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INC STARTUPS [Media] Mark Zuckerberg Is a Terrible Role Model
| FRIDAY, JULY 6, 2012
Look at media reports of top tech CEOs and you'll see a whole lot of pixels and column inches devoted to very successful college drop-outs. According to a new analysis, if you want to run a tech company, you shouldn't drop out of college. Facebook's Mark Zuckerberg is the latest in a list of high-profile tech executives who have opted not to finish their degrees. The list includes industry greats Steve Jobs and Bill Gates.
- [Media] The Latest: NC State's Freeman eager for pain-free return
AP) — The Latest on the Atlantic Coast Conference's preseason media day for men's basketball (all times local CHARLOTTE, N.C. (AP)
INC STARTUPS [Media] Should You Hire a Professional Doodler?
| MONDAY, JANUARY 20, 2014
It might seem silly, but these sorts of visuals are effective in brainstorming, says Martin Eppler, professor of media and communication management at University of St. Many companies are now hiring specialized artists to record their brainstorming sessions. Here''s why. Entrepreneurship!" offered one executive. Going above and beyond," mused another. As they spoke, an artist scribbled furiously on an 8-foot-wide whiteboard.
- [Media] 5 Stages of Technology Adoption Compared To Grieving
MySpace and several others, who arguably pioneered the disruptive social media technology, never really survived to enjoy it. How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.
DUCT TAPE MARKETING [Media] Two Ways User-Generated Content Can Keep Your Brand Relevant
| THURSDAY, SEPTEMBER 29, 2016
Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing.
INC STARTUPS [Media] Inside a Completely Transparent Company
| MONDAY, APRIL 22, 2013
This time I talked to Leo Widrich , the co-founder of Buffer , a social media management tool that lets you schedule, automate, and analyze social media updates. At Buffer, employees know everything about everyone else: how much they make, what their equity is worth--even how much they sleep. Most teens vow they won''t be like their parents, and most entrepreneurs vow they will run their start-ups differently than all the "traditional" businesses.
UP AND RUNNING [Media] How to Use Google and Facebook for Customer Segmentation
| THURSDAY, FEBRUARY 19, 2015
The ability to search through all the data in social media is thought by many to be the next technological “golden goose.” What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on.
INC STARTUPS [Media] Why Facebook Wants to Be the Internet's Walled Garden
| THURSDAY, APRIL 21, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why Facebook has acquired popular platforms like Instagram and WhatsApp
FELD THOUGHTS [Media] Book: Boomerang: Travels in the New Third World
| FRIDAY, DECEMBER 30, 2011
I’ve generally ignored the mainstream media during the original US financial crisis and the more recent European financial crisis. My lack of interest in mainstream media (TV, newspaper, and magazines) – especially about non-tech related stuff – is well known. The last domino to fall was when I finally stopped listening to NPR a few years ago.
GUST [Media] Intellectual Property for Startups in the Real World
| WEDNESDAY, JANUARY 4, 2012
The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc.
ONSTARTUPS [Media] The Why and How Of Updating Your Angel Investors
| MONDAY, MAY 20, 2013
Want them to share some important news on their social media networks? There’s a massive amount available on the interwebs on how to improve the odds for success in new ventures. But almost nothing concrete is available on the care and feeding of your investors.
YOUNGUPSTARTS [Media] [New York] INGENUITY 2013
| FRIDAY, OCTOBER 11, 2013
The 16 finalists that have been selected – covering a range of industries, from mobile, digital media and healthcare to fashion, and Internet services - to pitch are: Crowdtap. The event is expected to attract over 500 attendees, and is open to investors, entrepreneurs and members of the media for a full day of pitches, keynotes and networking. Despite the challenging US economy, the New York startup scene is burgeoning.
YOUNGUPSTARTS [Media] [Singapore] SingTel Innovation Exchange Introduces myBusiness Techblog
| MONDAY, DECEMBER 5, 2011
The debut event saw managing director of Rochor Beancurd Jason Koh ( whom we interviewed some time back) share with the audience how he leveraged social media to increase traffic to his outlets, while technology solution providers – such as CEO of online media monitoring service provider JamiQ Benjamin Koe – explained how their solutions can cater to specific needs.
THE PRODUCT GUY [Media] Why Every Product Manager Needs to Know Big Data
| TUESDAY, AUGUST 16, 2016
Ari Tiktin Mobile & Emerging Media Product Director, CNBC. He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.
CONVERSIONXL [Media] 17 Obscure Persuasion Techniques for Conversion Optimization
| TUESDAY, JANUARY 5, 2016
Encourage your visitors to mimic you by: using pictures / videos of other customers buying and using your product, using testimonials near the call to action, using social media to show which of their friends have purchased, etc. CogSai explains… How to Use It: Since media is often top-of-mind, use case studies and testimonials from clients often covered in the media or make pop culture comparisons in your copy / images. You know that persuasion is a powerful weapon.
