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  • STARTUP PROFESSIONALS MUSINGS  |  TUESDAY, MARCH 11, 2014
    [Media] ‘Customer Experience’ Is Today’s Business Benchmark
    The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service.
  • STARTUP PROFESSIONALS MUSINGS  |  TUESDAY, JANUARY 29, 2013
    [Media] What is the Primary Reason For Startup Failure?
    There are a thousand reasons listed by pundits across the media, but most of them agree that the number one reason is NOT running out of money. When I heard a friend make the statement “Your startup can’t fail if you don’t quit,” I realized that every entrepreneur should adopt it as their mantra. Why do most startups fail? Marty Zwilling.
  • YOUNGUPSTARTS  |  WEDNESDAY, APRIL 20, 2016
    [Media] Don’t Miss Your Window Of Opportunity
    Sure, it’s great to concentrate intensely on your website and social media marketing but it might mean you are missing old-school opportunities for foot traffic or drive-by customers. Just like you hope your social media posts get shared, you’ll want people to talk about your windows. By Lea Schneider. Take a Look at the Window.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 27, 2012
    [Media] Inside the Entrepreneur's Brain With the Start-up Doctor
    He decided to open Care Practice in the Mission District of San Francisco in 2008 with the goal of shaking up traditional doctor's offices: Instead of relying on insurance referrals, he swarmed social media with information about the clinic, treating its opening like a buzzy new restaurant launch. Do you have "entrepreneur brain?" link].
  • ITHACAVC  |  FRIDAY, DECEMBER 16, 2011
    [Media] Big News – Stanford Out for NYC Tech Campus
    There is plenty of media coverage so no need to post it here. Just learned that Stanford has pulled out of the NYC Tech Campus competition. Very exciting news for Cornell, which is now the front runner. Should learn in early January hopefully of NYC’s final decision. Have a great weekend. Public Service Announcements
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 19, 2012
    [Media] What's Flipboard? FaceTime? The Cloud?
    Digital natives, meanwhile, are not only wizards with gadgets, but they're fully engaged with social media. If you don't know the answers, read this article immediately. It's time to learn a new language. As we move deeper into the digital age, the divide between what you might call digital immigrants and digital natives grows sharper.
  • ARCTICSTARTUP  |  FRIDAY, JANUARY 13, 2012
    [Media] News Publisher Schibsted Set To Buy Aspiro
    Aspiro is traded on the Nasdaq OMX Nordic Exchange in Stockholm, and Schibsted Media Group offers to the shareholders in Aspiro AB to acquire all the shares in Aspiro for SEK 1.65 The Scandinavian news publisher Schibsted is set to buy a Norwegian company, Aspiro , for 340 million Swedish krona (€38m). in cash per share.
  • UP AND RUNNING  |  THURSDAY, AUGUST 28, 2014
    [Media] Think Big, Start Small: The Story of a Startup
    While the company began with a MVP or minimum viable product – a single camera in the ocean – it has grown into a business with the potential to become a media company. A couple of weeks ago, when I interviewed Tim Richards, ReefCam’s CEO, I had no notion of where our conversation might go. About ReefCam. Thomas U.S. Your mission.
  • UP AND RUNNING  |  FRIDAY, OCTOBER 31, 2014
    [Media] How One Family Started a Successful Online Halloween Business
    We’ve worked hard to grow our brand by creating unique and exciting content on our blog, which we share on social media channels like Facebook, Twitter, YouTube, Instagram, Google+, and others. Interested in starting a holiday-specific business? Years later, the founders decided to take the business online and sell costumes.
  • 500 HATS  |  FRIDAY, DECEMBER 28, 2012
    [Media] Why Menus Suck + Other Deep Thoughts on the Food Tech Revolution, by Captain Obvious McClure
    while waiting/eating, i might enjoy music, movies, games, or other media. abstract: menus suck. we need less items, more pictures, and [just] a few recommendations. the market is huge, purchase behavior is frequent, industry incumbents are old, slow, and easily disrupted. everyone eats, everyone is online; what the hell are we waiting for?
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Starting From Scratch: Why You Need to Take a New Direction with Your Brand in 2016
    ’ It can go wrong of course – an infamous example was the Royal Mail’s horrendous attempt to change its name to Consignia – so when taking a major new direction with your brand, study customer reaction on social media and elsewhere carefully, and be prepared to revert should it all fall to pieces. Taking stock. Surprise!
