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ARCTICSTARTUP [Media] Transfluent raises a €1.46 million "Pre-Series A"
| WEDNESDAY, JANUARY 29, 2014
It seems in the past, ArcticStartup was full of Transfluent news as they were one of Helsinki''s sweetheart startups - the idea of providing fast human-powered transition services for social media and customer service actually had legs. This number speaks to all languages: Transfluent has announced to Gigaom that the company has raised a €1.46
NICK O'NEILL [Media] How A Perfectionist Instinct Can Kill A Startup
| THURSDAY, SEPTEMBER 20, 2012
I met with a startup the other day that has spent over two years developing a social media dashboard for large corporations and they were still in this endless cycle of perfecting the product without charging anybody. I’ve fallen victim to it myself. It was a win-win situation. Entrepreneurship Perfectionism
VENTURE CHRONICLES [Media] How Pinterest Became What Flickr Failed To
| TUESDAY, MARCH 27, 2012
Businesses are openly embracing Pinterest and media organizations are figuring out how to use it , much like they did with Tumblr last year. Like a lot of people I have been fascinated by the explosive growth that Pinterest has experienced. Uncategorized flickr pinterest Yahoo
THIS IS GOING TO BE BIG. [Media] 7 Tips for Building a Strong, Vibrant Network
| WEDNESDAY, JUNE 8, 2011
By the way, I didn't add social media as a tip because, if you're reading this blog, you probably already use it. I was speaking at Internet Week yesterday on networking and so I wanted to gather some of my thoughts. I've been very lucky over the last six years of being involved in the NYC innovation community to meet some fantastic folks.
FRESH INC.: THE STAFF BLOG [Media] Mark Cuban Blasts Facebook Promote Fees
| WEDNESDAY, NOVEMBER 14, 2012
The Dallas Mavericks owner vented over Facebook's Promote fees and plans to focus social media efforts elsewhere. So now, when it comes to the Mavericks social media, Cuban recently said that he plans to lessen efforts on Facebook--prioritizing Twitter, Tumblr, and even the revamped MySpace instead.
- [Media] 8 Reasons You Should Apologize for Working Too Hard
Most mornings I spend some time checking out my social media mentions, especially on Twitter. It''s polite, it raises my social media profile , builds my readership, and it''s kind of. If you''re working ridiculous hours, chances are there''s someone at home picking up the slack. Maybe you should ask forgiveness from your other half.
THIS IS GOING TO BE BIG. [Media] Selling a Vision or Blowing Smoke?
| SUNDAY, APRIL 3, 2016
The media says venture is slowing down, so VCs are more cautious, so entrepreneurs pitch differently, make different asks, perpetuating the downward cycle. The other day, I sat in on a pitch practice with a company who, by all accounts, is the leader in its category. When they focus on sales, they crush it. Now, they're out fundraising.
FRESH INC.: THE STAFF BLOG [Media] SOPA Lives On.Through Google
| THURSDAY, AUGUST 23, 2012
The new policy focuses on demoting websites that pirate content while promoting legitimate rich media sources. Copyright removal notices, a system that allows content owners to notify Google if their media has been posted without permission, has been an integral part of YouTube that has kept complaints against the search engine to a minimum.
YOUNGUPSTARTS [Media] [Review] Turning Silver Into Gold
| MONDAY, NOVEMBER 24, 2014
In fact, they are the fastest social media adopters in the US with over 43% of those over 65 years using at least one social networking site. Techniques on engaging the media and marketing using websites, blogs, and podcasts are also covered, albeit in a more cursory manner than other specialist publications. million people by 2025.
YOUNGUPSTARTS [Media] How Startups Can Use Celebrity Endorsements
| MONDAY, AUGUST 4, 2014
Social media and sharing websites such as YouTube, Twitter, Vine, and Facebook have made it easier than ever before for people to share content. Media exposure. Since its inception, they have been featured on The Ellen Show, Good Morning America, The Today Show, and many more media spotlights. An Ever-Changing Tactic. markets.
YOUNGUPSTARTS [Media] Starting an E-commerce Site? Five Tips Every College Grad Should Know.
| FRIDAY, MAY 30, 2014
Social media can be a huge business driver. Until fairly recently, traditional companies considered social media a trendy marketing tool. Make sure you integrate the social media tools your customers are using into your e-commerce strategy to develop new leads and address customer service issues. Mobile is the future.
DUCT TAPE MARKETING [Media] How to Turn Your Best Customers Into a Growth Engine
| TUESDAY, MAY 14, 2013
While this may sound like some social media laced feel good sentiment it’s actually quite practical. I’ve said repeatedly that building a vibrant community is the most important objective of any business these days. photo credit: Mourner via photopin cc. Creating new products and services and making plans for growth is tricky adventures.
