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BRANDANEW [Media] Does Content Marketing Actually Work?
| MONDAY, MAY 16, 2016
When people read your content and interact with you through comments and social media, you build a bond with them. It’s a growing field. But many think of content as a field with a need for extensive resources that can’t fit into the plan of a lean startup or small business. While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing actually work?
INC STARTUPS [Media] Need a Better Newsletter? Think Like a Drug Dealer
| THURSDAY, SEPTEMBER 27, 2012
If the Quality Is Poor, They Won’t Come Back The beauty of social media lies in how easy it is for anyone to create content. The downfall of social media lies in how easy it is for anyone to create content. Email newsletters aren't that different from drugs--if they're any good, that is. Sure, it sounds crazy to draw parallels between drug dealing and email newsletters, but let’s face it - drug dealers are pretty entrepreneurial.
DUCT TAPE MARKETING [Media] Getting More Sales with the Buyer’s Journey
| TUESDAY, FEBRUARY 16, 2016
Authority can be inferred when you are quoted in industrial journals, influential blogs, and media interviews. The content you send are not salesy but educational, in multi-media formats: article, infographics, videos, images. Getting More Sales with the Buyer’s Journey written by Guest Post read more at Duct Tape Marketing. How does someone decide to buy a product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey.
YOUNGUPSTARTS [Media] Don’t Miss Your Window Of Opportunity
| WEDNESDAY, APRIL 20, 2016
Sure, it’s great to concentrate intensely on your website and social media marketing but it might mean you are missing old-school opportunities for foot traffic or drive-by customers. Just like you hope your social media posts get shared, you’ll want people to talk about your windows. Post a picture of your window on your website and share it on social media. By Lea Schneider.
YOUNGUPSTARTS [Media] One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead
| WEDNESDAY, MAY 3, 2017
Interacting on a personal level is so much more memorable than reaching out via a faceless and often emotionless media like the internet. There is only so much social media can accomplish and where it leaves off, direct marketing picks up – and vice versa. So, the best piece of advice you’ll ever be given as a startup is to remember print media.
YOUNGUPSTARTS [Media] eCommerce Endeavours – How Web Scraping Can Help You Expand Your Online Store
| TUESDAY, APRIL 18, 2017
Web scraping can be used to generate all types of data from pricing information to social media sentiments. Customer insights collected from reviews and social media can also be used to influence product development. Customer insights such as online behaviors and sentiments expressed on social media can help you decide where and how to best target your customers with advertisements.
YOUNGUPSTARTS [Media] Tips And Tricks For Promoting Your eCommerce Store
| TUESDAY, DECEMBER 6, 2016
Take Advantage of Social Media. Blogging and social media are a match made in heaven. Having well run social media accounts to promote your ecommerce site is essential. As a very small fish in a big pond, to be discovered by customers you need to promote correctly. Even if you’ve done your market research and know what customers want, and are selling good quality items in order to secure those all important sales there are a few things you need to do.
STARTUP HOUSTON [Media] A Look Inside of AUGMENTe and The Future of Online Commerce
| SATURDAY, AUGUST 9, 2014
It’s called holistic media; it’s an app that is focused on improving the customer experience from almost any vertical.” “One is that it can scan any item, and compact all of the media into a mobile device, so that it’s really easy to look through,” Ben said. AUGMENTe TechStudio is a tech development studio that comes up with mainly augmented reality technological developments.
INC STARTUPS [Media] Everything You Need to Know About Content Marketing in 2013
| THURSDAY, AUGUST 22, 2013
Either way, targeting the problem awareness stage sets content up for the most successful syndication in social media and the blogosphere by solving specific problems. Nothing trumps relevance--it''s the key component to gaining attention in the market on search engines and social media. A recent survey of over 800 marketers reveals the latest trends and strategies for content marketing in 2013. Ninety percent of [B2B] buyers say when they''re ready to buy, they''ll find you."-
DUCT TAPE MARKETING [Media] Important Reasons to Leverage Case Studies for Your SEO in 2016
| FRIDAY, FEBRUARY 12, 2016
In fact, you need to remember that SEO is not: Social media: Most consultants will help you gain numbers on social media but if these followers are not acquired naturally, they will fall off the radar and you will be left fighting once more to gain visibility. Social media integration is just one technique for optimizing your website for search engines. Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape Marketing.
BRANDANEW [Media] 8 Reasons Why Startups Should Focus on Digital Strategies in 2017
| TUESDAY, NOVEMBER 22, 2016
Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. An important aspect of social media interaction is confrontation – in case it occurs, don’t fear it. This is possible through social media and other methods. One of the biggest questions of today’s digital entrepreneurship is – where do you start? Which digital strategies in 2017 will enhance your brand performance?
GROWTHINK BLOG [Media] Is The American Dream Really Just a Mirage?
| TUESDAY, FEBRUARY 22, 2011
In spite of the so-called business media’s fixation on tales of America’s demise, U.S. entrepreneurial activity is at its highest point in 15 years, with over 550,000 new businesses created each month in this country! Never have so many owed so much to so few. America’s entrepreneurs are ambitious leaders – courageously pursuing growth opportunities, and assuming accountability for the inherent risks and outcomes.