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, MAY 18, 2012
    [Media] Page Speed: Why It’s a Big Tool in Your Page Ranking
    Make sure all media files are optimized to the web. By now, you’ve heard of the importance of SEO for business owners. Get a high page rank, and your business can be easily found on search engines sites, especially the mammoth, Google. But have you heard the new ways Google is deciding these search engine rankings? If a site loads in 2.9
  • YOUNGUPSTARTS  |  SUNDAY, FEBRUARY 17, 2013
    [Media] Insights For New Business Owners
    Unless you are like Andrew Mason, the overnight millionaire who created the social media sensation Groupon, or Jonathan Duhamel, the million-dollar poker player, the path to wealth and fame will not come as easily or as quickly to you or your new business. by Greg Glebe, founder and CEO of Pedestal Source. Dig Deep. Enjoy the Ride. Be Smart.
  • CROWDSPRING BLOG  |  FRIDAY, FEBRUARY 6, 2015
    [Media] Twitter Link Roundup #255 – Some Lovely resources for Small Business, Startups, and Design!
    We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! 5 Ways to Grow Your Email List With Facebook Contests | Social Media Examiner crowdspring.co/1EYiTGV. Enjoy! 1LB9Vno. 1yhJBUR. 1Bq8Wke. 1tdA7OZ. 1BagPro. 1BadR6p.
  • CROWDSPRING BLOG  |  FRIDAY, AUGUST 12, 2016
    [Media] Weekend Reads: Olympic Champions
    Here are some weekend reads to help keep your eye on the prize: Are you bringing the personality, spunk, and sass of Laurie Hernandez when you step up to the social media plate? Get inspired by some of the best social media campaigns of 2016. Do you want to be a champion in your chosen field? These folks certainly were.
  • START UP BLOG  |  MONDAY, MAY 9, 2016
    [Media] Dev Diner -a radical resource
    Hackers need Hustlers, who need Hipsters… it doesn’t matter if you cut code, or hack media for free PR – we can’t do it alone. I recently met Patrick Catanzariti aka ‘PatCat’ the founder of Dev Diner who really gets the need for collaboration. entrepreneurship
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 21, 2012
    [Media] Not Producing Content? You Should Be
    This even though I didn't go to school for writing and neither did many people on my team who produce fabulous marketing guides about using PR, email marketing and even social media to help businesses grow. To distinguish yourself from your competitors, you must have content, and you must have a unique voice. How did it begin? hello.
  • DUCT TAPE MARKETING  |  FRIDAY, JULY 15, 2011
    [Media] Is Facebook Still Likeable?
    A great deal of the conversation is decidedly skewed as much of the buzz is coming from hard core social media users and those predisposed to move away from Facebook, but none the less, this is a valid question. Is Facebook Still Likeable? At the root of the question, however, is the issue of time. So, what’s your take?
  • UP AND RUNNING  |  MONDAY, APRIL 4, 2016
    [Media] The Future of Business Is Mobile—Your Small Business Needs to Adapt or Fall Behind
    What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 More people than ever before are glued to their smartphone. Between 2011 and 2014, smartphone usage rose by 394 percent, according to comScore. Your business objectives. Your budget.
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Media] Reframe Your View of Marketing
    ” See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure. Reframe Your View of Marketing This content from: Duct Tape Marketing. doug the trail builder via Flickr. Marketing Strategy reframe
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 2, 2013
    [Media] 6 Steps to Host a Successful LinkedIn Group
    LinkedIn has been the de facto social media platform for business for some time now, and its popularity continues to grow. It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros. One conduit of all this activity is LinkedIn Groups. Set clear goals. Then start recruiting. "I
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 5, 2012
    [Media] 2 Things to Know Before Your Next Web Ad Campaign
    A recent conversation between Randall Rothenberg , CEO of the Interactive Advertising Bureau, and John Battelle, executive chairman of Federated Media Publishing, can help put online advertising in perspective. The television ad takes a writer, a designer, a producer, and a media or account person to place the ad. They depend on scale.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, AUGUST 5, 2013
    [Media] Five Tips on Expanding Your Entrepreneurial Skillset
    Today’s successful entrepreneurs know how to use social media to their advantage. Many people see themselves as entrepreneurs. The reality is that many people can start a business and do well—until problems arise. The true test of any entrepreneur is the ability to overcome the obstacles that will inevitably appear to any business person.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, AUGUST 13, 2013
    [Media] Simple Move That Will Make You a Better Leader
    His goals were to learn more about the company''s evolving sales process, bond with as many new employees as possible, and encourage people to use social media as a way to get the word out about BlueGrace. Get a radically different perspective on your employees and your business with this easy strategy. The move was hugely educational.
