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  • INC STARTUPS  |  FRIDAY, JANUARY 6, 2012
    [Media] 5 Biggest Event Planning Fears (& Fixes)
    The key here is to promote the event like crazy in your store (if you have one), as well as on your website, blog and social media networks. Local media often have calendar or community events sections that you can submit your soiree to. Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.
  • DUCT TAPE MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Media] The 7 Essential Practices of the New Sales Professional
    This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days.
  • YOUNGUPSTARTS  |  WEDNESDAY, JULY 30, 2014
    [Media] 4 Ways To Become A Recognized Expert
    Master social media. I resisted a lot of the tools in the social media arsenal. Part of it was my belief that none of my clients were on the platforms, but truth be told, it was more of a lack of recognition about how social media really works, and the power it has for building brands and anointing experts.
  • YOUNGUPSTARTS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Media] [Singapore] Setting The Stage On An Innovative Technology Show
    Nope, CES is not setting up an Asian version of Las Vegas-based show here, but local media company MediaCorp and the Singapore Infocomm Technology Federation (SiTF) has announced The Stage , a similar – in concept, if not in scale – show based here in Singapore that year. With IT and media becoming so much part of our lives, they have become regular fixtures in the content we produce, whether it’s in the form of a TV program or a review of a new gadget.
  • VENTURE CHRONICLES  |  WEDNESDAY, DECEMBER 5, 2012
    [Media] From CRM to CXM: Walking the Customer Journey
    And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. I like to think about content in the same manner by which marketing people think about media, there is stuff you own, stuff you buy, and stuff you earn.
  • INC STARTUPS  |  MONDAY, MARCH 19, 2012
    [Media] Why Girl Scouts Become Entrepreneurs
    Like entrepreneurs, girl scouts need to understand inventory control (how many boxes you will sell), marketing (door-to-door, a booth in front of a chain store, social media, mobile, etc.) Some 80 percent of women entrepreneurs were girl scouts once. Maybe that's not just a coincidence. The Girl Scouts have been preparing girls to become leaders — and to run their own businesses — for 100 years.
  • INC STARTUPS  |  FRIDAY, MAY 22, 2015
    [Media] Hootsuite Says Could Go Public Sooner After Shopify IPO Success
    The CEO of Vancouver-based Hootsuite, which sells software to manage social media to companies and organizations, said the investor enthusiasm for Shopify's launch bolsters their own plans
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 22, 2012
    [Media] Weekend Favs September Twenty Two
    Viralheat – Free service that allows you to manage multiple social media profiles – track, respond and publish from your dashboard. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
  • INC STARTUPS  |  TUESDAY, FEBRUARY 11, 2014
    [Media] Marc Andreessen's Greatest Twitter Hits
    After years of hibernation, the Netscape co-founder is back on the social network and eager to share his thoughts on crowdfunding, media startups, and other entrepreneurial topics. Since resurfacing on January 1, Andreessen has been prolific, dispensing wisdom on all manner of topics--including many of keen interest to business owners, such as entrepreneurs'' legal battles, media startups, and crowdfunding.
  • INC STARTUPS  |  TUESDAY, MAY 17, 2016
    [Media] Why Tech Companies Need to Constantly Innovate to Survive
    Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why Snapchat will continue to gain users while Twitter lags behind
  • INC STARTUPS  |  TUESDAY, MAY 3, 2016
    [Media] Gary Vaynerchuk: What to Ask When You're Interviewing for a Job
    Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why he likes it when interviewees ask honest questions
  • INC STARTUPS  |  MONDAY, FEBRUARY 10, 2014
    [Media] 5 Things You Need to Know Today
    Mea Culpa AOL CEO Tim Armstrong reversed a controversial decision to cut back on certain 401(k) benefits, following an employee and media backlash. Creative Campaign This weekend the Marc Jacobs pop-up store in Manhattan experimented with a new social media marketing schtick: customers could trade their Facebook posts, tweets, and Instagrams in exchange for actual goods from handbags to perfume. A roundup of the day''s news that can help you and your business succeed 1.
  • DUCT TAPE MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Media] Why Blogging Isn’t Enough Anymore
    How to Stay Focused On Producing Your Highest Payoff Content Social Media Profiles as Tools for Links and Traffic One Simple Tactic That Can Give You an Unfair Advantage in Local Search 3 Ways to Use the Google Wonder Wheel for Visiual SEO 7 Most Important Online Marketing Tactics for Any Small Business Why Blogging Isn’t Enough Anymore is a post from: Small Business Marketing Blog from Duct Tape Marketing.