INC STARTUPS [Media] What Really Attracts Gen Y to a Job
| MONDAY, MAY 13, 2013
Sure, you''re probably working your network, using social media and perhaps reaching out to local colleges, but you''re almost bound to put out a good, old fashioned notice when you begin hiring. Hiring the best and brightest can be surprisingly tricky. These things are catnip to young talent. The recent news that America has one of the highest rates of youth unemployment in the developed world may be horribly discouraging, but it''s hardly surprising.
ONSTARTUPS [Media] From Deadpool to Acquisition: Lessons From Sprouter's Almost Fail
| TUESDAY, NOVEMBER 8, 2011
Media outlets covered our shutdown, lamenting the fact that the resource for startups would be gone. One of Canada's largest media companies Postmedia Network Inc., But we decided that we would respond to user emails, Tweets and media requests the week of the announcement. We built up a big community of startups, and were featured in media outlets around the world. The following is a guest post by Erin Bury.
INC STARTUPS [Media] 7 Great Tools to Build a Mobile App
| MONDAY, JULY 30, 2012
You simply click on the features you'd like your app to include, add content and integrate social media feeds and in just a few minutes you can publish a Web app, which is essentially one that runs within browsers, as opposed to being installed on a device. Cost: $75 a month with a $199 set-up at AppExpress.com or through resellers such as Spaweek or User Friendly Media. Whether you're comfortable with HTML5 or don't know a single line of code, there's a tool for you.
FELD THOUGHTS [Media] Megaupload and the Future of Multi-tenant Services
| FRIDAY, JUNE 15, 2012
Somehow – perhaps because of the pernicious influence of large media companies on the government’s activities – rights to your digital data are taking a backseat to any and all attempts to enforce the copyright laws. This is a draft post by Dave Jilk, a long time friend, business partner, and CEO of Standing Cloud. While the words are his, I agree 100% with everything he is saying here.
- [Media] Top 5 Must-Attend 2013 Conferences for Entrepreneurs
Digital and social media are hot topics in the business and entrepreneurial world. Small business and entrepreneurial conferences offer many benefits, including exclusive seminars, networking opportunities, and even product discounts. Regardless of where you may be in your project there is likely a 2013 conference to match you needs. You Want to Grow Your Business.
- [Media] 10 Fantastic Websites For Stock Photography
Here, we’ll give you a list of 10 sites that provides 100 percent free images for either social media or blog posting. Stock photos are readily available for free in the internet but navigating around this labyrinth of content can be very difficult. Still, resorting to paid image sites like shutterstock or iStockphoto will definitely save you the hassle of determining the image license since you pay for the rights straightaway.
INC STARTUPS [Media] Small Business Embraces F-Commerce
| THURSDAY, JULY 26, 2012
Who says you can't use social media to make a sale? Conventional wisdom suggests that social media sites are good for a company's branding but not necessarily good for selling. The ability for businesses to sell products through the social media site--usually with the help of a third-party e-commerce platform like Payvment--even has a name: F-commerce. Here's why more small companies are setting up shops on Facebook.
DUCT TAPE MARKETING [Media] The Problem With Inbound Marketing
| TUESDAY, AUGUST 13, 2013
The term content marketing supplanted social media in the buzz wars and the race to create more content was on. The Problem With Inbound Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been promoting the concept of inbound marketing for about ten years now. I certainly didn’t coin the term “ inbound marketing ,” but it’s a concept that has been the basis of my teaching and it’s the approach that I’ve used to build my business.
GROWTHINK BLOG [Media] Lead Generation - Your Top 5 Lead Generation Questions Answered
| THURSDAY, JUNE 20, 2013
How Do I Maximize Social Media In Getting More Opt-Ins? Build your reputation as an expert in your niche when you are creating your social media presence. Lead generation is critical for all entrepreneurs. And once you master it, your business will thrive. To help you with lead generation, below I have answered the most common questions entrepreneurs. However, let me start with some definitions.
INC STARTUPS [Media] Entrepreneurs Are the Cool Kids on Campus
| SATURDAY, MARCH 3, 2012
“Technology today has been transformative—completely changing the way people did business 10 years ago,” says Schrupp, who experienced first hand the ease and accessibility of new technology in launching her company University Parent Media. Regardless, however, awareness of entrepreneurship through the media and success stories has helped to change the way it is viewed, says Sowa.
BOTH SIDES OF THE TABLE [Media] Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t
| SUNDAY, JANUARY 12, 2014
Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. It’s worth a quick read. My argument is pretty simple.
ARCTICSTARTUP [Media] Transfluent raises a €1.46 million "Pre-Series A"
| WEDNESDAY, JANUARY 29, 2014
It seems in the past, ArcticStartup was full of Transfluent news as they were one of Helsinki''s sweetheart startups - the idea of providing fast human-powered transition services for social media and customer service actually had legs. Much of the sales come from translation services that have not been available so far; near real-time social media and customer service. This number speaks to all languages: Transfluent has announced to Gigaom that the company has raised a €1.46
NICK O'NEILL [Media] How A Perfectionist Instinct Can Kill A Startup
| THURSDAY, SEPTEMBER 20, 2012
I met with a startup the other day that has spent over two years developing a social media dashboard for large corporations and they were still in this endless cycle of perfecting the product without charging anybody. There’s a common trend I see among entrepreneurs that is bound to kill the startup before it gets out the gate: perfectionism. I’ve fallen victim to it myself.
