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  • DUCT TAPE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Media] Everything You Need To Know About Marketing Channels In 5 Minutes Or Less
    Content marketing > Social media > Email marketing. As you can see, the three main channels we use are: content marketing, social media, and. By increasing our leads through content marketing and social media, we reduce our customer acquisition cost; and by creating additional products and services to sell to customers via email, we increase our Customer Lifetime Value.
  • INC STARTUPS  |  WEDNESDAY, JULY 17, 2013
    [Media] How to Make the Most of a Second Chance
    Listen or Lose The triumphant return of Twinkies is also a triumph for social media. The lessons for you are clear: Use social media to listen to your customers and prospects, and find out what products they want and need. And also stop screaming at people through social media and start listening. What can you learn from the Twinkie comeback? Here, Inc. columnists give you actionable takeaways from the second coming of Hostess.
  • INC STARTUPS  |  WEDNESDAY, AUGUST 1, 2012
    [Media] 6 Business Lessons From the London Olympics
    Despite what you may have been hearing in the media, we've watched an entire country of volunteers and organizers enthusiastically come together to pull off an amazing feat: host the world, cheer for Team Great Britain, have a good time, and put on a fantastic show. As a visitor here in London I watched organizers absorb the media abuse, make adjustments, and move on. Beckham, pounds, crisps, carry on. The British have taught me a few things this week at the Olympics.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  SUNDAY, MAY 8, 2011
    [Media] The Irresistible Attraction Of Online Entrepreneurship
    Last week I wrote about my social media adventures and the results I’ve had even though I’m not a social media guru. I expressed similar ideas to Kerry in my previous article about the importance of creating connections for business through social media.
  • AUSTIN STARTUP  |  WEDNESDAY, DECEMBER 6, 2017
    [Media] PR + Inbound Marketing Go Together Like Peanut Butter and Jelly
    In other words, it’s about the customer finding you through a mixture of engaging and educational content across multiple platforms such as your blog, social media channels and search engines, to connect with buyers (aka target audiences) at each stage of the buying cycle. It’s always been about getting the public to pay attention to a brand that is earned, authentic, credible, with a thought-leadership voice to gain influencer buy-in whether that be media, customers, or the public.
  • YOUNGUPSTARTS  |  THURSDAY, MARCH 14, 2013
    [Media] Three Ways To Prevent Data Loss And Strengthen Cyber Security
    Cybercrime is a growing problem worldwide, and although media coverage generally focuses on data breaches that occur at large corporations or government agencies, small businesses and entrepreneurial ventures are also vulnerable. Passwords are compromised on the job in the same way they are for employees’ personal accounts – often through the use of weak passwords that contain information that is easily available on social media sites, such as birthdays, children’s names, etc.
  • UP AND RUNNING  |  WEDNESDAY, JANUARY 8, 2014
    [Media] Your Business Lives and Dies by Its Differentiator
    In this brave new world we’re in today, with social media growing in importance every day, what you want your differentiator to be is just the first step. And then you hope that your customers get it, so it shows up in online reviews and comments and commentary in social media. I wish there were a better term, but differentiator is the best I’ve got. It’s what makes you different. It’s also called your secret sauce, and sometimes your competitive edge.
  • INC STARTUPS  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Apple Has Loads of Cash. Which Start-ups Might it Snatch Up?
    Though speculation about Apple acquisition targets has been rampant for at least a year, on Monday the Dealbook section of The New York Times culled an Apple shopping list that includes shiny technology ventures Square, the mobile payments company; Path, an app-based social media play; and, of course, Twitter. Apple could make a huge acquisition. But entrepreneurs have an exit opportunity there, too. Here are some start-ups that may be on Apple's radar.
  • INC STARTUPS  |  FRIDAY, FEBRUARY 14, 2014
    [Media] Is Collaboration Still a Key to Success?
    By collaborating internally via social media tools, wikis, videoconferencing and more, you increase productivity. It''s no surprise that teams that use social media tools for internal communication find common ground on which to work. Collaboration, crowdsourcing, crowdfunding: hype, or essential business values? Collaboration is a big-time word. Everyone uses it. It''s a part of mainstream business jargon.
  • ARCTICSTARTUP  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Smarp Rounds up €225k in Seed Round
    According to their researches, more than half of employees feel like they could publish company related content into their personal social media, such as LinkendIn, if only they were encouraged to do so from the highs of the chain-of-command. The more your employee includes your company in their own social media, the more points they will get. We are expecting fast growth from the Singapore and Dubai markets as both of them have a high professional social media penetration.
  • INC STARTUPS  |  THURSDAY, AUGUST 2, 2012
    [Media] 5 Tips for Getting and Handling Press
    Harness the power of the media to market your business using these five tips. My first introduction to dealing with the media came while playing college athletics. Once a year the director of the sports information office would come to our team meeting with tips for dealing with the media. So here are some tips to help you better use and build your brand through traditional media interviews.