AUSTIN STARTUP [Media] Gina Rodriguez Hosts Seed Film Premiere
| SUNDAY, MARCH 12, 2017
About the Writer Ari Gonzalez is Latinitas’ Social Media Intern. sxsw women-in-tech latinos media startupLatinitas Reports from SXSW 2017 Gina Rodriguez hosted the film premiere for startup documentary, “ Seed,” at the Violet Crown theater on March 11 during SXSW. Photo by Jonathan Leibson/Getty Images for Hewlett Packard Enterprise.
FRESH INC.: THE STAFF BLOG [Media] World's Coolest Offices: Your Picks
| WEDNESDAY, DECEMBER 19, 2012
Location: Kuala Lumpur, Malaysia In 2003, Vishen Lakhiani founded Mindvalley, a digital publishing company that specializes in self-help, motivational, and personal-growth content in new media. asked our Facebook community to submit photos of the world's best offices. Then we put them to a vote. Continued on next page.) Tenon Tours was No.
DUCT TAPE MARKETING [Media] Must-Use Lead Conversion Tactics for Video Marketing
| MONDAY, SEPTEMBER 7, 2015
So I did some research and came up with six ways that you can steer prospects into leads by using video, to send them to your website or a landing page, or even your social media sites. Use these annotations to push leads to your social media sites, website or landing page! million people look at SnapChat every day. ” . Ready?
FRESH INC.: THE STAFF BLOG [Media] It May Be Getting Harder to Target Customers on Facebook
| TUESDAY, FEBRUARY 4, 2014
The study predicts that Facebook will not get "Myspace-d" and collapse, but will instead be used in a different way, as other platforms such as Twitter, Instagram, and Tumblr move to the forefront of the social media landscape. According to a Pew Research Center study released on Monday, Facebook is still the most dominant social network.
THE NEXT WEB [Media] 4 things to know about crowdfunding versus raising capital
| SUNDAY, JANUARY 27, 2013
The traditional capital raising process is conducted in a bubble, with limited exposure to the media, customers and investors. Crowdfunding is the process of raising capital by offering rewards to ‘backers’ by pre-selling your product or offering equity in exchange. You still start with credit cards or savings. You spend more time pitching.
FRESH INC.: THE STAFF BLOG [Media] Why Gary Vaynerchuk Is Flat Out Wrong
| MONDAY, NOVEMBER 18, 2013
He’s the entrepreneur who grew his father’s business from a humble liquor store into a wine empire through a combination of social media and content marketing. Today he’s a media mogul, bestselling author, and aspiring New York Jets owner. He''s one of modern marketing''s biggest success stories. Gary V.
- [Media] 7 Key Actions to Align Business Elements For Change
That means all realignments require over-communication, in multiple medias – video, voice, documents, and actions. New business owners are rightfully proud of the changes they bring to the market, so they readily admit that change is good. Change is no longer seen as an opportunity, but as a big risk and cost.
YOUNGUPSTARTS [Media] [ADV] How Can Translation Services Help Business?
| FRIDAY, NOVEMBER 20, 2015
Translating and localising your website is great, but what about blog, news and social media? Your customers might want to stay up-to-date with the news about your company and a great way of connecting with them without being too intrusive is through blog and social media. Today, the world is smaller than it ever was before.
DUCT TAPE MARKETING [Media] There’s Never Been a Better Time To Be an Entrepreneur
| TUESDAY, AUGUST 28, 2012
Related Posts: Unapologetic Rules for Entrepreneurs Do The Work with Steven Pressfield How to Steal Like An Entrepreneur How to Get an MBA for Less Than $20 Has Social Media Changed Customer Service? Here’s my take. It’s a pretty negative work environment and it breeds negative spin. Listen above).
THIS IS GOING TO BE BIG. [Media] Who can build the marketing machine?
| TUESDAY, JULY 26, 2011
I sat down with a super smart marketer who has been a little bit pigeon holed in social media, but is capable of a lot more. This is just a theory, but it feels to me that there's a talent gap in the marketing space--or a few of them. Secondly, agencies and big companies seem to have caused a management gap on the marketing side as well.
ARCTICSTARTUP [Media] Taking an ArcticEvening in Oslo: More beer and networking
| MONDAY, MAY 5, 2014
Along with a talk that Greg has prepared on ‘How to pitch to Startup Media’ we’ll providing lots of beer and snacks to help grease those networking gears and keep the evening fun. Our ArcticEvening events for Arctic15 keep going. Come along to MESH AS at Tordenskiolds Gate 3, 0160 in Oslo at 18.30 to join the fun.
