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ARCTICSTARTUP [Media] EzyInsights Measures Engagement over Likes
| THURSDAY, SEPTEMBER 19, 2013
What''s important in your social media strategy, likes, or actual engagement? That''s the question EzyInsights claims they have the answer to as they start pushing their social media analytics tool out on the market. Too many companies focusing on just likes, measuring their Social Media by just how many fans they have," says Duane Atkins, the Kiwi CEO behind Helsinki-based EzyInsights. "If
ROB GO [Media] There Are No Shortcuts, It’s All Hard Work
| MONDAY, SEPTEMBER 10, 2012
Likewise, over the last 5 years, consumer applications and social media has been all the rage. I find it really interesting to see how investors and entrepreneurs shift their money and efforts from one sector to the other. For example, when I started in venture, very few investors thought e-commerce was interesting. But the last few years, ecommerce has been all the rage.
INC STARTUPS [Media] Dave Kerpen: 'What's Cooler Than Reaching a Billion People on Facebook?'
| MONDAY, JULY 1, 2013
02:23 Kerpen: As a test, I even took out an ad targeting married, female, 34-year-old employees of Likeable Media. Dave Kerpen, CEO of Likeable Local, explains exactly how to target your audience using Facebook ads. Video Transcript 00:10 Dave Kerpen: One of the cooler features on Facebook for small business owners is taking out Facebook ads to target your audience. There''s a line in The Social Network, "You know what''s cooler than a million dollars? A billion dollars."
YOUNGUPSTARTS [Media] Advancing Your Startup: Simple Technologies That Will Help Any Growing Business
| WEDNESDAY, NOVEMBER 16, 2016
Social Media. According to PEW Research , 20 percent of employees rely on social media sites on the Internet to help them connect with others to solve work-related problems and improve overall performance while on the clock. In general terms, people who have access to social media can often obtain answers to major problems from those they connect with more easily than in decades past. Cameron Johnson is a business consultant and social media expert.
SEEING BOTH SIDES [Media] Signal to Noise - How to Cut Through the Clutter
| WEDNESDAY, MARCH 14, 2012
Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more. There's a principal in signal processing regarding measuring the quality of information coming through a channel called the signal to noise ratio. It is a measure of how much valuable information (signal) is included in a stream of data relative to the amount of useless information (noise).
CROWDSPRING BLOG [Media] Weekend Reads: Besting Giants
| FRIDAY, JULY 8, 2016
Check out this super interesting write up about what Facebook’s Safety Check says about social media’s role in our lives. It’s gettin’ close to quittin’ time, folks. It’s been a long week, and we hope you get a chance to unplug and recharge over the next couple of days. That’s our game plan, anyway.
INC STARTUPS [Media] Why You Should Be a Shameless Self-Promoter
| FRIDAY, MAY 11, 2012
For those who feel this is a shameless self-promotion on my part just to engage social media activity, I'll invoke Tip #1 and say absolutely, but that doesn't mean it won't be a fun and interesting exercise. No need to be embarrassed. As long as you follow these three basic principles, tooting your own horn can bring on major success. Don't brag! Stop talking about yourself! That's what we were all told growing up. Okay, maybe I was told this more than most.
DUCT TAPE MARKETING [Media] Marketing Automation: What is it and Why Should I Care?
| THURSDAY, JUNE 5, 2014
For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) Marketing Automation: What is it and Why Should I Care? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Scott Thomas – Enjoy! .
INC STARTUPS [Media] Airbnb Implementing New Anti-Discrimination Policies
| THURSDAY, SEPTEMBER 8, 2016
Earlier this year, #AirbnbWhileBlack trended on social media, drawing attention to situations where Airbnb guests were rejected by hosts because of their race. Now the company is making changes
INC STARTUPS [Media] How to Win When You're the Underdog
| WEDNESDAY, JANUARY 9, 2013
This is especially important in ecommerce, as blogging, videos, and social media have changed the rules of converting browsers to customers. Yes, size matters. But it's not the only thing. An ecommerce entrepreneur show how to compete when you're outmanned and out-spent. If your competitors have a head start in your industry, they have the upper hand. Not fair, maybe, but true.
- [Media] 5 Strategies To Make Your Solution Really Memorable
Successful product differentiation requires a conscious and continuous effort, including listening on the right social media channels, being consistently helpful to your customers, and continuous innovation. Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved.
OCCAM'S RAZOR [Media] See-Think-Do: A Content, Marketing, Measurement Business Framework
| MONDAY, JULY 22, 2013
Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" If your strategy is primarily Social, measure success using the best social media metrics : conversation, amplification, applause. The world does not need a new business framework.
