| || |
INC STARTUPS [Media] 4 Common Mistakes in Startup Storytelling
| TUESDAY, JANUARY 14, 2014
Social media makes this easier than ever. Author Andy Smith lays down a few tips for improving your storytelling skills. Telling your startup''s story is a huge part of your job as an entrepreneur. In fact, in a recent blog post, The Dragonfly Effect author Andy Smith argued that narratives have proven to be more effective at persuading audiences than logic, pricing, and specs. Smith wrote that the best way to learn how to tell your company''s story is to learn what not to do first.
HEARPRENEUR [Media] 18 Entrepreneurs Explain Why They Started Their Business
| SUNDAY, APRIL 9, 2017
At that time, I had built my own social media following into the thousands (before the days of all the countless blogs on social media were created). Going back to my training days, I knew that impact would only happen if I were able to work 1 on 1 with people, so with years of experience in social media, coaching, and an MBA in hand, I started a business doing just that. Share Each business has a story.
INC STARTUPS [Media] PR Cheat Sheet: 10 Elements of a Savvy Pitch Email
| MONDAY, APRIL 21, 2014
Here''s what I''ve learned from those savvy companies, summed up in a cheat sheet to help your new startup connect get noticed by the media. Don''t forget the social-media links. If you''re going to go to the trouble of pitching journalists over email, make your messages count. I often witness amazingly good public relations at work.
- [Media] Blog Mastermind Is Closing Forever
One of the obvious areas of change is social media marketing. In their place, Facebook and Twitter have risen to become the leading traffic sources for social media marketers… at least for now. At the end of this month, September 2011, my course Blog Mastermind will close forever. Only current members and those who join before the end of the month will have ongoing access to the program. No one new will be able to buy their way in again, no exceptions.
YOUNGUPSTARTS [Media] 5 Ways To Boost Holiday Sales This Season
| THURSDAY, NOVEMBER 7, 2013
by Gabriel Shaoolian, CEO and founder of Blue Fountain Media. We at Blue Fountain Media have 5 strategies small businesses can take to take advantage of the holiday shopping opportunity: 1. Promote Your Holiday Sale via Social Media. While it goes without saying, you should absolutely promote your holiday marketing campaigns via social media. From start-ups to Fortune 1000s, Blue Fountain Media helps generate more leads and increased brand recognition.
YOUNGUPSTARTS [Media] 5 Ways To Get Web Traffic Without Paying
| TUESDAY, AUGUST 21, 2012
Customers find websites through paid advertising, generic searches, referrals, and direct links, which come from many sources, both online and in traditional media or promotional materials. Social Media and Guest Posting. Social media offers forums to post blogs without cost. Marketers can spend some time learning to promote through social media, which includes active, engaged viewers who willingly trade links and visit sites of interest.
- [Media] Building Relationships with Networking Events
You might want to organize a cultural event to kickstart your company, continuously update and monitor your social media channels and attend weekly updates. Anyone starting up a small business will have repeatedly heard that networking is a key ingredient to the company’s success.
BOTH SIDES OF THE TABLE [Media] Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?
| WEDNESDAY, OCTOBER 8, 2014
He built & IPOd Demand Media. LA is the largest metropolitan area in the US for people employed in art, design and media and the local creative economy of LA generates more than $140 billion in economic output – more than the GDP of many countries. An abbreviated version of this post appeared yesterday on TechCrunch. If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market.
THE EQUITY KICKER [Media] A brief and not-so-kind history of web advertising
| THURSDAY, AUGUST 14, 2014
” Google Adwords, Demand Media: “ Publish what you want, when you want, and make a living through Google Adwords! You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Trackable analytics on reader behavior! Just like the print ads you know and love, only cheaper and with better metrics!”
- [Media] ‘Customer Experience’ Is Today’s Business Benchmark
The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.”
- [Media] What is the Primary Reason For Startup Failure?
There are a thousand reasons listed by pundits across the media, but most of them agree that the number one reason is NOT running out of money. When I heard a friend make the statement “Your startup can’t fail if you don’t quit,” I realized that every entrepreneur should adopt it as their mantra. Pivoting or dealing a new hand is not quitting. If we all repeat this mantra, perhaps we can improve the statistic that over half of new startups fail within five years.
UP AND RUNNING [Media] How Your Business Can Master YELP
| MONDAY, AUGUST 4, 2014
From social media channels to review sites like YELP, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. If a customer gives you a positive shout out, mention it on social media and tag the customers in the message, if you can. In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach.
DUCT TAPE MARKETING [Media] Reframe Your View of Marketing
| THURSDAY, OCTOBER 6, 2011
” See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure. Reframe Your View of Marketing This content from: Duct Tape Marketing. doug the trail builder via Flickr. I hear it from small business owners almost every day – “I’m just no good at marketing.”
