencers Under 30 Dominating The Digital World
    Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content. Consider 23-year old Jamal Edwards, who’ve built a mini media empire with his own YouTube channel and broadcast company SBTV, or Felix Kjellberg, who has an eye-popping 25 million subscribers following his YouTube channel that focuses on gaming.
  • YFS MAGAZINE  |  THURSDAY, MAY 12, 2016
    [Media] How To Attract Loyal Customers Through Social Media
    It’s not enough to just have a social media account these days. Grow Marketing & Sales brand loyalty customer loyalty marketing social media social media marketingYou have to learn to leverage the platform and connect with your fans so that they become loyal customers.
  • SILICONHILLS  |  MONDAY, MARCH 9, 2015
    [Media] People Pattern Digs Marketing Data Out of Social Media
    By TIM GREEN Reporter with Silicon Hills News Twitter emerged with a splash at South by Southwest in 2007, unleashing an ever-growing barrage of tweets, posts, photos, and other social media interactions. The company is developing software that mines […] The post People Pattern Digs Marketing Data Out of Social Media appeared first on SiliconHills.
  • INC STARTUPS  |  TUESDAY, MAY 30, 2017
    [Media] 3 Common Mistakes to Avoid With Advertising on Facebook, According to a Social Media Expert
    Social Media ToolkitAdvertising your business on Facebook for beginners with Andrea Vahl: help with setting advertising budgets, creating audiences, and reading reports.
  • YOUNGUPSTARTS  |  TUESDAY, DECEMBER 27, 2011
    [Media] [Infographic] Social Media Marketing For Startups
    With limited to no marketing budget, most startups usually rely on social media marketing to help them get the word out. The road of social media marketing is strewn with the debris and detritus of well-intentioned, but clueless, startups. The question for most startups is: how? But help is at hand.
  • INC STARTUPS  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] 5 Predictions for Social Media in 2014
    The game is changing in social media marketing--big time. Here are my five predictions for social media in 2014, and what they mean for your business: 1. Getting consumers'' attention in social media is becoming increasingly difficult. It means you''ll have to be prepared to not only create great content for social media, but also perhaps pay the social networks to promote that content. What are your predictions for social media in 2014?
  • INC STARTUPS  |  MONDAY, DECEMBER 5, 2016
    [Media] Think Your Social Media's Ready for 2017? Read This First
    Study these social media trends before you decide Where should you spend your advertising dollars in 2017?
  • INC STARTUPS  |  TUESDAY, NOVEMBER 13, 2012
    [Media] Social Media Is One Big Cocktail Party
    Many businesses struggle with social media because they try to apply the rules of Internet marketing to social media marketing but the truth is that social media resembles a cocktail party or the town square much more than it resembles Web 1.0. So the way to be successful with social media is to embrace the simple but tried and true rules of relationship and word-of-mouth marketing. But now with social media you have a 24/7, 365-day focus group to listen to.
  • THE ENTREPRENEURIAL MIND  |  SUNDAY, AUGUST 28, 2011
    [Media] Social Media Fuels Guerrilla Marketing
    In an article at Business on Main , Jeff Wuorio shows how social media is taking guerrilla marketing to a whole new level. Wuorio offers strategies on the effective use of social media and discusses how it can be used to scale a business. But like any marketing efforts, social media requires deliberate planning and careful monitoring. Guerrilla marketing for entrepreneurial bootstrappers is nothing new.
  • UP AND RUNNING  |  WEDNESDAY, JULY 17, 2013
    [Media] Can Social Media Marketing Beat Old-Fashioned Facetime?
    The advent of social media marketing has unquestionably been a godsend for small businesses just starting out and operating within a limited budget. Yet, despite social media’s awesome marketing reach, business owners are rediscovering and tapping into the simple power of real-world facetime. Trade shows offer a unique opportunity that social media does not: they allow your customers to personally experience your product or service.
  • UP AND RUNNING  |  WEDNESDAY, JUNE 19, 2013
    [Media] The Secret to Successful Social Media
    It seems like 2012 was the year of social media. I would say that 2012 was more accurately “the year of social media tools maturing in the small business marketplace”, but 2013 is definitely the beginning of an Online Renaissance. You have the ability to become the “new” media. So what is the key to successful social media in today’s environment? Leverage social media.