  • YOUNGUPSTARTS  |  TUESDAY, JULY 2, 2013
    [Media] 4 Tips For Marketing… To Your Employees
    Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. You spend a lot of time and effort marketing to your customers and prospects: do you spend any on marketing to your own employees?
  • INC STARTUPS  |  TUESDAY, MAY 20, 2014
    [Media] How a Small-Town Manufacturer Predicts Hits With Facebook
    Social media cues help set in motion a leading-edge operations management process at this successful startup. Lolly Wolly Doodle''s simple strategy for selling on its Facebook Wall powers a business model that revolutionizes the apparel trade by minimizing complexity and inventory risk, much as Dell once did for the PC industry. Make one sample.
  • INC STARTUPS  |  TUESDAY, MAY 6, 2014
    [Media] Summer Tour: Facebook Hosting Small Business Events
    Facebook is arguably one of a small business'' most crucial tools for social media marketing and consumer engagement. A new Facebook event series will focus on tips and tech tools for small businesses. And with 25 million companies currently on the social platform, it seems like a great time for its latest initiative: an event series called Facebook Fit. The company announced today that it will host "bootcamp" events in five cities across the U.S.,
  • THE PRODUCT GUY  |  SATURDAY, APRIL 18, 2015
    [Media] Gaining User Insights from Prototypes
    I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
  • CROWDSPRING BLOG  |  MONDAY, JANUARY 12, 2015
    [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
    By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. We woke up one morning last week to the worst of news: 12 people had been slaughtered in Paris for saying what they felt needed saying, for challenging the status quo, and for pursuing a business model they had built over decades.
  • INC STARTUPS  |  THURSDAY, NOVEMBER 10, 2011
    [Media] Acquiring a Business
    Also, Adam Witty, CEO and founder of Advantage Media Group, explains how knowing the customers of other companies is the key to buying them Navigating the road of buying another business can be a tricky one. Here are some things to look for along the way.
  • INC STARTUPS  |  THURSDAY, OCTOBER 31, 2013
    [Media] A Counterintuitive Tip for Entrepreneurs: Bide Your Time
    A few weeks later, I sent her an email, quoting the most memorable parts of her presentation and offering to help her with some social media efforts. I knew we could help that brand in social media better than anyone else could, but I also knew it had just recently engaged with my competitor and was quite happy with the agency. Don''t go in for the kill up front. Offer to help over a period of time, stay in touch, and follow what the client does.
  • EARLY GROWTH FINANCIAL SERVICES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media] Stick To Real News To Get Your Startup Press Releases Noticed
    2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. The Young Entrepreneur Council (YEC) posed the following question to members: What one tip do you have for writing press releases that actually get noticed? Read on for their answers. 1: Skip the Fluff When drafting a press release, think like a reporter.
  • THIS IS GOING TO BE BIG.  |  THURSDAY, MARCH 3, 2011
    [Media] First Round killed it in the press this week
    I’m a fanboy of our own portfolio… and so was the media this week. Let’s see… Gmail’s magical disappearing emails caused huge traffic and signsups at Backupify , thanks in no small part to the 100’s of articles that mentioned the company as a way to protect your data, like this how to from Business Insider and coverage in Time. One King’s Lane got nice coverage in Venture Beat on how social features make e-commerce hot again. Rocks or sucks?
  • THIS IS GOING TO BE BIG.  |  SUNDAY, APRIL 3, 2016
    [Media] Selling a Vision or Blowing Smoke?
    The media says venture is slowing down, so VCs are more cautious, so entrepreneurs pitch differently, make different asks, perpetuating the downward cycle. The other day, I sat in on a pitch practice with a company who, by all accounts, is the leader in its category. They are doing things no other company like it has been able to do, on relatively little capital compared to their peers. When they focus on sales, they crush it.