- [Media] 10 Steps To Be A Startup Founder With The X-Factor
With-it”-ness takes work, like reading the right blogs every day, challenging yourself to stay abreast of the latest technology, and social media marketing. To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on.
STARTUP PROFESSIONALS MUSINGS [Media] Don’t Let Your Business Dreams Die Full Of Potential
| WEDNESDAY, FEBRUARY 1, 2017
The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model. As an advisor to early-stage entrepreneurs, I see a lot of dreams, but not so many business results. I’m always excited by the dream, and disappointed by what I perceive as a lack of courage in many people to take the actions required to realize the dream.
500 HATS [Media] Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple.
| MONDAY, FEBRUARY 1, 2010
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Startup Metrics for Pirates (Lean Startup Circle, Jan 2010) | Main | With Apologies to Kathy Sierra & Paul Graham: Make Something Users Care About. E-commerce will pay the bills for social media once we learn how products can add to the conversation.
DUCT TAPE MARKETING [Media] Weekend Favs May Fourteen
| SATURDAY, MAY 14, 2016
Zaapt – Social media marketing and management with built-in calendar. Weekend Favs May Fourteen written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
CAMPUS ENTREPRENEURSHIP [Media] More TV For Entrepreneurs | Hollywood Calls Silicon Valley
| WEDNESDAY, APRIL 18, 2012
“Geeks are the new royalty,” says Frances Berwick, president of Bravo and Style Media. ” Media executives didn’t use to be so eager to chase the digerati. Hit shows about geeks, notably CBS’s “The Big Bang Theory” about physicists, proved to media executives the category could sell. Regular readers know we love TV for entrepreneurs.
UP AND RUNNING [Media] The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors
| WEDNESDAY, DECEMBER 17, 2014
This platform is so much more than a social media tool, it’s your online business card and, thanks to recent additions—like the new publishing platform—a potential stand-in for a personal website. Simply put, HARO will send media coverage opportunities directly to your inbox, filtered by category. If multiple employees are active on social media within your company, this is also a good way to keep an eye on what they’re saying.
UP AND RUNNING [Media] Tips for Using Postcards as Direct Mail Coupons
| MONDAY, FEBRUARY 4, 2013
Of course, you can use emails or social media to send coupon codes to customers or prospects, but often consumers are so inundated by online marketing efforts these days that they tend to ignore even a killer coupon offer. Stand out from your competition by sending coupons with printed postcards along with emails or social media posts.
GENUINE VC [Media] The Golden Age of the Boston Internet Entrepreneur
| MONDAY, NOVEMBER 5, 2012
I was in my early 20’s just barely out of school when four of us (peers) started Sombasa Media (aka BargainDog ) here in Boston beginning in 1998. There are a couple classic archetypes of internet/software founders, including the genius college student cooking up something quirky but ultimately disruptive in his dorm room who launches his company straight out of undergrad.
YOUNGUPSTARTS [Media] 5 Creative Experiential Marketing Ideas For Startups
| SUNDAY, JANUARY 29, 2017
Start by building a social media following and advertise a product giveaway or a premium prize across your channels – then use the event day as the platform from which you can announce the winner. Make it personal with social media. One highly effective way of establishing and nurturing client relationships is through the use of social media hashtags. by Justin Isles, Director of The Events Structure.
UP AND RUNNING [Media] Unexpected Collaborations: Refreshing Strategies That Build Brand Awareness
| TUESDAY, JULY 7, 2015
As this demographic loves to show off their cool swag across their social media channels, this creates added exposure for both brands. It’s an increasingly popular choice for companies to form partnerships with other companies. Some successful collaborations may initially surprise you, but there is often an undercurrent of perceptive strategy behind the selection.
UP AND RUNNING [Media] The Management Magic of Business Planning
| FRIDAY, JULY 3, 2015
Tactics include marketing plan tactics such as pricing, distribution, messaging, promotion, presence in social media, branding, and content. True story: As my software business began to grow, as we went from two employees to five, then 10, I discovered how hard real management is with startups and small business that grow organically. In a startup, those first few people who join feel like friends, not employees.
ERIC FRIEDMAN [Media] The Battle for the Default Way
| TUESDAY, OCTOBER 14, 2014
Missed media = I’ll check netflix first. I recently finished reading the Everything Store about Amazon and can highly recommend it. It’s a business book, but also tells the amazing story about how Amazon came to exist and the way in which they battled through tough internal and external problems. One theme throughout the book is the focus on being the default way in which people shop online.