FELD THOUGHTS [Media] CU Law School Is Hiring
| MONDAY, JANUARY 2, 2012
The Director will further serve to develop and implement an aggressive strategy to use traditional and innovative media work with the External Affairs team inorder to communicate the Law School’s research, teaching, and service excellence to external audiences. Over the past decade, I’ve developed a very close friendship and work collaboration with Phil Weiser. Phil is now the Dean of the CU Law School.
AWEISSMAN.COM [Media] The Great Fragmentation
| FRIDAY, AUGUST 31, 2012
A few weeks ago my partner Albert Wenger wrote about Facebook being unbundled: "Facebook's Real Mobile Problem: Unbundling" where he opined that "mobile devices are doing to web services what web services did to print media: they unbundle." Then I recalled this blog post from University Ventures which wonders whether "colleges and universities are the next object of the Great Unbundling."
AUSTIN STARTUP [Media] Founder Follies: “Startup: A Novel”
| MONDAY, APRIL 10, 2017
Given the social media habits of 1600 Pennsylvania Ave, this downward spiral isn’t likely to change soon. entrepreneurship austin books media startupThe Forrest Four-Cast: April 10, 2017 If you enjoyed “ Disrupted ” (the laugh-until-you-cry tell-all from veteran tech analyst Dan Lyons), then put “ Startup: A Novel ” on your spring / summer reading list.
AUSTIN STARTUP [Media] Ten Great Videos from SXSW 2017, Vol 2
| SATURDAY, APRIL 8, 2017
Having moved from the social media playground to the hallowed halls of CNN, Neistat has now reached the big time. discovery sxsw creativity media innovationThe Forrest Four-Cast: April 8, 2017 We’ve posted even more videos from March Magic 2017 to the SXSW YouTube channel. Following up on Vol 1 of this series , 10 more of my favorite additions to this lineup include: Fred Armisen.
INC STARTUPS [Media] 11 ways to Get Your First 1,000 Customers
| THURSDAY, MAY 8, 2014
They''re highly effective in increasing user growth and engagement and can be distributed via banner and text ads as well as social media. For instance, if it''s social media or if it''s banner ads [that are] producing a high CPA and then you find that retargeting generates a lower CPA you might want to allocate your funds to retargeting instead of investing more money into social media." Target and engage with key influencers and ideal customers on social media.
UP AND RUNNING [Media] I Started My First Business at Age 9: Here’s What Kids Can Learn from Being Entrepreneurs
| TUESDAY, JULY 19, 2016
After graduating last month from the University of Portland with focuses in marketing, social media, theater, and entrepreneurship, I am thrilled to pass on my story to fledgling entrepreneurs. When I was nine years old, I never dreamed that the small, quarter vending machine I owned would turn me into a small business owner and a college graduate.
ARCTICSTARTUP [Media] Finnish Food App ResQ Expands To Brussels, Further Finnish Towns
| FRIDAY, APRIL 1, 2016
ResQ lanched its service in January, winning a lot of local media attantion, and has 8 Finnish towns covered in addition to Brussels, with more than 11,000 registered users. ResQ is in the centre of Finnish Lunchgate scandal, with rival Lunchie saying ResQ stole their idea of selling unsold food from restaurants.
- [Media] 4 Customer Decision Moments And How To React To Each
Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before.
DUCT TAPE MARKETING [Media] The 7 Essential Practices of the New Sales Professional
| TUESDAY, FEBRUARY 19, 2013
This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days.
YOUNGUPSTARTS [Media] Asia Pacific’s Small Business Leaders Buoyed By Intra-Regional Trade
| WEDNESDAY, JANUARY 18, 2017
This can be explained partly by the boom in e-commerce, and it also suggests momentum around two growing trends – m-commerce purchases made using mobile devices, and social commerce purchases made via social media platforms. Almost 70 percent of SMEs in the region are currently selling their products via mobile platforms, and a similar number offer customers the option of buying via social media platforms such as Facebook (3). By Dr. Karen M.
THE NEXT WEB [Media] Freelancing is the new normal: oDesk and the future of the workforce marketplace
| SATURDAY, OCTOBER 26, 2013
Freelancer.com sent out this email to users in Russia: Freelancer is coming to Russia to hold a media event in the coming weeks and we want to hear your story! We are looking for businesses and freelancers who have used Freelancer.com successfully to profile them in some of the largest and most influential media outlets in Russia. In conversations about freelancing and online marketplaces for remote contract workers of the tech industry, the name of oDesk floats up pretty often.
FELD THOUGHTS [Media] A Venture Capital History Perspective From Jack Tankersley
| TUESDAY, AUGUST 25, 2015
Many of the industry funds were wildly successful (in sectors such as media communications, health care, consumer, etc.), In January, Jerry Neumann wrote a long and detailed analysis of his view of the VC industry in the 1980’s titled Heat Death: Venture Capital in the 1980’s. While I don’t know Jerry very well, I like him and thought his post was extremely detailed and thoughtful. However, there were some things in it that didn’t ring true for me.