  • CONVERSIONXL  |  FRIDAY, MARCH 22, 2013
    [Media] How Responsive Design Boosts Mobile Conversions
    Social Media: with responsive design, the URLs visitors encounter are the same regardless whether they´re browsing with a laptop, tablet or smartphone. That makes sharing content through social media foolproof, as it´s guaranteed that the recipients will be able to browse the content in the most optimal view. Separate URLs: if you´re using content marketing to attract visitors, this is a huge disadvantage as link sharing in social media is problematic.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 6, 2012
    [Media] 3 Mobile Behaviors You Must Embrace Right Now
    Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
  • INC STARTUPS  |  TUESDAY, DECEMBER 31, 2013
    [Media] 3 Reasons Why Every Executive Should be on LinkedIn
    Related articles How to Ask for a LinkedIn Introduction Why Are CEOs So Anti-Social (Media LinkedIn''s new capabilities have made it far more valuable to C-suite executives. Here are 3 ways savvy execs are using it. You probably don''t need to join Facebook for your work (unless you''re a marketing executive). You even can still get away with not being active on Twitter.
  • INC STARTUPS  |  FRIDAY, JANUARY 6, 2012
    [Media] Meet the Online Mischief-Makers
    Through social media and the online world, there are all these different channels for getting to corporations." Bob Garfield, host of NPR's On the Media, told WNYC's Brian Lehrer on Tuesday that companies that don't pay attention to this risk being steamrolled by public protest. "In There's a lot of Astroturf on social media in general, especially on Twitter," she said. These hackers could wreak havoc on your business. We infiltrated their ranks and studied their tactics.
  • HUNTER WALKER  |  THURSDAY, JUNE 5, 2014
    [Media] “I Run My Business Out Of My Cell Phone:” How Mobile Is Powering a Fitness SMB
    Like many local businesses, the fitness and wellness industry has seen many new tools to manage backoffice/scheduling, demand generation and social media/community building. Social media seems to be big in the fitness world – both the studios and clients sharing their workouts. Social media has been great, but we don’t share workouts very much. We mostly use social media to change the way people think about exercise.
  • STARTUP LESSONS LEARNED  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Your Guide to the Complete Lean Startup Conference Program
    At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. Guest post by Lisa Regan, writer for The Lean Startup Conference Eleven months in the making, the full schedule for The Lean Startup Conference is at last complete, and we can’t wait to show you around!
  • THE NEXT WEB  |  TUESDAY, JANUARY 21, 2014
    [Media] Why crowdfunding isn’t funding anything at all
    Coin gave up Kickstarter’s cushion of media attention and its very high conversion rates but took full control of the shopping experience. It’s basically a campaign targeted at early adopters, resellers, and the media, which are tuned in to the platform’s activities to begin with. Yaniv Tross is the CEO of Tross Creative House , a creative agency for tech, based in Tel Aviv, Israel. Have a great idea and thinking about crowdfunding it? Think again.
  • DUCT TAPE MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] 4 Steps to Leveraging Your Network to Build Your Business
    With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jonathan Greechan – Enjoy! Networking doesn’t have to be about luck, but most people I work with treat it that way.
  • ARCTICSTARTUP  |  THURSDAY, MARCH 29, 2012
    [Media] Scoopshot Getting International Traction With Impressive Figures
    The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners. I've covered Scoopshot in the past as well and I've found the idea really intriguing - most possibly for its simplicity.
  • SOCAL CTO  |  TUESDAY, OCTOBER 23, 2007
    [Media] Amazon Web Services (AWS)
    A lot of the examples that Amazon used were media related. Other storage of media: GreenLightJobs - store media / portfolio elements, LoanToolBox - content elements/videos. What's interesting about storing media is that it's not a CDN like Akamai. eHarmony and MyShape seem they could use it to distribute load around matching especially during media events. I went to an event by Amazon on their Amazon Web Services in Santa Monica today.
  • ARCTICSTARTUP  |  FRIDAY, MARCH 22, 2013
    [Media] Do Not Underestimate the Power of PR
    How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Editors Note: I sat down for lunch with Anna Bessonova ( @Annasnova ), former writer at ArcticStartup, currently working at Finland’s PR Agency of the Year – Netprofile.
  • INC STARTUPS  |  THURSDAY, APRIL 24, 2014
    [Media] How to Spot a True Act of Leadership
    Notice a difference between the media-reported stories and the real-world acts of leadership? Step behind the headlines and learn what true leadership means for you and your organization. This article is an adapted excerpt from the author''s forthcoming book, Do Lead. Let''s start with the real secret of leadership: it happens all the time, almost anywhere you look, and it''s frankly not that difficult. Disappointed? Perhaps you were expecting something a little more.well, challenging?