  • THE STARTUP LAWYER  |  WEDNESDAY, NOVEMBER 9, 2011
    [Media] Startup Weekend Dallas November 18th – 20th
    Your ticket covers smeals, snack, access to exclusive resources from global sponsors, a book from O’Reilly Media and all the coffee you can drink. The 5th edition of Startup Weekend Dallas will be held at the Gravity Centre in Plano, Texas next weekend (November 18-20, 2011). Get your tickets here: [link]. version of our site. Startup Lawye
  • YOUNGUPSTARTS  |  THURSDAY, DECEMBER 22, 2016
    [Media] Focus Bonus Exercise
    We all know someone, even if it’s just a connection through social media – the person who owns a business or is running a company and finds time to complete incredible athletic feats, contribute to charities and worthwhile causes, all while taking amazing vacations around the world. by Michael S. Belief. Priorities. Tasks.
  • READWRITESTART  |  TUESDAY, JUNE 19, 2012
    [Media] How to Craft Your Own “Startup Legend”
    Tech startups are a dime a dozen, so how do you make yours stand out - to the media and to the public? You need a “hook” to attract jaded reporters, busy bloggers and seen-it-all journalists. In short, you need a “startup legend” - which might or might not be 100% rooted in fact. Be the opposite. Work the human interest angle. Startups
  • DUCT TAPE MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Media] How to Discover Your Perfect Target Customer in 5 Steps
    Some of this information will be commonly understood, such as demographics, but much of it will be discovered in your test sessions and though some additional research in more behavioral oriented places such as social media. How to Discover Your Perfect Target Customer in 5 Steps This content from: Duct Tape Marketing.
  • YOUNGUPSTARTS  |  THURSDAY, JULY 2, 2015
    [Media] Cyber Thieves Take A Bite Out Of Summer
    Recorded Future, a social media data mining firm backed by the CIA’s venture capital arm, has confirmed that login credentials for nearly every federal agency have been posted to open Internet sites. by Andrew Bagrin, founder and Chief Executive Officer of My Digital Shield (MDS). Just ask the new faces on our #BreachDuJour roster.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 27, 2014
    [Media] 6 Signs You're a Tech Neophyte
    When you go to someone''s profile page on Twitter , if the background image is the default wallpaper for a new Twitter account, it''s a sure sign the person is not taking their social media marketing seriously. Look, you don''t need to learn to code. Start here. I know. That''s OK. You use an unusual font in your email signature.
  • STEVE BLANK  |  MONDAY, MARCH 31, 2014
    [Media] ESADE Business School Commencement Speech
    It’s worth noting that everything from the Internet, to electric cars, genomic sequencing, mobile apps, and social media — were pioneered by startups, not existing companies. President Bieto, Dean Sauquet, members of the faculty, distinguished guests, and ladies and gentlemen….Thank Thank you for the kind introduction. Apple owned 0%.
  • DUCT TAPE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Media] The Marriage of Content & Images for Local SEO
    Don’t forget to use social media to your advantage. Social media sites such as Twitter come up high in search engine results, as a recent search for “Trump” revealed. The Marriage of Content & Images for Local SEO written by Guest Post read more at Duct Tape Marketing. 84 percent of consumers conduct local searches.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Media] How to Cultivate Truly Loyal Customers
    ForeSee publishes a massive amount of research and white papers on customer satisfaction, Web analytics, social media, best practices. Every business wants loyal customers--but loyalty comes in many different flavors. How do I create loyal customers?" a reader emailed recently. Other examples include memberships, coupons, and rebates.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, DECEMBER 12, 2013
    [Media] 12 Things Every Founder Should Do Before January 1
    Look at web traffic, financials, social media and email conversions. Who better than to address what companies need to do before the year''s end than founders themselves? Here''s a sampling of their top advice. Is your to-do list growing longer and longer? The holiday season is a great time to cut it down and prioritize for the New Year.
  • UP AND RUNNING  |  THURSDAY, APRIL 17, 2014
    [Media] 11 Things Only Parents Can Teach Their Kids About Business
    Being able to embrace change is such a key aspect to having a happy and fulfilled life, and I’m glad I learned that through business ownership. - Erin Blaskie , Next Dev Media. There are certain things that parents are uniquely equipped to teach their children. Most of those things, of course, are not about business. Never Quit.