FRESH INC.: THE STAFF BLOG [Media] 10 Steps to Teaching Your Kids to Become Entrepreneurs
| WEDNESDAY, FEBRUARY 1, 2012
Most children today are terrible at face-to-face and telephone communication because of the popularity of social media and text messaging. What business owner doesnt wish similar entrepreneurial success for their children, whether they have hopes to pass on the family business one day or can see their child creating their own. Of course!
ONLYONCE [Media] Understanding the Drivers of Success
| THURSDAY, APRIL 10, 2014
One was the massive growth in social media and daily deal sites (huge users of email), which led to more rapid customer acquisition and more rapid customer expansion coupled with less customer churn. Understanding the Drivers of Success. What does that mean? — there were two other key drivers. What are we going to do about this?
- [Media] 6 Tips for Services Startups When Profits Plateau
Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations.
- [Media] Use Pull Technology for Real Customer Enchantment
You need a blog and social media interaction to keep your content fresh and responsive to the market. Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. You pull people in by providing new content with real value on your website at least every few days. Refresh it often.
FRESH INC.: THE STAFF BLOG [Media] 3 Essential Ways to Improve Your Website
| TUESDAY, OCTOBER 29, 2013
Regardless of who you are or what you sell--and notwithstanding the increasing importance of social media--your website matters a great deal. Your website is often the first impression a prospective customer has of your business. Perhaps it''s time for an upgrade? Advertising exec Curt Hanke shares three simple fixes. Need proof?
DUCT TAPE MARKETING [Media] Finding Non Obvious Trends
| WEDNESDAY, APRIL 22, 2015
I remember many years ago when the mainstream media jumped on the trend of blogging and then certainly were some of the first to tell us that blogging was dead. I remember many years ago when the mainstream media jumped on the trend of blogging and then certainly were some of the first to tell us that blogging was dead.
CHRIS DIXON [Media] Soylent
| WEDNESDAY, JANUARY 14, 2015
Contradictory research findings that challenged the paradigm were systematically stifled and ignored, and self-interested researchers — as much as Big Food — shaped the research agenda, media reporting on diet, and public perception. I was chatting with John Borthwick a few years ago and he said something that struck me. source. source.
FRESH INC.: THE STAFF BLOG [Media] 4 Tools to Build a Website by the End of the Day
| FRIDAY, AUGUST 30, 2013
Several sites offer a quick and painless approach where you can plug in your own company graphics, type in some text, and have an amazing site with full SEO and social media integration by supper. Fifty-two percent of small businesses still don''t have a website. Don''t be one of them. There is no excuse for this one. C''mon, people.
FRESH INC.: THE STAFF BLOG [Media] Need to Give a Speech? Don't Forget to Do This
| MONDAY, OCTOBER 15, 2012
In December 2011, I gave the keynote speech in Manhattan at a media conference on my then-new book, The Age of the Platform. You've prepped your talk and calmed your nerves. But here's one step you might be forgetting. I try to do it whenever I can. Go to any conference website and more often than not you'll see a "call for submissions."
- [Media] Tumblr Is New York's Third Billion-Dollar Start-Up Exit in the Past Year
Other recent, sizeable New York exits include Buddy Media, which was acquired by Salesforce for ~ $690 million and OMGPOP , which Zynga purchased for a ~ $200 million. Who needs Silicon Valley? New York startups are proving that Silicon Valley isn''t the only place where monstrous tech companies can be made. for an estimated $1 billion.
FRESH INC.: THE STAFF BLOG [Media] 5 Tools for Twitter Power Users
| FRIDAY, NOVEMBER 18, 2011
Except the media. Recommendations from a celebrity tweeter who actually writes all of his own tweets. One of my clients (sorry, can’t say who) has over 700,000 Twitter followers, tweets constantly, admits he responds to more DMs than he should, and does it all on his own without the help of a ghost-tweeter. ” 2. “8 a.m.
- [Media] Why Most Data Is Drivel
A huge consulting company told us they were investing significantly in their social media presence because that''s where they connect with recruits. To truly understand your customers, you need to get an up-close-and-personal view of their experience that Big Data just can''t deliver. The average Inc. reader is positively drowning in data.
DUCT TAPE MARKETING [Media] The Problem With Inbound Marketing
| TUESDAY, AUGUST 13, 2013
The term content marketing supplanted social media in the buzz wars and the race to create more content was on. The Problem With Inbound Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been promoting the concept of inbound marketing for about ten years now.
