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READWRITESTART [Media] 7 Pearls Of Startup Wisdom From Investors and Innovators Who Matter
| MONDAY, AUGUST 27, 2012
The media picked it up as a David vs. Goliath story, and sure enough, it became true. From the art of the pitch to a smooth sale and everything in between, these seven tenets come straight from the annals of successful startups. Last week, Vancouver's GROW 2012 conference convened some all-stars of the startup scene, stirring together corporate leads from Indiegogo, Eventbrite, Zite, Paypal, Cheezburger Inc.
DUCT TAPE MARKETING [Media] In-House vs. Hiring an SEO Professional: Which Path Should You Choose?
| TUESDAY, JULY 18, 2017
Social media posts – 50-200 posts/month across major social media platforms. Working with an agency will also give you access to premium SEO, social media, and tracking tools that you would likely not justify spending money on if it was out of your own business’s pockets. In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing.
DUCT TAPE MARKETING [Media] Small Business Week iPad Giveaway from Duct Tape Marketing.
| MONDAY, MAY 16, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
THE NEXT WEB [Media] How to start your freelance career and be your own boss
| TUESDAY, JANUARY 21, 2014
Publish your testimonials as soon as you get them and make sure they are easy to find on your website, your social media pages or your freelancing profiles. Josephine Sabin is the Marketing Manager for DesignCrowd. Being a freelancer is one of the most flexible jobs in the world, especially since it means being your own boss and creating your own hours. But of course, there are plenty of challenges.
INC STARTUPS [Media] 5 Women Twitter Needs on Its Board
| TUESDAY, OCTOBER 1, 2013
Bonnie Hammer The chairman of NBCUniversal, Hammer knows media. Hammer''s media savvy and connections would prove useful as Twitter tackles social TV and tries to make start-up acquisitions like Trendrr, Vine, and MoPub pay off. Before Twitter goes public, it needs a woman on its board. Here are five women worth considering. Twitter is heading toward an initial public offering, but its board of directors could prove to be a problem. Namely, there are no women.
- [Media] 8 Great Ways to Make Money Online
Social Media Advertising You can make money on your existing social media platforms by advertising and promoting products. A popular Google search is “How can I make money online?” It seems everyone is looking for an easy way to make some extra cash on the Internet. Many of these people are hoping to do it with as little effort as possible. However, like everything else in life, how much money you make usually depends on how much time and effort you are willing to invest.
ARCTICSTARTUP [Media] Getting Your Message Out: Public Relations Trends for 2015
| MONDAY, FEBRUARY 9, 2015
PR, Marketing and Social Media Merging Together. PR professionals use social media actively, in order to achieve their goals, while marketing objectives are becoming their key KPIs, more companies now understand the importance of measurement and metrics and are judged on what they deliver so it’s time to stop treating the different disciplines as separate. Editor''s note: This is a sponsored post for PR Newswire.
INC STARTUPS [Media] 6 Mantras for Business Success
| THURSDAY, JANUARY 19, 2012
This is relatively easy to fake over social media, but in live interactions, meetings and events, there’s no substitute for having your game face on. These six mantras help keep me focused, and help keep my business sailing along, no matter what the day brings. I’ve founded two companies and co-founded two others, but some days, I still feel like I never know what’s going to hit me next.
FELD THOUGHTS [Media] Stuff That Caught My Attention This Morning
| WEDNESDAY, FEBRUARY 17, 2016
It’s almost entirely tech related, as I stay away from mainstream media during the week (e.g. After all these years, I’m still a heavy RSS user. Every morning I click on my Daily folder in Chrome, open it up, and spend whatever time I feel like on it. The vast majority of what I read is in Feedly and includes my VC Collection as well as a bunch of other stuff.
DUCT TAPE MARKETING [Media] Understanding the Most Fundamental Shift in Marketing :: Small.
| THURSDAY, APRIL 21, 2011
iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
BRAD HARGREAVES [Media] Accuracy and Precision
| SUNDAY, MAY 13, 2012
Good entrepreneurs usually try a number of diverse strategies — perhaps PPC, plus SEO, plus events or social media — to get a few data points around what works and what doesn’t. Trying five wildly different social media engagement strategies for a beta product may yield a false negative if social media isn’t the right acquisition channel; picking a wider variety of tactics may have generated more interesting results.
INC STARTUPS [Media] 6 Tips For Successful Cold Calls
| FRIDAY, SEPTEMBER 27, 2013
Emails, phone calls, social media marketing are all valid ways to make connections. It turns out that Christine was the manager of media operations at the company and knew a great deal about the business and the industry. Face-to-face cold calls have fallen out of fashion in today''s technological age. But they still deserve a place in your sales strategy. But no matter how many ways technology creates for us to connect, nothing can replace face-to-face, hand-to-hand contact.
OCCAM'S RAZOR [Media] Email Marketing: Campaign Analysis, Metrics, Best Practices
| MONDAY, JULY 18, 2011
With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!”. Not true. Email remains an immensely credible and profitable channel, with an immense reach to boot.
- [Media] What A Kickass Traffic-Generating Headline Is Made Up Of?