- [Media] Six Reasons Why Guest Blogging Will Take Your Small Business to the Next Level
Odds are that you have captured an audience through your own blog/website and social media circles, but the opportunities that lie on the other side are endless! Also note: if people like his article, they can share it across all social media channels. When I talk to small business owners about the benefits of blogging, I’m quite often met with resistance.
DUCT TAPE MARKETING [Media] 9 Tools to Outsource Your Content: Graphic, Text and Video
| FRIDAY, AUGUST 26, 2016
Social media is the best way to get the word out there about your business, but it may not be your strong suit. Contently : Managing several different social media accounts can be difficult to do. Use this service, and all your social media accounts can be unified, inviting, and professional looking. 9 Tools to Outsource Your Content: Graphic, Text and Video written by Guest Post read more at Duct Tape Marketing. Running a business takes a lot of hard work, time, and skill.
VC CAFE [Media] Vikido Launched Social Network and Web Browser for Parents and Kids
| MONDAY, AUGUST 22, 2011
It hopes to be more than a user generated content site, by aggregating movies, games, recreational and educational activities from sources that were deemed safe for kids, operating on a Freemium model – offering free access to basic content and charging for premium media access. Facebook’s is only available for users who are 13 and up because it doesn’t have the appropriate security and privacy settings for kids.
INC STARTUPS [Media] Arianna Huffington Is Exiting HuffPost
| THURSDAY, AUGUST 11, 2016
The media entreprenuer cites the need to focus on her new health startup
THE PRODUCT GUY [Media] User Testing by Example
| WEDNESDAY, SEPTEMBER 16, 2015
I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
START UP BLOG [Media] Yes, the robots will take you job, but…
| MONDAY, JUNE 22, 2015
…there are not that many bison hunters any more. This is a very short way of saying that all jobs eventually get replaced by technology. Technology will take the role of many white collar jobs, just like machines have taken away many blue collar jobs, just like the plough took away many farming jobs. Technological Unemployment will always be a fixture in human existence – and always has been.
- [Media] How a Virtual Secretary Can Manage All Your Day-to-Day Tasks
Setting up and Managing all your social media accounts May write press releases Follow up with your clients Building your database and regularly updating it Transcribing audios, videos, voice mails, conference calls etc. What Is A Virtual Secretary? A virtual secretary is a person who works from home as an administrative and/ or personal assistant for multiple clients at the same time. Why Hire A Virtual Secretary?
DUCT TAPE MARKETING [Media] How To Publish More Content Faster With A Content Creation Process (And Limited Resources)
| FRIDAY, AUGUST 19, 2016
Outsource straightforward tasks like social media scheduling to a virtual assistant to save your valuable time for creating more content. Automate your social media posting schedule with a tool like CoSchedule or even outsource it to a virtual assistant to spend less time sharing your content. How To Publish More Content Faster With A Content Creation Process (And Limited Resources) written by Guest Post read more at Duct Tape Marketing.
INC STARTUPS [Media] Sunday Is My Day of Work.Not Rest
| FRIDAY, JULY 5, 2013
Take a look at their social media presence and see what they''re doing better that you can learn from. When do you have time to be strategic? When do you have time to take a look at how your business is really doing and where you want it to go? If you''re like me and you run your own business you may be up early checking in on what''s going on; whether you''ve got an office full of cubicles or you''re looking at last night''s restaurant earnings.
INC STARTUPS [Media] 9 Ways to Not Be a Bosshole
| WEDNESDAY, JUNE 19, 2013
Monitor Your E-mail E-mail is what Sutton calls an "emotionally thin" media that tends to magnify negative emotions. Bossholes drive away talented employees and cost your company money. A bosshole is a combination of a boss and, well, an anal sphincter. Bossholes are workplace bullies who yell at the drop of a hat and generally make their employees feel tired, lousy, and unappreciated.
JEFF HILIMIRE [Media] A peek at the future of social gaming
| FRIDAY, OCTOBER 1, 2010
Tags: Social Marketing/Media farmville social games
JEFF HILIMIRE [Media] Ugh, meetings
| TUESDAY, JULY 6, 2010
Tags: Social Marketing/Media meetings quora
JEFF HILIMIRE [Media] Discussion: What is the future landing place for location-based marketing?
| TUESDAY, APRIL 20, 2010
Tags: Mobile Social Marketing/Media check-in checkin facebook foursquare gowalla location-based twitter
JEFF HILIMIRE [Media] Debate: Social is killing off email
| THURSDAY, APRIL 1, 2010
So rather than letting this debate take over the analytics post, I’m moving it here… Tags: Email Marketing Social Marketing/Media I wrote a blog post a few hours ago on why analytics is killing social. I casually threw in this comment: In the meantime, social is strangling email marketing. This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was, “ Can email and social live happily ever after?