HEARPRENEUR [Media] 17 Entrepreneurs Explain How They Came Up With Their Business Name
| TUESDAY, AUGUST 4, 2015
We are always on social media advocating for and speaking directly to our clients. I thought of all combinations of synonyms for Green, High, and Stone(d) that had a domain and social media handles available. What’s in a name? Would a rose called by any other name sell just as well? Coming up with a name for your business is just as important as the business idea itself.
STEVE BLANK [Media] Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham
| THURSDAY, SEPTEMBER 15, 2016
Chris Schroeder , Internet/media CEO, venture investor and author of Startup Rising: The Entrepreneurial Revolution Remaking the Middle East. What ended up happening, however, was we were eventually subsumed under the traditional media business. With social media and with bloggers and with the cable TV and all the different networks that you can get on television and radio like this, everybody you look at is an influencer now.
VENTUREWOODS [Media] Content Marketing for SME’s
| MONDAY, FEBRUARY 10, 2014
Digital Marketing Strategies are closely connected with Content and Consultants with experience in Online Advertising , Social Media Marketing , Search Engine Optimization optimizes Digital Media with Right Content to Deliver Tangible and measured Results. You have to think like a Publisher , Media and work on great story telling.
AWEISSMAN.COM [Media] The Golden Road (to Online Distribution)
| FRIDAY, OCTOBER 23, 2009
We started betaworks by specifically looking at the past, and using that look back to come up not only with a specific and focused view of online media but also a corporate structure to enable us to optimize our participation in future innovation. This is why the Google UI is so much more radical than given credit for, it represents a media philosophy that was materially different from everything that came before it. skip to main | skip to sidebar. aweissman.com.
INC STARTUPS [Media] Content Creation in an Age of Excess
| THURSDAY, OCTOBER 24, 2013
And that BtoB entrepreneurs with blogs generate 67 percent more leads per month than those who don’t ( Social Media BtoB ). In fact, according to a recent Pew Center report , 72 percent of all American adults now have a social media presence. Find out what social media channel farmers visit. Small businesses take note: It''s no longer about your products and services. It''s about giving your customers what they want and need--and not old-fashioned marketing.
ARCTICSTARTUP [Media] Golden Rules Of PR By Christina Forsgård
| MONDAY, SEPTEMBER 12, 2011
Think of ways to create interest around your company from the start and if you don’t know how to do that or how to work the media to get that message across – get help. You need to have a constant dialogue with all of your interest groups: employees, clients, prospects, media and third parties. People and media have a memory and you don’t build trust by giving out empty promises. Build Relationships With Media.
INC STARTUPS [Media] How Nate Silver Won the Internet (and You Can Too)
| FRIDAY, AUGUST 9, 2013
Not surprisingly, this news caused quite a stir in the media community, particularly given that 20 percent of online traffic to The New York Times website during last year''s election was attributed to his blog, FiveThirtyEight. He was an unknown guy with no existing platform, sitting on analytical genius, and leveraged blogging and social media to grow an empire in just a few short years, putting both ESPN and The New York Times in his back pocket.
- [Media] 5 Ways To Get Beyond Linear Thinking In New Ventures
The Internet and social media facilitates cooperation and collaboration, which is what we need to shift our thinking, then reset our goals and ways of attaining them. It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things.
HUNTER WALKER [Media] The Strand: How an 86-Year Old Bookstore Uses Technology
| TUESDAY, FEBRUARY 4, 2014
Yet the Strand is still strong, adapting with their customers and utilizing social media to connect with their community. How has this shaped your social media strategy? Our social media strategy is such that the voice you hear online – whether it’s our e-commerce site, Twitter, or our email blasts – should be one and the same with what you hear in our brick and mortar store. Social media is a bridge, to start a conversation and follow up on one.
- [Media] 7 Steps to Ensure a Successful Crowdfunding Campaign
Expanding doesn’t just mean staying on top of your social media networks and sending out batches of emails. We all read the stories about how crowdfunding could earn you thousands of dollars in just days. Some imagine it happening for our own projects. The good news is that money is indeed out there in the cyber world. The bad news is that it isn’t going to magically appear just because you start a crowdfunding campaign.
DUCT TAPE MARKETING [Media] Is Facebook Still Likeable?
| FRIDAY, JULY 15, 2011
A great deal of the conversation is decidedly skewed as much of the buzz is coming from hard core social media users and those predisposed to move away from Facebook, but none the less, this is a valid question. iTunes link – Cost is $2.99) or Related Posts: How Breakthrough Ideas Emerge from Small Discoveries Shifting to the Third Screen Has Social Media Changed Customer Service? Is Facebook Still Likeable?
- [Media] Is Crowd-Funding the Answer When Investors Decline?
Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market. Many entrepreneurs seems to be convinced that the “crowd” of regular people using the Internet will somehow solve their startup funding needs, when they sense a lack of interest from accredited investors.