Examples: The Sure-fire tricks for Lead Generation from Your Blog 10 Pocket-friendly ways to refurbish your kitchen 5 ways to instill a new life in your old social media content Top Secrets To Get A New MNC Job The Trigger Words What, Why, How, or When are the often used trigger words, which the content marketers use to leverage either for persuading the readers or for enabling readers to know about something.
DUCT TAPE MARKETING [Media] 5 Keys to Adopting Marketing Automation
| THURSDAY, NOVEMBER 10, 2016
Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. 5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? What are prospects looking for when they visit your website?
INC STARTUPS [Media] Welcome to the 'Company as a Service' Paradigm
| MONDAY, OCTOBER 28, 2013
The advertising age had a good run, from the birth of mass media until the point it went social. All companies--not just those in the travel, media, and hospitality industries--must begin exploring the B2B and B2C sharing opportunities that new technologies make possible. The collaborative economy is valued at an estimated $26 billion. Despite its hippie underpinnings, sharing is big business.
INC STARTUPS [Media] It's Great To Be a Tech Startup Again
| FRIDAY, JANUARY 17, 2014
Industries that got the highest dollar volume of first-time financings were biotechnology, software, media and entertainment. Industries that got the highest number of initial funding were IT services, media and entertainment, and software. Venture money flooded into software and Internet startups in 2013. Venture capital deals are so outsize in popular imagination, it''s hard to remember that this kind of private financing actually follows public markets. Not the other way around.
INC STARTUPS [Media] How to Prepare Your Office for Bad Weather
| TUESDAY, JANUARY 21, 2014
According to Sedhom, some organizations are beginning to use social media to let their employees know if it''s too dangerous to come to work. If all else fails, send out a tweet-;though a social-media message shouldn''t be the first, last, or only word on the matter. When the weather outside is frightful (here''s looking at you Janus).your your employees will cringe at the thought of coming in to work. Here are a few tips on bracing your staff for inclement weather.
INC STARTUPS [Media] How Smart Companies Use PR to Get the Word Out
| THURSDAY, JANUARY 24, 2013
Media is interested in one thing: the effect of your product. What you need to know to market your new business idea, without spending much (or at all). Even the world's most brilliant idea doesn't mean much if no one knows about it. It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. But what do you do when you don't have that much money?
CHRIS DIXON [Media] What the NYC startup world needs (and doesn’t need)
| TUESDAY, AUGUST 2, 2011
CMU’s HCI program and MIT’s Media Lab are also great. Here’s what I think NYC needs to become a serious, long-term startup hub: 1) Some extremely successful startups. We need PayPals – companies that spin out boatloads of talented entrepreneurs and “smart money angel investors.
INC STARTUPS [Media] Checklist: How to Launch a Software App
| THURSDAY, MARCH 20, 2014
Social Media Just like your blog, your social media channels are a great place to tout the new features. Social media works well with blog posts since it requires short messaging, and you can link them off to your blog posts. This should all happen with Twitter, Facebook, LinkedIn, Pinterest, Google+ and any other social media platforms you''re active on. Use this handy checklist to help organize your next app launch.
BOTH SIDES OF THE TABLE [Media] Why Computer Vision Tracking the Flow of People Will be a Huge Market
| WEDNESDAY, JULY 27, 2016
There is so much in the media about “The Internet of Things” that it has lost meaning and for many for some strange reason it became a short-hand for wearables. Density laser tracking above a doorway As I’ve written before I believe Computer Vision will become a major factor as a Human-Computer Interface (1) as sensors and cameras help us make sense of our physical world.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 1, 2011
The CMO Site – Karl Hakkarainen – C-Level Executives Taking Up Social Media. 5 Companies That Know Why They’re Great (ALV, COST, ISRG, KO, XOM). tags: blog. Why do only a handful of companies excel at cultivating customer loyalty? CustomerThink. tags: blog. Social tech in biz more than collaboration – ZDNet Asia News. tags: blog social. Infographics: Why Your Company’s Intranet is Failing. tags: blog.
UP AND RUNNING [Media] Debt Crowdfunding: The Real Potential When It Comes to Main Street USA
| WEDNESDAY, AUGUST 10, 2016
While most of the media attention about this new opportunity has focused around the ability for an entrepreneur to sell shares (equity) in his or her enterprise, the real (and neglected) opportunity for Main Street businesses comes down to debt crowdfunding. Editor’s note: Did you know author Sherwood Neiss literally wrote the book on crowdfund investing? If you’re interested in learning more about the next big thing, be sure to check it out!
DUCT TAPE MARKETING [Media] Building Relationships with your Leads
| THURSDAY, SEPTEMBER 10, 2015
You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Software such as GroupHigh can help you identify focus areas for your target audience and find bloggers and social media influencers who will be relevant to your message. Spending on influencer marketing might be an eventuality- as part of your overall social media marketing costs.
DUCT TAPE MARKETING [Media] Why Blogging Is Even More Critical In the Age of Social
| THURSDAY, AUGUST 16, 2012
Creating awareness for blog content that addresses challenges and provides useful information is the best way to build relationships through social media and one of the best ways to then attract links and traffic. Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction.