  • THE PRODUCT GUY  |  SUNDAY, MARCH 13, 2011
    [Media] Paul Gray TBPP2010 Runner-up
    Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
  • DAVID LEE  |  TUESDAY, MAY 8, 2012
    [Media] Getting Featured
    Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Even better, it can zoom an app to the top of the “Top” charts (most downloaded, most favorited, etc.). Therefore startups naturally covet this.
  • AUSTIN STARTUP  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Dachis Group Launches Campaign Performance Monitor
    It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance.
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  TUESDAY, JULY 2, 2013
    [Media] Escorts, Startups, and the questionable promise of being your own boss
    Why does a person shirk the relative reliability of a job to start a business? And don’t tell me about how jobs are just as unreliable. Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?)
  • CROWDSPRING BLOG  |  SUNDAY, MARCH 9, 2014
    [Media] 9 Ways Entrepreneurs Can Learn From Their Customers
    Monitor social media carefully for mentions of your company. In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around us.
  • DUCT TAPE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] The Single Most Potent Marketing Tactic of All
    Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
  • INC STARTUPS  |  WEDNESDAY, JUNE 5, 2013
    [Media] Forget Friends and Followers. Focus on This Secret Weapon
    Sure, it''s nice to have a big social media following. Does this mean we should ignore social media? Social media is still really valuable to drive amplified word-of-mouth, but you shouldn’t just be tracking your Facebook likes and Twitter followers and comparing them to your competition. But there''s a much more effective tool for forging customer connections.
  • UP AND RUNNING  |  FRIDAY, MAY 16, 2014
    [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
    Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. The inverse is compelling as we can conclude that if only 50% of new businesses survive for the first five years, then the other 50% fail in the first five years.
  • INC STARTUPS  |  WEDNESDAY, MARCH 21, 2012
    [Media] How to Build a Website That Inspires Trust
    Engage Customers in Social Media Sites like Facebook and Twitter give small businesses a great opportunity not just to promote their products, but to discuss them with potential clients. Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.
  • 500 HATS  |  MONDAY, JULY 19, 2010
    [Media] Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.
    Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Youve Seen This Shit B4. Posted by Dave on Monday, July 19, 2010 at 10:56 AM in Conferences & Events , Geeks, Tech, Startups , Marvelous Marketing , Social Networking & Social Media | Permalink Technorati Tags : aarrr , blueglass , marketing , metrics Digg This | Save to del.icio.us
  • UP AND RUNNING  |  MONDAY, AUGUST 29, 2016
    [Media] Why College Is a Great Entrepreneurial Incubator
    In addition to my Organizational Communication degree (which I’m now using for my job as a social media marketer), I also have a degree in Theater. Oh, college. I’ve been out just a few months and already miss it enough to eat a pint of Ben and Jerry’s while sobbing into my couch cushions.
  • YOUNGUPSTARTS  |  SUNDAY, OCTOBER 12, 2014
    [Media] 6 Effective Website Design Strategies That Directly Impacts Your Business
    The website contents much be engaging and factual for many people to read through it, most clients will even share with their friends online in social medias about a site with informative contents. by Deepak Chauhan, CEO and founder of VOCSO Web Studio.
  • LIFE BEYOND CODE  |  WEDNESDAY, JULY 24, 2013
    [Media] 9 Steps to Joyful Living
    The problem stems from the media. Disclaimer: I am no expert on happiness or joyfulness. While I have read numerous books on this topic, I have not done a research project of my own to reach the conclusions presented here. Let’s start right away. While I have not done academic research on this topic, I have been a student of linguistic and stoic philosophies for the last several years and the combined knowledge of these two philosophies have shaped my own living.
  • THIS IS GOING TO BE BIG.  |  TUESDAY, JANUARY 12, 2016
    [Media] That Time I Passed on Datadog Because I Didn't Understand the Market
    smacks head] Since then, I've found success investing in two jewelry companies (chloe + isabel and Ringly), a fashion media company (Refinery29), a kids apps studio (Tinybop), a kids class company (Tinkergarten), a kids art ecommerce place (Plum Print), and a whole bunch of other companies where I have no special knowledge of the industry at all. Systems administrators get all sorts of data from all sorts of places and don't have a holistic view as to what's happening.
