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FRESH INC.: THE STAFF BLOG [Media] 4 Things You Must Do Before Pitching Investors
| FRIDAY, DECEMBER 13, 2013
Identify your company''s goals and values, then bring them to light through a solid social media presence, dedication to snagging media attention, a well-maintained blog, and reliable customer service and engagement. Peter Pham, one of the co-founders behind the much-hyped and well-funded but failed photo-sharing startup Color, explains what he''s learned about raising money. runs stories constantly on the challenges of getting funding for your business.
ARCTICSTARTUP [Media] Rovio Raises $42 Million Round
| THURSDAY, MARCH 10, 2011
Rovio will use the money grow more internationally across markets including mobile, social media and other platforms. They will do this through merchandising, media production and partnerhsips. We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media.”. These growth trends are changing the entire media field, and Rovio is perfectly positioned to drive this change.
YOUNGUPSTARTS [Media] Time To Get Digital! Easy Ways To Take Your Business Online
| WEDNESDAY, NOVEMBER 9, 2016
Social media. The sheer number of different social media sites that are available can be a little intimidating but don’t worry. Now, don’t treat social media as just another place to advertise your business. Customers want to create a real connection on social media. If social media seems set to become a central element of your business, then it’s a good idea to consider dedicating resources to it. The business world is changing fast.
HUNTER WALKER [Media] “Fundamentally, technology, and creative arts have always interacted with some friction:” Five Questions With CNBC’s Julia Boorstin
| MONDAY, FEBRUARY 29, 2016
As CNBC’s Senior Media & Entertainment Correspondent she had a really sharp POV on how we were evolving as a platform. HW: Often your coverage spans tech and media, two worlds that historically have accused the other of just not “getting it” – the gap between LA and Silicon Valley. JB: Media and Internet companies – Hollywood and Silicon Valley—are more interconnected now than ever. I first met CNBC’s Julia Boorstin during my days at YouTube.
GUST [Media] How To Build Startup Credibility Before Your Brand
| MONDAY, JUNE 23, 2014
Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Blog image via Pixabay.com. With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup.
DUCT TAPE MARKETING [Media] How to Create the Ultimate New Customer Experience
| MONDAY, MARCH 16, 2015
Some pieces to include besides basic elements of an invoice: branding (colors, fonts, logos), contact information, URL to website and links to social media profiles. How to Create the Ultimate New Customer Experience written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Tell me about your “buy” process. This simple question causes confusion for many of our small business clients.
UP AND RUNNING [Media] 10 Effective Offline Marketing Ideas for Startups in 2015
| TUESDAY, JUNE 16, 2015
There’s really no need to put together an in-house PR team for your company; you just need to create relationships with relevant media to get favorable coverage from the local journalists in your area. Billboards: definitely offline. Most of us believe that these days, digital marketing is the only way to get results. While this may be true for a specific target market, some of the best marketing ideas happen offline.
- [Media] Grow Fast! 4 Lessons From Washington
Experts in charge of social media efforts from Google, Twitter, Yelp, and even the White House, chimed in on how small business owners can best utilize social media at a forum during Small Business Week. Not all social media tools are right for every business," says Jeff Aguero, who is the head of local marketing for Google. There's something about being in D.C. that makes people speak their minds. They're talking about small business--and the economy.
- [Media] Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?
On the other hand, calls-to-action for connecting through social media or newsletters should justify the effort by offering exclusive benefits. Everyone has heard the saying that ‘content is king’ Unfortunately there’s often a disconnect between creating incredible content on a blog or landing page and then converting the traffic you get from it. Webpages must be properly designed and presented in order to consistently convert online consumers.
- [Media] How Yahoo May Spend Its $8 Billion Alibaba IPO Windfall
Yahoo''s $8 billion windfall from Alibaba''s IPO is likely to be a boon for startups as the Internet media company acquires talent and new audiences. Yang worked at Yahoo as vice president and general manager of media properties. Colin Gillis, an analyst at BGC Partners, says MediaOcean, an open platform that connects advertising media buyers and sellers, might be a good bet.
- [Media] Don't Know What 'Big Data' Is? You're Not Alone
Not surprising: SAP happens to sell such a tool, designed to track social media mentions in real time. A new survey shows small companies are eager to get big data--even though they're not sure what it is. If you think you know what "big data" is, do you believe your business peers would agree with your definition? Chances are, they wouldn't. Harris Interactive just released a survey asking 154 companies, more than half of them SMBs, how they define "big data."
DUCT TAPE MARKETING [Media] 6 Case Studies That Show How and Why to Focus on Building Consumer Trust
| THURSDAY, SEPTEMBER 15, 2016
Rather than simply retargeting customers with product ads in social media or other channels, One King’s Lane focuses on providing value. It might be surprising to hear that companies have been leveraging user-generated content well before social media skyrocketed to popularity. There was no mainstream social media marketing at the time, so McDonald’s created a website that allowed consumers to ask any question and it would be answered honestly.