YOUNGUPSTARTS [Media] 3 Ways Technology Is Changing Small Business Lending
| FRIDAY, APRIL 3, 2015
FICO credit scores, business cash flow and business debt are being joined by cash-flow reports, direct deposit data and, in some cases, social media reviews and metrics during the approval process. Jake Dacillo holds more than 17 years of experience in marketing communications, with a strong emphasis in digital media and online marketing, to his role as marketing director at leading independent financing company Balboa Capital. by Jake Dacillo, Marketing Director, Balboa Capital.
READWRITESTART [Media] How - And Why - Startups Should Hire Millennials
| MONDAY, OCTOBER 1, 2012
And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. Startups need workers, and the largest generation ever born in America — the Millennials — is desperately searching for work.
UP AND RUNNING [Media] 7 Signs Your Business is in a Marketing Rut
| MONDAY, APRIL 9, 2012
Newspaper ads, yellow pages, direct mail, social media, and networking. It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously things will change and all our dreams will come true.
START UP BLOG [Media] It’s been nearly 10 years since I owned a phone
| TUESDAY, SEPTEMBER 13, 2016
And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. It so happens to have a feature which can make calls.
VIEW FROM SEED [Media] The What & Why of Hiring a Great Startup COO
| TUESDAY, SEPTEMBER 9, 2014
For example, a visionary-type founder can free up time to focus on a product’s big picture plan, company branding, leadership, media/event appearances, and recruiting top talent — all enabled as a focus area thanks to a COO. This is a guest post from Stephano Kim , former co-founder of Web 1.0 success story Blackboard and veteran entrepreneur who’s held several COO and president roles at various startups.
SEEING BOTH SIDES [Media] Advice to Grads: Join A Winning Startup (v. 2016)
| MONDAY, MARCH 14, 2016
DC: 2U, Cvent, Opower, Optoro, Sonatype, Vox Media, WeddingWire. Around this time of year, many students are focused on finding a job in Startup Land and building their careers. If you have your own idea and no one can talk you out of it, that's awesome. But for most undergraduates and graduate students, they have no idea how to get plugged in to the startup community.
BOTH SIDES OF THE TABLE [Media] The Amazing Power of Deflationary Economics for Startups
| THURSDAY, DECEMBER 22, 2011
This has particularly hurt the print media businesses that can no longer charge enough to pay for editorial, printing & distribution. I’m often asked by people what investment areas interest me. It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. I try to invest in things that I know and that I believe I might have better knowledge and relationships than the masses of VCs.
INC STARTUPS [Media] PR Cheat Sheet: 10 Elements of a Savvy Pitch Email
| MONDAY, APRIL 21, 2014
Here''s what I''ve learned from those savvy companies, summed up in a cheat sheet to help your new startup connect get noticed by the media. Don''t forget the social-media links. If you''re going to go to the trouble of pitching journalists over email, make your messages count. I often witness amazingly good public relations at work.
INC STARTUPS [Media] The Top 10 Worst Tech Startup Names
| TUESDAY, MAY 13, 2014
But the success of a social media app relies on its "cool" factor, and a name that utilizes the cringe-worthy grammar of Jar Jar Binks is anything but. But with social media heavy hitters like Twitter and Whisper already on the playing field, a name that''s essentially just a combination of the two will have a hard time standing out. Naming your company is understandably very difficult, but these failed monikers are downright silly.
MIKE MICHALOWICZ [Media] Episode 58: Women Empowerment and Profitability with Michelle Patterson
| MONDAY, DECEMBER 14, 2015
Michelle Patterson is the CEO of Women Network LLC, a media and production company giving women a voice to share their message. This fortunate relationship allows Women Network to provide additional promotional benefits to the California Women’s Conference through its array of web media functions. Our Guest Michelle Patterson is the CEO of Women Network LLC, a media and production company giving women a voice to share their message. Also Available On. Show Summary.
FELD THOUGHTS [Media] The Future of Transportation
| SUNDAY, JANUARY 19, 2014
Some concerns in the media include: Legislation. William Hertling is one of my favorite science fiction writers. If you are in the tech industry and haven’t read his books Avogadro Corp , A.I. Apocalypse , and The Last Firewall , I encourage you to go get them now on your Kindle and get after it. You’ll thank me later. In the mean time, following are William’s thoughts on the future of transportation for you to chew on this Sunday morning.
INC STARTUPS [Media] Inc.'s 10 Most Popular Stories of 2012
| MONDAY, DECEMBER 3, 2012
This story was among the top three shared across all social media. 1 social media platform for professionals. We culled our data to find the most read, shared, and commented Inc. articles this year. Don't miss even one. Entrepreneurs are arguably the most time-strapped group of the workforce--but, not surprisingly, you take the time to read Inc. for advice, inspiration, and relevant news. Which Inc.
DUCT TAPE MARKETING [Media] What Makes a Video Viral?
| MONDAY, APRIL 4, 2016
Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. Thousands of people turned to social media to discuss #PuppyMonkeyBaby, and it became the first ad from the Super Bowl people shared. What Makes a Video Viral?
INC STARTUPS [Media] The Innovation Story of the Year
| FRIDAY, NOVEMBER 15, 2013
Occasionally you hear stories about laypeople who rise to the challenge of a loved one’s illness, like Robert Goldman, the digital media entrepreneur who designed an infusion catheter to help his sister, suffering from cancer. The irresistibly inspirational story of Jorge Odon, who literally dreamed up a device that will save babies'' lives. So, who will play Jorge Odon in the movie? Until this morning I’d never heard of Odon.