INC STARTUPS [Media] How to Sneak Up on Incredibly Elusive Goals
| TUESDAY, JULY 17, 2012
Want to land more media opportunities? Developing a better delivery and presence will help, but who gets media opportunities? When you're an expert you'll find it a lot easier to get booked--in fact, the media will seek you out. Think about every key area your business depends on: Supplies, products, professional services, marketing, media, etc. If success always seems to be just out of your reach, consider approaching your goals from a new angle.
500 HATS [Media] Startups & VCs: Learn How to Design, Market, & Eat Your Own.
| SUNDAY, JANUARY 10, 2010
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Farewell Tokyo! Find someone in marketing who understands how to send an email, write a blog post, use search engines, social platforms, social media, and has done landing page A/B tests. That's what is going to make media professionals stand out in the next decade.
CHARLIECRYSTLE.COM [Media] The Un-Sexy Startup Will Be the New Sexy
| WEDNESDAY, APRIL 25, 2012
Helping the unhip participate in social media in a smart way. Leave that to the Perez Hilton's of the tech media, and meanwhile build an amazing business that's fulfilling for you and helpful for the world. Startup tech news--some of it anyway--has become much more like Entertainment Tonight and a lot less like, well, tech. Fred posted about the noise today, as did Brad. And they were both somewhat vague; more detail about focus would have been great. But that's not my point.
INC STARTUPS [Media] Gary Vaynerchuk: 'The Fan Is Always Right'
| THURSDAY, MARCH 17, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why he will always deliver on what his audience wants from him
- [Media] How To Make Your Next Business Pivot More Graceful
The antidote is to establish ongoing processes for staying connected with the market, like social media, customer visits, and focus groups. You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. You can count on it and plan for it, or you wait for the next survival crisis brought your way by this rapidly changing world.
DUCT TAPE MARKETING [Media] 3 Simple Steps for “Makin’ It Rain” On Your Website
| THURSDAY, MARCH 7, 2013
To follow up with someone all you really need is their email address, phone number, or maybe their social media handle. These include social media login , email newsletter signups , real-time chat, header bars , and embedded web forms. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Aaron Houghton – Enjoy! The term rainmaker is often used to describe highly productive members of sales teams.
INC STARTUPS [Media] The First (and Most Important) Rule of Success
| WEDNESDAY, MARCH 19, 2014
Complain on social media or roll up your sleeves and do what needs to be done? It''s a bit like having a secret weapon--but only when you do it the right way and for the right reasons. A standard image of the entrepreneur is the type-A personality in a body fueled by equal parts adrenaline, caffeine, and ambition. He or she is the go-getter who''s trying to get ahead. The stereotype is not without a reason. However, it can blind you to an approach that can be more effective: being helpful.
GROWTHINK BLOG [Media] 5 Quick & Easy Ways to Improve Your Website
| TUESDAY, DECEMBER 17, 2013
You can promote your posts by posting them on Facebook, Twitter and other social media sites. You can quickly and easily accomplish this by adding buttons that allow people to share your posts on Facebook, Twitter, LinkedIn, StumbleUpon, and other social media networks. Your website is a critical component of your marketing strategy. If set up properly, your website can be the source of tons of new customer leads.
INC STARTUPS [Media] A Glimpse Into the Future: What Sales Will Look Like 5 Years From Now
| THURSDAY, NOVEMBER 7, 2013
Social media, outsourced meeting makers, earned media, and other mechanisms are entering and developing in the market for the single purpose of getting higher up the food chain in the buying organization as a way to bypass the structured purchase. What will the future bring for sales professionals? Sales expert Tom Searcy looks into his crystal ball to share his predictions for what trends will dominate the market in 2018.
- [Media] Build Your Brand By Embracing Your Personality
Social media such as Facebook, Twitter, and blogs connect your customers to one another, and you, twenty-four hours a day, seven days a week. Sponsored by VISA Business Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people more than the idea. Customers buy from people, not from a company, at least at early startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand.
THE NEXT WEB [Media] Five ways to prepare your app for a supercharged launch on the App Store
| MONDAY, OCTOBER 21, 2013
to the media before you launch. Work with the media, and have a go-live time. Whilst some sections of the media may dislike embargoes, ultimately knowing when your app is going to be available is an important piece of information. We explain to contacts in the media that the app may be live shortly before the embargo time to ensure it’s available for their readers.
DUCT TAPE MARKETING [Media] 5 Powerful Use Cases for Social Advocacy & How You Can Get Started
| FRIDAY, APRIL 28, 2017
You can do that by setting keyword alerts on a social media monitoring tool like BrandWatch. You could use a social media management dashboard like DrumUp that allows content curation and easy sharing with employees. Jessica Davis represents Godot Media, a leading content firm. Her areas of interest include social media and content marketing. 5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing.