VENTURE CHRONICLES [Media] How Pinterest Became What Flickr Failed To
| TUESDAY, MARCH 27, 2012
Businesses are openly embracing Pinterest and media organizations are figuring out how to use it , much like they did with Tumblr last year. Like a lot of people I have been fascinated by the explosive growth that Pinterest has experienced. At first curiosity, Pinterest is now a full blown phenomena that has jumped from women planning their weddings, or wishing they were planning a wedding, and foodies to mainstream consciousness.
THIS IS GOING TO BE BIG. [Media] 7 Tips for Building a Strong, Vibrant Network
| WEDNESDAY, JUNE 8, 2011
By the way, I didn't add social media as a tip because, if you're reading this blog, you probably already use it. I'm a big believer that amazing people go far in life--so just because someone is assistant junior social media lackey now doesn't mean that building a great relationship with them won't have a tremendous positive effect over time. I was speaking at Internet Week yesterday on networking and so I wanted to gather some of my thoughts.
INC STARTUPS [Media] The Next Generation of Cyber Attacks
| WEDNESDAY, NOVEMBER 27, 2013
One of their database administrators loved social media. But the hacking group UG Nazi used his social media profiles to create a document on him that included everything from his kids’ names and his anniversary to his hobbies and interests outside of work. It doesn’t matter whether you’re a three-person company or a 3,000-person company, review your information release and social media policies.
OCCAM'S RAZOR [Media] Your Web Metrics: Super Lame or Super Awesome?
| TUESDAY, JUNE 28, 2011
I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. Social Media is all the rage. The true essence of social media, if you want to do it right, is the ability to reach your audience directly (no intermediaries) and have a relationship with them. Learn ins and outs and how-to: Social Media Analytics: Quantitative & Qualitative Metrics ].
UP AND RUNNING [Media] The Future of Business Is Mobile—Your Small Business Needs to Adapt or Fall Behind
| MONDAY, APRIL 4, 2016
What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 More people than ever before are glued to their smartphone. Between 2011 and 2014, smartphone usage rose by 394 percent, according to comScore. This same study found that 91 percent of all adults now have their smartphone within reach 24 hours a day.
INC STARTUPS [Media] Netflix in Talks With Jack Ma-Backed Wasu to Enter China: Bloomberg
| FRIDAY, MAY 15, 2015
Video streaming company Netflix Inc is in talks with Jack Ma-backed Wasu Media Holding Co and other potential partners to enter China's booming online video market, Bloomberg reported, citing people familiar with the matter
YOUNGUPSTARTS [Media] [Review] Turning Silver Into Gold
| MONDAY, NOVEMBER 24, 2014
While greying populations presents new challenges to global cities, aging authority Dr Mary Furlong views this as a golden opportunity in her book “ Turning Silver into Gold: How to Profit in the New Boomer Marketplace “ Backed by prodigious research, Furlong’s comprehensive guide to the Boomer/Senior market covers areas like health, travel, sex and romance, fashion, homes, communities, elder-care, finance, media and more.
YOUNGUPSTARTS [Media] How Startups Can Use Celebrity Endorsements
| MONDAY, AUGUST 4, 2014
Social media and sharing websites such as YouTube, Twitter, Vine, and Facebook have made it easier than ever before for people to share content. Media exposure. Since its inception, they have been featured on The Ellen Show, Good Morning America, The Today Show, and many more media spotlights. by Billy Bones, Bookingagentinfo.com. As a start-up, you might be asking yourself how in the world you could ever afford a celebrity endorsement for your product.
YOUNGUPSTARTS [Media] Starting an E-commerce Site? Five Tips Every College Grad Should Know.
| FRIDAY, MAY 30, 2014
Social media can be a huge business driver. Until fairly recently, traditional companies considered social media a trendy marketing tool. Make sure you integrate the social media tools your customers are using into your e-commerce strategy to develop new leads and address customer service issues. by Nikole Haiar, Director Marketing, Retail & Partner Services at Hostway Corporation.
- [Media] Entrepreneurship Is All About Taking Smart Risks
Of course there is work involved to find the right media, and balance the investment against the return. Most entrepreneurs think that risk is just an “occupational hazard” that can be minimized or eliminated by a smart businessman. That way of thinking is simplistic and wrong. In reality, some risks are good and should be embraced for growth and a competitive edge, while others are bad and should be avoided completely.
INC STARTUPS [Media] California Protects User Names and Passwords
| FRIDAY, SEPTEMBER 28, 2012
Two California bills prohibit employers and universities from retrieving social media user names and passwords. Brown declared on Twitter : "California pioneered the social media revolution. These laws protect Californians from unwarranted invasions of their social media accounts." California employers and universities can no longer request access to individual's social network accounts, as California's governor Jerry Brown signed into law yesterday.
INC STARTUPS [Media] Every Startup Should Focus on These 4 Things
| THURSDAY, MARCH 6, 2014
Targeting the $133 billion local media ad spend market -- 20 percent of which is being spent on digital/online, MSH raised $14 million in January from investors led by Bessemer Venture Partners to tap that market’s expected 27 percent annual growth over the next four years. MSH did just that - discovering that local restaurants and other small businesses did not want to become experts in Internet marketing and managing their social media presence.