THE NEXT WEB [Media] How to check if your app is addictive enough to make money
| SUNDAY, FEBRUARY 2, 2014
Subscriptions – Media publications, like the NYTimes, have a subscription model now. Making money on mobile can be a tricky thing. Having ads on your app is an option, but few companies have truly cracked the perfect mobile advertising strategy, so adding ads to your app will likely be an annoying, disruptive experience to the user. Concept.
FRESH INC.: THE STAFF BLOG [Media] Need Clarity on a Big Problem? Try This Method
| THURSDAY, FEBRUARY 20, 2014
Next time you face a complex issue, try the blog-post approach. You''ll find it an eye-opening exercise, and the end result will be much more usable in your decision-making process. I have a confession to make: I have a love-hate relationship with this column. It goes without saying that I love working with the fine folks at Inc., And guess what?
ARCTICSTARTUP [Media] Cherry Group Acquires Latvian CityLife, Now Claims Over 50% Market Share In Baltics
| FRIDAY, MAY 11, 2012
Cherry Media , the baltic daily deals group, announces it has acquired CityLife in Latvia, now giving Cherry Media a greater than 50% market share across the Baltic countries. Another recent development is that Cherry Media has banned daily deals aggregators in Lithuania since March, citing brand dilution. Both the Cherry.lv
YOUNGUPSTARTS [Media] DealMarket.com – Making Private Equity A Big Deal
| THURSDAY, AUGUST 4, 2011
The site even integrates social media features, allowing visitors to rate deals and even fellow professionals, share information about deals and network with one another. Online platforms that connect startups and entrepreneurs are common, but one that connects private equity professionals? Not so.
- [Media] From Ideation to Promotion: Simplifying Your Blogging Process
You can share your work on social media and through email lists. While blogging has proven to be a highly effective platform for promoting brands, sharing ideologies, promoting products and more, it should be understood that it is not as easy has many believe it to be. You must be consistent with your message.
DUCT TAPE MARKETING [Media] Getting More Sales with the Buyer’s Journey
| TUESDAY, FEBRUARY 16, 2016
Authority can be inferred when you are quoted in industrial journals, influential blogs, and media interviews. The content you send are not salesy but educational, in multi-media formats: article, infographics, videos, images. Getting More Sales with the Buyer’s Journey written by Guest Post read more at Duct Tape Marketing.
- [Media] 5 Excuses Costing You Time & Money
Other entrepreneurs, business groups, church communities, social media groups, friends, and neighbors are all great resources. Letting go of an employee is one of the hardest things a manager can do. But there's no use making excuses. You know it's time to do something about that employee whose performance is consistently lacking. Excuse No.
FRESH INC.: THE STAFF BLOG [Media] How to Be a Better Leader Online
| MONDAY, AUGUST 19, 2013
Today digital media adds a whole new dimension to the leadership profile: those who lead and influence online. Leaders who are online generate a large and loyal following via blogs, online news outlets, and social media and are virtually visible in homes and businesses around the world. Here are five ways to do it. Here''s how.
- [Media] Small Businesses See More Opportunity in America Than Abroad
For small businesses looking to grow, the focus is on technology and the economy--here in the U.S. A whopping 84 percent of American small businesses and start-ups see greater growth opportunities at home than abroad, according to research by Dell and Intel released Monday. small business decision makers in nine cities across the country.
- [Media] Rethinking the Way You Plan Events, Weddings, Corporate Meetings, and Parties
Instead of browsing Social Media or staring off into space, use that time to learn a new skill or become more of an expert in your space. What is Greenvelope? Greenvelope.com is a Seattle based start-up rethinking event planning. It makes planning anything from a corporate event to a wedding simple and organized. Louis in the fall.
CHAGANOMICS [Media] Chapter 11 bankruptcy petition for Quiznos Global LLC shows the chain has about $50,000 in assets and from $500 million to $1 billion in liabilities.
| MONDAY, MARCH 17, 2014
Horizon Media Inc., What a mess! The Quiznos details emerge: The voluntary Chapter 11 bankruptcy petition that Quiznos Global LLC filed Friday shows Quiznos has as much as $50,000 in assets and from $500 million to $1 billion in liabilities. Quiznos checked the box on the petition indicating the company has from 10,001 to 25,000 creditors.
FRESH INC.: THE STAFF BLOG [Media] Case Study: Startup Lessons From a Dorm-Room Startup
| TUESDAY, FEBRUARY 25, 2014
Wallace’s NutraClick started in 2008 as digital marketing firm Hungry Fish Media and evolved into “a multi-million dollar supplement firm.” Wallace launched Hungry Fish Media from his Harvard dorm room to deliver online marketing campaigns that yielded “millions of unique visitors per month.” Be gritty.