START UP BLOG [Media] The truth about FMCG in Australia
| SUNDAY, JANUARY 29, 2012
The traditional brand building media, such as TV, are becoming less effective. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. Every industry has its challenges. But few are faced with challenges as deep and far reaching as the FMCG industry in Australia. In fact, these challenges are taking away most packaged goods marketers ability to determine their own marketing mix.
HUNTER WALKER [Media] “I Run My Business Out Of My Cell Phone:” How Mobile Is Powering a Fitness SMB
| THURSDAY, JUNE 5, 2014
Like many local businesses, the fitness and wellness industry has seen many new tools to manage backoffice/scheduling, demand generation and social media/community building. Social media seems to be big in the fitness world – both the studios and clients sharing their workouts. Social media has been great, but we don’t share workouts very much. We mostly use social media to change the way people think about exercise.
DSHEN [Media] What's the Real Problem with Your Startup? - DShen's Blogs
| SUNDAY, APRIL 24, 2011
betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Archives. Other Blogs. Search. Whats the Real Problem with Your Startup? By DShen on April 24, 2011 6:49 PM.
FAIRSOFTWARE'S BLOG [Media] Are We In a Startup Bubble?
| SATURDAY, MARCH 12, 2011
If that happens, the backlash in the media could be as severe as the current hype, and take down healthier Internet startups with them — for instance, I do think that Facebook’s valuation is reasonable, especially considering they are beating Google at their own game. That seems to be the defining question of this early 2011 in Silicon Valley: are we in another Internet Startup bubble?
INC STARTUPS [Media] Another State Makes It Illegal to Ask For Facebook Passwords
| MONDAY, JANUARY 6, 2014
to ban companies from asking employees disclose their Facebook or social media passwords, according to USA Today. contributor Suzanne Lucas warned companies about making their firing decisions based information obtained from social media. If you do monitor your employees'' social media profiles and plan to use that information to make hiring or firing decisions for whatever reason, make sure you know your state''s current laws.
DUCT TAPE MARKETING [Media] Why Blogging Isn’t Enough Anymore
| TUESDAY, OCTOBER 23, 2012
How to Stay Focused On Producing Your Highest Payoff Content Social Media Profiles as Tools for Links and Traffic One Simple Tactic That Can Give You an Unfair Advantage in Local Search 3 Ways to Use the Google Wonder Wheel for Visiual SEO 7 Most Important Online Marketing Tactics for Any Small Business Why Blogging Isn’t Enough Anymore is a post from: Small Business Marketing Blog from Duct Tape Marketing.
INC STARTUPS [Media] Why Most Ideas are Worthless
| WEDNESDAY, MAY 30, 2012
Maybe it's the Facebook craze, or the warped view of entrepreneurialism that Hollywood and mainstream media have created. By focusing less on your next "big idea" and more on the actual execution, you'll have a better chance of building a successful new business. For ages, young and hopeful entrepreneurs have embraced the fallacy that great ideas are the root of entrepreneurial success and instant wealth. People say, "If only I would have thought of that, I'd be rich!"
SMALL BUSINESS FORCE [Media] To Build and Own Your Market, Become One with Your Customer!
| FRIDAY, MARCH 29, 2013
Whether that be through your website, a blog, a newsletter, various social media or all four, keep communications constant. A very Zen-like expression, don't you think? Zen emphasizes the attainment of enlightenment and wisdom gained through direct insight. And that is exactly what you need to build a market and create and sustain successful customer relationships.
SMALL BUSINESS FORCE [Media] "You Are What the Scoreboard Says You Are?" But You Can Change the Score!
| SATURDAY, OCTOBER 5, 2013
External � Market/Competitors Social media is the best scoreboard here. A great quote from a great NFL coach, Bill Parcells (who actually paraphrased it from an equally great coach, Vince Lombardi). It's a philosophy that can serve entrepreneurs and young companies very well because it takes things down to the lowest common denominator�results! And, a scoreboard isn't the least bit subjective.
HOW TO CHANGE THE WORLD [Media] How to Prepare for the Next Wave of Entrepreneurship
| TUESDAY, APRIL 5, 2016
Finally, we worked with dozens of media and software companies. Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship. Additionally, Steve has chaired Startup America and Startup Weekend, initiatives to promote entrepreneurship. In short, he’s a billionaire.
- [Media] Startups Need the Right Team Mindset to Survive
These game changes include using social media, to provide real-time two-way communication; cloud computing, which enables efficient, lower-risk automation of business processes; and the millennial mind-set, which does not tolerate anything that moves at a snail’s pace. Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order.
JEFF HILIMIRE [Media] Happy to be small again
| MONDAY, NOVEMBER 18, 2013
Oversee the media department. Three months ago I was President and Chief Digital Officer of Engauge (a 250-person digital marketing agency) and had a wide range of responsibilities. Five different departments reported to me across three offices. There were days that I felt the meetings would not end. In no particular order, my responsibilities included: - Help keep our culture great. Oversee our business development and marketing efforts. Oversee the technology department.