YOUNGUPSTARTS [Media] Google World: Eight Google Tools Your Company Should Be Using
| THURSDAY, JUNE 12, 2014
Once your page is live, you can update it with company news and updates just as you would any other social media account. From social media consultations to website reviews to bookkeeping advice, Helpouts is a great way for people to share their expertise publicly-and to get expert advice quickly when they need it. by Diana Gomez, Marketing Coordinator at Lyoness America.
YOUNGUPSTARTS [Media] 5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business
| FRIDAY, MAY 9, 2014
Best way to manage your social media – Hootsuite. While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great. by Scott Hirsch, f ounder and CEO of Appsbar.
YOUNGUPSTARTS [Media] Give Your Small Business Image A Spit-Shine With These Techniques
| FRIDAY, APRIL 1, 2016
Another way to improve your website and other media is to use better photos. Getting people to pay attention to your small business can be tough. Why should they give any thought to a small fry when there are bigger fish about? But you can still get plenty of business if you’re doing everything right. One of the essential things to work on is your professional image. People won’t want to do business with you if they think you’re running an amateur operation.
INC STARTUPS [Media] Why You Should Hire Tim Tebow
| FRIDAY, JANUARY 13, 2012
Another great example of Tebow’s leadership is an emotional speech he gave to the media after a loss to Ole Miss during the 2008 season. He is a team player Although the spotlight is certainly on Tim, he knows how to handle the media and you never get the impression that it is all about him. Tim Tebow isn't perfect. But he has personality traits that you should look for when you're staffing up.
DUCT TAPE MARKETING [Media] Weekend Favs September Seven
| SATURDAY, SEPTEMBER 7, 2013
Addvocate – Social media tool that makes it easy to organize employee participation on behalf of your brand. Weekend Favs September Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
INC STARTUPS [Media] Small Business Embraces F-Commerce
| THURSDAY, JULY 26, 2012
Who says you can't use social media to make a sale? Conventional wisdom suggests that social media sites are good for a company's branding but not necessarily good for selling. The ability for businesses to sell products through the social media site--usually with the help of a third-party e-commerce platform like Payvment--even has a name: F-commerce. Here's why more small companies are setting up shops on Facebook.
UP AND RUNNING [Media] Facebook is the New Britney Spears
| FRIDAY, JULY 8, 2011
But, if you’re NOT a social media rock star and don’t play one on TV, here’s the skinny on the latest – brand tagging. Image by Cherrysweetdeal via Flickr. Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff.
INC STARTUPS [Media] 7 Thing You Should Still See at SXSW
| SUNDAY, MARCH 10, 2013
Cory Booker: The New Media Politician Is Newark mayor Corey Booker the future of government and civic engagement? Whether you think his social media presence is something to love or loathe, there's no denying that his reach via new media has had an effect on how politicians work and lead. Learn from a panel of tech and business experts how to craft your multi-device social and digital-media strategy. South by Southwest Interactive is in full swing.
DUCT TAPE MARKETING [Media] 5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To
| TUESDAY, JANUARY 13, 2015
You may be able to set up your newsletter, add plugins to WordPress and clumsily create header graphics for your social media profiles but is this work actually robbing you from focus on higher payoff work. 5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: inneedofhelp08 via photopin cc.
BOTH SIDES OF THE TABLE [Media] On Launching a Brand – Upfront Ventures Four Months In
| MONDAY, NOVEMBER 11, 2013
Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). He is already increasing our deal flow in key areas in “the quantified self” and digital media and begun working operationally with existing companies. Nearly four months ago we rebranded at Upfront Ventures.
INC STARTUPS [Media] 6 Mantras for Business Success
| THURSDAY, JANUARY 19, 2012
This is relatively easy to fake over social media, but in live interactions, meetings and events, there’s no substitute for having your game face on. These six mantras help keep me focused, and help keep my business sailing along, no matter what the day brings. I’ve founded two companies and co-founded two others, but some days, I still feel like I never know what’s going to hit me next.
INC STARTUPS [Media] 3 Cool Web Tools to Deepen Relationships With (Other) Entrepreneurs
| THURSDAY, AUGUST 23, 2012
Social media makes it easy to track what people are posting and publishing, but, with multiple networks to research, it can be a daunting task. It displays your latest Tweets and status updates (on various social media) in the form of big headlines and pictures. By reviewing your contact's RebelMouse page you can learn a lot about her, even if you already follow her on other social media channels.
CROWDSPRING BLOG [Media] Small Business Spotlight of the Week: TripBucket
| TUESDAY, JANUARY 22, 2013
And once you’ve finally made it to Reykyavik, you can share with family and friends via social media. We are also focused on gaining additional exposure of the TripBucket name through social media. Awesomeness business community Interviews Small biz spotlight Start ups collaboration small biz small business spotlight Social media trip planning TripBucket vacationsDid you know that January is the considered by pseudoscience to be the most depressing month ?