INC STARTUPS [Media] Best Leadership Advice of 2013
| FRIDAY, DECEMBER 6, 2013
There are certain words that you should never describe yourself with while writing on your company''s website or on social media. This year''s best leadership advice from Inc.''s s top columnists. Inc.''s s most insightful columnists dished out great advice on how to be a better leader this year. In case you fell behind in your daily reading material, here''s this year''s most poignant pearls of wisdom to help you lead your start-up through the New Year.
ARCTICSTARTUP [Media] In Depth Analysis Into The Daily Deals Market In The Baltics
| THURSDAY, OCTOBER 27, 2011
We've also talked to the market leader, Cherry Media Group about the situation on the market and how they see it develop in the future. Cherry Media Group is the largest player in the market by far. Cherry Media Group operates in all three, Latvian, Lithuanian and Estonian, markets. Cherry Media Group, which has operations in each of the countries is by far the largest player. Cherry Media Group opened up for business in May 2010.
UP AND RUNNING [Media] 5 Tips, Tricks, and Hacks for Better Work Focus
| FRIDAY, JANUARY 13, 2017
Eleven years later, I work remotely as a content marketer for Betterteam, which requires me to be online constantly, and often on social media. When I first became a digital remote worker back in 2005, I had no idea how big of a role distraction would play in my day-to-day life. Having a computer connected to the internet and no coworkers or boss around to remind that I was at work made me prone to web surfing.
STARTUP LESSONS LEARNED [Media] Case Study: SlideShare goes freemium
| MONDAY, AUGUST 16, 2010
Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. Meanwhile, individuals and smaller companies emailed by the hundreds to say that they wanted the features of custom channels, but the sales model—arranged like a media buy—didn’t make sense to them.
BRANDANEW [Media] How Does Content Marketing Build Trust
| SATURDAY, JULY 18, 2015
Apart from blogs, there are videos, posts on social media and emails coming our way every now then. Are you the content person for your brand ? The one person who is responsible for every word that goes out from their side? Have you ever thought about how does content marketing build trust?
- [Media] A Summer Plan for Unemployed New Grads
there are designers, retail stores, ecommerce companies, fashion media, PR, investors and analysts, manufacturers, etc. 10) Start organize or offer to help someone else organize an industry professional group of somekind--the Fashion PR Meetup, the Young Media Buyers Meetup, or the Up and Coming Traders Meetup.
HEARPRENEUR [Media] 21 Entrepreneurs Explain How They Came Up With Their Business Name
| FRIDAY, JUNE 16, 2017
My name is Fahad and for my 1st venture: Bay Street Brands which is a digital advertising agency that helped entrepreneurs and entrepreneurs build a social media brand I came up the name through where I live. When I formed my social advertising agency Wallaroo Media, I wanted a name that was unique, memorable, brand-able, and a word that had a lot of searches in Google each month that I could rank #1 for quickly. Thanks to Brandon Doyle, Wallaroo Media ! #18
HEARPRENEUR [Media] 18 Entrepreneurs Explain Why They Started Their Business
| SUNDAY, APRIL 9, 2017
At that time, I had built my own social media following into the thousands (before the days of all the countless blogs on social media were created). Going back to my training days, I knew that impact would only happen if I were able to work 1 on 1 with people, so with years of experience in social media, coaching, and an MBA in hand, I started a business doing just that. Share Each business has a story.
INC STARTUPS [Media] 3 Reasons Humor is Good for Business
| MONDAY, MARCH 5, 2012
As people communicate more individually in areas of presentation and electronic media, many focus on creating a “professional” image, which simply means making it look like what’s expected. Here are three powerful reasons why using humor attracts customers and helps communication. Knock Knock! Who’s there? Iowa who? Iowa lot of money for my marketing programs.
- [Media] Blog Mastermind Is Closing Forever
One of the obvious areas of change is social media marketing. In their place, Facebook and Twitter have risen to become the leading traffic sources for social media marketers… at least for now. At the end of this month, September 2011, my course Blog Mastermind will close forever. Only current members and those who join before the end of the month will have ongoing access to the program. No one new will be able to buy their way in again, no exceptions.
YOUNGUPSTARTS [Media] 5 Ways To Boost Holiday Sales This Season
| THURSDAY, NOVEMBER 7, 2013
by Gabriel Shaoolian, CEO and founder of Blue Fountain Media. We at Blue Fountain Media have 5 strategies small businesses can take to take advantage of the holiday shopping opportunity: 1. Promote Your Holiday Sale via Social Media. While it goes without saying, you should absolutely promote your holiday marketing campaigns via social media. From start-ups to Fortune 1000s, Blue Fountain Media helps generate more leads and increased brand recognition.