FRESH INC.: THE STAFF BLOG [Media] 5 Tricks for Working With Millennials
| THURSDAY, APRIL 18, 2013
best practices for engaging in social media, alerting us to important, breaking trends in the blogosphere that might impact our client base or our firm, or simply showing us what’s new and hot.) Your youngest employees are creative, bright.and a complete disaster to manage. Here''s how to turn the mess around. Going to Peppercomm?"
CONVERSIONXL [Media] Adopting A Data Driven Approach To Increase Website Traffic
| THURSDAY, MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.
AUSTIN STARTUP [Media] SalesVu 2.0 Launches in the US and Canada
| WEDNESDAY, MAY 2, 2012
The new update solidifies SalesVu’s technology leadership position as the only mobile payment solution with centralized cloud-based management, reporting, and social media marketing. Austin-based SalesVu just released its latest mobile payment application, SalesVu 2.0 for iPhone’s and iPad’s. Continue reading → News Release
THE EQUITY KICKER [Media] Ecommerce discovery on mobile – no apps?
| WEDNESDAY, NOVEMBER 26, 2014
Getting discovered then requires getting a presence in cards, and to me that feels like social media advertising rather than search advertising. It’s been troubling me recently that at first glance the trend towards mobile and the trend within mobile towards apps mitigates against startup ecommerce companies. Mobile Uncategorized
- [Media] Need to Boost Your Site's Traffic? Master Backlinks
Most customers talk about your business on social media, so use a tool like Topsy to see who mentions your brand on Twitter. Backlinks still matter -- both for traffic and as an indication of your online reputation. Search engine algorithms constantly change. But backlinks--links from another site to your site--are still important. Respond.
THE EQUITY KICKER [Media] Making it easier to buy stuff online will drive growth
| FRIDAY, JULY 18, 2014
All of this is similar to a ‘buy in the page’ service offered to media companies by Lyst that allows people to buy items they are reading about without clicking to a different site. Amazon’s ‘One click purchase’ is another great example of a service that gets people to buy more by making it easier.
- [Media] 7 Lessons On How To Avoid A Quick Business Failure
Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional. Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat.
SEED STAGE CAPITAL [Media] What Startups Can Learn From Sailors (Part Deux.
| SATURDAY, JUNE 4, 2011
skip to main | skip to sidebar 04 June 2011 What Startups Can Learn From Sailors (Part Deux) Note: This is the second installment of a series that draws parallels between sailing and running a startup. The first installment can be found here. Part II of What Startups Can Learn from Sailors: A For Attitude. Conditions are often stressful. Savor it.
FRESH INC.: THE STAFF BLOG [Media] 5 Innovative Business Technologies From CES
| TUESDAY, JANUARY 7, 2014
After just one year, this social marketing firm has signed up 850 brands to use the app, which lets you track your social media interactions with more than 10,000 "influencers" (aka, bloggers and writers) on the Web. The 2014 Consumer Electronics Show is heating up -- and business tech is taking center stage. It''s that time of year again.
READWRITESTART [Media] What Skills Every New Internet Entrepreneur Needs
| WEDNESDAY, AUGUST 17, 2011
I had lunch with one of my favorite Internet entrepreneurs today, Mark Sawyier , the CEO of Off Campus Media. The company provides college students with apartment listings near their schools, and what started out as an idea five years ago is now a multi-million dollar business. Sponsor. Know your site demographics. Discuss.
FRESH INC.: THE STAFF BLOG [Media] How We Launched a Major Music Festival
| WEDNESDAY, APRIL 18, 2012
We also had press coverage in the New York Times and more than 100 other media outlets worldwide. Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business. We knew it was the start of our next chapter, of something special. I dream big.
YOUNGUPSTARTS [Media] What 6 Studies Say About The Best Time To Publish A Blog Post
| MONDAY, APRIL 25, 2016
BuzzSumo analyzed over 500 million posts collected from over three million Facebook pages and discovered some truly interesting things about the best time and days to share content on the social media network. Timing is everything. There are many instances in life where timing can be responsible for the success or failure of an action.
READWRITESTART [Media] Does Your Startup Need A Technical Co-Founder?
| TUESDAY, AUGUST 28, 2012
Nathalie Lussier , Nathalie Lussier Media. Understanding how to harness social media and being up to speed with the newest trending platforms allows us to be everywhere. In today’s startup landscape, practically everything can be outsourced. So how do you decide what’s right for your new company? How Innovative Is Your Technology?