DUCT TAPE MARKETING [Media] 5 Things You Must Do To Sell To a Small Business Owner
| FRIDAY, OCTOBER 14, 2011
Related Posts: Stop Wasting Your Time With Social Media A Shoe Shine Sales Strategy How To Talk To Small Business 7 Resistance Crushing Questions Every Business Must Answer 5 Reasons Why Effective Marketing Makes Your Business More Valuable. 5 Things You Must Do To Sell To a Small Business Owner This content from: Duct Tape Marketing. Small business owners are an odd lot. I can say this without judgment because I am one. Duct Tape Marketing Word HQ.
SEEING BOTH SIDES [Media] Dave McClure Misses An Additional VC Trend.Outside Silicon Valley
| SATURDAY, AUGUST 18, 2012
Buddy Media, Demandware, Endeca, Millenial Media) have been in the $500 million - $1 billion range. There is alot I like about Dave McClure's post on VC industry trends ([link] It captures many of the trends of that are transforming the venture capital industry, particularly the bifurcation of "mega VC" and "micro VC" funds. But I think he's missing one important trend that is happening outside of Silicon Valley.
INC STARTUPS [Media] How Smart Companies Use PR to Get the Word Out
| THURSDAY, JANUARY 24, 2013
Media is interested in one thing: the effect of your product. What you need to know to market your new business idea, without spending much (or at all). Even the world's most brilliant idea doesn't mean much if no one knows about it. It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. But what do you do when you don't have that much money?
THEBAREFOOTVC [Media] I Want to Wake Up in the City That Tweets…
| THURSDAY, MARCH 29, 2012
The only time we could coordinate was a quick interview before I spoke at Social Media Week. About a month ago, I got a call from NASDAQ asking me if I’d participate in a video about the technology scene in NYC. The full “Made in NYC” video is below and it is a fantastic representation of the energy, talent and diversity that makes the NYC startup community so unique and vibrant. Kudos to NY Tech Meetup and NASDAQ for capturing this so well. Enjoy the clip!
INC STARTUPS [Media] How to Prepare Your Office for Bad Weather
| TUESDAY, JANUARY 21, 2014
According to Sedhom, some organizations are beginning to use social media to let their employees know if it''s too dangerous to come to work. If all else fails, send out a tweet-;though a social-media message shouldn''t be the first, last, or only word on the matter. When the weather outside is frightful (here''s looking at you Janus).your your employees will cringe at the thought of coming in to work. Here are a few tips on bracing your staff for inclement weather.
- [Media] 10 Sharing Principles To Improve Your Business Image
They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Set an example by being visibly connected to the people and information you need through social media. Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. These are responding to the demands of this new world for collaboration, trust, and transparency.
UP AND RUNNING [Media] 5 Affordable Ways to Strengthen Your Team
| MONDAY, AUGUST 28, 2017
Even social media—Facebook and GroupMe chats or groups, for example—can be great places for employees to chat, ask questions, and even blow off steam, though it’s certainly not foolproof. If you can trust them, then you can more than likely trust their use of social media. Every small business owner knows how important a solid gang of employees can be. A close-knit team that knows how to work together can make your company a joy to run and a financial success.
OCCAM'S RAZOR [Media] Email Marketing: Campaign Analysis, Metrics, Best Practices
| MONDAY, JULY 18, 2011
With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!”. Not true. Email remains an immensely credible and profitable channel, with an immense reach to boot.
INC STARTUPS [Media] Gary Vaynerchuk: Snapchat Will Be Huge in 2016
| THURSDAY, FEBRUARY 26, 2015
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains why he thinks Snapchat will be massive with 13 to 50-year-olds by 2016--and how you can take advantage of the platform
- [Media] It’s Your Blog. Why Be Boring?
We live in a rough world, and it has trickled down through all forms of media. When it comes to your own blog, this is a little piece of the digital universe carved out for yourself, by yourself. Sure, you want readers to flock there, click your links, buy your affiliate products and services. But you also want, in some small way, your work to reflect your personality, your values. This may be far from your primary goal, but it’s still something that is probably important to you.
READWRITESTART [Media] 7 Pearls Of Startup Wisdom From Investors and Innovators Who Matter
| MONDAY, AUGUST 27, 2012
The media picked it up as a David vs. Goliath story, and sure enough, it became true. From the art of the pitch to a smooth sale and everything in between, these seven tenets come straight from the annals of successful startups. Last week, Vancouver's GROW 2012 conference convened some all-stars of the startup scene, stirring together corporate leads from Indiegogo, Eventbrite, Zite, Paypal, Cheezburger Inc.