  • INC STARTUPS  |  THURSDAY, APRIL 25, 2013
    [Media] 7 Simple Social Media Moves That Work
    Before he started to dole out social media advice for entrepreneurs like you at Inc.''s s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Kerpen said 60 percent of brands--mostly big ones--currently do not answer customers or prospects on Twitter, Facebook, or other social media.
  • YFS MAGAZINE  |  THURSDAY, FEBRUARY 2, 2017
    [Media] 4 Ways To Make The Most Out Of Media Coverage
    As solopreneurs, we all dream about the big hit, the media coverage "home run" that will open all the right doors once and for all. This article 4 Ways To Make The Most Out Of Media Coverage appeared first in YFS Magazine. Grow Marketing & Sales media coverage PR public relations publicity
  • INC STARTUPS  |  TUESDAY, JULY 3, 2012
    [Media] Social Media Marketing: Why It's Not Working
    This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. The premise: The average small business owner does not get a sufficient return on social media efforts. That's kind of my problem with social media marketing: How do you gauge return?
  • INC STARTUPS  |  FRIDAY, AUGUST 31, 2012
    [Media] Secrets to a Successful Social Media Strategy
    The secret to successful social media marketing is to use what you've already got. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it's actually quite doable. Same goes for any news articles or mentions in the media.
  • INC STARTUPS  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] 2013 Social Media Engagement Report
    We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. We also look at how the different top activities on social media -- photo-sharing, status updates, etc. -- are indexing in terms of activity, and which sites drive the highest volume in each category. This report complements our popular reports on social media demographics and global audience sizes. Multi-device social media.
  • DUCT TAPE MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Media] 3 KPIs to Track For Your Social Media Success
    3 KPIs to Track For Your Social Media Success written by Guest Post read more at Duct Tape Marketing. If you’re in business and you’re not harnessing the power of social media you need to jump on that bandwagon now. If you are using social media marketing as a channel to grow your business, awesome! There are so many metrics you could be measuring on social media, so let’s cull down the list and make sure that the most important ones are at least being eyeballed.
  • INC STARTUPS  |  FRIDAY, APRIL 12, 2013
    [Media] 8 Social Media Blunders to Avoid
    Are you still making these major social media mistakes? You would think that by now most people would have learned the dos and don''ts of using social media in business. If you are not engaged or interesting, then stop spending so much time on social media and go do interesting things worthy of sharing. In social media, many post or tweet for the same reason. You Don''t Respond Consistently or in a Timely Manner Social media can expose your marketing weaknesses.
  • CONVERSIONXL  |  TUESDAY, JUNE 17, 2014
    [Media] A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”
    Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. I’m also going introduce you to a more strategic, organized, scalable & effective solution for social media marketing. If you want to skip ahead to the new social media marketing framework by clicking here.
  • INC STARTUPS  |  MONDAY, MAY 13, 2013
    [Media] 6 Myths About Social Media Marketing
    Here''s why your company''s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren''t performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies'' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources.
  • THE NEXT WEB  |  WEDNESDAY, JUNE 4, 2014
    [Media] Worried your employees are on social media all day? Turn it into a job perk
    Shawndra Russell is a writer and social media educator for businesses, professionals and college students with the intent of stopping outdated me! Entrepreneur Social Media Analysis and Opinion How-To''s marketing. This post originally appeared on the 15five blog. We exist in two different worlds, the virtual and the real. Some of us spend more time on our social networks than in the physical realm. Facebook, Twitter, Google+ and others have changed the way we live and work forever.
  • INC STARTUPS  |  WEDNESDAY, APRIL 19, 2017
    [Media] This is How to Recover From a Social Media Disaster
    This is how to plan, respond, and recover from a social media disaster. Social Media ToolkitManaging your company reputation can be challenging in today's volatile online world.