  • MIKE MICHALOWICZ  |  MONDAY, APRIL 22, 2013
    [Media] How To Break The Generic Label Trap
    So is accountant , and social media specialist , and computer guy. Integrated Counsel Trumps Lawyer. When you hear the word lawyer , what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel , what do you think? Probably nothing comes to mind, since you never heard it before. If you are asking yourself what does that mean. I just broke the generic label trap. Shut Up! I Already Know What You Do. The term lawyer is a generic label.
  • INC STARTUPS  |  WEDNESDAY, APRIL 30, 2014
    [Media] Facebook Launches Anonymous Logins
    On Wednesday at the F8 conference, Zuckerberg announced the change to the social media platform, which will make it more difficult for your company to access user data. Facebook will soon let people log into third-party mobile apps anonymously, Mark Zuckerberg announced at F8 this afternoon. Right now when you log into an app with Facebook , the app developer collects a bunch of information about you.
  • YOUNGUPSTARTS  |  TUESDAY, OCTOBER 1, 2013
    [Media] [Event] Over 540 Young Entrepreneurs To Converge On Global Startup Youth
    Adrian Carabias Barroso (AGE), Mexico: an entrepreneur whose goal is to solve the world’s huge problem of the supply and demand for blood using social media. Malaysia will see over 500 youth descend on its capital Kuala Lumpur this October for Global Startup Youth (GSY) , a three-day idea accelerator program aimed at helping young entrepreneurs shape and launch new projects that will hopefully evolve into sustainable global businesses.
  • YOUNGUPSTARTS  |  FRIDAY, AUGUST 5, 2011
    [Media] Managing Success
    When I launched my first business, it wasn’t long before the media started to take notice of what we were doing. by Thom Holland , CEO of Beckon. Often times, as entrepreneurs, we continually think of ways to make our businesses work better. We tend to fine tune the ability to identify potential challenges and mange them in a way that gives us the upper hand. Most of these challenges have a negative connotation and tend to be correlated to “failure” rather than “success”.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, NOVEMBER 27, 2011
    [Media] Test Your Aptitude for Business Internet Jargon
    Social media marketing. Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Here is a quick test of your real Internet savvy.
  • SMALL BUSINESS FORCE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Media] Is Your Sales and Marketing Strategy Simply SATW?
    Social Media is Just a Fad (or the Only Important Tool)" Being extreme is never a good thing. Social media should not be ignored, nor is it the "be all, end all." Not considering social media important can create a positioning for your brand or image whether you like it or not. What to do - Develop a social media campaign aimed at providing you more visibility within your overall market and your targeted niche.
  • INC STARTUPS  |  TUESDAY, OCTOBER 2, 2012
    [Media] 4 Secrets to Building an Online Community
    Social-media management company HootSuite has suggestions. The company's community manager, Sharif Khalladi, shared his secrets for fostering an online community around your start-up at Social Media Week Berlin , and coworking publication Deskmag was there to round up his ideas. For example, HootSuite created HootSuite University, a learning portal for users to access information about social media platforms.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 15, 2014
    [Media] Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
    This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jean Hanson – Enjoy! .
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, AUGUST 1, 2016
    [Media] 3 Laws Every Internet Investor Should Know
    Without the copyright holder’s express written consent you cannot make a “copy” of the image by placing it on your blog or social media. The internet is no longer the wild wild west. It’s been around for over 25 years, and during that time the government has stepped up regulations. Here are some of the most common terms and laws that you should be familiar with as an internet investor.
  • INC STARTUPS  |  TUESDAY, FEBRUARY 11, 2014
    [Media] 4 Ways to Create Super Fans for Your Brand
    In today’s world, brands can produce online videos and games, mobile apps, and compelling and sharable content for social media. Thanks again to technology, this feedback is now readily available on a number of platforms--including in stores, online, and via mobile and social media. Want to create fans that would travel miles, sit in the cold and drop loads of money just to see you? Consider these tips.
  • UP AND RUNNING  |  FRIDAY, APRIL 10, 2015
    [Media] Help! My Parents Are the Only Ones Reading My Business Blog
    TV shows, blockbuster movies, trending topics on social media, and celebrity gossip make for excellent headlines. As a content writer, I created a guest blog post for Social Media Examiner. They think it’s great, though. Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers.