CONVERSIONXL [Media] Should I Lower My Prices To Compete?
| THURSDAY, JANUARY 16, 2014
After interviewing 2,100 businesses on how they use social media, they found that only 20% businesses reported having a “Better understanding of customer perceptions of our brand.”and ”and 23% saying they “Use Social media to monitor what’s being said about the brand.” Most people shop online to find lower prices, right? I mean, let’s look at the research.
INC STARTUPS [Media] 5 Tips to Resolve Conflict (Before it Gets Out of Control)
| FRIDAY, SEPTEMBER 14, 2012
No email, no social media, no texting. Avoiding a conflict won't get you anywhere. Here's what you need to do to nip it in the bud. I'm sure you spend a lot of time dealing with conflicts between employees at your company. Sometimes I think I should have gotten a masters in psychology, rather than a law degree. Those who earned an MBA anticipating a career as an entrepreneur probably never fathomed the time and energy that would go into managing the varied personalities on a team.
DUCT TAPE MARKETING [Media] In-House vs. Hiring an SEO Professional: Which Path Should You Choose?
| TUESDAY, JULY 18, 2017
Social media posts – 50-200 posts/month across major social media platforms. Working with an agency will also give you access to premium SEO, social media, and tracking tools that you would likely not justify spending money on if it was out of your own business’s pockets. In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing.
DUCT TAPE MARKETING [Media] Small Business Week iPad Giveaway from Duct Tape Marketing.
| MONDAY, MAY 16, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
THE NEXT WEB [Media] How to start your freelance career and be your own boss
| TUESDAY, JANUARY 21, 2014
Publish your testimonials as soon as you get them and make sure they are easy to find on your website, your social media pages or your freelancing profiles. Josephine Sabin is the Marketing Manager for DesignCrowd. Being a freelancer is one of the most flexible jobs in the world, especially since it means being your own boss and creating your own hours. But of course, there are plenty of challenges.
ARCTICSTARTUP [Media] Getting Your Message Out: Public Relations Trends for 2015
| MONDAY, FEBRUARY 9, 2015
PR, Marketing and Social Media Merging Together. PR professionals use social media actively, in order to achieve their goals, while marketing objectives are becoming their key KPIs, more companies now understand the importance of measurement and metrics and are judged on what they deliver so it’s time to stop treating the different disciplines as separate. Editor''s note: This is a sponsored post for PR Newswire.
DUCT TAPE MARKETING [Media] Understanding the Most Fundamental Shift in Marketing :: Small.
| THURSDAY, APRIL 21, 2011
iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
BRAD HARGREAVES [Media] Accuracy and Precision
| SUNDAY, MAY 13, 2012
Good entrepreneurs usually try a number of diverse strategies — perhaps PPC, plus SEO, plus events or social media — to get a few data points around what works and what doesn’t. Trying five wildly different social media engagement strategies for a beta product may yield a false negative if social media isn’t the right acquisition channel; picking a wider variety of tactics may have generated more interesting results.
DUCT TAPE MARKETING [Media] 5 Keys to Adopting Marketing Automation
| THURSDAY, NOVEMBER 10, 2016
Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. 5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? What are prospects looking for when they visit your website?
BOTH SIDES OF THE TABLE [Media] Why Computer Vision Tracking the Flow of People Will be a Huge Market
| WEDNESDAY, JULY 27, 2016
There is so much in the media about “The Internet of Things” that it has lost meaning and for many for some strange reason it became a short-hand for wearables. Density laser tracking above a doorway As I’ve written before I believe Computer Vision will become a major factor as a Human-Computer Interface (1) as sensors and cameras help us make sense of our physical world.
CHRIS DIXON [Media] What the NYC startup world needs (and doesn’t need)
| TUESDAY, AUGUST 2, 2011
CMU’s HCI program and MIT’s Media Lab are also great. Here’s what I think NYC needs to become a serious, long-term startup hub: 1) Some extremely successful startups. We need PayPals – companies that spin out boatloads of talented entrepreneurs and “smart money angel investors.
YOUNGUPSTARTS [Media] Why Brand Consistency Is Key When Creating Your Website
| TUESDAY, NOVEMBER 29, 2016
Having a continuation of your specific brand in your domain name, logo, newsletter, social media covers and writing increases exposure and soon will result in inquiries and loyal customers. When done right, branding can be a powerful thing. There are hundreds of companies out there that most of us would instantly recognise by their logo alone, and this is something we should all aspire to achieve. One way to start is through the development of your website.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 1, 2011
The CMO Site – Karl Hakkarainen – C-Level Executives Taking Up Social Media. 5 Companies That Know Why They’re Great (ALV, COST, ISRG, KO, XOM). tags: blog. Why do only a handful of companies excel at cultivating customer loyalty? CustomerThink. tags: blog. Social tech in biz more than collaboration – ZDNet Asia News. tags: blog social. Infographics: Why Your Company’s Intranet is Failing. tags: blog.