UP AND RUNNING [Media] 12 Resources to Help You Start and Grow Your Travel Business
| THURSDAY, JUNE 16, 2016
Additionally, TrustYou’s products are worth looking into if you’re looking for help managing your social media presence and positive reputation as a travel business. Topics include using social media to your advantage, mobile marketing, travel blogging, and much more. If you’re starting a travel business, you might be a little overwhelmed.
REMBRANDT COMMUNICATIONS [Media] What Tech Do You Really Need for Content-Strategy Results?
| TUESDAY, JUNE 24, 2014
SEO and Social Media and Infographics… Oh My! I don’t know about you, but I get at least five e-mails a day telling me about some new SEO or social media tool that’s going to […]. There is a lot of buzz out there about search engine optimization (SEO), content strategy and interacting with your customers. Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Reaching Goals Sales SEO
FRESH INC.: THE STAFF BLOG [Media] 12 Female Entrepreneurs Who Inspired Us in 2012
| TUESDAY, DECEMBER 25, 2012
Shradha Agarwal of ContextMedia Shradha Agarwal with Context Media is an up-and-coming leader. These young women behind companies including Spanx and Polyvore made it big in 2012. Here's how they made an impression on YEC members. It's the season of giving thanks, so the Young Entrepreneur Council asked 12 successful entrepreneurs to reflect on which young businesswomen made the biggest impression on them in the past year, either personally or from afar--and why.
FRESH INC.: THE STAFF BLOG [Media] Advice From the 23-Year-Old Who Said No to Mark Cuban
| FRIDAY, FEBRUARY 1, 2013
They soon learned that tickets are indeed a hassle--drinking patrons are prone to lose them--so they designed a ticketless mobile system in which coat check attendants get a phone number and/or other information (such as social media handles) from patrons and take a quick picture of the patron's garment and a QR code. Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank."
DUCT TAPE MARKETING [Media] 20 Free and Low Cost Tools for Everyday Productivity
| MONDAY, SEPTEMBER 15, 2014
Hootsuite – All in one social media management tool that continues to evolve. 20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in.
YOUNGUPSTARTS [Media] How To Choose An M&A Advisor When You’re Selling Your ‘Baby’
| WEDNESDAY, MARCH 9, 2016
Utilize media outlets and trusted online sources to learn more about an advisor’s experience and the types of deals they’ve worked on – and if those resulted in successful outcomes. by Larry Fontillas, managing director of the Americas for ansarada. For a young entrepreneur, the mergers and acquisitions process can be exciting and potentially lucrative but it can also be the source of considerable stress.
UP AND RUNNING [Media] Maternova and the Business of Saving Lives: A Secret to Success Story
| TUESDAY, JUNE 23, 2015
Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Social media is our primary marketing channel,” Cote says. Meg Wirth and Allyson Cote, founders of Maternova. Maternal health is a concern the world over, especially in developing nations. Childbirth can be a precarious process; for some women and their infants it can be life-threatening.
THE EQUITY KICKER [Media] The mother of all Turing tests
| FRIDAY, FEBRUARY 5, 2016
Over six million of those conversations were posted on social media by the human on the other side. Microsoft have had an artificially intelligent chatbot running on WeChat for the last eighteen months. The bot is called Xiavoice and she’s had over ten billion conversations, most of them about private matters. Those are huge numbers, and yes, you read them right. Lots of detail here , including a few of those conversations. They are full of feeling and will make you laugh.
FRESH INC.: THE STAFF BLOG [Media] 6 Signs You're Not Fit To Lead
| WEDNESDAY, NOVEMBER 28, 2012
You don’t need to run a global media empire to fall into this trap. Leadership isn't forever. Here are six signs it's time to step down. Many leaders remain in power unless a clear “mistake” derails their tenure. Yet, many leaders also struggle with remaining fully committed to the challenges of leadership. They owe it to themselves, and to their organizations, to honestly determine when their particular role as leader has run its course, and to take action.
FRESH INC.: THE STAFF BLOG [Media] Not Fooling Anyone: Employees' Strangest Sick Day Excuses
| MONDAY, NOVEMBER 11, 2013
This included looking at employees’ social media posts and even driving by their house. A survey from CareerBuilder produced a list of this year''s most outrageous reasons for calling in sick. “It is better to offer no excuse than a bad one," George Washington once said. But when it comes to employee sick days, the bad ones are worth hearing.
UP AND RUNNING [Media] Five Business Technology Trends for 2017
| WEDNESDAY, FEBRUARY 8, 2017
See Also: How to Choose Which Social Media Platforms Are Right for Your Business. There are many year-end rituals, including time with the family, shopping online for sales, and making last-minute tax moves. As we settle into a new year, there are annual rituals too—and one of those rituals for business leaders is looking ahead and assessing the trends for the coming year.