  • INC STARTUPS  |  FRIDAY, AUGUST 9, 2013
    [Media] Welcome to the 'Pull Economy'
    In the Pull Economy, people are looking for you and they convert based on your reputation--what they find online from content that you share (like blogs, a company website, corporate social media) and what others have shared about you (e.g. It used to be that when you wanted new customers, you simply "pushed" your message out to them. Not anymore. Here''s what has changed.
  • YOUNGUPSTARTS  |  TUESDAY, NOVEMBER 10, 2015
    [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
    Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. One thing you should never do is let fear drive you to cut off all feedback mechanisms.
  • ARCTICSTARTUP  |  THURSDAY, SEPTEMBER 25, 2014
    [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
    This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3 million in a round led by Helsinki-based Vendep with Finnvera and a group of private investors also adding to the round.
  • LIGHTSPEED VENTURE PARTNERS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] If you don’t “get” why Snapchat is growing so fast, read this
    Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage.
  • BRANDANEW  |  WEDNESDAY, AUGUST 12, 2015
    [Media] How To Build Customer Trust For Your Startup Brand
    Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products. You will probably buy a packet of biscuits without thinking too much. But will you buy baby food from a company that you do not trust?
  • ONLYONCE  |  THURSDAY, OCTOBER 31, 2013
    [Media] Selecting Your Investors
    Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. We’ve been through a lot of wars together.
  • INC STARTUPS  |  THURSDAY, JANUARY 5, 2012
    [Media] 4 Signs Your Business Partner is Dishonest
    If that person has a title or position with some prestige, or perhaps has been a media magnet, the pull to jump into their opportunity can be even more compelling. A would-be partner who acts as if their title or status as a media darling should put all your concerns to rest. Just because someone has a prestigious chair at a top university or is frequently featured in the media does not mean you can trust them, unfortunately.
  • UP AND RUNNING  |  MONDAY, SEPTEMBER 9, 2013
    [Media] 10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals
    specific, measurable, achievable, relevant and time bound. - Zach Clayton , Three Ships Media. Having long-term vision is one of the keys to good leadership, and necessary for any successful business. With long-term visions come long-term projects—and the longer-term the project, the harder it is to manage your team’s progress towards completing it. All the complications are what make executing your long-term vision the sign of success; it’s definitely not easy to do.
  • STEVE BLANK  |  SATURDAY, NOVEMBER 21, 2015
    [Media] Innovation Outposts and The Evolution of Corporate R&D
    The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. Evangelos has spent the last 15 years as a Venture Capitalist, first at Apax Partners and later at Trident Capital.
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, JUNE 2, 2011
    [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
    Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it.
  • REMBRANDT COMMUNICATIONS  |  MONDAY, MARCH 7, 2011
    [Media] Use Local, Small Business Public Relations to Boost Buzz
    If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business [.]. Business Copywriting Increase Sales PR Reaching Goals Small Business Public Relations public relations SEO SEO Copywriting small biz PR
  • YOUNGUPSTARTS  |  SUNDAY, SEPTEMBER 23, 2012
    [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
    Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. He is also the creative director of Nioverse Media — a creativity, innovation, and design company.
  • THE COMMON SENSE WEB... AN ENTREPRENEURS' BLOG  |  THURSDAY, JUNE 7, 2012
    [Media] Crowdsourced ideas for using Social Data Mining & Analytics
    But now, people are telling us their preferences in social media updates. If you could analyze mountains of social media data, what would you do? Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Clearly, a lot of people have wanted access to & analysis of Facebook Page data but haven't known exactly where to go to get it.
  • VENTURE CHRONICLES  |  SATURDAY, OCTOBER 29, 2011
    [Media] Link Post (weekly)
    Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog. Moving from Transaction to Engagement – R “Ray” Wang – Harvard Business Review. This is a really good post on customer community engagement.
  • PASSIONATE INTENSITY  |  TUESDAY, AUGUST 2, 2011
    [Media] When do VCs make mistakes?
    Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape.