  • DAVID SILVERMAN  |  FRIDAY, JUNE 6, 2008
    [Media] Where to Invest First: Website or Facebook App?
    Decision making Entrepreneurship Social media This blog chronicles the trials and tribulations of three longtime friends who are trying to start an Internet music company called Jamseed. All three have day jobs, all have failed in the past with new ventures, and all hope that this company will bring them entrepreneurial redemption. *.
  • CROWDSPRING BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [Media] Community creative – how we work
    But more on that in another posting… Tags: Awesomeness business community crowdsourcing design social media creative designers inforgraphic Early this summer we surveyed over 500 Creatives on crowdSPRING to help us gain a better understanding of our community – who we are, how we work, and what drives us creatively.
  • JEFF HILIMIRE  |  WEDNESDAY, AUGUST 11, 2010
    [Media] I have seen the future of location-based apps, thanks to Tungle
    Tags: Mobile Social Marketing/Media Start-ups check-in foursquare lbs location-based marc gingras tungle
  • START UP BLOG  |  THURSDAY, JULY 22, 2010
    [Media] Alternate words
    Tags: entrepreneurship entrepreneurs startups Advertising media strategy business copy writing tactics communications words copy business jargon
  • JEFF HILIMIRE  |  WEDNESDAY, APRIL 28, 2010
    [Media] Visiting Twitter HQ
    Tags: Social Marketing/Media Start-ups conan ev headquarters twitter
  • START UP BLOG  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Web Success = Populate & Promote
    Tags: entrepreneurship 1000 true fans Advertising classified websites copying digital outsourcing elance entrepreneurs guru human capital Intellectual property Internet marketing investment marekting insight media odesk populating a website promotion relationships sales Selling startups tech innovation technology time web marketing
  • UP AND RUNNING  |  TUESDAY, MAY 27, 2014
    [Media] How to Avoid Taking “Dumb Money” in Your Startup
    human resource management, computer programming skills, operations, financial management, leadership in high-growth environments, sales, new media skills, patent filing processes, etc.). You may think that when someone offers you money to fund your startup, you should find a way to take their money. It’s not the standard.).
  • A VC : VENTURE CAPITAL AND TECHNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Media] Networks And The Enterprise
    But a year or so into its life, Disqus started hearing from big media companies who wanted to deploy the Disqus comment system. Many think that USV is a consumer web investor. We don't think of ourselves that way. Thus the consumer web investor moniker. MongoDB is an open source datastore for web scale applications. Lots of them.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 21, 2014
    [Media] The First Rule of Stealth Mode Is.
    And it''s likely to make quite a nice little media splash. Increasingly, stealth mode is used not just to protect intellectual property, but also--and more often solely--to build buzz in the media and amongst consumers. You definitely talk about stealth mode. Less than a year later, it pulled in $20 million more. That changes today.
  • DUCT TAPE MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Media] The Secret to Business Growth
    How could you create email campaigns, social media posts, training, customer support, repeat offers, tracking and reporting with this single question in mind – Will this help my customer gain a better result. The Secret to Business Growth written by John Jantsch read more at Duct Tape Marketing. Job two is growing revenue and systems.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, OCTOBER 31, 2011
    [Media] Is Rewarding Customers for Referrals Worthwhile?
    For more social-media strategies, go to www.inc.com/business-owner-social-media-tool-kit How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. To sweeten the deal, Cox also rewarded endorsers with complimentary services.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 5, 2014
    [Media] 3 Great Books on the Art of Selling
    Cialdini''s book will remind you that, long before social media came to epitomize all forms of viral marketing, there was Tupperware. Leadership guru Daniel Pink recently listed his favorite sales books. Here''s a brief look at the top three. Here''s a brief look at his top three picks: 1. Is it unexpected? Does it tap emotions? The catch?
  • SOFTWARE BY ROB  |  TUESDAY, NOVEMBER 15, 2011
    [Media] Can Paid Customer Acquisition Work With Freemium?
    We are obviously hitting social media, PR, etc. Photo by stevendepolo. I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. When you calculate it out, it seems that paid marketing efforts like AdWords are almost universally doomed to fail.
  • DUCT TAPE MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Media] Is Remarketing the New Free?