UP AND RUNNING [Media] Your Business Lives and Dies by Its Differentiator
| WEDNESDAY, JANUARY 8, 2014
In this brave new world we’re in today, with social media growing in importance every day, what you want your differentiator to be is just the first step. And then you hope that your customers get it, so it shows up in online reviews and comments and commentary in social media. I wish there were a better term, but differentiator is the best I’ve got. It’s what makes you different. It’s also called your secret sauce, and sometimes your competitive edge.
FRESH INC.: THE STAFF BLOG [Media] Most Talked About Inc. Stories of 2013
| TUESDAY, DECEMBER 17, 2013
s social media accounts. s social media accounts. The stories our readers clicked on the most on from Inc.''s Over the year, Inc. has covered a range of entrepreneurial topics and issues. But some stories ring truer than others. From the personal toll of starting a business to leadership advice, here are the stories that were the most talked about on Inc.''s This article , written by Jessica Bruder, sheds light on the dark side of entrepreneurship.
- [Media] How VCs, Accelerators, and Coworking Spaces Put Communities in Buildings vs. Buildings in Communities
As much as a local community member might want to talk up a scene, the media always wants to follow the money. Startups had been located in Brooklyn for years, but it seemed that once the idea of more money flowing here came about from my fund , the media suddenly had an interest in what was on the other side of the East River. I'll bet you don't know where the Center of NY's Tech Community and Center of Creativity is. Give up?
- [Media] The Case for Ending Sales Commissions
A related change in sales is the impact of social media on your company’s reputation. Changes in the way salespeople work and the way their performance is managed could render traditional commission plans obsolete. The New York Times recently ran an interesting piece about companies moving their sales teams from commission to straight salary. As the article noted, “To many in the highly competitive world of sales, such a move is tantamount to blasphemy.”
READWRITE.COM [Media] Big Data: Overhyped And Overpaid?
| FRIDAY, JANUARY 25, 2013
© 2013 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. Deathwatch. About. Contact. Advertise. Privacy. Follow us: Subscribe to our newsletter. ReadWrite. Like on Facebook.
FRESH INC.: THE STAFF BLOG [Media] 8 Things You Need to Know Today
| TUESDAY, APRIL 22, 2014
est, there''s Brooklyn Brewery founder Steve Hindy; Tim O''Reilly, founder of O''Reilly Media takes the keyboard at 1 p.m., A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. Words of Wisdom In case there is any doubt about what makes up a company''s foundation, here''s what Peter Thiel had to say when he gave Airbnb $150 million in Series C funding: "Don''t f*ck up the culture."-- Medium 2.
YOUNGUPSTARTS [Media] Mobile Apps vs Mobile Web: Do You Have To Choose?
| TUESDAY, APRIL 26, 2016
For some, their top 5 could include social media or gaming, while others may spend more time in instant messaging. by Ajay Kapur, CEO and Founder of Moovweb. There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Who’s winning? No one can agree. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. As the saying goes, “prediction is very difficult, especially about the future.”.
HUNTER WALKER [Media] Why Your CEO Should Give You An Election Day Vacation
| TUESDAY, AUGUST 2, 2016
It wasn’t my first experience using simple tech tools to help people spread a message across social media. So, for this 2016 election I decided to get out of people’s social media and into their startups. I woke on Election Day 2012 with control of Barack Obama’s Twitter account. And Rihanna’s. And Ashley Judd, Eva Longoria, Donna Brazile plus several hundred other celebrities and Democratic Party influencers (not to mention hundreds of thousands of everyday citizens).
DEIMAR [Media] Top Tips for Building a Great Team | Deimar ~ Business Tips and.
| MONDAY, MARCH 26, 2012
Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Mar 26, 2012. Top Tips for Building a Great Team. by Deimar Gutierrez. 26.3.12. Pin It. “Coming together is a beginning. Keeping together is progress. Working together is success.” ” Henry Ford.
FELD THOUGHTS [Media] New Online Courses From Sympoz On Starting A Company
| WEDNESDAY, NOVEMBER 7, 2012
This is a bidirectional experiment for us – we are helping Sympoz launch their new set of programs for startups and entrepreneurs while continuing to experiment with new forms of media around education on a topic we know well. Along with my partner Jason Mendelson and our friends Brad Bernthal (University of Colorado Law School) and Mike Platt (partner at Cooley LLP) we have launched a series of courses in conjunction with our portfolio company Sympoz on starting a company.
- [Media] Fresh Small Business Ideas for a Successful 2016
Thanks to social media, crowdsourcing, and advances in mobile technology, the coming year will prove to be a banner year for small enterprise. Those ready to take on the challenge of entrepreneurship will find no better time to begin their journey than right now. Emerging cultural and technological trends make this year a perfect time for taking action on one’s small business ambitions.
HEARPRENEUR [Media] 15 Entrepreneurs Discuss Why They Love Their Business
| SATURDAY, SEPTEMBER 17, 2016
I am the CEO & Content Lead of a media company that aims to aggregate content on culture and history. As a result my daily work involves consuming a lot of written and media content from a wide-variety of sources like books, blogs and newspapers. Share Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better.