  • INC STARTUPS  |  TUESDAY, MARCH 24, 2015
    [Media] Gary Vaynerchuk: The Secret to Keeping Clients
    Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains how to keep clients in the long term, why you need to throw away gender bias about Pinterest, and more
  • INC STARTUPS  |  TUESDAY, MARCH 25, 2014
    [Media] How to Leave an Amazing Legacy (for Dummies)
    You likely never heard of Pat McGovern until this week, but the man behind the ''For Dummies'' series of books and many other media brands left a lasting legacy. Given that he was the person behind some very successful media brands, that says a lot. The world lost a multibillionaire entrepreneur recently--a great leader whom most Americans have probably never heard of. Pat McGovern, 76, began his business career in the 1960s, as the founder and chairman of International Data Group.
  • THE STARTUP TOOLKIT  |  THURSDAY, DECEMBER 29, 2011
    [Media] Don’t pick your tools before you know the job
    You don’t “need” a webpage, or an email campaign, or activity on social media. I began doing something properly stupid the other day[1]. I decided I needed to do a survey. You know, to get to know you guys better. So I came up with all sorts of interesting questions. What a dummy! That’s like saying: Today I really want to use a belt sander. Now let’s go find something to sand. I ended up writing some zingers like “What country are you from?”
  • INC STARTUPS  |  FRIDAY, APRIL 20, 2012
    [Media] A Clever Way to Spy on Your Competitors
    This sort will tell you which major media outlets are linking to the website as well as other highly regarded domains. See which media outlets and which reporters/bloggers are covering businesses in your industry and pitch them with story ideas relating to your business or expertise. Get to know what your rivals are up to online. Don't worry--it's legal. Knowledge, as they say, is gold—particularly when it comes to knowing what your competitors are up to.
  • GROWTHINK BLOG  |  THURSDAY, DECEMBER 6, 2012
    [Media] 5 Ways to Improve Sales Without Selling
    Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. Marketing, on the other hand, is the act of attracting attention, branding a product or person, and creating a buzz that will eventually result in sales.
  • UP AND RUNNING  |  WEDNESDAY, JANUARY 27, 2016
    [Media] What Did Entrepreneurs Learn in 2015?
    See Also: 5 Ways to Quickly Improve Your Social Media Engagement. With the arrival of a new year, we often become very reflective. We spend time thinking about what we’re grateful for, what we’ve been inspired by, and how we can improve ourselves in the upcoming year, both in body and mind. With this period of reflection, it’s a good idea to take a look at what worked—and what didn’t—for your business in 2015.
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  MONDAY, DECEMBER 21, 2009
    [Media] Startup Therapy: Ten questions to ask yourself every month
    More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. In the last post I beat you to death about ditching your business plan but failed to provide an alternative.
  • INC STARTUPS  |  THURSDAY, APRIL 10, 2014
    [Media] How to Change Your Industry, One Interaction at a Time
    But how do you ensure digital media and automated tools enhance rather than detract from those interactions? My problem with engagement programs is that, like social-media marketing, they tend to be tough to measure. Automation creates scalability. But what happens to the personal touch? Everyone knows that every customer interaction, no matter how it takes place, is ultimately about people.
  • INC STARTUPS  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Stop Regretting Your Choices Now
    And if you're looking for more big-picture thinking about what's truly of value in life, be advised that meditations on regret are somewhat in vogue at the moment with big name media outlets from the New York Times to the UK Guardian running stories on what other people's regrets have to teach us.
  • HEARPRENEUR  |  SATURDAY, JANUARY 7, 2017
    [Media] 52 Entrepreneurs Explain Why They Started Their Business
    I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. Over ten years ago, I began my social media and blogging business in an effort to provide for my family and simultaneously gain flexibility in my work schedule. At the time, I was a doing sales and marketing for a media company.
  • ARCTICSTARTUP  |  TUESDAY, JANUARY 10, 2012
    [Media] Why Elisa's Blockade Is Such A Big Thing
    The more significant result to this is perhaps that Finland received a lot of negative publicity in the digital media space for its court's decision. In a time when countries are competing for appeal in the eye of digital media entrepreneurs, a lot of potential candidates saw Finland's position diminish. The court's order to make Elisa block access to certain websites became our most retweeted story yesterday. It received almost 1500 retweets in about 24 hours.