    Here’s a nice little tutorial on Facebook retargeting from Social Media Examiner. Is Remarketing the New Free? written by John Jantsch read more at Duct Tape Marketing. Let’s face it, we’ve become increasingly numb to the lead capture bait for email address exchange. Tweet This. Creating awareness through targeted content.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Media] Yahoo's New Logo Design: Micromanaged, Over-Engineered, Boring
    She reportedly also insisted upon personally reviewing each, and every, reporter’s name on Yahoo’s media list. A non-story about hype, disappointment, and how not to redo a logo. Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. There’s nothing there. Let me be more direct.
  • LIFE BEYOND CODE  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] What you might really be saying when you say you are super busy…
    Fineman has a point and the problem is amplified with social media as people in the above category have found new mouthpieces (Twitter, Facebook etc.) Meredith Fineman wrote a brilliant article on HBR blog urging people to stop complaining that they are very busy. to announce how busy (and hence how important) they are. Hence I am busy.
  • PANDODAILY.COM  |  WEDNESDAY, JULY 18, 2012
    [Media] Why Content Favors the Old (Entrepreneur)
    Most important: I needed the time I spent at TechCrunch to learn what was powerful about new media. It’s hard for someone who has only worked in old media to get it. Likewise, I needed to distill what elements of old media weren’t broken and should be worked back into the blogosphere. Follow PandoDaily: Search.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] The Future of Marketing: 4 Things You Need to Know
    Using social media, companies can enlist customers and prospects to help with everything from defining product requirements to designing advertising campaigns. Technology is utterly changing the way that companies spend money on marketing. Marketing will become more tactical. With the exception of direct marketing (catalogs, mailers, etc.),
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 17, 2012
    [Media] You Should Be on the Cover of a Magazine
    Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations. Because, aside from hubris, the other trait I've found pervasive among most CEOs is a complete lack of understanding of the ways in which media relations works. CEOs make one of several assumptions about media relations: 1.)
  • STARTUP PROFESSIONALS MUSINGS  |  MONDAY, MAY 16, 2011
    [Media] How to Have a Thousand Friends and Still Be Alone
    The Internet and social media have totally destroyed the meaning of the word “friend” and even changed it from a noun to a verb. On Twitter and MySpace, many young people follow hundreds of friends before age twenty, all without ever having said or heard a word from most of them. Real friends help each other. More leads to stress and drama.
  • UP AND RUNNING  |  WEDNESDAY, JULY 29, 2015
    [Media] 19 Funding Resources for New and Existing Businesses
    AngelList is a little more complicated than a social media site or a crowdfunding profile. In addition to an application, there’s a social media component to the application process. Whether you’re looking to start a business or want to expand an existing one, finding the cash to do so can be tough. Crowdfunding Sites. Kickstarter.
  • YOUNGUPSTARTS  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] Legal Issues Behind Running A Small Business
    When she’s not busy writing or working on her friends’ group blog, Word Baristas , she’s busy monitoring her social media profiles for opportunities. by Melissa Page. If you’re running a small business, you need to be on top of legal basics to make your business successful. Government compliance. Change in business structure. Leases.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, APRIL 25, 2013
    [Media] Beyond the Black and White of Google’s Panda Update
    Content and sites that are “Liked” and “Shared” on social media sites have been rewarded in past Panda updates. Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. Content Will Always Be King. However, well-written, useful, engaging content will always have a place on the Internet. Faster Rebounds.
  • YOUNGUPSTARTS  |  MONDAY, MARCH 2, 2015
    [Media] How To Make A Killing With An E Commerce Business
    Use social media and other marketing tools to seek out this niche and sell to them first. People love to shop. We love to buy new things and we’re always seeking out bargains. This is the number one rule that all sellers need to remember. Buying new things triggers a chemical release in our brains. That’s what we’ll help you with today.
  • ROB GO  |  MONDAY, SEPTEMBER 3, 2012
    [Media] The Hitchhiker’s Guide to the Boston Tech Community – August 2012
    Just hired Yahoo’s VP Media Sales. Another year, another guide. Summer is always the time when large numbers of new participants in the tech ecosystem arrive and start to get their bearings. This is why this guide exists, and why I try to refresh it every year with the most interesting meetups, companies, and folks to follow online.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Hardware Wants to Be Free
    For years, people in the media business have been bedeviled by the oft-cited idea that "information wants to be free." But that means a major shift in strategy for not just hardware companies, but everyone in the tech and media industries. Tech start-ups, take note. Everyone loves something for nothing. Creation is expensive. Too much?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 4, 2014
    [Media] 7 Marketing Conferences That Will Help Grow Your Business This Year
    The best internet marketing conferences are feeding this need for cohesion with multi-channel marketing training that spans content marketing, PPC, social media , SEO, and more. Held in Seattle mid-July, this event is three days of actionable advice and networking opportunities for marketers in search, social media, content, CRO, and more.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Media] Twitter Etiquette: Must You Follow Back?