- [Media] Entrepreneurs Can Revitalize The Image Of Business
Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition. Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. They have proven themselves unable to innovate, and they have lost more jobs than they create.
UP AND RUNNING [Media] How and Why to Collect Customer Email Addresses
| MONDAY, NOVEMBER 2, 2015
If you have a little social media savvy, you can try Twitter’s lead generation cards. Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. We asked Janine Popick, the CEO and founder of email service provider VerticalResponse, to explain the top reasons you should collect customer email addresses, and the best ways to get that information.
- [Media] What It Takes to Be a Great CEO
He must develop relationships with investors, the media, other CEOs, and bankers. Make sure to grow your leadership skills alongside your growing startup. If you''re running a startup, how do you know if you have what it takes to be great ? The answer is made more complicated because startups go through fundamental changes as they grow.
DUCT TAPE MARKETING [Media] How to Systematically Build Personal Brand Authority
| MONDAY, JUNE 23, 2014
Just as the need for content has created a great deal of angst among marketers, social media and networks have created a great deal of confusion. How to Systematically Build Personal Brand Authority written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly.
- [Media] The Right Way To Get Funding From Family And Friends
Warm introductions from friends and family to existing investors is far more productive in fund-raising than email blasts, social media connections, or cold-calls to famous investors. Most entrepreneurs I know are so passionate about their new idea that they are surprised when family and friends don’t line up to invest in their new venture. Yet they tend to ignore this problem, and move on quickly to professional investors.
- [Media] Great Startups Sell Around Gartner Hype Predictions
Media tablets, biometric authentication, and speech recognition are on the slope of enlightenment, and predictive analytics is now in the plateau of productivity. The Hype Cycle was a concept put forward by Gartner, Inc. back in 1995 meant to apply to technology product evolution and acceptance.
DUCT TAPE MARKETING [Media] 5 Stages of the New Sales Cycle
| THURSDAY, JULY 21, 2011
Prospects today serve up a buffet of information via social media and we can gain incredible access to their challenges, requests, chain of command and recent changes – basically a selling road map – if we only listen. 5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit.
FRESH INC.: THE STAFF BLOG [Media] Cheat Sheet for New Google Plus Features
| WEDNESDAY, MAY 29, 2013
In fact, even seasoned social media marketers I interact with are still in the dark about many of the posting tools exclusive to the social network. Here are all of the new and classic features of Google Plus all in one cheat sheet. Google Plus announced some big changes at the Google I/O event a couple of weeks ago, and marketers want to know how to take advantage of the platform''s new features.
SETH LEVINE'S VC ADVENTURE [Media] One platform to rule them all
| WEDNESDAY, MARCH 21, 2012
The marketplace combines thousands of quality-vetted online and offline media sources (internet, print, out-of-home, television, radio and call centers). I write often about my love of start-ups.
FRESH INC.: THE STAFF BLOG [Media] The Fascinating Marketing Power of Fear
| THURSDAY, FEBRUARY 13, 2014
new media forms such as advergames or social media options) then they might be able to see enhanced emotional attachment through fear A new study reveals that fear can lead consumers to love your brand. Want customer loyalty? Be there when they''re scared and alone. That''s the primary finding of a recent study from the University of British Columbia''s Sauder School of Business.
BERKONOMICS [Media] Four ways to find new business in the new year
| THURSDAY, DECEMBER 31, 2015
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. newsletters, profiles in social media, or apps you have created requiring registration or download.
- [Media] Blinkist Helps You Read Books in Only 15 Minutes
The middle screenshot above shows the highlight option which allows you to highlight a section of text and then share it on social media and/or save it to your Blinkist account, organized nicely by title and date.
DUCT TAPE MARKETING [Media] How to Pick a New Lead Generation Channel
| THURSDAY, SEPTEMBER 3, 2015
Social Media. How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: 123rf.com. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. It is a communication method you use to interact with someone in order to encourage them to make a purchase or remain a customer.
SMALL BUSINESS FORCE [Media] Make Them "An Offer They Can't Refuse!"
| FRIDAY, MARCH 1, 2013
With social media, word of mouth will spread. Surely, that phrase from "The Godfather" conjures up a particular vision in your mind. Backing it was a threat either implied or real (in the case of that particular Hollywood producer, very real). But, for entrepreneurs, they should think of using that phrase as the way they do business.except in a positive way! Meaning that you make a great offer and you back it up with your delivery on that offer. Effectively, it's a "win, win."
GROWTHINK BLOG [Media] The 10 Quickest Ways to Improve Your Website
| TUESDAY, JUNE 4, 2013
You can accomplish this by including any or all of the following on your website: Media mentions (in which media your company has been featured) Credibility logos (e.g., Regardless of how good your current website it, I''m confident it can be better. In fact, on my website, I''m constantly testing new ideas to improve it. I test different colors, different headlines, different pictures, and so on. And each time, I learn ways to improve.