YOUNGUPSTARTS [Media] Top 7 Soft Skills Of Successful Entrepreneurs
| WEDNESDAY, JANUARY 14, 2015
Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. by Lewis Robinson. In the United States, successful entrepreneurs come from a wide range of cultural backgrounds and therefore bring different skill strengths to the table when viewing the overall contribution that they make to an organization or effort.
INC STARTUPS [Media] YouTube Subscriptions: New Revenue Stream for Your Brand?
| FRIDAY, MAY 10, 2013
Fellow at Aalborg University , Center for Communication, Media and Information Technologies in Denmark, studies business strategy models. Dennis Duty, who runs the video marketing company CastleForge Media , described the new paid channels are another form of content curation for the video site. "By The world''s biggest video site will start charging viewers to watch some premium content. Here''s what it could mean for your business.
- [Media] Specificity: A weapon of mass effectiveness
This is the principle behind my satirical post on the “rules of social media. (In My single best advice about writing — whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC. All done, you can stop reading now. (As As if I have the power to decide when you stop reading.). Writer’s Workshop.
DUCT TAPE MARKETING [Media] 3 Mobile Behaviors You Must Embrace Right Now
| MONDAY, AUGUST 6, 2012
Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
DUCT TAPE MARKETING [Media] 4 Steps to Leveraging Your Network to Build Your Business
| FRIDAY, SEPTEMBER 26, 2014
With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jonathan Greechan – Enjoy! Networking doesn’t have to be about luck, but most people I work with treat it that way.
AUSTIN STARTUP [Media] Should Austin have an anthem like the “Seattle Startup Anthem?”
| THURSDAY, JUNE 15, 2017
entrepreneurship startup media austin texasWe all need a creative project to work on from time to time, especially if your living the startup life. Mentors usually tell us to stay focused on the on our product road maps and don’t stray from the path. But if you have been heads down working on your venture for a bit then you may need to lift your head up and start working on a creative side project too. This was my philosophy when we started the “Seattle Startup Anthem.”
THE ENTREPRENEURIAL MIND [Media] New Economic Reality Leads to New Business Models
| MONDAY, FEBRUARY 14, 2011
Word-of-mouth has been a big source for securing early customers, which they have encouraged through the use of social media. After developing their business model and forecasting expenses, many aspiring entrepreneurs are suffering from sticker shock. The thought of investing a large amount of money or going into debt is scaring many away from their startup dreams.
YOUNGUPSTARTS [Media] Top Millennials From Odgers Berndtson’s CEO X 1 Day Program Weigh In On Qualities Of Effective Leaders
| FRIDAY, MAY 19, 2017
Added Brandon Sun, who spent the day with Cineplex CEO, Ellis Jacob while the company released its annual earnings, “I learned a great deal about delivering a company’s key messages, seeing Ellis interact with a variety of people, including his executive team, the media and analysts throughout the day.”. Madeline Millsip, Simon Fraser University student with BC Lottery Corporation (BCLC) CEO Jim Lightbody during their CEO x 1 Day. The face of leadership is changing.
INC STARTUPS [Media] How Uber Is Going To Hire 1,000 People This Year
| WEDNESDAY, JANUARY 15, 2014
Community managers are more social, more media-minded--the type of individual who on their personal time uses Twitter, Instagram, and Facebook. When I asked him whether that entailed writing a sample blog post for the company, or writing a launch-party invite, or doing social media, he demurred on specifics, perhaps not wanting to disclose Uber''s HR secret sauce. The ride-hailing company is growing extremely fast. Here''s how it attracts, interviews, and on-boards top talent.
GUST [Media] The Gust-DEMO Fall 2012 Scholarship
| WEDNESDAY, JULY 18, 2012
Products that have been widely covered by technology and business media. Following the huge success of the Gust-DEMO scholarship earlier this year, Gust and DEMO have teamed up again to offer Gust start-ups a full scholarship opportunity for DEMO Fall 2012. The recipient of the Gust-DEMO Scholarship will have a chance to launch their product to some of the most innovative people in the world.
START UP BLOG [Media] It’s been nearly 10 years since I owned a phone
| TUESDAY, SEPTEMBER 13, 2016
And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. It so happens to have a feature which can make calls.
INC STARTUPS [Media] Cracking the PR Code of the Google Mystery Barge
| TUESDAY, NOVEMBER 5, 2013
Google’s use of a barge to upstage Apple''s stylish stores and heighten media and consumer awareness of the company’s new Google Glass product was brilliantly executed. Major media such as CNN published reports citing unnamed sources, San Francisco’s mayor and even the Coast Guard to speculate whether three barges located in three separate ports across the U.S. The media, automotive influencers and car enthusiasts alike shook their heads at the pathetic outcome.