FRESH INC.: THE STAFF BLOG [Media] 4 Cheap Ways to Find Sales Superstars
| THURSDAY, NOVEMBER 15, 2012
Use social media. How to find top salespeople--without hiring a recruiter A first-class sales team can make the difference between a company’s success and failure. But how do you find good salespeople? You don't have to spring for a recruiter--here are four inexpensive methods to find great salespeople. Ask your customers.
FRESH INC.: THE STAFF BLOG [Media] Why Data Is the Oil of the Digital Age
| WEDNESDAY, JANUARY 9, 2013
population would have willingly agreed to provide at least some of their personal data to the MAW—the omnipresent collision of media, advertising and work in our everyday lives. In the most competitive markets, the winners will be those with the most, and most accurate, data. Two years ago, I said that by 2020, 90% of the U.S.
FRESH INC.: THE STAFF BLOG [Media] Advertisers Still See TV as the Best Way to Reach Consumers
| MONDAY, JANUARY 27, 2014
During the first three quarters of 2013, global advertisers spent more money on television ads than any other media type by far--even despite massive growth in Internet ad spending, according to Nielsen''s quarterly report. As far as advertisers see it, television is still the most effective medium for getting their messages to consumers.
YOUNGUPSTARTS [Media] Small Businesses A Great Fit For The New Nimble Marketplace
| SUNDAY, OCTOBER 23, 2016
In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3). Consumer behavior and the way people shop are changing.
AUSTIN STARTUP [Media] SXSW 2017 VR recap
| THURSDAY, MARCH 16, 2017
news virtual-reality film media sxswLast night’s American Airlines flight from Austin to LAX felt like a “who’s who” of our young industry. After 3 days @SXSW this week I am further convinced this is VR’s moment to establish itself as an essential part of the Entertainment eco system for decades to come.
DUCT TAPE MARKETING [Media] Important Reasons to Leverage Case Studies for Your SEO in 2016
| FRIDAY, FEBRUARY 12, 2016
In fact, you need to remember that SEO is not: Social media: Most consultants will help you gain numbers on social media but if these followers are not acquired naturally, they will fall off the radar and you will be left fighting once more to gain visibility. You have come across it. Search Engine Optimization (SEO) in Brief.
- [Media] Can This E-Commerce Site Charm Gen-Y?
Young pop-music fans are all online, all the time, and one new website—a hybrid media company and online retail site—is vying for their attention. Lot18's founders are hoping to strike gold again. This time, they're targeting young pop-music fanatics with Popdust. Forget FM radio. Forget cable TV.
CROWDSPRING BLOG [Media] 10 Things Entrepreneurs Can Learn From Politicians
| SUNDAY, FEBRUARY 12, 2012
Historically, the political industry has pioneered strategies for marketing, partnering, business development, social media use, and audience engagement. In social media one measure of results is the size of our audience: followers, likes, re-tweets are ways we determine our success. ‘Tis the season. Politicians compete.
DUCT TAPE MARKETING [Media] Two Ways User-Generated Content Can Keep Your Brand Relevant
| THURSDAY, SEPTEMBER 29, 2016
Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. Understanding UGC: Its Essence and Its Capabilities. Marketo.
UP AND RUNNING [Media] How to Write a Business Plan
| THURSDAY, MAY 1, 2014
Or perhaps in traditional media? Getting the media to cover you can be a great way to reach your customers. Social Media. These days, having a social media presence is essentially a requirement for the vast majority of businesses. It’s time to dig into the process of actually writing a business plan. > Keep it short.
FRESH INC.: THE STAFF BLOG [Media] 3 Strategies to Adopt From Apple
| THURSDAY, APRIL 12, 2012
With the advent of social media, customers have a variety of avenues available to them to express their opinions on a particular company or product. These three product strategies you can lift from Apple's playbook and incorporate into your growing business. It's no surprise that Apple has kicked off 2012 with a bang.
FRESH INC.: THE STAFF BLOG [Media] The Future Is Now (If You Know Who to Share a Meal With)
| FRIDAY, DECEMBER 13, 2013
and Facebook (good social media platform but new ones are coming on strong.) Areas of investment include search, personalization, mobile, and social media engagement. Read the blogs, attend the conferences, engage in the social media discussions about what is new and emerging in technology. areas: technology and people.
DUCT TAPE MARKETING [Media] What Exactly Is Content Marketing?
| MONDAY, JULY 22, 2013
They’ve grown to expect the company itself as well as customers, networks, partners and the media to be the source of this content. What Exactly Is Content Marketing? I mean, it’s all we’ve been talking about for the last few years. ” photo credit: eyesore9 via photopin cc. Is it a thing? More what it does than what it is.