- [Media] Companies' All-Time Best April Fools' Day Pranks
Twitter vs. Twttr Social media platform Twitter announced it would be changing into a two-tiered service starting on April 1, 2013. From Warby Parker''s canine glasses line to Honda''s in-car haircutting tool, it seems like every company is using the holiday to engage their customers. If you want your keep up with your competitors'' customer-engagement efforts, you''re going to want an April Fools'' Day prank ready today.
- [Media] 3 Exercises To Improve Your Creative Thinking Skills
I’ve literally just put this site up last week, I plan to use it as a media center for the interviews, articles and videos I’m making, because all this content doesn’t really belong on my other site. Hi there, this week’s article is going to be very brief. Instead of lots of words, I’m going to give you three creativity exercises, so you can do some brain training and test yourself on your creative thinking skills.
FRESH INC.: THE STAFF BLOG [Media] 4 Reasons to Reprioritize Mobile
| WEDNESDAY, APRIL 24, 2013
These include computers, smart phones, tablets, game systems, Blue Ray DVDs, and streaming media desktops. Businesses of all sizes need to stop looking at mobile website strategies as a backup to their regular website. Here are four reasons to reprioritize. Recently, I decided to purchase tickets to a quaint local theater as a gift for my wife''s birthday. True to form, the idea came only a few days prior to the big day (better late than never).
UP AND RUNNING [Media] 10 Leasing Tips Every New Business and Startup Should Know
| WEDNESDAY, FEBRUARY 1, 2012
Also run a search on social media sites like Twitter. 10 Leasing Tips Every New Business and Startup Should Know. By Michael Lockwood, President of TEQlease Capital. While startups and new businesses may already realize the many benefits of leasing their equipment, including conserving their cash and significant tax benefits, they also need to carefully research their equipment financing needs before signing the dotted line.
BEN CASNOCHA: THE BLOG [Media] “There Are No Shortcuts”
| THURSDAY, SEPTEMBER 1, 2016
In the social media age, it’s not hard to get some attention; to generate some controversy. A few months ago, President Obama gave a moving eulogy in honor of Beau Biden, the late son of Vice President Biden. Minutes 13-15 are emotional, as Obama’s voice cracks. And the words ring true. But to make your name mean something and to have it stand for dignity and integrity — that’s rare. It’s not something you can buy. There are no shortcuts.
UP AND RUNNING [Media] What New Payment Options Can You Offer Customers?
| WEDNESDAY, DECEMBER 10, 2014
Despite the media coverage, Apple Pay hasn’t been released to the public. Whether consumers will pay by credit or debit card, check and cash are no longer the only payment consideration for merchants—particularly as payment technology has evolved to include EMV credit cards, contactless payment, and mobile wallets.
FRESH INC.: THE STAFF BLOG [Media] I'm the Boss. Stop Asking to Speak to My Husband
| THURSDAY, APRIL 3, 2014
She and her husband, Hannes Luth, founded Wunderbar Media, an Arlington, Virginia-based consulting firm that provides marketing strategies and media training. And it would certainly have prevented Wunderbar Media from offering its best possible service, which includes 100 percent of Jessica''s talents. In equal partnerships, why are men still assumed to be the boss? As a female entrepreneur, Jessica Hirt doesn''t always feel she''s being taken seriously.
- [Media] How Our Customers Helped Us Create a Better Product
You reach down to snap a shot, "life-logging" your day and syncing the media at night. Drew Martin, founder of the life-logging device MeCam, explains how his product evolved with the help of some early fans. The MeCam is not your average digital device. The button-shaped gadget clips to your shirt so you can take photos all day and record video. You end up with a record of activities, a kind of "digital urn" you can keep forever.
FRESH INC.: THE STAFF BLOG [Media] 5 Job Boards that Streamline Your Hiring Process
| THURSDAY, DECEMBER 12, 2013
Mashable Job Board What it is: Mashable''s Job Board, caters to creative and media professionals, and it includes levels that range from interns to executives. If you are looking for top talent with very specific expertise, skip the general job boards and post to niche platforms instead. Looking to fill a key role at your startup? Be narrow-minded. It''s natural to want to pursue a blanket approach to hiring--using giant job sites like Monster or CareerBuilder.
YOUNGUPSTARTS [Media] How A Company Can Recover After Workplace Violence
| FRIDAY, MARCH 4, 2016
Keep political talk of out of the office — and off social media. This is an important time to remind staff that the office is not the place for political debate, and neither is their social media pages if they interact with clients and other coworkers on these sites. by Rob Wilson, CEO of Employco USA. A few days ago a gunman killed three people and injured 18 others in a small Kansas town. The shootings largely took place inside Excel Industries.