UP AND RUNNING [Media] How to Open a Successful Hair Salon
| MONDAY, JULY 7, 2014
Set up and utilize social media accounts. Social media is an important component to your marketing plan, Shenkar says. If your dream is to open a hair salon, now might be one of the best times to do it. According to a report from the Professional Beauty Association, the salon industry is growing. Since the recession, the industry has rebounded and analysts expect continued growth for at least the next five years.
YOUNGUPSTARTS [Media] Disrupt — Or Be Disrupted
| MONDAY, OCTOBER 31, 2016
Jason Bangerter is an entrepreneur and founder of multiple companies including: Struck , an award-winning digital-forward creative agency, NUVI , a next-generation social media data visualization firm and Rentler , a powerful online property management tool. by Jason Bangerter, founder of Rentler. Disruption is chaos. Disruption is terrifying. Disruption is disturbance. Disruption is where I like to live.
- [Media] 5 Principles That Drive The New Market For Sharing
Often these communities are built around special interest groups, where the members interact through social media, help each other, and trust each other, and the relationships go well beyond the transactions. The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others.
INC STARTUPS [Media] 15 Worst Excuses Not to Be an Entrepreneur
| THURSDAY, JUNE 14, 2012
Between company websites and LinkedIn, Facebook, Twitter, and all the other social media platforms you can reach almost anyone besides the Pope and maybe Bono. Zuckerberg wasn't first in social media. Think you don't have enough time? Nice try. Here are the most common reasons people don't take the plunge--and why they don't hold up. It's likely that one of your excuses is that you don't have enough time--so let's get right to it: 1. I'm too scared. Join the club.
- [Media] Avoid Startup Opportunity Bubbles Ready To Burst
Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. In all these cases, a bust is inevitable, and everyone loses.
YOUNGUPSTARTS [Media] Millennials 101: Marketing Your Business To The New Generation
| MONDAY, JUNE 12, 2017
The new generation loves brands or products that they can take a picture of and post on social media. The amount of time you take before replying to their inquiries on social media is also vital. If you’re a businessman, then you should be aware that people who are under 35, or those simply called Millennials, is a great demographic you should target for your business. However, the traditional marketing strategies often do not work with this particular group.
DEIMAR [Media] What You Need to Know About Internet Defamation (Infographic)
| WEDNESDAY, MARCH 25, 2015
For example, if someone publishes a false statement of fact in a newspaper, blog or social media, the person who posted or authored the statement can be sued for libel. All you need to know about internet defamation. Here’s a true statement: harsh criticisms of a product or service can have a strong – and negative -- impact on a company. And here’s the follow-up question: what are your options if a disparaging comment about your business lands on the doorstep?
VC CAFE [Media] 30 Machine Intelligence Startups to Watch in Israel
| WEDNESDAY, FEBRUARY 15, 2017
Revuze (2011) – The company graduated from the Nielsen Innovate incubator in Caesarea, the company analyzes user sentiment on products, product-attributes and brands by analyzing reviews as well as sentiment extraction from survey responses, call-center text and social media. Media and e-commerce sites are prime customers of this. Artificial Intelligence and Machine Learning will be eating the world.
YOUNGUPSTARTS [Media] 5 Key Tips For Building Effective Thought Leadership
| TUESDAY, DECEMBER 8, 2015
Sources of current industry information, such as blogs, social media, specialized and wide-reaching industry publications, can be great tools for keep up-to-date with evolving industry trends. by Emma Rosser of Publicize. A successful entrepreneur is one that disrupts, creates and innovates. This quality is inherent in all great leaders. Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products.
INC STARTUPS [Media] Less Choice, More Commitment: Customers Want Simplicity
| THURSDAY, AUGUST 29, 2013
” Simplicity is about subtracting the obvious and adding the meaningful,” says John Maeda , the president of the Rhode Island School of Design and former MIT Media Lab professor in his book, “The Laws of Simplicity.” Choose from among too many options makes people feel paralyzed and unsure of themselves. Consider what your brand offers and think less, not more. This is true especially when you’re developing new products or services.
INC STARTUPS [Media] A Crazy Simple Productivity Tip You Need to Know
| TUESDAY, AUGUST 20, 2013
You''ve probably read a slew of tips for besting your to-do list--everything from not letting social media tempt you to cutting back on in-office meetings. When facing a daunting project, the best way to fight procrastination is to start--even if it is with the smallest task. But did you realize that there are incredibly simple brain hacks you can do to really boost your productivity?
YOUNGUPSTARTS [Media] 4 Ways To Become A Recognized Expert
| WEDNESDAY, JULY 30, 2014
Master social media. I resisted a lot of the tools in the social media arsenal. Part of it was my belief that none of my clients were on the platforms, but truth be told, it was more of a lack of recognition about how social media really works, and the power it has for building brands and anointing experts.