  • INC STARTUPS  |  TUESDAY, SEPTEMBER 4, 2012
    [Media] Better Social Media Strategy: Show, Don't Tell
    Business owners quickly learned the benefits of adding a visual component to their social media strategies. Facebook's recent purchase of Instagram, is another great indicator that it's time to expand your social media content by adding photos, graphic images, and videos. Adding visuals to your social media updates is one way to achieve this. In many cases, images uploaded to social media sites will be viewed in a small, thumbnail-sized box first.
  • AUSTIN STARTUP  |  THURSDAY, DECEMBER 12, 2013
    [Media] Circle Media Merges with S3i Media
    S3i Digital and Circle Media, Inc. The merger combines S3i Digital’s well-known sports marketing and technology expertise with Circle Media’s core competencies in big data, social commerce and marketing. Digital Circle Media merger today announced its merger.
  • INC STARTUPS  |  TUESDAY, DECEMBER 6, 2016
    [Media] Top 5 Social Media Trends for Businesses in 2017
    What's the secret to future-proofing your social media strategy? Here are five trends to stay on top of in 2017
  • CROWDSPRING BLOG  |  TUESDAY, MAY 21, 2013
    [Media] This Is Why Social Media Doesn’t Work For Your Business
    If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time. It’s not surprising that many businesses fail to properly leverage social media.
  • INC STARTUPS  |  THURSDAY, FEBRUARY 16, 2012
    [Media] What Social Media Actually Costs
    So why is it that over and over again we hear social media described as "free"? Why I'm riled up: News emerged recently that one of the world's largest advertisers, Procter & Gamble, with an annual ad budget of about $10 billion, would be eliminating "1,600 'overhead' or nonmanufacturing jobs, including some in marketing," deferring to "digital marketing to help contain media spending long-term." So how much did all this "free" social media cost?
  • THE NEXT WEB  |  TUESDAY, FEBRUARY 18, 2014
    [Media] 7 ways to improve the quality of your email list with social media
    Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels. How has social media influenced the growth of your email list over time?
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  THURSDAY, JANUARY 26, 2012
    [Media] Can Social Media Hurt The Success Of Young Entrepreneurs?
    I’m even more amazed at the limitations social media has put on young aspiring entrepreneurs and how it hinders the necessary fundamentals to start a business. If you want to open a B2C ( Business to Consumer ) company, than yes, social media helps. I’m always amazed that interns at my company can do so much with the web.
  • INC STARTUPS  |  MONDAY, APRIL 17, 2017
    [Media] 3 Things to Keep in Mind When Using Social Media for Your Business
    Social Media ToolkitKnow your audience and know your platform, and you'll be set.
  • INC STARTUPS  |  TUESDAY, JULY 30, 2013
    [Media] 3 Ways Brands Are Destroying Social Media
    Brands impact how social media is perceived--and it''s not all good. But there are many times when seeing brands on social media makes me want to slam my head against my screen. Brands are under immense pressure to have a presence and make an impact--pressure that has led them to try just about anything, causing them to potentially damage their reputation (and the actual benefit of social media) in the process. The Social Media "Hack" Oh, Chipotle.
  • INC STARTUPS  |  WEDNESDAY, APRIL 23, 2014
    [Media] 60 Awesome Social Media Tools for Entrepreneurs
    Want to streamline your social media functions? I know a little about social media tools, like how to get more leads and referrals on LinkedIn , how to find awesome LinkedIn groups, how to optimize your LinkedIn profile so other people can more easily find you, and how some people use the power of LinkedIn to irritate the living crap out of others. Put it to use: If you use social media scheduling apps for your automation , it goes without saying to share at optimal times.
  • THE NEXT WEB  |  FRIDAY, JANUARY 31, 2014
    [Media] 5 ways to deal with a social media crisis
    Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. When a rogue employee sent out an offensive tweet from the official Vodafone twitter account , the ensuing social media furore saw the company posting hundreds of the same tweet apologising for the error to every individual user that RTed or mentioned the original tweet. Social media is your friend, despite what happened. Entrepreneur Social Media How-To''s
  • DUCT TAPE MARKETING  |  TUESDAY, JULY 31, 2012
    [Media] Don’t Bother With Social Media Until You Have Email Marketing Nailed
    It’s not that I don’t think social media is an important or effective part of the puzzle, it’s just that without the proper foundation to build on, content to amplify and email strategy to convert through, your social media efforts will drain your focus and time with little opportunity for return. Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that.