- [Media] 3 Tips For Finding The Right PR Agency
PR is an important way to garner more attention and visibility for you that goes outside the traditional marketing routes and instead focuses on editorial content, media outlets and other organic (and free!) These are the people who will be representing you to the media and outside world so you want to know that the staff is excited to work with you and enjoy what they do.
DUCT TAPE MARKETING [Media] How to Deliver an Experience
| TUESDAY, APRIL 26, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
DUCT TAPE MARKETING [Media] The Impact of Better Design
| FRIDAY, OCTOBER 12, 2012
The design was completed by Rafal Tomal and Josh Byers of Studio Press, part of the Copyblogger Media. I’ve been investing in better design lately and it’s making me money. But, what is better design? photo credit: jm3. For some that term might simply mean better visual appeal, more pleasing to the eye or stylish. To me it means better communication.
BOTH SIDES OF THE TABLE [Media] Making Sense of the Stock Market Drops in Relation to Venture Financing
| MONDAY, AUGUST 24, 2015
You thought media twitter was bad… You thought tech twitter was bad… — Hunter Walk (@hunterwalk) August 24, 2015. If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. It was a nerve racking morning. My favorite Tweet of the morning came from Hunter Walk.
FRED DESTIN [Media] Dustin Dolginow for President !
| WEDNESDAY, JANUARY 11, 2012
Right now he's involved with a number of our companies including fundraise.com , ObjectiveLogistics , PowerInbox , Kinvey and Adsafe Media. He's young, he's hungry, he's lean. Here is the all new 2012 model of the Atlas Venture tech principal: Dustin "Double D" Doooolginow. Dustin joined us almost two years ago.
- [Media] Why (and How) Your Business Should Get Visual
Knowing your advocates and influencers on these networks and running contests and sweepstakes to distribute your SKUs in the visual feeds is a great way to generate free earned media and traffic from these channels. Visual networking sites like Pinterest and Instagram can help grow a brand. Sharad Verma, the CEO of Piqora, explains how to make the most of them. What is visual networking? For some, it''s a hard concept to grasp.
DUCT TAPE MARKETING [Media] Weekend Favs February 11
| SATURDAY, FEBRUARY 11, 2017
Whatagraph – SaaS that simplifies Google Analytics and social media data to presentation-ready infographic reports. Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.
FRESH INC.: THE STAFF BLOG [Media] 5 Incredibly Effective Ways to Work Smarter, Not Harder
| WEDNESDAY, APRIL 2, 2014
The tips were provided by Belle Beth Cooper, content crafter at Buffer , the maker of a social-media management tool that lets you schedule, automate, and analyze social-media updates. Small changes. Big results. Regular readers know I definitely believe in the power of hard work. As Jimmy Spithill, skipper of Team Oracle USA, says , "Rarely have I seen a situation where doing less than the other guy is a good strategy." But we can all work smarter, too.
VIEW FROM SEED [Media] Should Startups Blog? An Essay (with Data) to Decide Once and For All
| THURSDAY, JANUARY 8, 2015
My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”
FRESH INC.: THE STAFF BLOG [Media] It Takes A Village in the People Economy
| WEDNESDAY, NOVEMBER 6, 2013
Barack Obama, by all accounts an underdog, used social media to get the word out, rally his supporters, and raise money. Engaged communities are the rule, not the exception, in the people economy--if you know how to unleash them. Airbnb is currently fighting to block a subpoena request from the New York Attorney General for user data. One of its biggest efforts has been appealing to Airbnb''s legions of happy customers through a petition effort.
FRESH INC.: THE STAFF BLOG [Media] Talk to Your Customers; You Might Learn Something
| MONDAY, AUGUST 13, 2012
The Harvard Business Review just published a study about the low percentage of CEOs who use social media in their business. CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly. If you own and run your business, you're busy. I get it. Who isn't? You have to pay the bills, pay your employees, order supplies, and the list goes on and on and on.
HUNTER WALKER [Media] “Why give up that much equity for an amount we could raise other ways?:” SMB Tech Talk from ArtJamz
| FRIDAY, JUNE 10, 2016
As media / communications professional my business chops were lacking. We further leverage mailchimp (eblasts), wordpress (website), hootesuite (social media messaging), review sites such as Yelp! We use a service called Scene Squid to get our classes and events listed on local media event calendars. We also believe in old school marketing — fliers, posters, street teaming and outreach to editors and media gatekeepers.
START UP BLOG [Media] The culture of the power flip
| MONDAY, FEBRUARY 16, 2015
We got tricked into believing that we should leave creative pursuits to others in the media, in the movies, and to the rock bands with recording contracts. Many of the economic ideologies we learned in business school are turning upside down. What once worked, now doesn’t. What was expensive, is now cheap. What was impossible, is now humdrum. But unless we stop, consider and look, we just might miss some of these changes in what is true.