THE PRODUCT GUY [Media] Managing your Product Management Career
| MONDAY, MARCH 2, 2015
I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
INC STARTUPS [Media] Top 5 Marketing KPIs for Your Dashboard
| WEDNESDAY, SEPTEMBER 5, 2012
This includes third-party websites (not search engines), social media platforms, partner websites, mobile applications, marketing collateral (such as PDFs) and email marketing campaigns. Which key performance indicators you use could influence your results. These are my top picks. Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions.
UP AND RUNNING [Media] Debt Crowdfunding: The Real Potential When It Comes to Main Street USA
| WEDNESDAY, AUGUST 10, 2016
While most of the media attention about this new opportunity has focused around the ability for an entrepreneur to sell shares (equity) in his or her enterprise, the real (and neglected) opportunity for Main Street businesses comes down to debt crowdfunding. Editor’s note: Did you know author Sherwood Neiss literally wrote the book on crowdfund investing? If you’re interested in learning more about the next big thing, be sure to check it out!
INC STARTUPS [Media] Avoid a Publicity Nightmare
| MONDAY, FEBRUARY 4, 2013
The goal for a PR agency is to generate earned media, not paid," says Michael Haas, managing partner at Extension PR. "If Make sure that the firm you choose does not view media relations as simply issuing a press release," says Joy Schoffler, principal of Leverage PR. They will glean insights about your company to grow your business and brand by crafting story ideas that are interesting to the media. Ask about the relationships the team has with your targeted media outlets.
DUCT TAPE MARKETING [Media] Building Relationships with your Leads
| THURSDAY, SEPTEMBER 10, 2015
You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Software such as GroupHigh can help you identify focus areas for your target audience and find bloggers and social media influencers who will be relevant to your message. Spending on influencer marketing might be an eventuality- as part of your overall social media marketing costs.
UP AND RUNNING [Media] 6 Ways to Make Sure Your Tech Startup Will Succeed in 2018
| WEDNESDAY, OCTOBER 4, 2017
Consumers interested in your product will search your company on Google and social media. It’s pointless to have five social media profiles— pick one to two networks that bring you best ROI and keep on interacting with users. Use scheduling software for social media and be consistent. When we established Ready4S back in 2012, the tech startup scene looked completely different than it does today.
DUCT TAPE MARKETING [Media] Why Blogging Is Even More Critical In the Age of Social
| THURSDAY, AUGUST 16, 2012
Creating awareness for blog content that addresses challenges and provides useful information is the best way to build relationships through social media and one of the best ways to then attract links and traffic. Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction.
YOUNGUPSTARTS [Media] 3 Ways Technology Is Changing Small Business Lending
| FRIDAY, APRIL 3, 2015
FICO credit scores, business cash flow and business debt are being joined by cash-flow reports, direct deposit data and, in some cases, social media reviews and metrics during the approval process. Jake Dacillo holds more than 17 years of experience in marketing communications, with a strong emphasis in digital media and online marketing, to his role as marketing director at leading independent financing company Balboa Capital. by Jake Dacillo, Marketing Director, Balboa Capital.
READWRITESTART [Media] How - And Why - Startups Should Hire Millennials
| MONDAY, OCTOBER 1, 2012
And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. Startups need workers, and the largest generation ever born in America — the Millennials — is desperately searching for work.
UP AND RUNNING [Media] 7 Signs Your Business is in a Marketing Rut
| MONDAY, APRIL 9, 2012
Newspaper ads, yellow pages, direct mail, social media, and networking. It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously things will change and all our dreams will come true.
INC STARTUPS [Media] Can You Afford to Launch?
| THURSDAY, NOVEMBER 10, 2011
We have a lot of direct communication with customers now, and social media is an amazing tool for small restaurants to get the word out that you are open and drive traffic," Kunkel said. FRESH MEX Lime Fresh Mexican Grill customers wait in line for lunch at their Miami location.'> Opening a restaurant isn't only logistically complicated, it can also be very costly. John Kunkel, who has opened 10 branches of the Mexican eatery Lime, explains the costs involved.
- [Media] 5 Tips Every Entrepreneur Must Know
5) All businesses, whether online or otherwise, need to involve social media. Make sure you have a social media plan, and a good one at that. Many businesses try to incorporate social media into their online strategy, but don’t get the most out of it that they can because it either takes a back seat to other matters or they hire an intern to take it over. Once you begin social media networking, dedicate yourself to it.
START UP BLOG [Media] It’s been nearly 10 years since I owned a phone
| TUESDAY, SEPTEMBER 13, 2016
And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. It so happens to have a feature which can make calls.