- [Media] Are You And Your New Venture Positioned For Success?
Social media and other channels provide the vehicles, but everyone has to be open for the process to work. Even the most diligent investors are often surprised by apparently solid business startups that fail, while others succeed, despite the odds. In my own experience as an investor, I have concluded that success is more about the people than the product.
INC STARTUPS [Media] Three Keys to Business Success: Focus, Focus, Focus
| WEDNESDAY, SEPTEMBER 11, 2013
I was brought in to remodel it into a consumer products and media business and take the product to retail. It''s hard to resist new things, new ideas, new services. But taking your eye off your core is a surefire path to disaster Entrepreneurs can’t resist shiny new things. The allure is intoxicating. As an entrepreneur, you’re built to dodge and weave. You’ll stop at nothing to make your vision work. Every opportunity looks easy. Every new idea could be Google.
CONVERSIONXL [Media] How To Better Measure B2B Lead Generation
| MONDAY, JANUARY 4, 2016
This could happen on your site or on social media. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself. But impressions, clicks, and interactions on a social media site such as LinkedIn can only be anecdotally linked to conversion metrics on the site.
ARCTICSTARTUP [Media] Campalyst Updated With A Nice Package Of Features
| WEDNESDAY, JANUARY 18, 2012
Campalyst was originally buit to measure sales generated through social media content by allowing marketers to track social media followers all the way to a purchase. But in their new update, Campalyst boasts several new features to manage and track your social media straight through one dashboard. Summer 2011's Startup Sauna winner Campalyst has recently updated its service to become a more compete package for marketers.
INC STARTUPS [Media] 5 Tips to Resolve Conflict (Before it Gets Out of Control)
| FRIDAY, SEPTEMBER 14, 2012
No email, no social media, no texting. Avoiding a conflict won't get you anywhere. Here's what you need to do to nip it in the bud. I'm sure you spend a lot of time dealing with conflicts between employees at your company. Sometimes I think I should have gotten a masters in psychology, rather than a law degree. Those who earned an MBA anticipating a career as an entrepreneur probably never fathomed the time and energy that would go into managing the varied personalities on a team.
- [Media] Productivity Hacks for Writers
In a survey conducted by ContentWatch, 41% of participants admitted that Facebook was their number one distraction during working hours; 50% also admitted that they wasted two to five hours per week on social media – enough time to write several blog posts! Unlike Facebook, Twitter and other social media platforms, you won’t have to build up a following or “cold connect” with established names.
DUCT TAPE MARKETING [Media] 7 Marketing Metrics Worth Obsessing Over
| WEDNESDAY, JANUARY 2, 2013
A recent survey of small business marketers conducted by Vocus showed that marketers attributed more success to social media the larger their fan base was. Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. photo credit: aussiegall via photopin cc.
INC STARTUPS [Media] You Might Want to Hone Your Sales Pitch to 140 Characters
| THURSDAY, JANUARY 16, 2014
Most social media experts will tell you that Twitter isn''t a vehicle for selling ; it''s for the more nebulous and harder-to-measure task of "brand building." Twitter is said to be nailing down a deal with payments startup Stripe, which could mean Twitter could become a full-fledged e-commerce tool for businesses. Well, that may change very soon.
BRANDANEW [Media] Investing in Your Growth Is Your Imperative
| WEDNESDAY, MARCH 23, 2016
Now Maureen is worried about terms she barely understands- SEO , Google page ranks and social media following. We’ll be covering: * What is Content Marketing/ SEO/ Social media marketing? * While scanning through Instagram early morning, I came across Gary Vaynerchuk’s quote – “ Market like the year you’re in.” ” And this spoke to me. 2016 has solidified itself to be a year of Content with 77% marketers spending more on it.
BRANDANEW [Media] Monthly Roundup: How Can You Get Ahead In Content Marketing?
| WEDNESDAY, FEBRUARY 3, 2016
And also one of our favorite feedbacks from a workshop attendee: FabJob’s book on social media as a career! The most amazing people at FabJobs have included my quotes and advice throughout their book on how to become a social media consultant! It’s been a while since I wrote the last monthly round up , and frankly it hardly feels like we’re already in the second month of a very new year! I’ve honestly had no time to think through how time has been flying!
HEARPRENEUR [Media] 23 Entrepreneurs Explain What They Love About Entrepreneurship
| TUESDAY, JUNE 23, 2015
I spent 22 years working as a broadcast journalist to finally realize that the agenda of mainstream media is to perpetuate fear and doubt. I made a bold decision to leave my career, and founded The Good News Only in 2010 to promote positive media… sharing good stories about good people! I also teach workshops and seminars to teach people positive-media philosophies to get more positive results in life. Being in love is great.
HEARPRENEUR [Media] Tips for Success via Business Crowdfunding
| TUESDAY, AUGUST 2, 2016
CrowdFunnel offers a unique form of marketing and media buying for crowdfunding platforms, issuers and agencies. We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – Our form of media works best with “full-service” platforms and issuers – those with the infrastructure to capitalize on real-time investor leads with specific interest in their deals.