YOUNGUPSTARTS [Media] [ADV] How Can Translation Services Help Business?
| FRIDAY, NOVEMBER 20, 2015
Translating and localising your website is great, but what about blog, news and social media? Your customers might want to stay up-to-date with the news about your company and a great way of connecting with them without being too intrusive is through blog and social media. Today, the world is smaller than it ever was before. The developments in technology now allow us to communicate with other people based anywhere across the globe within seconds.
INC STARTUPS [Media] A Storytelling Guide for Those Who Stink at Storytelling
| FRIDAY, AUGUST 16, 2013
From social media to sales , storytelling is all the rage in business , with experts of all stripes insisting that entrepreneurs need to be able to captivate their audience with a well told tale in order to stand out and get noticed. Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.
INC STARTUPS [Media] Can Asking More Questions Create Great Meetings?
| THURSDAY, DECEMBER 26, 2013
It''s the same reason that dating experts and social media mavens also stress the importance of queries. A 2012 Give More Media survey on what frustrates employees about meetings drives home the value of an agenda-based strategy. Why you should structure your meeting agenda around questions. There''s a reason that schoolteachers are trained to sprinkle their lessons with questions for students.
THIS IS GOING TO BE BIG. [Media] Who can build the marketing machine?
| TUESDAY, JULY 26, 2011
I sat down with a super smart marketer who has been a little bit pigeon holed in social media, but is capable of a lot more. This is just a theory, but it feels to me that there's a talent gap in the marketing space--or a few of them. To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten.
DUCT TAPE MARKETING [Media] Weekend Favs September Ten
| SATURDAY, SEPTEMBER 10, 2011
Roost – Nice tool for businesses wanting to easily create social media campaigns across Facebook and Twitter. Weekend Favs September Ten This content from: Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.
ARCTICSTARTUP [Media] Taking an ArcticEvening in Oslo: More beer and networking
| MONDAY, MAY 5, 2014
Along with a talk that Greg has prepared on ‘How to pitch to Startup Media’ we’ll providing lots of beer and snacks to help grease those networking gears and keep the evening fun. Our ArcticEvening events for Arctic15 keep going. Next destination Oslo, where our editor-in-chief Greg Anderson who will be leading proceedings again on the 8th May.
INC STARTUPS [Media] Why Your Employees Grieve and 3 Steps You Can Take to Help
| MONDAY, AUGUST 18, 2014
Since Robin Williams'' death, there have been many social media posts from people who never met him, yet were devastated by the news. Understanding why people grieve and knowing how to help is as important in the office as it is at home
CONVERSIONXL [Media] Adopting A Data Driven Approach To Increase Website Traffic
| THURSDAY, MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. When it comes to social media, the first things you need to figure out is where your ideal customer is most likely to be “hanging out” & who they’re already connected to. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategies.
CHRIS DIXON [Media] Soylent
| WEDNESDAY, JANUARY 14, 2015
Contradictory research findings that challenged the paradigm were systematically stifled and ignored, and self-interested researchers — as much as Big Food — shaped the research agenda, media reporting on diet, and public perception. I was chatting with John Borthwick a few years ago and he said something that struck me. He said he was interested in companies that appear to be focused on selling X but are really online communities that happen to make money selling X.
INC STARTUPS [Media] 4 Risks When Employees Bring Their Own Devices to Work
| MONDAY, APRIL 29, 2013
Social media content. Sure, your company may block social media sites from the company network, but that won''t stop employees from logging on with their personal devices. When employees use their own phones, it''s not your problem, right? Wrong. You might be on the hook if they misbehave. What your employees do with their smartphones on--or off--the clock is their own business, right? Not quite.
THE NEXT WEB [Media] 4 things to know about crowdfunding versus raising capital
| SUNDAY, JANUARY 27, 2013
The traditional capital raising process is conducted in a bubble, with limited exposure to the media, customers and investors. Crowdfunding is the process of raising capital by offering rewards to ‘backers’ by pre-selling your product or offering equity in exchange. While the latter is not yet legal in the United States, the JOBS Act, which was signed into law in April 2012, mandates that the SEC makes it legal by January 1st of 2013.