YOUNGUPSTARTS [Media] [Singapore] Setting The Stage On An Innovative Technology Show
| WEDNESDAY, SEPTEMBER 4, 2013
Nope, CES is not setting up an Asian version of Las Vegas-based show here, but local media company MediaCorp and the Singapore Infocomm Technology Federation (SiTF) has announced The Stage , a similar – in concept, if not in scale – show based here in Singapore that year. With IT and media becoming so much part of our lives, they have become regular fixtures in the content we produce, whether it’s in the form of a TV program or a review of a new gadget.
VENTURE CHRONICLES [Media] From CRM to CXM: Walking the Customer Journey
| WEDNESDAY, DECEMBER 5, 2012
And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. I like to think about content in the same manner by which marketing people think about media, there is stuff you own, stuff you buy, and stuff you earn.
YOUNGUPSTARTS [Media] 10 Tips To After-Hours Professional Gatherings
| THURSDAY, APRIL 6, 2017
Also, keep in mind that social media captures everything. by Sharon Schweitzer, author of “ Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships “ From office-wide after-hours events, to anniversary parties and corporate retreats, work events are often characterized by a more relaxed, yet professional environment.
CONVERSIONXL [Media] How Responsive Design Boosts Mobile Conversions
| FRIDAY, MARCH 22, 2013
Social Media: with responsive design, the URLs visitors encounter are the same regardless whether they´re browsing with a laptop, tablet or smartphone. That makes sharing content through social media foolproof, as it´s guaranteed that the recipients will be able to browse the content in the most optimal view. Separate URLs: if you´re using content marketing to attract visitors, this is a huge disadvantage as link sharing in social media is problematic.
YOUNGUPSTARTS [Media] Web Weaving – Utilising Digital Marketing To Ensnare A Wider Audience
| WEDNESDAY, MARCH 29, 2017
Often the cheapest online advertising option will be to advertise on social media sites (which I will get to later in the article). An engaging social media presence and a good content strategy will help you open up your sales funnel and drive customers to your website. Your social media profiles and your content combine to make you a knowledge source and industry leader by giving potential customers a fun and interesting way to interact with you and get to know your brand.
YOUNGUPSTARTS [Media] 4 Tips For Marketing… To Your Employees
| TUESDAY, JULY 2, 2013
Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. You spend a lot of time and effort marketing to your customers and prospects: do you spend any on marketing to your own employees?
INC STARTUPS [Media] 7 New Business Travel Gadgets For 2014
| WEDNESDAY, FEBRUARY 19, 2014
You can pop an SD media card into the reader port, or connect a USB thumbdrive or portable hard drive and then share the storage over the built-in Wi-Fi hotspot with up to seven users. A round-up of new gear to help make your next trip more productive Anything to make a business trip a little more bearable and productive, right? Check out these brand new gadgets that are designed to do exactly that. Many of them debuted at the Consumer Electronics Show and just started shipping.
DUCT TAPE MARKETING [Media] Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
| THURSDAY, MAY 15, 2014
This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jean Hanson – Enjoy! .
INC STARTUPS [Media] Barry Diller's Predictions for the Future of TV
| WEDNESDAY, APRIL 2, 2014
As Aereo, the television startup he backed, heads to the Supreme Court, the IAC chairman explains which other media companies he''d bet on. When Diller, the media titan behind Fox and the chair of IAC, was asked about the fate of the company should the court rule against it, he said: "If we lose, we''re finished." Later this month, the U.S. Supreme Court will hear the case against Aereo , the upstart TV-over-the-Internet company backed by Barry Diller.
THE PRODUCT GUY [Media] Gaining User Insights from Prototypes
| SATURDAY, APRIL 18, 2015
I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
CROWDSPRING BLOG [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
| MONDAY, JANUARY 12, 2015
By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. We woke up one morning last week to the worst of news: 12 people had been slaughtered in Paris for saying what they felt needed saying, for challenging the status quo, and for pursuing a business model they had built over decades.
- [Media] Stick To Real News To Get Your Startup Press Releases Noticed
2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. The Young Entrepreneur Council (YEC) posed the following question to members: What one tip do you have for writing press releases that actually get noticed? Read on for their answers. 1: Skip the Fluff When drafting a press release, think like a reporter.
INC STARTUPS [Media] Saving Twinkies: Inside Hostess's New Comeback Campaign
| MONDAY, JULY 15, 2013
Because convenience stores are a key market for Hostess and young males are the target demographic for convenience stores, Lubeck explains, "We wanted the language to reflect that young attitude and the way young people talk today, especially on social media." Given how young Hostess''s target customers are, it was critical to generate buzz on social media. The brand has also partnered with media outlets like CollegeHumor to promote the CakeFace campaign.