FRESH INC.: THE STAFF BLOG [Media] How YouTube Can Help Your Business
| TUESDAY, FEBRUARY 10, 2015
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains why Youtube will never die, how to achieve the right balance between enthusiasm and execution, and more
FRESH INC.: THE STAFF BLOG [Media] Dealing With Obamacare: 4 Strategies
| THURSDAY, FEBRUARY 28, 2013
Case Study #1 | Kavaliro Staffing: Bracing for Higher Health Care Bills Case Study #2 | Oren Elliott Products: This Manufacturer Cries Foul Case Study #3 | Maiden Media Group: Bring It On. Obamacare will soon be the law of the land. What's your strategy? You do have one, right?) After years of often bitter debate, health care reform--a.k.a.
YOUNGUPSTARTS [Media] Four Ways To Boost Innovation
| TUESDAY, JULY 31, 2012
Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media. We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
YOUNGUPSTARTS [Media] Social Music Streaming With Frenzapp Music
| FRIDAY, JUNE 17, 2011
Wireless music sharing must be the “hot new thing – right after we wrote about MyStream , Singapore-based mobile application developer Bitsmedia announces and launches Frenzapp Music , an application that allows iPhone and iPod Touch users to share and discover music.
YOUNGUPSTARTS [Media] Four Of The Most Influential People In Business Technology
| THURSDAY, OCTOBER 3, 2013
Today, Amazon competes with media brands for movie and digital media sales, such as e-books and digital movie downloads, which are becoming even more popular as mobile usage is on the rise. Morgan Sims is a writer and graduate of the University of South Florida who loves all things tech and social media. by Morgan Sims.
YOUNGUPSTARTS [Media] Want To Get In The Game? You’ll Need A Coach.
| SUNDAY, FEBRUARY 19, 2012
Part of the method in my book is how to get lots of media exposure and how to be a great guest. Of course I didn’t need anyone’s help with media for “ Celebritize Yourself “! When I set out to develop my media message for “ Celebritize Yourself “, I found it a much bigger challenge than I’d expected.
- [Media] How do I get my first few customers?
There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. (Powered by LaunchBit ). Any advice will help. Hmm, you’ve spent a year of your life on something before asking anyone else if they want it?
DUCT TAPE MARKETING [Media] 5 Tools that Changed the Way I Do Business
| WEDNESDAY, JANUARY 21, 2015
I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. 5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Today I want to spend some time sharing tools I use to run my business. Smartsheet
VC CAFE [Media] Soluto and Boxee Get Nominated for Crunchies Award
| SATURDAY, JANUARY 8, 2011
T here’s plenty of startup awards and competitions, but Techcrunch Crunchies seems to be one that startups pay attention to. The software is a download client, which runs as a background service that detects slowdowns and tries to analyze the cause. million in Series A Nov 2009). leave a comment!
- [Media] The Short Shelf Life of a Facebook Post
Here's something from IDC program vice-president of media and entertainment Karsten Weide: Facebook's domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of 2011 to 30% in 4Q11 and now to just 21.2% A new report reveals just how long your Facebook posts make an impact. in 1Q12.
ARCTICSTARTUP [Media] Danish ebook platform Riidr acquired by publisher JP/Politikens Hus
| MONDAY, NOVEMBER 3, 2014
Today the company announces it has been acquired by JP/Politikens Hus , the owners of popular media houses Jyllands-Posten and POLITIKEN. Back in 2010 as the ebook adoption rate was increasing in the Nordics, Danish e-book platform Riidr started making some noise with their marketplace for digital books and audio books. and Ebok.no
- [Media] Getting Press: 8 Tips for Going Hyperlocal
Become the Local Expert Local media is always looking for local experts to comment on news stories, national events and pop culture happenings. Sometimes the most effective marketing is the kind you do right outside your front door. Here are their best answers. Be relevant by being local in your pitch. -- Eric Koester , Zaarly 2. Period.
WWW.ENTREPRENEUR.COM [Media] What is Sweat Equity Worth?
| THURSDAY, SEPTEMBER 22, 2011
Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? Business & Small Business. Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow Entrepreneur on LinkedIn Subscribe | Mobile. Comment.
FRESH INC.: THE STAFF BLOG [Media] 2 New Tricks for Hiring Tech Talent
| THURSDAY, APRIL 12, 2012
Video gaming-focused media company IGN, for instance, is augmenting its traditional recruiting for the second year in a row with a "no resumes allowed" alternative. There's a war for tech talent. Here's how you can get creative about finding and training coding ninjas. But both approaches have obvious costs. We were thrilled."