INC STARTUPS [Media] Jimmy Kimmel's Lessons on Viral Videos
| TUESDAY, MARCH 11, 2014
In an interview with Re/code, the host of ABC''s Jimmy Kimmel Live shared his wisdom on viral content in a media landscape that puts tremendous importance on "going viral." It is important to have a great social media following and killer marketing campaigns to get your company''s name out, but remember what your business is really about
ARCTICSTARTUP [Media] Cherry Group Acquires Latvian CityLife, Now Claims Over 50% Market Share In Baltics
| FRIDAY, MAY 11, 2012
Cherry Media , the baltic daily deals group, announces it has acquired CityLife in Latvia, now giving Cherry Media a greater than 50% market share across the Baltic countries. The deal was implemented via stock swap, with CityLife shareholders becoming shareholders of Cherry Media, and Cherry Media turning into the sole shareholder of CityLife. Aldas Kirvaitis of Cherry Media explains: "Market studies we have commissioned confirmed in December that Beta.lt
INC STARTUPS [Media] 6 Best Hotels for High-Tech Entrepreneurs
| FRIDAY, MARCH 21, 2014
Tech perk: Make reservations via Twitter and chat Most entrepreneurs know you better have a good social media strategy in place. Your startup has the latest tech, so why doesn''t your hotel? Here''s a round-up of the best places to stay when you''re traveling for work and need some extra IT amenities. Your startup is high tech, so why isn''t your hotel? Here''s a round-up of the best places to stay when you''re traveling for work and need some extra IT amenities.--John
INC STARTUPS [Media] How to Make the Most of a Second Chance
| WEDNESDAY, JULY 17, 2013
Listen or Lose The triumphant return of Twinkies is also a triumph for social media. The lessons for you are clear: Use social media to listen to your customers and prospects, and find out what products they want and need. And also stop screaming at people through social media and start listening. What can you learn from the Twinkie comeback? Here, Inc. columnists give you actionable takeaways from the second coming of Hostess.
INC STARTUPS [Media] It’s Time to Shutter Your Facebook Shop
| WEDNESDAY, FEBRUARY 22, 2012
Gap's explanation was similar, while Nordstrom decided on a broader social media strategy. Wade Gerten, CEO of social media development firm 8thBridge, which opened a number of Facebook stores for its clients, said that companies are bailing out and that so-called F-commerce deserves a grade of F. So much for so-called f-commerce. Four reasons why Facebook users aren't buying. You'd think that Facebook would be a natural place for companies to sell their products and services.
YOUNGUPSTARTS [Media] DealMarket.com – Making Private Equity A Big Deal
| THURSDAY, AUGUST 4, 2011
The site even integrates social media features, allowing visitors to rate deals and even fellow professionals, share information about deals and network with one another. Online platforms that connect startups and entrepreneurs are common, but one that connects private equity professionals? Not so. But DealMarket ( www.dealmarket.com ), launched in March this year, looks set to be the way that private equity and investment types will work in the future.
INC STARTUPS [Media] 8 Essential Parts to a Business (And How They Work Together)
| MONDAY, MARCH 18, 2013
Media How will you get the word out about your business? A small business is a system in which all parts contribute to the success or failure of the whole. In order to build the most successful small business in the world, you must understand that a small business is a system in which all parts contribute to the success or failure of the whole.
- [Media] From Ideation to Promotion: Simplifying Your Blogging Process
You can share your work on social media and through email lists. While blogging has proven to be a highly effective platform for promoting brands, sharing ideologies, promoting products and more, it should be understood that it is not as easy has many believe it to be. Even for the seasoned writer, blogging can be a challenge if they do not understand the entire process. Blogging is much more than coming up with an idea and then writing about it.
THE NEXT WEB [Media] How to check if your app is addictive enough to make money
| SUNDAY, FEBRUARY 2, 2014
Subscriptions – Media publications, like the NYTimes, have a subscription model now. Making money on mobile can be a tricky thing. Having ads on your app is an option, but few companies have truly cracked the perfect mobile advertising strategy, so adding ads to your app will likely be an annoying, disruptive experience to the user. Still, this doesn’t mean having ads on your app won’t make you money; it means you better have an amazing and addictive app.
DUCT TAPE MARKETING [Media] 5 Ways to Gain Brand Ambassadors (And Keep Them)
| MONDAY, JANUARY 4, 2016
More often than not, social media celebrities and bloggers come to mind when the term is used. Viralheat is a great social media listening tool that provides in-depth analytics for mentions of your brand name, products, location, and competition. 5 Ways to Gain Brand Ambassadors (And Keep Them) written by Guest Post read more at Duct Tape Marketing.
DUCT TAPE MARKETING [Media] 5 Tools that Changed the Way I Do Business
| WEDNESDAY, JANUARY 21, 2015
I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. 5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Today I want to spend some time sharing tools I use to run my business.
- [Media] Rethinking the Way You Plan Events, Weddings, Corporate Meetings, and Parties
Instead of browsing Social Media or staring off into space, use that time to learn a new skill or become more of an expert in your space. What is Greenvelope? Greenvelope.com is a Seattle based start-up rethinking event planning. Our event planning services allow people to custom design and send digital invitations and easily manage events with integrated tools such as RSVP and plus one tracking, Google map direction integration, ticketing sales, donation facilitation and more.
CHAGANOMICS [Media] Chapter 11 bankruptcy petition for Quiznos Global LLC shows the chain has about $50,000 in assets and from $500 million to $1 billion in liabilities.
| MONDAY, MARCH 17, 2014
Horizon Media Inc., What a mess! The Quiznos details emerge: The voluntary Chapter 11 bankruptcy petition that Quiznos Global LLC filed Friday shows Quiznos has as much as $50,000 in assets and from $500 million to $1 billion in liabilities. Quiznos checked the box on the petition indicating the company has from 10,001 to 25,000 creditors. Quiznos included in its filing a list of the 35 largest unsecured creditors, with U.S. Bank listed as being owed $173.8 million.