    Is a no-follow rule a serious social media faux pas? Inc.com columnist Jeff Haden tests the waters. Is not following people —and especially not following the people who follow you—a sign of arrogance on Twitter? He wrote, “Jeff's article is almost as arrogant as his twitter profile which follows no one.”
  • INSTIGATOR BLOG  |  THURSDAY, MAY 3, 2012
    [Media] How to Maximize the Value of Mentors in Accelerators
    Engage with them on social media. The questioning (negative) press about startup accelerators and incubators isn’t going to stop. It’s going to continue and likely increase. But a lot of the press and blog posts we’ll see about accelerators and incubators will be very meaningful and important. And that worked quite well.
  • MARKETINGLAND.COM  |  MONDAY, OCTOBER 8, 2012
    [Media] 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
    Social Media |. SMX Social Media Marketing - Dec. © 2012 Third Door Media, Inc. Home |. News |. Columns |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Analytics & Marketing Column. Tweet.
  • DUCT TAPE MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Media] Building Relationships with your Leads
    You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Software such as GroupHigh can help you identify focus areas for your target audience and find bloggers and social media influencers who will be relevant to your message.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Media] 6 Reasons Marketing to Hispanics Makes Sense
    For marketers this means that progressive online or social media programs should be as readily accepted and embraced among Hispanic consumers as the general market. Here''s why budgeting to target a Hispanic market is important, especially now. Growing Audience The commonly understood number of Hispanic consumers living in the U.S.
  • DUCT TAPE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Media] A Visual Guide to Local SEO for Small Business Websites
    Using Visual Media to Boost Your Marketing It is guest post day here at Duct Tape Marketing. A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! I loved that.
  • BRANDANEW  |  MONDAY, FEBRUARY 8, 2016
    [Media] How to Write For Amazing Sales: Don’t Be Sorry!
    Content marketing includes initiatives like email marketing , website copies, social media marketing, long form content- everything you believe that has the power to build trust and influence. As a girl, I’ve struggled with this situation for a long time. We all like to be ambitious and get the maximum ROI from our content. Not anymore!
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] How To Gauge Customer Demand
    Social-Media Surveys Every month, Julep asks its fans on Facebook and Instagram to vote on which products they prefer. Cosmetics company Julep launches 300 products a year. Here''s how it makes sure customers will buy them. Julep , a Seattle-based cosmetics start-up, is constantly launching new products--about 25 a month.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, AUGUST 21, 2013
    [Media] Too Much Targeting Misses the Bull's-Eye
    Social media is a sea change, and comments sections or reviews sites give consumers the eye-opening power to change their brand loyalties in a moment. It let their customer base (and their businesses) grow organically from a core base of early adapters to more mainstream consumers who caught on through media attention and personal experience.
  • WWW.READWRITEWEB.COM  |  MONDAY, JUNE 13, 2011
    [Media] 500 Startups Hits the Accelerator Pedal (and Program) Again
    Thats the image that you should take away from the funds press release today with a headline that invokes The Fast and the Furious at least. Speed, risk, victory - you get the picture. Those winners are StoryTree , Culture Kitchen , and Volta. The full list is below). Launch early and often," quipped McClure, "and promote early and often."
  • READWRITESTART  |  THURSDAY, MAY 12, 2011
    [Media] Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies
    Now, the other wonderful feature in Stanzr is that all these conversations are shared across social media platforms - Twitter, LinkedIn, Facebook. Creating that kind of systematic buzz is an excellent social media marketing strategy as well. She has, thus far, not done any other formal customer acquisition initiative. Sponsor. Stanzr.