  • INC STARTUPS  |  WEDNESDAY, JULY 11, 2012
    [Media] Basic Social Media Mistake Everyone Makes
    This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. Shama's premise: Most social media marketing efforts fail because, at a fundamental level, people don't use social media to connect with businesses--or even with each other. People use social media to showcase their own identities. Social media is supposed to be about connection, not reflection.
  • DUCT TAPE MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Media] 5 Ways to Use Social Media and Your Online Presence to Drive People Offline
    5 Ways to Use Social Media and Your Online Presence to Drive People Offline This content from: Duct Tape Marketing. Related Posts: How to Drive Sales Offline With Local Online Calls to Action 5 Ways to Use the Internet to Drive People Off the Internet 5 Ways Social Media Can Drive Local Business 5 Ways For Small Businesses To Get In The Location Game Why Google Wanted Groupon and What It Means to Your Local Business.
  • INC STARTUPS  |  TUESDAY, JANUARY 24, 2017
    [Media] 41 Must-Read Books by the Top Social Media Speakers
    Add these books by experts who will take the stage at Social Media Marketing World to your shelves
  • INC STARTUPS  |  MONDAY, NOVEMBER 12, 2012
    [Media] Secrets of a Lucrative Social Media Campaign
    How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The solution that Yasin and his team came up with in March 2012 was to create a social media campaign built around preparing people for adventure travel. The challenge for HCC Medical Insurance , a $60 million specialty insurance company, was to find a way to connect to younger customers.
  • HOW TO CHANGE THE WORLD  |  THURSDAY, FEBRUARY 19, 2015
    [Media] How to Not Look Clueless on Social Media
    We don’t want you to look clueless on social media, so read on to get clued in. The CEO attends a conference or reads Fast Company and decides that her company has to use social media more. The CMO realizes there’s no one who understands social media in the company (which is probably not true, but I digress), so the easy, safe, and seemingly logical choice is to hire someone from one of the company’s agencies, since these agencies are full of experts.
  • ACTIVE GARAGE  |  WEDNESDAY, MARCH 16, 2011
    [Media] Social Media and Tribes #31: Social Media comes through during Japan crisis
    From Morse codes to cellular phones, from x86 processors to Intel’s i7 processors and from email to social media, mankind has come a long way. And what is most compelling is that Japan turned to social media for connecting with their loved ones. Social Media sites such as Twitter & Facebook have also made it possible for people to get and provide real time help.
  • INC STARTUPS  |  MONDAY, MAY 22, 2017
    [Media] Help Your Kids Use Social Media to Be Mentally Healthier and Happier
    Social Media ToolkitAlthough they have benefits, most social networks are a net negative according to this UK government study.
  • INC STARTUPS  |  SUNDAY, JANUARY 8, 2017
    [Media] 4 Trends in Social Media That Are Changing the Game
    It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences
  • DUCT TAPE MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Media] No One Cares How Many Followers You Have – How to Properly Measure Social Media Success
    No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. When social media first started being used by businesses, it was all about the numbers – the bigger, the better. But as social media has evolved to become a core marketing channel, the way we interpret these numbers has changed. What Is Social Media Success? How To Measure Social Media Success – 4 Steps.
  • INC STARTUPS  |  MONDAY, JUNE 26, 2017
    [Media] Sharing Your Company's "Why" Through Social Media
    Social Media ToolkitLearn how to make a strong emotional connections with your customers by sharing your 'why' with them.
  • INC STARTUPS  |  WEDNESDAY, APRIL 30, 2014
    [Media] The 10 Commandments of Smart Social Media
    Everything you need to know about using social media in a smart and savvy way, boiled down to 10 rules to follow: 1. People often think of social media spaces as consequence-free zones. "It''s Social media helps extend the life of an otherwise brief, uncharitable comment, a pointed anecdote about a nosy neighbor or pushy PTA parent, or sarcastic joke. Thou shalt recall that personal interactions trump social media. Social media is merely a platform for connection.