VIEW FROM SEED [Media] The What & Why of Hiring a Great Startup COO
| TUESDAY, SEPTEMBER 9, 2014
For example, a visionary-type founder can free up time to focus on a product’s big picture plan, company branding, leadership, media/event appearances, and recruiting top talent — all enabled as a focus area thanks to a COO. This is a guest post from Stephano Kim , former co-founder of Web 1.0 success story Blackboard and veteran entrepreneur who’s held several COO and president roles at various startups.
SEEING BOTH SIDES [Media] Advice to Grads: Join A Winning Startup (v. 2016)
| MONDAY, MARCH 14, 2016
DC: 2U, Cvent, Opower, Optoro, Sonatype, Vox Media, WeddingWire. Around this time of year, many students are focused on finding a job in Startup Land and building their careers. If you have your own idea and no one can talk you out of it, that's awesome. But for most undergraduates and graduate students, they have no idea how to get plugged in to the startup community.
INC STARTUPS [Media] The secret network that can super charge your company
| FRIDAY, MAY 22, 2015
Social media tools can enable employees to collaborate and be more productive. They also help employees form stronger relationships with colleagues, expose new resources, inspire tech savviness and create greater employee attachment to their workplaces
INC STARTUPS [Media] Three Keys to Business Success: Focus, Focus, Focus
| WEDNESDAY, SEPTEMBER 11, 2013
I was brought in to remodel it into a consumer products and media business and take the product to retail. It''s hard to resist new things, new ideas, new services. But taking your eye off your core is a surefire path to disaster Entrepreneurs can’t resist shiny new things. The allure is intoxicating. As an entrepreneur, you’re built to dodge and weave. You’ll stop at nothing to make your vision work. Every opportunity looks easy. Every new idea could be Google.
INC STARTUPS [Media] Twitter Outbids Other Tech Giants for the Rights to Stream Thursday NFL Games
| TUESDAY, APRIL 5, 2016
The social-media site reportedly beat Facebook, Verizon, Yahoo, and Amazon for live-streaming rights to 10 games next season
BOTH SIDES OF THE TABLE [Media] The Amazing Power of Deflationary Economics for Startups
| THURSDAY, DECEMBER 22, 2011
This has particularly hurt the print media businesses that can no longer charge enough to pay for editorial, printing & distribution. I’m often asked by people what investment areas interest me. It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. I try to invest in things that I know and that I believe I might have better knowledge and relationships than the masses of VCs.
MIKE MICHALOWICZ [Media] Episode 58: Women Empowerment and Profitability with Michelle Patterson
| MONDAY, DECEMBER 14, 2015
Michelle Patterson is the CEO of Women Network LLC, a media and production company giving women a voice to share their message. This fortunate relationship allows Women Network to provide additional promotional benefits to the California Women’s Conference through its array of web media functions. Our Guest Michelle Patterson is the CEO of Women Network LLC, a media and production company giving women a voice to share their message. Also Available On. Show Summary.
- [Media] Create a Successful Blog Strategy: A Step by Step Guide
Use social media to see what your targeted audience age range (20 to 40) is sharing, who they are following, and what their comments are on the types of products or services that you will be promoting your blog. Use social media to your advantage. When it comes to creating a blog strategy you need to understand that it entails more than one area that has to be focused on if you are to be successful.
DUCT TAPE MARKETING [Media] What Makes a Video Viral?
| MONDAY, APRIL 4, 2016
Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. Thousands of people turned to social media to discuss #PuppyMonkeyBaby, and it became the first ad from the Super Bowl people shared. What Makes a Video Viral?
INC STARTUPS [Media] The Innovation Story of the Year
| FRIDAY, NOVEMBER 15, 2013
Occasionally you hear stories about laypeople who rise to the challenge of a loved one’s illness, like Robert Goldman, the digital media entrepreneur who designed an infusion catheter to help his sister, suffering from cancer. The irresistibly inspirational story of Jorge Odon, who literally dreamed up a device that will save babies'' lives. So, who will play Jorge Odon in the movie? Until this morning I’d never heard of Odon.
INC STARTUPS [Media] How to Get & Cultivate Customer Advocates
| FRIDAY, JANUARY 4, 2013
Thanks to the Internet and social media, most people don't really care about what you--as a company--say about yourself anymore. Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? You can shout from the rooftops about how awesome your company is until the cows come home, but is anyone really listening anymore? These days, probably not much, if at all.
INC STARTUPS [Media] 12 Company Culture Heroes
| FRIDAY, JULY 27, 2012
She's motivating and keeps everything on the positive. -- Nathalie Lussier , Nathalie Lussier Media 3. To anybody who has ever visited their Chicago headquarters, it's clear why they are consistently ranked among the best places to work. -- Emerson Spartz , Spartz Media 12. Who's your inspiration? For these 12 young entrepreneurs, the answers include Mark Zuckerberg, Tony Hsieh, and a couple lesser-known founders you'll want to pay attention to in the future.