INC STARTUPS [Media] From Start-up to Billion-Dollar Giant
| FRIDAY, APRIL 6, 2012
The documentary sheds light on the difficulties of establishing an e-commerce company in China, where media and the Internet are controlled by the government. Then, the film segues into Alibaba's fight for market-share in China, where media pegged Alibaba's rise against eBay as a David vs. Goliath fight. Crocodile in the Yangtze , written and directed by Porter Erisman.'>
YOUNGUPSTARTS [Media] Legal Impact Of Data Protection And Management In The Digital Age
| MONDAY, APRIL 17, 2017
by Steve Tan, Deputy Head and key partner in Rajah & Tann Singapore ’s TMT (Technology, Media and Telecommunications) practice group. For more insights, join Steve Tan, Partner, Deputy Head – Technology, Media & Telecommunications, Rajah & Tann LLP at the CommunicAsia2017 Summit on Conference Day 2, 24 May 2017 speaking on the topic ‘Grappling with the Internet of Things, Disruptive Technology, Cloud of Things and Data Privacy’.
INC STARTUPS [Media] Marc Andreessen's Greatest Twitter Hits
| TUESDAY, FEBRUARY 11, 2014
After years of hibernation, the Netscape co-founder is back on the social network and eager to share his thoughts on crowdfunding, media startups, and other entrepreneurial topics. Since resurfacing on January 1, Andreessen has been prolific, dispensing wisdom on all manner of topics--including many of keen interest to business owners, such as entrepreneurs'' legal battles, media startups, and crowdfunding.
INC STARTUPS [Media] Mark Cuban Strikes Again at Facebook
| MONDAY, NOVEMBER 19, 2012
In the post, titled " What I Really Think About Facebook ," Cuban stresses that business owners shouldn’t cash all of their social media chips on Facebook. Instead, he advises companies to focus on a broader social media presence that’s strong across all platforms. The investor and Mavericks owner takes more shots at Facebook, suggesting it's increasingly less valuable for entrepreneurs.
- [Media] Entrepreneurs Need to Brand Themselves First
Social media such as Facebook, Twitter, and blogs, connect your customers to one another, and you, twenty-four hours a day, seven days a week. Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand.
INC STARTUPS [Media] Why Girl Scouts Become Entrepreneurs
| MONDAY, MARCH 19, 2012
Like entrepreneurs, girl scouts need to understand inventory control (how many boxes you will sell), marketing (door-to-door, a booth in front of a chain store, social media, mobile, etc.) Some 80 percent of women entrepreneurs were girl scouts once. Maybe that's not just a coincidence. The Girl Scouts have been preparing girls to become leaders — and to run their own businesses — for 100 years.
STARTUP LESSONS LEARNED [Media] Your Guide to the Complete Lean Startup Conference Program
| THURSDAY, NOVEMBER 20, 2014
At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. Guest post by Lisa Regan, writer for The Lean Startup Conference Eleven months in the making, the full schedule for The Lean Startup Conference is at last complete, and we can’t wait to show you around!
ARCTICSTARTUP [Media] Scoopshot Getting International Traction With Impressive Figures
| THURSDAY, MARCH 29, 2012
The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners. I've covered Scoopshot in the past as well and I've found the idea really intriguing - most possibly for its simplicity.
SOCAL CTO [Media] Amazon Web Services (AWS)
| TUESDAY, OCTOBER 23, 2007
A lot of the examples that Amazon used were media related. Other storage of media: GreenLightJobs - store media / portfolio elements, LoanToolBox - content elements/videos. What's interesting about storing media is that it's not a CDN like Akamai. eHarmony and MyShape seem they could use it to distribute load around matching especially during media events. I went to an event by Amazon on their Amazon Web Services in Santa Monica today.
ARCTICSTARTUP [Media] Do Not Underestimate the Power of PR
| FRIDAY, MARCH 22, 2013
How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Editors Note: I sat down for lunch with Anna Bessonova ( @Annasnova ), former writer at ArcticStartup, currently working at Finland’s PR Agency of the Year – Netprofile.
DUCT TAPE MARKETING [Media] The Single Most Potent Marketing Tactic of All
| TUESDAY, AUGUST 25, 2015
Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
THE PRODUCT GUY [Media] Paul Gray TBPP2010 Runner-up
| SUNDAY, MARCH 13, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
THE NEXT WEB [Media] Why crowdfunding isn’t funding anything at all
| TUESDAY, JANUARY 21, 2014
Coin gave up Kickstarter’s cushion of media attention and its very high conversion rates but took full control of the shopping experience. It’s basically a campaign targeted at early adopters, resellers, and the media, which are tuned in to the platform’s activities to begin with. Yaniv Tross is the CEO of Tross Creative House , a creative agency for tech, based in Tel Aviv, Israel. Have a great idea and thinking about crowdfunding it? Think again.