  • INC STARTUPS  |  FRIDAY, FEBRUARY 15, 2013
    [Media] Photos Are Social Media Gold
    Here are five ways to use images to grow your follower base on social media. Luckily, featuring images on social media are becoming more common than ever. Here are five ways to boost your number of fans and followers by using images on social media. Just Snap Away Unless you're in the photography business, there's no need to be super picky about the quality of the pictures you post to social media. Have you had success using images on social media?
  • DUCT TAPE MARKETING  |  FRIDAY, APRIL 21, 2017
    [Media] Affordable Tools to Help Maximize Your Social Media Presence
    Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation.
  • DESIGN STAFF  |  TUESDAY, FEBRUARY 3, 2015
    [Media] Behind the scenes: Design sprint with Gimlet Media
    This is a prototype we built with a company called Gimlet Media. They’re a startup that makes incredible podcasts. They were struggling with a tough decision: should they also build an app? To help Gimlet answer this question, we gathered together their best ideas, built this prototype in about a day, and then we tested it out with some of their listeners. For more about design sprints: gv.com/sprint.
  • DUCT TAPE MARKETING  |  THURSDAY, APRIL 13, 2017
    [Media] The Comprehensive Guide to Social Media Ad Marketing
    The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Before we begin, let’s understand what is a social media ad.
  • THE NEXT WEB  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] How to create a sustainable social media strategy for your startup
    Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around. Zappos has found great success by keeping social media responsibilities horizontal and flexible. Entrepreneur Social Media How-To''s
  • INC STARTUPS  |  TUESDAY, MARCH 14, 2017
    [Media] Motivational quotes on social media are ruining your life
    Real work or real artistry doesn't happen by reading quotes on social media. It happens when you actually do the work (which requires social media to be turned off
  • INC STARTUPS  |  FRIDAY, APRIL 26, 2013
    [Media] 8 Risks When You Ignore Social Media
    Ignoring social media because you think you can''t prove results? Social media ROI has always been a touchy subject. You''ll find divided camps: those who emphasize that social media should not be expected to perform like a direct response tactic and those who can provide all kinds of empirical formulas for calculating social media ROI. Or, if no one is minding the social media ship, at what point will you notice that your account has been hacked?
  • DUCT TAPE MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Media] How to Future-Proof your Company’s Social Media Strategy
    How to Future-Proof your Company’s Social Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When it comes to new social media channels, today’s punch line may soon be impacting your bottom line. How do I keep up with Social Media as it evolves? If you’re serious about future-proofing your social media ecosystem, improve the organizational structure that surrounds it.
  • INC STARTUPS  |  SUNDAY, JULY 31, 2016
    [Media] 5 Free Tools That Unlock the Power of Social Media
    Social media monitoring can help you figure out what your customers are really thinking
  • READWRITESTART  |  MONDAY, AUGUST 6, 2012
    [Media] Does Social Media Really Drive Startup Sales?
    Everyone knows that you need to incorporate social media into your startup’s marketing strategy. Social media builds brand awareness and increases revenues. Several months ago General Motors and its $10 million marketing budget walked away from Facebook , announcing that advertising on the largest social media platform in the world had “no value.” (As You won’t get many arguments that having a social media presence indeed builds awareness.
  • INC STARTUPS  |  FRIDAY, SEPTEMBER 6, 2013
    [Media] 6 Social Media Tricks of Fashion Brands
    Across almost every platform, fashion companies are leading the social media pack. Yesterday Mercedes Benz Fashion Week officially hit the tents at Lincoln Center -- but the runways got started early in the social media-verse. Whatever you think of the looks on this year''s runways, one thing you should try on is the fashion industry''s social media savvy. That makes these a "great way to generate free earned media and traffic."
  • INC STARTUPS  |  MONDAY, JUNE 26, 2017
    [Media] Want to Grow Your Personal Brand? Start Acting Like a Human Being on Social Media
    Social Media ToolkitTechnology is great, but it will never take away the aspect of being human. Human curiosity is what will grow your brand.