YOUNGUPSTARTS [Media] [Singapore][Event] Crowdsourcing Week
| SUNDAY, MAY 5, 2013
The speaker line-up features thinkers and entrepreneurs covering best practices in spaces such as healthcare, tourism, startups, design, media, tech, finance and more. Over the past few years we’ve seen how crowdsourcing, backed by the wisdom (and pockets!) of the crowd, innovated and changed the faces of many industries.
UP AND RUNNING [Media] Webinar March 31: Dumb Ways Entrepreneurs Fail with Technology
| FRIDAY, MARCH 25, 2011
How much of social media is hype and whether it is for every business. Tweet If you’re a business owner, business manager, or entrepreneur interested in avoiding the simple mistakes you could make with technology in your company, register for Tim Berry’s webinar on Dumb Ways Smart Entrepreneurs Fail in Using Technology. Tim will discuss how even very smart small business owners make dumb mistakes when it comes to implementing technology in their companies.
- [Media] 6 Tips for Awesome Blog Headlines
Typically the purpose of a blog is a more casual forum to share information than a mainstream media outlet. So what’s in a name? In the case of blog headlines it’s everything. The headline of any blog is an important component and it is what will get your post read, or rather not read. The headline, or blog title must be written well or it will be the only part of your blog read!
INC STARTUPS [Media] Why You Should Hire Tim Tebow
| FRIDAY, JANUARY 13, 2012
Another great example of Tebow’s leadership is an emotional speech he gave to the media after a loss to Ole Miss during the 2008 season. He is a team player Although the spotlight is certainly on Tim, he knows how to handle the media and you never get the impression that it is all about him. Tim Tebow isn't perfect. But he has personality traits that you should look for when you're staffing up.
DUCT TAPE MARKETING [Media] 6 Tools We Use at Typeform to Amplify Our Marketing Productivity
| FRIDAY, AUGUST 19, 2016
One of the best hacks for social media marketing is scheduled content distribution. Meet Edgar is a social media distribution tool that automatically fills itself out by recycling and queuing your content. 6 Tools We Use at Typeform to Amplify Our Marketing Productivity written by Guest Post read more at Duct Tape Marketing. photo credit: Unsplash. Working in marketing can be very demanding.
DUCT TAPE MARKETING [Media] How to Avoid Competing on Price Alone
| MONDAY, MAY 18, 2015
Everything from monitoring social media to signing up for their newsletter to tracking keywords. How to Avoid Competing on Price Alone written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Small Town Snails via photopin (license). Without understanding and defining your true core message, people are going to compare you to your competition on price alone. This is a tricky situation to be in.
YOUNGUPSTARTS [Media] [Review] The Freaks Shall Inherit The Earth
| THURSDAY, JULY 7, 2016
Author of numerous bestselling books on social media and influencer marketing, including “ The Impact Equation “, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. Build Your Media Empire. In the age of social media and digital content, it pays to have a media project for your work. and searchability (think Search Engine Optimization and Social Media Optimization).
DUCT TAPE MARKETING [Media] Weekend Favs February 11
| SATURDAY, FEBRUARY 11, 2017
Whatagraph – SaaS that simplifies Google Analytics and social media data to presentation-ready infographic reports. Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.
INC STARTUPS [Media] Gary Vaynerchuk: Why Everyone Has an Opportunity to Get Noticed
| THURSDAY, JUNE 9, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains how to get discovered on platforms like Medium and Facebook through a "viral loop
INC STARTUPS [Media] Gary Vaynerchuk: Inside the Mind of the World's Most Competitive Entrepreneur
| FRIDAY, FEBRUARY 15, 2013
The wine and social media entrepreneur psycho-analyzes his own ferocious drive to excel
INC STARTUPS [Media] Top 5 Marketing KPIs for Your Dashboard
| WEDNESDAY, SEPTEMBER 5, 2012
This includes third-party websites (not search engines), social media platforms, partner websites, mobile applications, marketing collateral (such as PDFs) and email marketing campaigns. Which key performance indicators you use could influence your results. These are my top picks. Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions.
INC STARTUPS [Media] 21 Digital Marketing Experts to Follow on Twitter
| WEDNESDAY, JUNE 17, 2015
She tweets several times daily on social media marketing, content and branding. Jeff Bullas --Chief Evangelist at ShuttleRock As a Forbes Top 50 Social Media Influencer , Jeff is a must-follow for anyone in the digital marketing realm, but especially in social media marketing. Joe Pulizzi --Z Squared Media Joe is the brains behind a series of super successful marketing publications and events: Content Marketing Institute, Content Marketing World and Chief Content Officer.
FELD THOUGHTS [Media] I Encourage Entrepreneurs To Ignore The Word “Bubble”
| SUNDAY, APRIL 3, 2011
While plenty of tech bloggers were tossing around the word “bubble , I also noticed it among the mainstream media. “Double, double toil and trouble; Fire burn, and caldron bubble. – Macbeth. Every time I hear the word “bubble I think of that quote from Macbeth. I also think of Tulip Mania and the South Sea Company which purportedly was the source of the concept of an economic bubble.