  • THE PRODUCT GUY  |  SUNDAY, APRIL 3, 2011
    [Media] A Little Product Management Advice
    Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
  • AUSTIN STARTUP  |  FRIDAY, APRIL 14, 2017
    [Media] Best Podcasts Focused on Diversity in Tech
    Open For Business Host: John Henry , produced by ebay and Gimlet Creative, a company of Gimlet media. According to Edison Research , as of 2016, 21% of Americans 12 or older have listed to a podcast, up from 12% in 2013. In 2016, 64% people, 12 and over say they “most often” listen to podcast on their mobile device. Up from 55% in 2015. The following podcasts have a diversity focus within technology.
  • AUSTIN STARTUP  |  WEDNESDAY, MARCH 29, 2017
    [Media] Design Chica Spotlight: Danielle Bardgette
    ux design women-in-tech diversity-in-tech mediaDanielle Bardgette is a UX/UI Designer at Tahiti Blue Interactive , an Austin-based design agency that specializes in helping startups. Danielle has played an invaluable role in Latinitas’ 2017 Design Chica Conference as the co-chair of the UX design workshop committee and a volunteer co-coordinator. Not only did she help design the UX curriculum, but she also assisted with volunteer recruitment and donation gathering.
  • YOUNGUPSTARTS  |  WEDNESDAY, JUNE 29, 2016
    [Media] The Key Elements Of Marketing Your Business Online And Offline
    Social media. We’re talking about establishing a community in social media. Perhaps the most effective way of using social media, however, is to harness word of mouth. By writing good content on that (and disseminating through your site and social media) you can build your brand as an authority in the industry. Nowadays, we all know how much of a big role the online world plays in business.
  • VENTURE CHRONICLES  |  THURSDAY, JULY 7, 2011
    [Media] G+, Twitter and Tumblr are Biggest Losers
    Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. Like a lot of my peers I have been immersed in Google Plus for the last week and I have to give credit to Google for really getting this one right.
  • VENTURE CHRONICLES  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Brands are Lies
    I have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other. Last week I was in Atlanta to support Brent Leary’s Social Business Atlanta event.
  • READWRITESTART  |  MONDAY, OCTOBER 1, 2012
    [Media] How - And Why - Startups Should Hire Millennials
    And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. Startups need workers, and the largest generation ever born in America — the Millennials — is desperately searching for work.
  • INC STARTUPS  |  THURSDAY, MARCH 29, 2012
    [Media] 4 Brilliant Video Marketing Campaigns
    Since the masses are often on sites like YouTube and Facebook, these four innovative social media campaigns provide a good model for any business to follow, even if you can’t quite afford to pay for the same production values. Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos. Marketing is all about capturing the attention of the masses.
  • FRED DESTIN  |  MONDAY, MAY 19, 2014
    [Media] Zoopla at seven – how focus and speed drive exceptional outcomes
    I always get concerned when I see a large commerce or digital media player without a strong tech component. I first invested in Zoopla in July 2007. At the time, a mere £500,000 to get the company going and back Simon Kain and Alex Chesterman in improving the real estate experience. Last week, almost exactly 7 years after this first investment, Zoopla released its last set of numbers: 40 million monthly visits, six-months revenues of £38.8
  • INC STARTUPS  |  WEDNESDAY, DECEMBER 14, 2011
    [Media] Top 10 Brand Disasters of 2011
    The world's second-largest media empire has properties ranging from the Wall Street Journal to the Fox News Network, but most people probably assumed the company possessed a modicum of ethics. Lesson: Don't let an intern set your social media strategy. The year 2011 was particularly rich in actions and events that clobbered established brand names. Here are 10 of the year's most heinous.
  • START UP BLOG  |  TUESDAY, SEPTEMBER 13, 2016
    [Media] It’s been nearly 10 years since I owned a phone
    And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. It so happens to have a feature which can make calls.
  • ROB GO  |  MONDAY, MAY 14, 2012
    [Media] Think Twice Before Starting a Company
    Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. These days, I’m telling everyone to think twice” Of course, it’s not fair to give general advice like that.
  • INC STARTUPS  |  THURSDAY, DECEMBER 4, 2014
    [Media] Mapping the Diversity of Pumpkin-Flavored Everything (Infographic)
    Which gourd-inspired goodies get the most love on social media? Check out this visualization of the most talked about fall treats
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  SATURDAY, AUGUST 31, 2013
    [Media] Unleashing the YouTube Inside of You
    Another technique is using social media to share a short, attention-grabbing invitation to view your video link. You can leverage these techniques by inviting partners to share your videos with their mailing lists and social media networks. More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads.
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