YOUNGUPSTARTS [Media] Welcome To The Year Of The Customer
| SUNDAY, JANUARY 10, 2016
At the same time, enterprises today can leverage the cloud to make faster, more efficient software changes; use social media to connect with customers; deploy predictive analytics to determine what their customers will want and connect and control devices via a central point with the Internet of Things (IoT). by Simon Tate, Area Vice President for Commercial Business – Asia, Salesforce.
UP AND RUNNING [Media] Q: How do you identify new market opportunities strategically?
| FRIDAY, MAY 24, 2013
” Provide as many channels as possible for your fans to provide feedback, phone numbers, email addresses, social media, surveys, etc. This will also be an excellent way to track and identify new market opportunities that you may not come across until it’s too late. - Fehzan Ali , Adscend Media LLC.
FRESH INC.: THE STAFF BLOG [Media] When Marketing Gets Creepy
| THURSDAY, SEPTEMBER 5, 2013
Remember: The point of social media is to be social. Plus, unlike social media interactions, these messages have a lower expectation that they are coming from a specific “human” In short, automation isn''t a way to get out of doing the work of a marketer. Sure, you can have technology streamline your marketing efforts. But does your company come off as just a bunch of robots? You need to have that human connection to not be creepy.
FRESH INC.: THE STAFF BLOG [Media] Upworthy: Writing Weird Headlines to Change the World
| WEDNESDAY, APRIL 23, 2014
We saw this big shift happen in how people consume media online," says Pariser, who''s based in New York City. "A Upworthy''s keen sense of storytelling and attention-grabbing headlines have not gone unnoticed by media industry insiders. Ken Doctor, a media analyst with Newsonomics, refers to Upworthy''s style as "not a new skill but a tabloid skill." Lots of websites can do viral content.
- [Media] The Irresistible Attraction Of Online Entrepreneurship
Last week I wrote about my social media adventures and the results I’ve had even though I’m not a social media guru. I expressed similar ideas to Kerry in my previous article about the importance of creating connections for business through social media.
YOUNGUPSTARTS [Media] Three Ways To Prevent Data Loss And Strengthen Cyber Security
| THURSDAY, MARCH 14, 2013
Cybercrime is a growing problem worldwide, and although media coverage generally focuses on data breaches that occur at large corporations or government agencies, small businesses and entrepreneurial ventures are also vulnerable. Passwords are compromised on the job in the same way they are for employees’ personal accounts – often through the use of weak passwords that contain information that is easily available on social media sites, such as birthdays, children’s names, etc.
THE EQUITY KICKER [Media] What investors look for in a startup
| TUESDAY, OCTOBER 14, 2014
The best way to to get a relationship started is with an introduction, but interacting on social media, networking at cocktail parties and attending office hours or other drop in sessions also works. The post below first appeared as a guest post by me on the Web Summit Blog. ———————————– If you ask most VCs what they look for in a startup they will say great team, great product and great market.
THE PRODUCT GUY [Media] Strategic Function of Product Management
| MONDAY, MARCH 21, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
ARCTICSTARTUP [Media] Smarp Rounds up €225k in Seed Round
| WEDNESDAY, NOVEMBER 27, 2013
According to their researches, more than half of employees feel like they could publish company related content into their personal social media, such as LinkendIn, if only they were encouraged to do so from the highs of the chain-of-command. The more your employee includes your company in their own social media, the more points they will get. We are expecting fast growth from the Singapore and Dubai markets as both of them have a high professional social media penetration.
- [Media] 10 Things to Watch During Small Business Week
Getting Started With Social Media" Google+ Hangout Each day at 4 p.m. The first panel is on "Getting Started With Social Media." Managing Your Business''s Online Reputation" Google+ Hangout Rieva Lesonsky, CEO of GrowBiz Media, will moderate an all-star panel on business reputation online. We''ve got you covered: Here''s a rundown of the top events you can watch on the Web. Call it a tale of five cities.
FRESH INC.: THE STAFF BLOG [Media] 6 Things You Need to Know Today
| WEDNESDAY, APRIL 30, 2014
Given the photos, personal data, financial information and social media activity stored on phones --all information which could easily affect people other than the suspect -- the decision could have big implications for online privacy.-- A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. Tweet It and Weep Turns out, the best platform for engaging your customers isn''t Twitter but Instagram.
GRADE A ENTREPRENEURS [Media] Go for it! The democratization of the video game industry
| WEDNESDAY, JULY 13, 2011
Jeremy Rossmann is a rising junior at MIT joint-majoring in comparative media studies and mathematics with computer science. Guest Writer: Jeremy Rossmann*. Nothing’s stopping you: Five years ago, you needed thousands of dollars and an established company to get your hands on a development kit from Nintendo, Sony, or Microsoft. To make things worse, there were no successful distribution channels for anything but the $20+ category of games.
FRESH INC.: THE STAFF BLOG [Media] How to Get Fiercely Loyal Customers
| WEDNESDAY, SEPTEMBER 4, 2013
Think of the impact when their Fiercely Loyal community (including drivers) takes to social media to fight for them in cities they''re looking to expand in. You want your customers to not just love your brand--but be absolute fans of your company. Here''s what you need to know. Who wouldn''t want to have customers and clients that are fiercely loyal?