YOUNGUPSTARTS [Media] 5 Ways To Get Web Traffic Without Paying
| TUESDAY, AUGUST 21, 2012
Customers find websites through paid advertising, generic searches, referrals, and direct links, which come from many sources, both online and in traditional media or promotional materials. Social Media and Guest Posting. Social media offers forums to post blogs without cost. Marketers can spend some time learning to promote through social media, which includes active, engaged viewers who willingly trade links and visit sites of interest.
- [Media] The E-Myth Principle is Still Alive and Flourishing
Some pundits argue that the E-Myth principle is now out-dated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use social media and the Internet to find your alter-ego. Over 25 years ago, Michael E. Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It.
BOTH SIDES OF THE TABLE [Media] Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?
| WEDNESDAY, OCTOBER 8, 2014
He built & IPOd Demand Media. LA is the largest metropolitan area in the US for people employed in art, design and media and the local creative economy of LA generates more than $140 billion in economic output – more than the GDP of many countries. An abbreviated version of this post appeared yesterday on TechCrunch. If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market.
THE EQUITY KICKER [Media] A brief and not-so-kind history of web advertising
| THURSDAY, AUGUST 14, 2014
” Google Adwords, Demand Media: “ Publish what you want, when you want, and make a living through Google Adwords! You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Trackable analytics on reader behavior! Just like the print ads you know and love, only cheaper and with better metrics!”
INC STARTUPS [Media] Network the Hell Out of People: 6 Expert Tips
| MONDAY, MARCH 4, 2013
Acknowledge them in your social media. The more smart people you know, the faster you'll be able to grow your business. But you have to go about it thoughtfully. Launching and growing a business is hard. You need all the help you can get. Over my years in CEO roles at Priceline.com, uBid.com, Competitive Technologies, and others, I learned to build a rapport with a large network of people. There are a lot of people out there who can help you, but they won't just ring the doorbell.
UP AND RUNNING [Media] How Your Business Can Master YELP
| MONDAY, AUGUST 4, 2014
From social media channels to review sites like YELP, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. If a customer gives you a positive shout out, mention it on social media and tag the customers in the message, if you can. In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach.
JEFF HILIMIRE [Media] A peek at the future of social gaming
| FRIDAY, OCTOBER 1, 2010
Tags: Social Marketing/Media farmville social games
JEFF HILIMIRE [Media] Ugh, meetings
| TUESDAY, JULY 6, 2010
Tags: Social Marketing/Media meetings quora
JEFF HILIMIRE [Media] Discussion: What is the future landing place for location-based marketing?
| TUESDAY, APRIL 20, 2010
Tags: Mobile Social Marketing/Media check-in checkin facebook foursquare gowalla location-based twitter
JEFF HILIMIRE [Media] Debate: Social is killing off email
| THURSDAY, APRIL 1, 2010
So rather than letting this debate take over the analytics post, I’m moving it here… Tags: Email Marketing Social Marketing/Media I wrote a blog post a few hours ago on why analytics is killing social. I casually threw in this comment: In the meantime, social is strangling email marketing. This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was, “ Can email and social live happily ever after?
FELD THOUGHTS [Media] Documentary: Zero Days
| WEDNESDAY, JULY 20, 2016
I also remember the mainstream media discussion on it well as I was fascinated by it. Sunday night, Amy and I watched the new documentary Zero Days. It’s the story of Stuxnet , the computer virus created by a set of nation states (including the US and Israel) which was intended to disable and/or slow down Iran’s nuclear program. I’d read about Stuxnet several times over the past few years so I knew a lot – at least what was able to be cobbled together.
DUCT TAPE MARKETING [Media] Reframe Your View of Marketing
| THURSDAY, OCTOBER 6, 2011
” See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure. Reframe Your View of Marketing This content from: Duct Tape Marketing. doug the trail builder via Flickr. I hear it from small business owners almost every day – “I’m just no good at marketing.”
YOUNGUPSTARTS [Media] Tips For Opening A Successful Coffee Shop
| THURSDAY, JUNE 1, 2017
Using social media marketing. If you are like most people, your day cannot start well until you have coffee. When you consider the number of people who drink coffee on a daily basis, you will see that it is good for business. Here are some tips that you should follow if you want to open up your own coffee shop: Create a Plan. One of the most serious steps that you can take toward opening your own coffee shop is creating a solid plan.
INC STARTUPS [Media] 3 Lessons From the Susan G. Komen for the Cure Disaster
| MONDAY, FEBRUARY 6, 2012
I, like many others, started getting tons of posts on my social media networks denouncing Komen and vowing never to wear pink again. Media stories about how Komen’s decision was politically motivated were widespread. Understand the power of social media. With social media, everyone’s a broadcaster and the snowball is on steroids. The foundation's recent public relations mess offers valuable takeaways for small businesses.