  • DUCT TAPE MARKETING  |  TUESDAY, MAY 31, 2016
    [Media] Why Social Media Isn’t Working and What to Do About It
    Why Social Media Isn’t Working and What to Do About It written by John Jantsch read more at Duct Tape Marketing. Social media as a way of life is approaching ten. But look, here’s the deal – social media isn’t dead – it’s just fed up with how it’s being abused. Social media, I observed some six years ago, isn’t a platform or channel so much as it is and remains a behavior. Today the sheer volume of noise in social media makes your signal much harder to hear.
  • FELD THOUGHTS  |  FRIDAY, NOVEMBER 22, 2013
    [Media] Hidden Boulder Gem: The Media Archeology Lab
    Several weeks ago the team at the Media Archeology Lab (MAL) celebrated their accomplishments to date by hosting an event – called a MALfunction – for the community. Give a financial gift via the Brad Feld and Amy Batchelor Fund for MAL (Media Archeaology Lab). The post Hidden Boulder Gem: The Media Archeology Lab appeared first on Feld Thoughts. This is a picture of me completely and unapologetically engrossed in a game of Space Invaders on a VIC 20.
  • INC STARTUPS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] 3 Social Media Marketing Trends for 2014
    Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Conversations on social media are best left to bottom-of-funnel sales cycles and customer service.
  • BRANDANEW  |  THURSDAY, SEPTEMBER 24, 2015
    [Media] 3 Brands To Inspire Your Next Social Contest!
    3 Brands to Inspire Your Next Social Media Contest. 5 things to keep in mind for creating a successful social media contest. Social Media best social media contests brands working on social media contests how to launch a social media contest social media contests social media for small businesses social media for startups tips for social media contests top social media contests
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 31, 2014
    [Media] The Greatest Opportunity In Social Media Marketing Today
    The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers. By that I mean that many sales leaders see the idea that sales teams would be asked to create content and participate in social media engagement as a waste of valuable “selling time.”
  • THE STARTUP TOOLKIT  |  MONDAY, MAY 11, 2015
    [Media] The 4 bits of social media that are mostly useful
    Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Instead, think in terms of how it serves your business. There are 4 ways it may do so: 1. Support & evangelism. Reaching out to folks individually to answer their questions, resolve their problems, and generally say ‘thanks’ 2. Trends & understanding.
  • YFS MAGAZINE  |  TUESDAY, JANUARY 5, 2016
    [Media] 5 Ways To Get More From Your Social Media?? Efforts
    Do you ever feel like social media is just a complete time suck? Grow Marketing & Sales marketing social media social media marketingWasted effort.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, OCTOBER 20, 2013
    [Media] Startups Need To Embrace Zero Paid Media Marketing
    The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free. The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ”
  • YOUNGUPSTARTS  |  MONDAY, JUNE 9, 2014
    [Media] The Great Social Media Monitoring Debate
    We live in a digital world where the details of our lives are constantly promoted on social media channels. Employers are in a unique position when it comes to social media. In fact, one survey from CareerBuilder found that 43 percent of hiring managers decided against extending a job offer based upon information they found via social media vetting. The Case for Social Media Monitoring. Social media can also be a great tool to screen potential employees.
  • INC STARTUPS  |  THURSDAY, APRIL 19, 2012
    [Media] Stress-Free Social Media: 5 Tips
    Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? But most often, the people asking me this question are referring to juggling the social media merry-go-round. I am, after all, also the author of a book touting the use of Twitter for "an hour a day"–but if I were to apply this same formula to every social media platform, how would I find time for anything else? Are you on social media for personal enjoyment or for business gain?
  • BRANDANEW  |  WEDNESDAY, OCTOBER 7, 2015
    [Media] September Roundup: Brandanew is 1, What’s Your Brand Story?
    Last year this day, October 7th, 2014, we registered the Brandanew domain name and got a placeholder and social media handles. Theme 1: How Is Digital Media Changing Consumers And Us? a) From September 27th-29th, 2015 I attended a digital media workshop. The workshop was themed: New Media and the changes it was causing in our ecosystem across politics, communications to policy making. We have the power to use digital media to democratize the narrative.