AUSTIN STARTUP [Media] SalesVu 2.0 Launches in the US and Canada
| WEDNESDAY, MAY 2, 2012
The new update solidifies SalesVu’s technology leadership position as the only mobile payment solution with centralized cloud-based management, reporting, and social media marketing. Austin-based SalesVu just released its latest mobile payment application, SalesVu 2.0 for iPhone’s and iPad’s. Continue reading → News Release
INC STARTUPS [Media] How to Become a Thought Leader in a Month or Less
| MONDAY, FEBRUARY 10, 2014
Your subjects will inevitably share their interviews through email and social media. Thought leaders make more money but getting there can be a real slog. Try this simple trick to become known as an expert in a fraction of the time. Here’s how the Oxford English Dictionary defines thought leader: “One whose views on a subject are taken to be authoritative and influential.”
INC STARTUPS [Media] Why Teens Are the Most Elusive and Valuable Customers in Tech
| MONDAY, MARCH 3, 2014
The difference with today''s teenagers, however, is that they''re not listening to what the media and older generations are telling them is cool. With the internet and social media, teenagers have more access to that information than ever before." They''ll look for reviews and at social media. From Facebook to Snapchat, everyone wants a piece of the teen market. Here''s an in-depth look at what they want and why they''re so damn tough to hold onto.
DUCT TAPE MARKETING [Media] What Exactly Is Content Marketing?
| MONDAY, JULY 22, 2013
They’ve grown to expect the company itself as well as customers, networks, partners and the media to be the source of this content. What Exactly Is Content Marketing? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years.
SEED STAGE CAPITAL [Media] What Startups Can Learn From Sailors (Part Deux.
| SATURDAY, JUNE 4, 2011
skip to main | skip to sidebar 04 June 2011 What Startups Can Learn From Sailors (Part Deux) Note: This is the second installment of a series that draws parallels between sailing and running a startup. The first installment can be found here. This series is the result of having waaaay too much time to think during a 6-month, 7,000 nautical mile sailing adventure that took us from SF to Mexico and then across the Pacific to Polynesia (a 22-day open water crossing).
DUCT TAPE MARKETING [Media] How to Build a Newsletter People Will Actually Read
| SUNDAY, JUNE 14, 2015
5 Ways To Make An Email Newsletter Your Best Sales Tool No matter how enamored you may be with social media, Total Online Presence email marketing newsletter Sara JantschHow to Build a Newsletter People Will Actually Read written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Duct Tape Marketing Newsletter – Created with Placeit. Think about the last newsletter you received in your inbox.
READWRITESTART [Media] What Skills Every New Internet Entrepreneur Needs
| WEDNESDAY, AUGUST 17, 2011
I had lunch with one of my favorite Internet entrepreneurs today, Mark Sawyier , the CEO of Off Campus Media. The company provides college students with apartment listings near their schools, and what started out as an idea five years ago is now a multi-million dollar business. Sawyier came to this business without any formal training in computer science, business, management, or other technology training, yet he is a natural when it comes to running a modern-day Internet business.
WWW.ENTREPRENEUR.COM [Media] What is Sweat Equity Worth?
| THURSDAY, SEPTEMBER 22, 2011
Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? Business & Small Business. Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow Entrepreneur on LinkedIn Subscribe | Mobile.
INC STARTUPS [Media] Does Facebook Work for B2B Marketing?
| TUESDAY, FEBRUARY 19, 2013
Someone in a technology company selling to other businesses recently argued that Facebook is a social media tool that doesn't work , at least for companies selling computers, networks, and other technology solutions. Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Facebook marketing? A must according to many companies. Not worth the trouble to some.
INC STARTUPS [Media] What Works—and Doesn't—on Facebook
| FRIDAY, APRIL 27, 2012
On social media, sometimes a launch can feel like you've thrown a party.and no one is showing up. It was last fall, and we were so excited about Altruette's first big social media push. Here are 4 tips for filling the room with adoring fans. You know that dream where you throw a party and nobody shows up? Well, that happened to us—only it wasn't a party, it was a Facebook contest.
INC STARTUPS [Media] How Gary Vaynerchuk Celebrates Victories
| TUESDAY, DECEMBER 8, 2015
Gary Vaynerchuk, CEO of digital agency Vayner Media, explains why he's making a greater effort to stop and smell the roses
INC STARTUPS [Media] Advertising Overload: Are You Guilty?
| FRIDAY, MARCH 9, 2012
One in 10 would take to protesting on social media sites. This is just an extension of a similar problem in social media marketing. New research on just how many marketing messages it takes to completely turn off a customer. Mae West said that too much of a good thing can be wonderful. Obviously Ms. West was never on the receiving end of the avalanche of marketing messages consumers now receive.
READWRITESTART [Media] Does Your Startup Need A Technical Co-Founder?
| TUESDAY, AUGUST 28, 2012
Nathalie Lussier , Nathalie Lussier Media. Understanding how to harness social media and being up to speed with the newest trending platforms allows us to be everywhere. In today’s startup landscape, practically everything can be outsourced. But when it comes to core technical skills, more and more entrepreneurs are opting to partner with technical co-founders rather than hiring someone for an in-house position. So how do you decide what’s right for your new company?