ARCTICSTARTUP [Media] Campalyst Updated With A Nice Package Of Features
| WEDNESDAY, JANUARY 18, 2012
Campalyst was originally buit to measure sales generated through social media content by allowing marketers to track social media followers all the way to a purchase. But in their new update, Campalyst boasts several new features to manage and track your social media straight through one dashboard. Summer 2011's Startup Sauna winner Campalyst has recently updated its service to become a more compete package for marketers.
INC STARTUPS [Media] How Email Is Ruining Your Health
| MONDAY, JUNE 10, 2013
Over the years email has been the focus of many research studies and is sometimes portrayed as a bad communication medium," Jackson says, but "email is no worse than any other media. Multitasking email alongside other communication media, such as phone and face-to-face meetings, increases the risk of becoming stressed." It''s not just you and it''s not just in your head. British scientists have measured the impact of email on stress levels and it''s not good.
CONVERSIONXL [Media] How To Better Measure B2B Lead Generation
| MONDAY, JANUARY 4, 2016
This could happen on your site or on social media. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself. But impressions, clicks, and interactions on a social media site such as LinkedIn can only be anecdotally linked to conversion metrics on the site.
DUCT TAPE MARKETING [Media] 7 Marketing Metrics Worth Obsessing Over
| WEDNESDAY, JANUARY 2, 2013
A recent survey of small business marketers conducted by Vocus showed that marketers attributed more success to social media the larger their fan base was. Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. photo credit: aussiegall via photopin cc.
DUCT TAPE MARKETING [Media] 11 Internet Marketing Stats to Optimize Your Ads Online
| FRIDAY, SEPTEMBER 15, 2017
The internet has become a significant part of our daily lives, and we communicate on social media on a regular basis. As the community is growing, more and more brands set foot in promoting their products online as they know that it’s more likely their customers will follow them on social media. Hugh Beaulac is an aspiring marketer who contributes to various websites to share his knowledge and experience on marketing and social media.
BRANDANEW [Media] Investing in Your Growth Is Your Imperative
| WEDNESDAY, MARCH 23, 2016
Now Maureen is worried about terms she barely understands- SEO , Google page ranks and social media following. We’ll be covering: * What is Content Marketing/ SEO/ Social media marketing? * While scanning through Instagram early morning, I came across Gary Vaynerchuk’s quote – “ Market like the year you’re in.” ” And this spoke to me. 2016 has solidified itself to be a year of Content with 77% marketers spending more on it.
BRANDANEW [Media] Monthly Roundup: How Can You Get Ahead In Content Marketing?
| WEDNESDAY, FEBRUARY 3, 2016
And also one of our favorite feedbacks from a workshop attendee: FabJob’s book on social media as a career! The most amazing people at FabJobs have included my quotes and advice throughout their book on how to become a social media consultant! It’s been a while since I wrote the last monthly round up , and frankly it hardly feels like we’re already in the second month of a very new year! I’ve honestly had no time to think through how time has been flying!
HEARPRENEUR [Media] 23 Entrepreneurs Explain What They Love About Entrepreneurship
| TUESDAY, JUNE 23, 2015
I spent 22 years working as a broadcast journalist to finally realize that the agenda of mainstream media is to perpetuate fear and doubt. I made a bold decision to leave my career, and founded The Good News Only in 2010 to promote positive media… sharing good stories about good people! I also teach workshops and seminars to teach people positive-media philosophies to get more positive results in life. Being in love is great.
HEARPRENEUR [Media] Tips for Success via Business Crowdfunding
| TUESDAY, AUGUST 2, 2016
CrowdFunnel offers a unique form of marketing and media buying for crowdfunding platforms, issuers and agencies. We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – Our form of media works best with “full-service” platforms and issuers – those with the infrastructure to capitalize on real-time investor leads with specific interest in their deals.
YOUNGUPSTARTS [Media] [Singapore][Event] Crowdsourcing Week
| SUNDAY, MAY 5, 2013
The speaker line-up features thinkers and entrepreneurs covering best practices in spaces such as healthcare, tourism, startups, design, media, tech, finance and more. Over the past few years we’ve seen how crowdsourcing, backed by the wisdom (and pockets!) of the crowd, innovated and changed the faces of many industries.
UP AND RUNNING [Media] Webinar March 31: Dumb Ways Entrepreneurs Fail with Technology
| FRIDAY, MARCH 25, 2011
How much of social media is hype and whether it is for every business. Tweet If you’re a business owner, business manager, or entrepreneur interested in avoiding the simple mistakes you could make with technology in your company, register for Tim Berry’s webinar on Dumb Ways Smart Entrepreneurs Fail in Using Technology. Tim will discuss how even very smart small business owners make dumb mistakes when it comes to implementing technology in their companies.