  • LIFE BEYOND CODE  |  SUNDAY, JANUARY 15, 2012
    [Media] The 30% Factor
    Lessons from creating a social media powered eBook Quotes worth recording – Lou Holtz How to make your email stand out? Every worthwhile project comes with varying levels of resistance throughout the lifecycle of that project. The 30% Factor is the willingness and commitment to pay the price for the crucial 30% of the project.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 7, 2013
    [Media] Weekend Favs September Seven
    Addvocate – Social media tool that makes it easy to organize employee participation on behalf of your brand. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
  • YOUNGUPSTARTS  |  TUESDAY, FEBRUARY 5, 2013
    [Media] [Infographic] Small Business Concerns In 2013
    And if you’re an online entrepreneur, this infographic shows these and more – you may be interested in the parts on social media, mobile payment and word-of-mouth: In the News Alibaba.com Auctiva infographic small business VendioOther key takeaways: 87-percent will not be hiring any employees this year. Flat economy. Taxes.
  • YOUNGUPSTARTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Media] TheSwizzle.com Helps Separate Subscribed Commercial Spam From Unwanted Ones
    It probably doesn’t help that the quantity of daily emails each of us will receive expected to grow 63% in 2013 from five years ago , not least from the number of social media notifications, as well as e-commerce store communications and offers from daily deal sites that we brainlessly sign up for.If
  • WILL PRICE  |  THURSDAY, MARCH 10, 2011
    [Media] Widgetbox Raises $12m from General Catalyst, Sequoia Capital, and HWVP. Rebrands as Flite
    I am thrilled to announce the close of our $12m Series C. Neil Sequeira and General Catalyst led the round, with participation from our existing investors Sequoia Capital, Hummer Winblad, and NCD Investors. In addition to the funding, we also announced a new company name, Flite. fa=Articles. showArticle&art_aid=146312
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Media] How to Get Everything Done. Really
    Microsoft Excel, social media. How can you get your employees whipped into a state of maximized productivity? Follow these 4 tips. In Start-up Land, the phrase, "it's not my job" is like a four-letter word. Inevitably in this fast-paced, succeed-or-bust environment, employers have no choice but to ask employees to do lots of different things.
  • DUCT TAPE MARKETING  |  TUESDAY, MARCH 20, 2012
    [Media] Digital Coupons as Real Time Conversion Content
    Old School and New School Coupons Come Together How to Drive Sales Offline With Local Online Calls to Action 5 Ways For Small Businesses To Get In The Location Game 5 Ways to Use Social Media and Your Online Presence to Drive People Offline. Digital Coupons as Real Time Conversion Content This content from: Duct Tape Marketing.
  • STARTUP PROFESSIONALS MUSINGS  |  WEDNESDAY, MAY 15, 2013
    [Media] 7 Rules for Savvy Customer Service Required Today
    Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. Social media apps like Twitter and Pinterest are the latest sources for what’s catching people’s attention today, both positively and negatively. This exemplary customer service is just savvy marketing.
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  MONDAY, FEBRUARY 7, 2011
    [Media] The unfortunate math behind consulting companies
    So you “put it out there&# hoping that the magical world of “social media word of mouth marketing&# will bestow eager users upon your sign-up form. Consulting can be a great way to fund a startup or make a bunch of cash. It’s easy to start; Just pick an hourly rate and jump in. Easy money, right? Double is nothing. Terrific!
  • YOUNGUPSTARTS  |  SUNDAY, AUGUST 17, 2014
    [Media] Marketing Automation: Solving Problems At The Push Of A Button
    Automation helps with mass emails, social media replies, and on-page content. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. by Alex Miller, Co-founder of PosiRank . Why You Need It.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MARCH 14, 2013
    [Media] Master the Art of Customer Loyalty
    Do you encourage your loyalty program participants to follow you on social media as well? If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started. Marketing your small business is easier said than done. So what’s your next move? First, invest in service. A few free pizzas
  • DUCT TAPE MARKETING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Media] How To Create A High Converting Landing Page
    Endorsements: Show the logos of media placements or high profile customers. Today’s guest post is from Oli Gardner. This is a two part post, the second part will be published tomorrow – Enjoy! You’re do loads of awesome marketing: ads, promos, contests yada yada yada. You need a landing page. Unique value proposition in a concise headline.
  • HUNTER WALKER  |  MONDAY, FEBRUARY 29, 2016
    [Media] “Fundamentally, technology, and creative arts have always interacted with some friction:” Five Questions With CNBC’s Julia Boorstin
    As CNBC’s Senior Media & Entertainment Correspondent she had a really sharp POV on how we were evolving as a platform. HW: Often your coverage spans tech and media, two worlds that historically have accused the other of just not “getting it” – the gap between LA and Silicon Valley. He was right!