INC STARTUPS [Media] Why Warren Buffett Bought a Newspaper
| WEDNESDAY, JULY 24, 2013
BH Media, a division of Berkshire, now owns about 30 daily newspapers. So why, in the face of all this negative opinion about print media, would one of the world''s most well-known and admired investors invest money in print media? There''s money to be made everywhere. Even in a shrinking industry. Just ask Warren Buffett. Last week Warren Buffett bought a newspaper. Really. He did.
INC STARTUPS [Media] 2013's Top Google-Search Trends for Business
| WEDNESDAY, DECEMBER 18, 2013
Tumblr was the top trending social media site in 2013. Miley Cyrus''s domination of Google in 2013 wasn''t a surprise, but some of the trends in business searches were. Sorry, everyone and everything--Miley Cyrus beat you. Google just released the top search trends for 2013 and it seems that the pop star was responsible for a massive chunk of the search engine''s traffic over the past year.
DUCT TAPE MARKETING [Media] The Hierarchy of Getting The Important Stuff Done
| MONDAY, MARCH 12, 2012
Related Posts: Effective Planning Is About What to Leave Out Social Media Hierarchy Revisted Make It Your Year of Getting More Done How To Stay Focused On What’s Important Successful Marketing Requires Behavior Change. The Hierarchy of Getting The Important Stuff Done This content from: Duct Tape Marketing. There is always more that you want to do than you can humanly or otherwise actually do.
DUCT TAPE MARKETING [Media] 5 Ways Your Website is Hurting Your Bottom Line
| THURSDAY, MAY 1, 2014
Share posts, deals, and information via social media. 5 Ways Your Website is Hurting Your Bottom Line written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jake Magleby – Enjoy! Marketers have touted the benefits of an online presence for businesses for years. However, starting a business website is only the first step.
DUCT TAPE MARKETING [Media] Weekend Favs May Seven :: Small Business Marketing Blog from Duct.
| SATURDAY, MAY 7, 2011
Image YiShian | Photography via Flickr Good stuff I found this week: How to monitor social media mentions in five minutes a day - step by step directions for setting up a powerful listening station. SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
YOUNGUPSTARTS [Media] Small Businesses A Great Fit For The New Nimble Marketplace
| SUNDAY, OCTOBER 23, 2016
In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3). Facebook, for instance, continues to upgrade its Shopping tab, a service designed primarily for SMEs, who can extend a robust social media presence with easy-to-buy functionality(10).
INC STARTUPS [Media] Steve Jobs and Bernie Madoff: What They Have in Common
| WEDNESDAY, MAY 29, 2013
Jobs successively disrupted the computing, communication, media, and entertainment businesses. You might not think these two have any similarities, but turns out they do. What do Bernie Madoff and Steve Jobs have in common? More than you think. Common Ground Steve Jobs was a legendarily persuasive marketer, known for the "reality-distortion field" that made his pitches nearly impossible to resist.
UP AND RUNNING [Media] How to Write a Business Plan
| THURSDAY, MAY 1, 2014
Or perhaps in traditional media? Getting the media to cover you can be a great way to reach your customers. Social Media. These days, having a social media presence is essentially a requirement for the vast majority of businesses. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. More and more, prospects are using social media to learn about companies and to find out how responsive they are.
CROWDSPRING BLOG [Media] 10 Things Entrepreneurs Can Learn From Politicians
| SUNDAY, FEBRUARY 12, 2012
Historically, the political industry has pioneered strategies for marketing, partnering, business development, social media use, and audience engagement. In social media one measure of results is the size of our audience: followers, likes, re-tweets are ways we determine our success. ‘Tis the season. Not for giving gifts or reflecting on peace on earth. This is the silly season where we have to opportunity to elect our next President of the United States.
INC STARTUPS [Media] The Network Effect
| WEDNESDAY, MARCH 26, 2014
RelSci may have the full measure of a man like Ken Langone, but luminaries in Hollywood or Manhattan media circles may have skeletal profiles, if they exist at all. If social media today, a decade after Facebook''s founding, presents a warped, cracked reflection of the world around us, RelSci is trying to map that world, especially the professional part of it, with increasing detail, precision, and context. After social media comes social engineering.
YOUNGUPSTARTS [Media] Four Ways To Boost Innovation
| TUESDAY, JULY 31, 2012
Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media. We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn. The result?
YOUNGUPSTARTS [Media] Social Music Streaming With Frenzapp Music
| FRIDAY, JUNE 17, 2011
Bitsmedia founder and app developer Erwan Macé, whom we’ve interviewed before , has had extensive experience in digital music delivery – he was formerly the CTO of Soundbuzz, one of the pioneers in legal digital music platforms back in 2000 and was a technical consultant for Akamai, which specializes in the delivery of digital media (including operating some of the infrastructure behind iTunes).
YOUNGUPSTARTS [Media] Four Of The Most Influential People In Business Technology
| THURSDAY, OCTOBER 3, 2013
Today, Amazon competes with media brands for movie and digital media sales, such as e-books and digital movie downloads, which are becoming even more popular as mobile usage is on the rise. ” Cashmore created what is today the prominent Internet publication on tech trends, considered a reliable source of information on technology, gadgets, social media trends and tactics, entertainment, and more. by Morgan Sims. Technology is a booming industry, with Web 2.0,
YOUNGUPSTARTS [Media] Want To Get In The Game? You’ll Need A Coach.
| SUNDAY, FEBRUARY 19, 2012
Part of the method in my book is how to get lots of media exposure and how to be a great guest. Of course I didn’t need anyone’s help with media for “ Celebritize Yourself “! When I set out to develop my media message for “ Celebritize Yourself “, I found it a much bigger challenge than I’d expected. Best of all would be finding people with experience in the media.