- [Media] The NSA Scandal Shouldn't Scare You. But it Should Scare Silicon Valley.
Social media was built on a basic transaction: For the price of a bit of personal information, tech vendors give you free access to a world of sharing, messaging, and information. It shouldn''t surprise you that your personal data finds its way to the NSA. The question is, who helped them get it?
THE PRODUCT GUY [Media] Achieving Team Buy-in in Product Management
| TUESDAY, APRIL 5, 2016
Ari Tiktin Mobile & Emerging Media Product Director, CNBC. He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.
YOUNGUPSTARTS [Media] Building A Women’s Business That Feeds Your Soul – Find Your Tribe
| MONDAY, MAY 9, 2016
Do online searches through the social media channels. Invite people on your email list, or in your address book, and be sure and post it on your favorite social media channels too. Build a community on social media. It’s better to pick one or two social media channels, and do a deeper dive with them. Join groups on social media.
CONVERSIONXL [Media] Email Retargeting: Not Just For Websites & Display Networks Anymore
| FRIDAY, JULY 5, 2013
Now, even though social media accounts for less than steller results, this article isn’t one to add to the endless “email vs social” drivel. In this autoresponder, you talk about widget problems, widget use cases, why widgets matter, and how to find your company on various social media platforms.
GENUINE VC [Media] Beer Kegs and the Future of Venture Capital: What It Means for Entrepreneurs
| TUESDAY, OCTOBER 11, 2011
While social media has brought greater transparency to many aspects of the VC business, it’s still a relationship-driven and moderately opaque industry. Last September I wrote a post outlining my view of the venture capital industry: increasingly evolving like the beer industry as it continues to mature. Large VC firms resemble Budweiser-type macrobrews, competing based on scale and brand with a standardized product across multiple geographies, sectors, and stages.
DUCT TAPE MARKETING [Media] 5 Keys to Adopting Marketing Automation
| THURSDAY, NOVEMBER 10, 2016
Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. 5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. photo credit fotolia. When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? What are prospects looking for when they visit your website?
DUCT TAPE MARKETING [Media] Why Video Marketing is Underrated (and How to Use it to Your Advantage)
| FRIDAY, JANUARY 17, 2014
Post them to social media and your blog page. Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc. Words tell the story. Images illustrate it. But video brings it to life.
- [Media] How to Build an Entrepreneurial Team
What are some no-cost marketing ideas I can implement besides social media? Building a business takes a village. But how can a growing business afford it? Entrepreneurs are highly motivated, risk-taking individuals. Despite their risk profile, they aren''t necessarily risk-seeking individuals. Many "solopreneurs" yearn to build a team around them and share the risk as well as the upside benefits of building a company.
- [Media] How To Get Real Traffic To Your Website
Share your website on social media or start following you. l Finding your audiences on social media. Use Buzzsumo to define who has shared similar content on social media. · Be active on social media and publish top quality content using relevant hashtags. You can use tools such as Snip.ly to maximize your social media efforts. Be an active participant in social media communities. Normal. false. false. false. X-NONE. X-NONE. Normal. false. false. false.
UP AND RUNNING [Media] If I Gave You a $100,000 Marketing Budget, What Would You Do With It?
| FRIDAY, AUGUST 8, 2014
Social Media. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. After all, if you don’t have any money to put towards a marketing budget, what’s the point of creating one? Why bother? The answer is quite simple.
FRESH INC.: THE STAFF BLOG [Media] 4 Mistakes You're Probably Making on Your Website
| THURSDAY, DECEMBER 5, 2013
Instead, Chen says, whenever possible use a video, diagram, or other type of media to get your message across. Launching a website is only half the battle. Now, find out how to get it right. So you finally got around to building a website , but now you''re wondering why it''s not driving the results you''d hoped for.
- [Media] 5 Principles That Drive The New Market For Sharing
Often these communities are built around special interest groups, where the members interact through social media, help each other, and trust each other, and the relationships go well beyond the transactions. The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others.
DUCT TAPE MARKETING [Media] Weekend Favs June Twenty-Five
| SATURDAY, JUNE 25, 2016
Good stuff I found this week: Stencil – Ridiculously simple image creation for social media marketers, bloggers and small businesses. Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.
FRESH INC.: THE STAFF BLOG [Media] Hack Days: Not Just for Facebookers
| FRIDAY, FEBRUARY 3, 2012
The IPO has set off a flurry of interest among investors and the media. The Hacker Way," he writes is central to how Facebook does business: The word "hacker" has an unfairly negative connotation from being portrayed in the media as people who break into computers. As part of Facebook's IPO filing, founder Mark Zuckerberg praised the concept of the "hackathon." Could something similar benefit your company, even if you're not in tech?