DUCT TAPE MARKETING [Media] 9 Tools to Outsource Your Content: Graphic, Text and Video
| FRIDAY, AUGUST 26, 2016
Social media is the best way to get the word out there about your business, but it may not be your strong suit. Contently : Managing several different social media accounts can be difficult to do. Use this service, and all your social media accounts can be unified, inviting, and professional looking. 9 Tools to Outsource Your Content: Graphic, Text and Video written by Guest Post read more at Duct Tape Marketing. Running a business takes a lot of hard work, time, and skill.
INC STARTUPS [Media] Facebook Wants to Display Your Ads, Well, Everywhere
| MONDAY, APRIL 21, 2014
A number of smaller players, including Hunt and Millennial Media, are competing in this market as well The social network reportedly will launch a new mobile ad network later this month, allowing companies to run highly targeted ads on apps and other third-party platforms. It was only a matter of time before Facebook responded to users'' requests and built its own ad network.
- [Media] The Number-One Rule Is to Stay Business-Focused
With today’s access to social media, interaction with customers is easy, and must be used for technical, financial, and opportunity data. After listening and working with hundreds of entrepreneurs, I have heard many focused only on their next million dollar idea, but very few make any money from an idea alone. On the other end of the spectrum, others focus totally on building a product, assuming a great product will assure business success.
VC CAFE [Media] Vikido Launched Social Network and Web Browser for Parents and Kids
| MONDAY, AUGUST 22, 2011
It hopes to be more than a user generated content site, by aggregating movies, games, recreational and educational activities from sources that were deemed safe for kids, operating on a Freemium model – offering free access to basic content and charging for premium media access. Facebook’s is only available for users who are 13 and up because it doesn’t have the appropriate security and privacy settings for kids.
CROWDSPRING BLOG [Media] Small Business Spotlight of the Week: TripBucket
| TUESDAY, JANUARY 22, 2013
And once you’ve finally made it to Reykyavik, you can share with family and friends via social media. We are also focused on gaining additional exposure of the TripBucket name through social media. Awesomeness business community Interviews Small biz spotlight Start ups collaboration small biz small business spotlight Social media trip planning TripBucket vacationsDid you know that January is the considered by pseudoscience to be the most depressing month ?
INC STARTUPS [Media] 3 Things You Need to Know About E-Commerce in 2013
| FRIDAY, FEBRUARY 15, 2013
According to the report: "With an average of 3 in 10 ads never actually seen by their target audiences, it is more important than ever for advertisers to evaluate campaign viewability to improve optimization and maximize the return on their media spend." A comScore report released yesterday outlined the big e-commerce, e-marketing, and web start-up trends of 2012 and predictions for 2013.
START UP BLOG [Media] Yes, the robots will take you job, but…
| MONDAY, JUNE 22, 2015
…there are not that many bison hunters any more. This is a very short way of saying that all jobs eventually get replaced by technology. Technology will take the role of many white collar jobs, just like machines have taken away many blue collar jobs, just like the plough took away many farming jobs. Technological Unemployment will always be a fixture in human existence – and always has been.
STARTUP PROFESSIONALS MUSINGS [Media] 5 Tips to Alignment With New Consumer Buying Habits
| SATURDAY, NOVEMBER 3, 2012
Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process.
DUCT TAPE MARKETING [Media] How To Publish More Content Faster With A Content Creation Process (And Limited Resources)
| FRIDAY, AUGUST 19, 2016
Outsource straightforward tasks like social media scheduling to a virtual assistant to save your valuable time for creating more content. Automate your social media posting schedule with a tool like CoSchedule or even outsource it to a virtual assistant to spend less time sharing your content. How To Publish More Content Faster With A Content Creation Process (And Limited Resources) written by Guest Post read more at Duct Tape Marketing.
YOUNGUPSTARTS [Media] Google World: Eight Google Tools Your Company Should Be Using
| THURSDAY, JUNE 12, 2014
Once your page is live, you can update it with company news and updates just as you would any other social media account. From social media consultations to website reviews to bookkeeping advice, Helpouts is a great way for people to share their expertise publicly-and to get expert advice quickly when they need it. by Diana Gomez, Marketing Coordinator at Lyoness America.
YOUNGUPSTARTS [Media] 5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business
| FRIDAY, MAY 9, 2014
Best way to manage your social media – Hootsuite. While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great. by Scott Hirsch, f ounder and CEO of Appsbar.