  • DUCT TAPE MARKETING  |  FRIDAY, APRIL 14, 2017
    [Media] How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth
    How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing. Here’s how social media word-of-mouth can help: Social Media & the Wonderful World of WOMM. As we work to grow our businesses in what has become a highly digitized, social media-obsessed world, word-of-mouth marketing (WOMM) is more relevant than ever before. Can Social Media Word of Mouth really work?
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, NOVEMBER 8, 2012
    [Media] How Can I Use Social Media to Help My Real Estate Business?
    The social media boom is often hard to keep on top of, as it seems there is a new website every day offering the chance to advertise to your potential customers and see returns. However, if you are working alone, it is difficult to manage several social media accounts at once, so you need to be realistic with you time and workload. Although not technically social media, blogging is far too important to ignore and should be the centerpiece of your social media outreach strategy.
  • YOUNGUPSTARTS  |  FRIDAY, MARCH 7, 2014
    [Media] [Infographic] Why Women Are The Real Power Behind Social Media
    Well, not to rock the boat, but statistics show otherwise, especially when it comes to using social media. Let’s take a look at some of the statistics from the United States – more women use top social media platforms than men. When it comes to visual media, it’s even more stark: 33% of women use Pinterest as compared to a measly 8% of men. Indeed women online consume more news on social media (58%) compared to men (42%).
  • INC STARTUPS  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Who Is Using Social Media Now?
    A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all." That change may explain another data point: A May 2012 study by Constant Contact found that social media is the No.
  • YOUNGUPSTARTS  |  WEDNESDAY, MAY 30, 2012
    [Media] Starcount.com: Charting The Stars In Social Media
    Measuring Your Popularity On Social Media. Starcount , he explains as he demonstrates the site via his laptop projected on a large TV screen, is a social media measurement engine that aggregates and measures social media popularity on a global and local scale across any genre. Social media measurement tools are a dime to a dozen, but Starcount also renders and lists results as a form of popularity charts – think Billboard for social media celebrities.
  • DUCT TAPE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Media] The Clear-Cut Guide to Social Media Engagement
    The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. billion active social media users — nearly 1/3 of the global population. What every small business owner and marketing professional should know is that engagement is the engine that runs every successful social media campaign. Remember that social media is a free form conversation, leave room for spontaneity. RELATED : High-value social media content.
  • FELD THOUGHTS  |  TUESDAY, NOVEMBER 22, 2011
    [Media] Is Astroturfing Coming To Social Media?
    It’s when this becomes a social media strategy. Once someone builds this into a social media dashboard and automates the “identify-keyword, add, @reply-message” function, it’ll get yucky fast. I hate astroturfing. I think think it’s the lamest form of promotion and advocacy possible. It’s the opposite of authenticity and the antithesis of the brilliance of Twitter. Last week I tweeted about one of my investments and a number of people replied.
  • DEIMAR  |  MONDAY, FEBRUARY 10, 2014
    [Media] How-to Engage & Market to Women on Social Media
    Women outpace men when it comes to using social media. How to Engage and Market to Women on Various Social Media Platforms According to the Pew Research Center , women outpace men by at least 8 percent when it comes to using social media. Here are 10 tips for marketing to women on social media: Follow and Respond: Women enjoy social interaction and prefer that bonds on social media not be a one-way street. Marketing Social Media Strategy Women
  • CHRIS DIXON  |  FRIDAY, APRIL 6, 2012
    [Media] Seriously, what’s up with old media not crediting bloggers?
    From my March 16 blog post “ The myth of the overnight success “: Angry Birds was Rovio’s 52nd game. They spent eight years and almost went bankrupt before finally creating their massive hit. Pinterest is one of the fastest growing websites in history, but struggled for a long time. Pinterest’s CEO recently said that they had “catastrophically small numbers” in their first year after launch, and that if he had listened to popular startup advice he probably would have quit.