DUCT TAPE MARKETING [Media] Digital Coupons as Real Time Conversion Content
| TUESDAY, MARCH 20, 2012
Old School and New School Coupons Come Together How to Drive Sales Offline With Local Online Calls to Action 5 Ways For Small Businesses To Get In The Location Game 5 Ways to Use Social Media and Your Online Presence to Drive People Offline. Digital Coupons as Real Time Conversion Content This content from: Duct Tape Marketing. Coupons have been with us for a very long time. In fact, they remain one of the last vestiges of the offline print conversion realm.
INC STARTUPS [Media] 4 Common Mistakes in Startup Storytelling
| TUESDAY, JANUARY 14, 2014
Social media makes this easier than ever. Author Andy Smith lays down a few tips for improving your storytelling skills. Telling your startup''s story is a huge part of your job as an entrepreneur. In fact, in a recent blog post, The Dragonfly Effect author Andy Smith argued that narratives have proven to be more effective at persuading audiences than logic, pricing, and specs. Smith wrote that the best way to learn how to tell your company''s story is to learn what not to do first.
- [Media] 5 Reasons Why Lack of Budget is not an Obstacle for Starting a Business Anymore
Nowadays, a good product with a well composed story could become famous overnight, and attract the attention of leading mass media. The fact that hard times have come doesn’t mean you have any chance to open your own business and become an entrepreneur. Believe you or not, but the best time to start thinking about it isn’t tomorrow, in a week, and certainly not after next Christmas. This time is right now.
- [Media] Gorge Angel Conference 2011
Social Media Marketing. Gorge Angel Conference 2011 in The Dalles Oregon. Blue Dog Mead, Copa Di Vino (as seen on Shark Tank) and Swaddlekeeper – Baby Sleep System will be competing for up to $125,000 of angel invstor money! View a live streaming video of the event. Copa Di Vino was featured in a recent USA Today series on entrepreneurs. Click here to view the second article or pick up a copy of the newspaper. The first installment of the USA Today series aboutCopa di Vino.
LIFE BEYOND CODE [Media] How to get your network working
| THURSDAY, JUNE 20, 2013
In the world of social media, a network can mean a lot of things. Unfortunately, your network is not equivalent to the sum of all the friends, follower and connections across your social networks. That would be a fantasy. If we have to over-simplify, your network comprises of people who will care enough to take some positive action for the things that matter most to you AND to some degree you would do the same to them.
UP AND RUNNING [Media] 13 Ways to Make Customers Desperately Want to Open Your Emails
| THURSDAY, DECEMBER 18, 2014
Aim for early morning or lunchtime for the biggest wins. – Juha Liikala , Stripped Bare Media. With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you , especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. Do a drip e mail campaign.
YOUNGUPSTARTS [Media] 5 Companies That Could Become The Next Apple
| TUESDAY, DECEMBER 1, 2015
It aims to one day expand into a media company; this objective appears more probable as GoPro’s sales continue to increase at a steady rate. Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. by Lewis Robinson.
- [Media] Developing a Platform for Web-Accessible Business Documents
Business awareness of and integration with digital media has been a major part of development for companies for many years. Those who caught on to the possibilities and capabilities of the internet at an early stage helped pioneer the IT revolution that no business can now afford to ignore. What many businesses, large and small, sometimes fail to do is to create their own highly unique digital footprint.
INC STARTUPS [Media] #Sandy: Biggest Event in Instagram History
| MONDAY, NOVEMBER 5, 2012
Kevin Systrom, the company's co-founder, explains how this fact marks a shifting tide for social media. That means people were not only interested in it, but they were documenting it," Systrom says, adding that the hurricane illuminated shifting tides within social media. And that's an interesting thing to think about." --Kevin Systrom Even major media outlets found ways to use Instagram during Sandy. That's where we're at with digital media.
INC STARTUPS [Media] Sales Success: 6 Simple Rules
| THURSDAY, JUNE 21, 2012
Research the Customer Before you call on a customer, use the Internet, social media or business contacts find out as much as you can about where the customer is today. These rules may sound basic, but even seasoned sales pros sometimes need a refresher. Make sure you've mastered the process. A number of the many emails I receive each week are requesting basic "how to sell" information, especially for business-to-business sales.
HUNTER WALKER [Media] “Fundamentally, technology, and creative arts have always interacted with some friction:” Five Questions With CNBC’s Julia Boorstin
| MONDAY, FEBRUARY 29, 2016
As CNBC’s Senior Media & Entertainment Correspondent she had a really sharp POV on how we were evolving as a platform. HW: Often your coverage spans tech and media, two worlds that historically have accused the other of just not “getting it” – the gap between LA and Silicon Valley. JB: Media and Internet companies – Hollywood and Silicon Valley—are more interconnected now than ever. I first met CNBC’s Julia Boorstin during my days at YouTube.
LIFE BEYOND CODE [Media] Some restrictions apply*
| FRIDAY, MARCH 30, 2012
A friend on social media posted a photo on Facebook called Why complicate life? It has an uplifting message and knowing my friend, he had noble intentions for posting the same. I have posted the photo here again below: Before you scroll down and read what I have written below think about what has been written on the photo. This space is left blank intentionally. This space is left blank intentionally. At the outset this looks like a simple advice for un-complicating life.