YOUNGUPSTARTS [Media] Give Your Small Business Image A Spit-Shine With These Techniques
| FRIDAY, APRIL 1, 2016
Another way to improve your website and other media is to use better photos. Getting people to pay attention to your small business can be tough. Why should they give any thought to a small fry when there are bigger fish about? But you can still get plenty of business if you’re doing everything right. One of the essential things to work on is your professional image. People won’t want to do business with you if they think you’re running an amateur operation.
STEVE BLANK [Media] China’s Torch Program – the glow that can light the world (Part 2 of 5)
| THURSDAY, APRIL 11, 2013
These incubators are mostly clustered in the eastern coastal regions, and disproportionately target TMT (Technology Media and Telecom) and Biotech. I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. In these series of 5 posts, I thought I’d share what I learned in China. All the usual caveats apply.
DUCT TAPE MARKETING [Media] Weekend Favs September Seven
| SATURDAY, SEPTEMBER 7, 2013
Addvocate – Social media tool that makes it easy to organize employee participation on behalf of your brand. Weekend Favs September Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
UP AND RUNNING [Media] Facebook is the New Britney Spears
| FRIDAY, JULY 8, 2011
But, if you’re NOT a social media rock star and don’t play one on TV, here’s the skinny on the latest – brand tagging. Image by Cherrysweetdeal via Flickr. Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff.
DUCT TAPE MARKETING [Media] 5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To
| TUESDAY, JANUARY 13, 2015
You may be able to set up your newsletter, add plugins to WordPress and clumsily create header graphics for your social media profiles but is this work actually robbing you from focus on higher payoff work. 5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: inneedofhelp08 via photopin cc.
BOTH SIDES OF THE TABLE [Media] On Launching a Brand – Upfront Ventures Four Months In
| MONDAY, NOVEMBER 11, 2013
Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). He is already increasing our deal flow in key areas in “the quantified self” and digital media and begun working operationally with existing companies. Nearly four months ago we rebranded at Upfront Ventures.
INC STARTUPS [Media] Sunday Is My Day of Work.Not Rest
| FRIDAY, JULY 5, 2013
Take a look at their social media presence and see what they''re doing better that you can learn from. When do you have time to be strategic? When do you have time to take a look at how your business is really doing and where you want it to go? If you''re like me and you run your own business you may be up early checking in on what''s going on; whether you''ve got an office full of cubicles or you''re looking at last night''s restaurant earnings.
- [Media] 7 Startup Pitfalls Can Kill Your Business Growth
For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. In my role as an advisory board member for several startups, I’m always excited to see that initial surge of revenue from a great rollout campaign.
DUCT TAPE MARKETING [Media] 5 Things You Must Do To Sell To a Small Business Owner
| FRIDAY, OCTOBER 14, 2011
Related Posts: Stop Wasting Your Time With Social Media A Shoe Shine Sales Strategy How To Talk To Small Business 7 Resistance Crushing Questions Every Business Must Answer 5 Reasons Why Effective Marketing Makes Your Business More Valuable. 5 Things You Must Do To Sell To a Small Business Owner This content from: Duct Tape Marketing. Small business owners are an odd lot. I can say this without judgment because I am one. Duct Tape Marketing Word HQ.
SEEING BOTH SIDES [Media] Dave McClure Misses An Additional VC Trend.Outside Silicon Valley
| SATURDAY, AUGUST 18, 2012
Buddy Media, Demandware, Endeca, Millenial Media) have been in the $500 million - $1 billion range. There is alot I like about Dave McClure's post on VC industry trends ([link] It captures many of the trends of that are transforming the venture capital industry, particularly the bifurcation of "mega VC" and "micro VC" funds. But I think he's missing one important trend that is happening outside of Silicon Valley.
- [Media] 9 Ways To Spot An Opportunity For A New Business
With the widespread popularity of social media, I now see many businesses looking at niche market interest groups, such as sites for travelers, hunters, cancer support, and crafts. As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I have to disagree. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity.
INC STARTUPS [Media] The 33 Cent Trick for Recruiting Top Talent
| THURSDAY, MAY 2, 2013
Or as the researchers put it: "this field experiment puts forth ''media strangeness'' as a more general evidence-based principle, which recruiters might take into account when selecting media for communicating job postings." Science uncovers a way you can spend only pennies and increase your chances of recruiting top talent fivefold.
THEBAREFOOTVC [Media] I Want to Wake Up in the City That Tweets…
| THURSDAY, MARCH 29, 2012
The only time we could coordinate was a quick interview before I spoke at Social Media Week. About a month ago, I got a call from NASDAQ asking me if I’d participate in a video about the technology scene in NYC. The full “Made in NYC” video is below and it is a fantastic representation of the energy, talent and diversity that makes the NYC startup community so unique and vibrant. Kudos to NY Tech Meetup and NASDAQ for capturing this so well. Enjoy the clip!