AUSTIN STARTUP [Media] Dachis Group Launches Campaign Performance Monitor
| WEDNESDAY, AUGUST 1, 2012
It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance.
DAVID LEE [Media] Getting Featured
| TUESDAY, MAY 8, 2012
Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Even better, it can zoom an app to the top of the “Top” charts (most downloaded, most favorited, etc.). Therefore startups naturally covet this.
UP AND RUNNING [Media] 10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals
| MONDAY, SEPTEMBER 9, 2013
specific, measurable, achievable, relevant and time bound. - Zach Clayton , Three Ships Media. Having long-term vision is one of the keys to good leadership, and necessary for any successful business. With long-term visions come long-term projects—and the longer-term the project, the harder it is to manage your team’s progress towards completing it. All the complications are what make executing your long-term vision the sign of success; it’s definitely not easy to do.
INC STARTUPS [Media] 5 Biggest Event Planning Fears (& Fixes)
| FRIDAY, JANUARY 6, 2012
The key here is to promote the event like crazy in your store (if you have one), as well as on your website, blog and social media networks. Local media often have calendar or community events sections that you can submit your soiree to. Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.
DUCT TAPE MARKETING [Media] Weekend Favs September Fourteen
| SATURDAY, SEPTEMBER 14, 2013
GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. Weekend Favs September Fourteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
CROWDSPRING BLOG [Media] 9 Ways Entrepreneurs Can Learn From Their Customers
| SUNDAY, MARCH 9, 2014
Monitor social media carefully for mentions of your company. In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around us.
DUCT TAPE MARKETING [Media] Creating Audio Authority One Interview at a Time
| THURSDAY, MAY 1, 2014
I’ve interviewed hundreds of interesting, influential and downright famous folks on my show over the years and many of these guests had no idea who I was when I asked to interview them – but they were drawn to the age-old media request of an interview. Related posts: Podcasting Makes You a Member of the Media Lots has been published about the value or hype of.
INC STARTUPS [Media] 5 Things You Need to Know Today
| MONDAY, FEBRUARY 10, 2014
Mea Culpa AOL CEO Tim Armstrong reversed a controversial decision to cut back on certain 401(k) benefits, following an employee and media backlash. Creative Campaign This weekend the Marc Jacobs pop-up store in Manhattan experimented with a new social media marketing schtick: customers could trade their Facebook posts, tweets, and Instagrams in exchange for actual goods from handbags to perfume. A roundup of the day''s news that can help you and your business succeed 1.
DUCT TAPE MARKETING [Media] The Biggest Marketing Challenges for Small Businesses
| TUESDAY, MAY 2, 2017
Social media marketing. The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing. I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic.
UP AND RUNNING [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
| FRIDAY, MAY 16, 2014
Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. The inverse is compelling as we can conclude that if only 50% of new businesses survive for the first five years, then the other 50% fail in the first five years.
INC STARTUPS [Media] 3 Reasons Why Every Executive Should be on LinkedIn
| TUESDAY, DECEMBER 31, 2013
Related articles How to Ask for a LinkedIn Introduction Why Are CEOs So Anti-Social (Media LinkedIn''s new capabilities have made it far more valuable to C-suite executives. Here are 3 ways savvy execs are using it. You probably don''t need to join Facebook for your work (unless you''re a marketing executive). You even can still get away with not being active on Twitter.
INC STARTUPS [Media] A Counterintuitive Tip for Entrepreneurs: Bide Your Time
| THURSDAY, OCTOBER 31, 2013
A few weeks later, I sent her an email, quoting the most memorable parts of her presentation and offering to help her with some social media efforts. I knew we could help that brand in social media better than anyone else could, but I also knew it had just recently engaged with my competitor and was quite happy with the agency. Don''t go in for the kill up front. Offer to help over a period of time, stay in touch, and follow what the client does.
INC STARTUPS [Media] Summer Tour: Facebook Hosting Small Business Events
| TUESDAY, MAY 6, 2014
Facebook is arguably one of a small business'' most crucial tools for social media marketing and consumer engagement. A new Facebook event series will focus on tips and tech tools for small businesses. And with 25 million companies currently on the social platform, it seems like a great time for its latest initiative: an event series called Facebook Fit. The company announced today that it will host "bootcamp" events in five cities across the U.S.,
INC STARTUPS [Media] How to Spot a True Act of Leadership
| THURSDAY, APRIL 24, 2014
Notice a difference between the media-reported stories and the real-world acts of leadership? Step behind the headlines and learn what true leadership means for you and your organization. This article is an adapted excerpt from the author''s forthcoming book, Do Lead. Let''s start with the real secret of leadership: it happens all the time, almost anywhere you look, and it''s frankly not that difficult. Disappointed? Perhaps you were expecting something a little more.well, challenging?