DUCT TAPE MARKETING [Media] Weekend Favs March Twenty Eight
| SATURDAY, MARCH 28, 2015
Spent some time this week at Social Media Marketing World in San Diego. Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
ARCTICSTARTUP [Media] Danish ebook platform Riidr acquired by publisher JP/Politikens Hus
| MONDAY, NOVEMBER 3, 2014
Today the company announces it has been acquired by JP/Politikens Hus , the owners of popular media houses Jyllands-Posten and POLITIKEN. The cool thing about the platform is it allows media companies to take Amazon head on because we build them a full featured platform for books and audiobooks quite quickly," Anders Breinholst, Commercial Director of Riidr tells ArcticStartup.
DUCT TAPE MARKETING [Media] Using Forums to Market New Products and Services to Existing Customers
| FRIDAY, JULY 18, 2014
One of the best tools for learning more about customers who already use your products and services is social media, with Internet forums being one of the more dependable tools for gathering information. one-third of marketers are looking to social media and Internet forums as the platform of choice to reach customers. Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.
DUCT TAPE MARKETING [Media] Why You Don’t Need to Go Viral to Make Video Marketing Work
| THURSDAY, MARCH 13, 2014
Most get around 100-300 views, but site traffic is growing, subscribers are up 75% and I’m seeing increased social media engagement. Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! photo credit: ARMLE via photopin cc.
- [Media] Groupon new customers or devastating discounts?
Groupon just filed for an Initial Public Offering (IPO) and revealed the financial details behind the media hype. Groupon is the fastest growing company ever. From nothing to a stunning 7,000 employees and billions in revenue in just two years. TechMeme is ablaze with negative stories on Groupon. Minyanville says " Groupon is Effectively Insolvent ". MG Siegler calls it " Grouponzi ". Yipit says " Groupon S-1 Reveals Business Model Deteriorating ". Not a single positive story to be found.
UP AND RUNNING [Media] 12 Resources to Help You Start and Grow Your Travel Business
| THURSDAY, JUNE 16, 2016
Additionally, TrustYou’s products are worth looking into if you’re looking for help managing your social media presence and positive reputation as a travel business. Topics include using social media to your advantage, mobile marketing, travel blogging, and much more. If you’re starting a travel business, you might be a little overwhelmed.
UP AND RUNNING [Media] 12 Signs You Need to Hire a Manager
| FRIDAY, MAY 22, 2015
If certain tasks are repeating each day such as updating quickbooks, social media posting, or client management, it’s time to move those tasks off your plate and on to someone else’s! – Kim Kaupe, ZinePak. When first starting your business you do it all—you oversee every aspect of your company. But as things grow, you eventually have to admit that trying to do everything yourself is no longer effective. However, it’s hard to let go.
INC STARTUPS [Media] LinkedIn Wins Entrepreneur of the Year
| SUNDAY, NOVEMBER 13, 2011
Linquist, CEO of MetroPCS Communications (media); Jose R. LinkedIn execs Reid Hoffman and Jeff Weiner won Ernst & Young's 25th annual Entrepreneur-of-the-Year award. Ernst & Young has named LinkedIn's Reid Hoffman and Jeff Weiner as its 2011 national Entrepreneurs of the Year. LinkedIn is, of course, the professional social network and resume website.
- [Media] 25 Successful Copywriting Experts You Should Know
Six Super Easy Ways to Create an “Information Rich” Website Gloria Rand Gloria is in internationally recognized expert in SEO Copywriting and Social Media Marketing. Looking for some copywriting tips or wanting to hire someone who can write a persuasive message for your audience so that they can convert? Then check out these “Top 25 Copywriting Experts”. In their blogs, you will find tips and advice on how to write a succulent and engaging copy that your visitor love.
ARCTICSTARTUP [Media] ?Finnish 'Feed of Me' Sound Service Starts Crowdfunding
| MONDAY, MARCH 14, 2016
Social media-to-voice app Feed of Me launched a funding campaign on Indiegogo on Monday. Feed of Me is a cloud based service where personal social media or news service is transferred into audio, mixed together with music service. User can choose their own favorite artist or celebrity to read the content from various social media platforms, including Facebook, Twitter and LinkedIn.
- [Media] How do I get my first few customers?
There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. (Powered by LaunchBit ). Tweet. --> It’s one of the hardest steps in a startup, getting that first rube to part with their money over your barely-minimum barely-viable product.
NIALL KENNEDY'S BLOG [Media] Google recommendations for smartphone-optimized websites
| WEDNESDAY, JUNE 6, 2012
Google recommends responsive web design with CSS media queries for smartphone-optimized websites. Google will download your page CSS and evaluate viewport width ranges specified as media queries. On your main (desktop-focused) page add a new <link rel=alternate> scoped with a media query specifying the minimum and maximum target widths of your mobile site(s). Google updated its webmaster recommendations for smartphone-optimized websites.