  • INC STARTUPS  |  THURSDAY, MARCH 7, 2013
    [Media] On Social Media? Get Real or Die
    For companies on social media, brand trust is the new economic currency. The topic of authenticity in today's social media age fascinates me. If a company tries to exploit social media artificially, they'll eventually be caught and exposed publicly. Social Media ≠ Advertising & PR "Any company that thinks that advertising and public relations should just be transferred to social media doesn't understand what social media really is," Garfield says.
  • THE NEXT WEB  |  SUNDAY, FEBRUARY 8, 2015
    [Media] PR in the global economy: How media is different in Latin America vs. the US
    And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions. Entrepreneur Latin America Social Media Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Good PR strategy starts with good intelligence. You have to understand the value of the stories you want to tell.
  • DUCT TAPE MARKETING  |  FRIDAY, JULY 14, 2017
    [Media] 8 Online Tools to Improve Your Business Social Media Profile
    8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing. The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page. This is a very comprehensive real-time social media monitoring application. Social Media Lucy Benton
  • ONSTARTUPS  |  THURSDAY, MARCH 22, 2012
    [Media] How To Get Media Coverage For Your Startup: A Complete Guide
    The following is a guest post by Leo Widrich , co-founder of Buffer, a smarter way to post on Social Media. And one of the things I still fail on, is getting covered by mainstream media, such as CNN, Forbes,and FastCompany and co. It is a tool for Social Media, making you more efficient and productive. Play around with timing and the approach through Social Media, in either way, focus on getting your pitch out before noon.
  • BOTH SIDES OF THE TABLE  |  WEDNESDAY, JUNE 6, 2012
    [Media] The Power of Torso TV (Why Media is Racing to the Middle)
    It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. This was how companies who produced media became big before the Internet. There were no physical forms to store the media – VHS, DVDs then DVRs have obviously changed this.
  • INC STARTUPS  |  WEDNESDAY, JANUARY 23, 2013
    [Media] Make Social Media Efforts Worth It
    Too many companies waste their time on social media. All too often I see businesses that, in their haste to hop aboard the social media bandwagon, dive straight into tactical work without knowing what they hope to accomplish, let alone having a plan to achieve it. Social media, just like any other significant marketing initiative, needs to have a clear and measurable strategy. This could be your primary social media objective, too.
  • DUCT TAPE MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Media] How Live-Streaming is Changing Social Media
    How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. He is the Founder of Social Media Examiner , the Social Media Marketing Podcast , and the Social Media Marketing World Conference , which is one of the largest gatherings of social media professionals in the world. Will we see it at the Social Media Marketing World Conference in March 2017? Podcast Michael Stelzner Social Media Examiner
  • DUCT TAPE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Media] When Automation Goes Wrong: A Better Approach to Social Media
    When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 In fact, automation is the opposite of what we should be doing, when you consider that the whole idea of social media is to provide that direct, authentic engagement with our audiences.
  • INC STARTUPS  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] New Ways to Advertise on Social Media
    Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks. Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about.
  • DUCT TAPE MARKETING  |  FRIDAY, SEPTEMBER 28, 2012
    [Media] How to Create a Social Media Command Center For Your Next Sale, Launch or Event
    As more and more people adopt social media tools and get used to Tweeting, Liking and Checking In, smart marketers are employing a raft of tactics to get them to do more and more of just that. For this illustration you might create an “anti Black Friday” or “shop local” promotion and employ social media as your bullhorn. A noteworthy assumption here is that you’ve been active on social media and have created at least some engagement and following.
  • INC STARTUPS  |  WEDNESDAY, JULY 17, 2013
    [Media] How to Supercharge Your Social Media
    If all you''ve done is set up brand pages on Facebook, Twitter, and other social media sites, it''s probably time to rethink what you''re doing there. When I started Likeable Media seven years ago, I encountered many brands that were social media "virgins." Now, a reported 79 percent of businesses of all shapes and sizes use social media. Your Branding Messages Companies are now content producers, creating media that can be viewed and shared across multiple networks.
  • CROWDSPRING BLOG  |  FRIDAY, NOVEMBER 28, 2014
    [Media] Twitter Link Roundup #245 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
    We like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Related posts: Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. Twitter Link Roundup #234 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.
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