ARCTICSTARTUP [Media] Norway's Kuddle does safe social networking for kids under 13
| MONDAY, AUGUST 11, 2014
And as if the attention-driven environment wasn''t enough of a reason to keep the young''uns out of social media, there''s plenty of discussion going on about cyberbullying, the online version of old-school bullying, which has driven many youngsters face to face with serious emotional distress, and in some cases, even suicide. While most social media networks have a minimum age requirement of 13, Kuddle provides a safer entry to social media for kids below this age. It
INC STARTUPS [Media] 5 Ways to Use Humor in Marketing
| THURSDAY, FEBRUARY 6, 2014
When we use cartoons on our social-media feeds, we check to see if there is a copyright. Laughter may be the best medicine and the best way to get customers to notice your business. The big game aired recently, and many of the ads were humor based. Even the big guys are cashing in on using humor and trying to take the old stodgy out of big business: Look at Geico with a camel asking employees , "What day is it?" Or Kmart going out on a huge limb with the "Ship my pants" commercials.
INC STARTUPS [Media] 12 Company Culture Heroes
| FRIDAY, JULY 27, 2012
She's motivating and keeps everything on the positive. -- Nathalie Lussier , Nathalie Lussier Media 3. To anybody who has ever visited their Chicago headquarters, it's clear why they are consistently ranked among the best places to work. -- Emerson Spartz , Spartz Media 12. Who's your inspiration? For these 12 young entrepreneurs, the answers include Mark Zuckerberg, Tony Hsieh, and a couple lesser-known founders you'll want to pay attention to in the future.
VIEW FROM SEED [Media] What Makes a Great Consumer Startup Marketer?
| TUESDAY, JULY 28, 2015
Even ignoring Silicon Valley, places like New York and LA seem to have an edge relative to Boston because of its proximity to media outlets and the prevalence of marketers from big and exciting consumer brands or entertainment companies. And in an interesting twist, here were their backgrounds before starting work at these companies: BI Analyst at Buddy Media.
DUCT TAPE MARKETING [Media] Driving Your Business with Dashboards
| TUESDAY, APRIL 25, 2017
How many sales or leads were captured via social media marketing efforts? One of my favorites is a tool called Cyfe , which is an all-in-one online business dashboard that allows you to monitor social media, analytics, marketing, sales, support, infrastructure…the works! Driving Your Business with Dashboards written by John Jantsch read more at Duct Tape Marketing.
- [Media] Should this startup exist? Converting 5W’s into existential justification
Social Media makes group-games viral. In American grade-school, we learn the “Five Ws” interrogatives: Who, What, When, Where, Why. And How. “How” is always tacked on like “Y” to the vowels. I wonder if “How” and “Y” get together to smoke cigarettes and swap stories about the indignities of being the sixth-wheel.
CROWDSPRING BLOG [Media] Weekend Reads: Olympic Champions
| FRIDAY, AUGUST 12, 2016
Here are some weekend reads to help keep your eye on the prize: Are you bringing the personality, spunk, and sass of Laurie Hernandez when you step up to the social media plate? Get inspired by some of the best social media campaigns of 2016. Unless you’ve been living under a rock, you know that athletes from around the world are kickin’ butt and takin’ names down in Rio right now.
VIEW FROM SEED [Media] The Hitchhiker’s Guide to Boston Tech: 2016 Update
| WEDNESDAY, MARCH 16, 2016
However, we’re far from alone, and we’re thrilled to see more funds than ever thinking progressively about supporting entrepreneurs. (“Progressive” is not a word often associated with Boston VCs in the media, but it’s a word that increasingly deserves to be.). Today, we are excited to re-release an updated Hitchhiker’s Guide to Boston Tech !
INC STARTUPS [Media] How to Get & Cultivate Customer Advocates
| FRIDAY, JANUARY 4, 2013
Thanks to the Internet and social media, most people don't really care about what you--as a company--say about yourself anymore. Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? You can shout from the rooftops about how awesome your company is until the cows come home, but is anyone really listening anymore? These days, probably not much, if at all.
JEFF JORDAN [Media] The Case for E-commerce Acceleration (aka, Bye Bye BBY?)
| FRIDAY, JUNE 29, 2012
and they also sell computers, media and appliances. And other specialty retail categories like apparel and home are not that far behind their media and electronics colleagues. Joseph Schumpeter said in his theory of “creative destruction” that the “process of industrial mutation…incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.
DUCT TAPE MARKETING [Media] The Impact of Better Design
| FRIDAY, OCTOBER 12, 2012
The design was completed by Rafal Tomal and Josh Byers of Studio Press, part of the Copyblogger Media. I’ve been investing in better design lately and it’s making me money. But, what is better design? photo credit: jm3. For some that term might simply mean better visual appeal, more pleasing to the eye or stylish. To me it means better communication.
SOFTWARE BY ROB [Media] Your Traffic Sources Have a Half-Life
| WEDNESDAY, FEBRUARY 2, 2011
So while at first glance it would appear the social media sources brought in way more traffic than organic search due to the mountainous peaks of their curves, the compounding nature of the consistent organic traffic actually brought in around 70% of each of the other two peaks. Due to its tortoise-like consistency, organic search is always one of the strongest sources of traffic for this blog, even though the one-day totals of the social media spikes are 10-30x higher in any given month.