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JUNE 1, 2012
    [Media] Grow Fast! 4 Lessons From Washington
    Experts in charge of social media efforts from Google, Twitter, Yelp, and even the White House, chimed in on how small business owners can best utilize social media at a forum during Small Business Week. Not all social media tools are right for every business," says Jeff Aguero, who is the head of local marketing for Google.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 24, 2012
    [Media] 5 Shrewd Ways to Attract Top Talent
    You can do this by adding an informative careers section to your website and distributing updates on social media. You need to stand out as you recruit your start-up team. Here's how. Everyone knows that it's difficult to attract top talent, especially if your company is relatively new and unknown. Start with your employees. Expose yourself.
  • UP AND RUNNING  |  THURSDAY, JUNE 27, 2013
    [Media] What’s One Thing Startups Can Teach Big Companies?
    Embrace social media, and you’ll find that superior results are delivered for much less money. - Andrew Schrage , Money Crashers Personal Finance. The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Seek Efficiency.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 13, 2013
    [Media] 4 Things You Must Do Before Pitching Investors
    Identify your company''s goals and values, then bring them to light through a solid social media presence, dedication to snagging media attention, a well-maintained blog, and reliable customer service and engagement. runs stories constantly on the challenges of getting funding for your business. Solidify your brand. Revenue is the No.
  • SETH LEVINE'S VC ADVENTURE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Media] The Democratization of Entrepreneurship
    The globalization of economies combined with the free flow of information fostered by the internet and other media has enabled entrepreneurs to establish connections that extend beyond traditional geographic boundaries and create virtual communities of peers where they once couldn’t exist. Entrepreneurship is becoming more highly valued.
  • YOUNGUPSTARTS  |  THURSDAY, FEBRUARY 11, 2016
    [Media] Become An SEO Master With These Awesome Tips
    Always Use Social Media. In this day and age, you can’t create a buzz without social media platforms. If you go viral on social media, Google will have to take notice and adjust your ranking accordingly. Now that it is 2016, you can’t afford to be content with SEO beginner status. The best way to improve a skill is to learn.
  • YOUNGUPSTARTS  |  MONDAY, FEBRUARY 1, 2016
    [Media] Great Tech Ideas That Will Aid Your Startup
    Think Outside the Social Media Box. There are so many options to consider when it comes to formulating your business’s approach to social media. Yes, the big social media platforms like Twitter and Facebook are essential. Trying to get a startup off the ground is never simple, and many people fail in trying. Use Analytics.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MAY 8, 2014
    [Media] How Yahoo May Spend Its $8 Billion Alibaba IPO Windfall
    Yahoo''s $8 billion windfall from Alibaba''s IPO is likely to be a boon for startups as the Internet media company acquires talent and new audiences. Yang worked at Yahoo as vice president and general manager of media properties. That would be in addition to its existing cash stash of $3.5 billion. While $11.5 the brokerage company.
  • OCCAM'S RAZOR  |  MONDAY, AUGUST 13, 2012
    [Media] Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis
    Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever). For the smartest portfolio allocations the answer is media mix modeling (powered by controlled experiments). EU Cookies!) Let's do this! context].
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, JUNE 4, 2016
    [Media] 5 Realities That Frustrate All New Business Founders
    You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change.
  • ARCTICSTARTUP  |  THURSDAY, MARCH 10, 2011
    [Media] Rovio Raises $42 Million Round
    Rovio will use the money grow more internationally across markets including mobile, social media and other platforms. They will do this through merchandising, media production and partnerhsips. We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media.”.
  • YOUNGUPSTARTS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Media] Time To Get Digital! Easy Ways To Take Your Business Online
    Social media. The sheer number of different social media sites that are available can be a little intimidating but don’t worry. Now, don’t treat social media as just another place to advertise your business. Customers want to create a real connection on social media. The business world is changing fast.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 26, 2012
    [Media] Don't Know What 'Big Data' Is? You're Not Alone
    Not surprising: SAP happens to sell such a tool, designed to track social media mentions in real time. A new survey shows small companies are eager to get big data--even though they're not sure what it is. If you think you know what "big data" is, do you believe your business peers would agree with your definition? Chances are, they wouldn't.
  • GUST  |  MONDAY, JUNE 23, 2014
    [Media] How To Build Startup Credibility Before Your Brand
    Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Blog image via Pixabay.com. I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. Populate your team.
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