FRESH INC.: THE STAFF BLOG [Media] Keep Your Customers Coming Back
| WEDNESDAY, MARCH 28, 2012
This book dives into how to use social media platforms to attract new business and job opportunities While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important. Relationships. In business, that single word may be the most important. And that's just the beginning.
FRESH INC.: THE STAFF BLOG [Media] Global Spending on Mobile Advertising To Reach $18 Billion in 2014
| TUESDAY, JANUARY 21, 2014
As companies compete for customers'' attention, the mobile ad market will continue to be robust while ads in traditional media will shrink. Improving market conditions will cause spending to increase to $41.9 by 2017, a Gartner report predicts. Worldwide spending on mobile advertising is expected to hit $18 billion this year, up from $13.1
FRESH INC.: THE STAFF BLOG [Media] Midwest's Secretive & Scrappy Start-up Scene
| THURSDAY, JUNE 14, 2012
The conference attracts some 700 entrepreneurs, marketing executives, software engineers, social media people, and aspiring future founders. Whitten's current Omaha project is VoterTide , a social media intelligence company for political campaigns. We sent a lifelong New Yorker to investigate the seedlings of Silicon Prairie.
- [Media] Groupon new customers or devastating discounts?
Groupon just filed for an Initial Public Offering (IPO) and revealed the financial details behind the media hype. Groupon is the fastest growing company ever. From nothing to a stunning 7,000 employees and billions in revenue in just two years. TechMeme is ablaze with negative stories on Groupon. MG Siegler calls it " Grouponzi ".
FRESH INC.: THE STAFF BLOG [Media] 4 Massive Mistakes Leaders Make During Downturns
| WEDNESDAY, MARCH 19, 2014
On March 31, we will choose five winners to receive a copy of Gary Vaynerchuk''s newest book about social-media strategy. Win a Copy of Jab Jab Jab Right Hook In the Comments section below, tell us about the biggest mistake you think a leader can make during sluggish economic times. Contest details. Hasty Hiring. Not Watching Your Profit.
UP AND RUNNING [Media] 12 Signs You Need to Hire a Manager
| FRIDAY, MAY 22, 2015
If certain tasks are repeating each day such as updating quickbooks, social media posting, or client management, it’s time to move those tasks off your plate and on to someone else’s! – Kim Kaupe, ZinePak. When first starting your business you do it all—you oversee every aspect of your company. When you feel overwhelmed.
- [Media] 7 Steps to Master the Art of Persuasion
Social media is a powerful tool for testing your idea with minimal cost and risk with a huge potential for spreading and amplifying your message to the right people. You have to persuade the right partners to join and build the solution, the right investors to fund it and the right customers to buy it. Are you convinced?
FRESH INC.: THE STAFF BLOG [Media] Editors' Picks: Our Top Videos of 2012
| FRIDAY, DECEMBER 21, 2012
s best videos of 2012, we considered a combination of those that garnered the most plays, the most likes, shares, and comments on social media--as well as votes from our on-staff editors. Before the year's out, catch our standout videos of the last 12 months. Richard Branson, Barbara Corcoran, Alexis Ohanian, Gary Vaynerchuk--and more. Enjoy.
FRESH INC.: THE STAFF BLOG [Media] You Don't Have to Be an Entrepreneur for Life
| MONDAY, JANUARY 27, 2014
Keeping up your public profile through social media and other means is key to ensuring as many doors as possible remain open to you. The "Cubicle Nation" author talks about her new book "Body of Work" and why she urges entrepreneurs to be "work-mode agnostic". You struggle and strive to pull yourself up on a linear, clearly defined path.
FRESH INC.: THE STAFF BLOG [Media] 9 Tips: Boost Your Business With Pinterest
| TUESDAY, DECEMBER 20, 2011
Through her social media efforts she saw a 75 percent increase in traffic, with Pinterest generating most of that. It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. One social site has captured the attention of the masses recently.
DUCT TAPE MARKETING [Media] How to Build a Newsletter People Will Actually Read
| SUNDAY, JUNE 14, 2015
5 Ways To Make An Email Newsletter Your Best Sales Tool No matter how enamored you may be with social media, Total Online Presence email marketing newsletter Sara JantschHow to Build a Newsletter People Will Actually Read written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Focus on the subject line.
ARCTICSTARTUP [Media] ?Finnish 'Feed of Me' Sound Service Starts Crowdfunding
| MONDAY, MARCH 14, 2016
Social media-to-voice app Feed of Me launched a funding campaign on Indiegogo on Monday. Feed of Me is a cloud based service where personal social media or news service is transferred into audio, mixed together with music service. Even though it's a robot it sounds like a natural human voice," said the inventor Timo Uusi-Kerttula