47 HATS [Media] Flipboard Find of the week
| SUNDAY, JULY 25, 2010
Here’s my Flipboard Find of the Week (something worthwhile Flipboard brought to my attention that would have otherwise been lost in the social media noise): Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac. As for Flipboard, it’s become my social media reader of choice: as one reviewer put it, it makes signal out of noise. Other social media readers do a great job of organizing; Flipboard does a superb job of editing.
DUCT TAPE MARKETING [Media] How to Discover Your Perfect Target Customer in 5 Steps
| WEDNESDAY, MARCH 21, 2012
Some of this information will be commonly understood, such as demographics, but much of it will be discovered in your test sessions and though some additional research in more behavioral oriented places such as social media. How to Discover Your Perfect Target Customer in 5 Steps This content from: Duct Tape Marketing. One of the most important elements of a marketing strategy is the development of an ideal target customer profile.
BRANDANEW [Media] Creating A Remarkable Blog Needs the Right Tools
| WEDNESDAY, AUGUST 17, 2016
If you want to generate shares and social performance, ensure that your blog has social sharing options, image sharing and allows readers to connect directly to your social media pages. Your blog may need a writer, an editor, a designer, a partnership manager, a SEO expert, social media expert, a product and tech manager. Very recently I ran a workshop at Ann Arbor talking about how to create an ideal blog.
LIGHTSPEED VENTURE PARTNERS [Media] Snapchat’s second big idea launches today, Snapchat Stories.
| THURSDAY, OCTOBER 3, 2013
But again, like a frog in boiling water, we got used to that changing too, on social media. Only occasionally do you meet people who can look past what everyone else is doing and see through to an essential truth. Something that is obvious once they say it, but completely unclear beforehand. The founders of Snapchat, Evan Spiegel and Bobby Murphy, are two such people. Bobby Murphy (left) and Evan Spiegel (right).
INC STARTUPS [Media] Digg Sold for a Mere $500k
| THURSDAY, JULY 12, 2012
Once a social media darling of Silicon Valley, news-sharing tool Digg has sold out--and for a fraction of what it was once estimated to be worth. This news comes just months after The Washington Post reported that 15 of Digg’s employees (more than half of the total staff) were hired by digital media subsidiary Social Code. A New York tech investment firm picked up the start-up that was once rumored to be worth $60 million.
ARCTICSTARTUP [Media] Estonian Wooden Frames Maker Taps Crowd
| WEDNESDAY, MARCH 30, 2016
Over the years the company has won awards and some international media coverage, including in Vogue Italy and Monocle. So far Karl's frames have been sold mostly in Estonia. The company aims to stand out in the crowd of wooden frame makers with vast variety of models, sizes and materials – enabling personalisation almost to the level of tailor-made. Framed by Karl seeks to raise at least 19,200 euros, selling at most 1/6 of the company if investments reach almost 100,000 euros.
- [Media] How To Reduce Startup Risk Using Existing Technology
Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the leading edge (bleeding edge).
ARCTICSTARTUP [Media] From Garage48 to StartupSauna to Mini Seedcamp NY: The Story Of Campalyst
| MONDAY, JULY 25, 2011
Campalyst is a new start-up that developed analytics to measure real return-on-investment from social media campaigns, starting with Facebook. Jevgenijs has a background in media agencies, where he often faced the need to measure results of marketing campaigns in Facebook and other social media. They also signed up their first big client, Finnish marketing agency Zeeland , and are working hard in London on signing up big media agencies in UK for their service.
INC STARTUPS [Media] 12 Questions for Gary Vaynerchuk
| WEDNESDAY, FEBRUARY 27, 2013
We challenged Vaynerchuk--co-owner of wine retailer Wine Library, CEO of the social-media strategy firm VaynerMedia, and (he's set on it) future owner of the New York Jets--to speak freely. Here , Vaynerchuk talks at length about success, family, social media, his obsessions, and much more Not a problem. What company do you not want to start but wish someone else would? A competitor to World Wrestling Entertainment.
INC STARTUPS [Media] 9 Scientifically Proven Ways to Build Followers on Twitter
| TUESDAY, JUNE 11, 2013
There have been a few academic studies of social media in the past few years, but all of them were "snapshots"--one-time views of people''s social media status, not long-term studies that test what works over time. Georgia Tech researchers examined 500,000 tweets over 15 month to find the formula for building a Twitter following.
ARCTICSTARTUP [Media] Angry Birds 2011 Revenue Around $100 Million, Looking To IPO In Hong Kong In 2013
| FRIDAY, DECEMBER 16, 2011
Peter Vesterbacka said in the interview, according to Reuters , that they aim to build the company into a media firm similar to Disney. Rovio's Chief Marketing Officer, also known as the Mighty Eagle, has come out with figures regarding Rovio's financials in an interview by Tekniikka & Talous, a Finnish newspaper. In the interview, he also said Rovio is looking to IPO in Hong Kong in 2013. In 2010 Rovio's revenue was around $10 million.