  • GRADE A ENTREPRENEURS  |  WEDNESDAY, JULY 13, 2011
    [Media] Go for it! The democratization of the video game industry
    Jeremy Rossmann is a rising junior at MIT joint-majoring in comparative media studies and mathematics with computer science. Guest Writer: Jeremy Rossmann*. Nothing’s stopping you: Five years ago, you needed thousands of dollars and an established company to get your hands on a development kit from Nintendo, Sony, or Microsoft. To make things worse, there were no successful distribution channels for anything but the $20+ category of games.
  • INC STARTUPS  |  FRIDAY, APRIL 27, 2012
    [Media] What Works—and Doesn't—on Facebook
    On social media, sometimes a launch can feel like you've thrown a party.and no one is showing up. It was last fall, and we were so excited about Altruette's first big social media push. Here are 4 tips for filling the room with adoring fans. You know that dream where you throw a party and nobody shows up? Well, that happened to us—only it wasn't a party, it was a Facebook contest.
  • INC STARTUPS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Media] It’s Time to Shutter Your Facebook Shop
    Gap's explanation was similar, while Nordstrom decided on a broader social media strategy. Wade Gerten, CEO of social media development firm 8thBridge, which opened a number of Facebook stores for its clients, said that companies are bailing out and that so-called F-commerce deserves a grade of F. So much for so-called f-commerce. Four reasons why Facebook users aren't buying. You'd think that Facebook would be a natural place for companies to sell their products and services.
  • INC STARTUPS  |  SATURDAY, MARCH 3, 2012
    [Media] Entrepreneurs Are the Cool Kids on Campus
    “Technology today has been transformative—completely changing the way people did business 10 years ago,” says Schrupp, who experienced first hand the ease and accessibility of new technology in launching her company University Parent Media. Regardless, however, awareness of entrepreneurship through the media and success stories has helped to change the way it is viewed, says Sowa.
  • INC STARTUPS  |  THURSDAY, SEPTEMBER 27, 2012
    [Media] Need a Better Newsletter? Think Like a Drug Dealer
    If the Quality Is Poor, They Won’t Come Back The beauty of social media lies in how easy it is for anyone to create content. The downfall of social media lies in how easy it is for anyone to create content. Email newsletters aren't that different from drugs--if they're any good, that is. Sure, it sounds crazy to draw parallels between drug dealing and email newsletters, but let’s face it - drug dealers are pretty entrepreneurial.
  • UP AND RUNNING  |  TUESDAY, JUNE 23, 2015
    [Media] Maternova and the Business of Saving Lives: A Secret to Success Story
    Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Social media is our primary marketing channel,” Cote says. Meg Wirth and Allyson Cote, founders of Maternova. Maternal health is a concern the world over, especially in developing nations. Childbirth can be a precarious process; for some women and their infants it can be life-threatening.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, JUNE 10, 2013
    [Media] The Walter White Guide to Entrepreneurship
    You can’t run an ad for them, social media is a no-go, and Walter’s marketing department is a guy named Badger. Breaking Bad is a show about its main character’s blackening soul, the vast abyss of the human condition, and the cost of power. Without the meth thing, though, it’s really a story about a teacher who decides to start his own small business.
  • CONVERSIONXL  |  THURSDAY, MAY 22, 2014
    [Media] Adopting A Data Driven Approach To Increase Website Traffic
    This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. When it comes to social media, the first things you need to figure out is where your ideal customer is most likely to be “hanging out” & who they’re already connected to. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategies.
  • INC STARTUPS  |  FRIDAY, FEBRUARY 15, 2013
    [Media] Gary Vaynerchuk: How to Create a "Legendary Story" for Your Company
    The wine and social media entrepreneur describes how personal branding worked for him and his companies
  • THE EQUITY KICKER  |  FRIDAY, FEBRUARY 5, 2016
    [Media] The mother of all Turing tests
    Over six million of those conversations were posted on social media by the human on the other side. Microsoft have had an artificially intelligent chatbot running on WeChat for the last eighteen months. The bot is called Xiavoice and she’s had over ten billion conversations, most of them about private matters. Those are huge numbers, and yes, you read them right. Lots of detail here , including a few of those conversations. They are full of feeling and will make you laugh.
  • CONVERSIONXL  |  MONDAY, OCTOBER 12, 2015
    [Media] Retention Optimization: How to Increase the Value of a Conversion
    In 2014, a Huzzah Media survey found that referrals were the most successful marketing tool (52%). How to Use Social Media to Increase Revenue)? Most social media sites do this quite well, but LinkedIn comes to mind first. You’ll see this type of retention optimization on most social media sites. Are you familiar with the expression, “The most valuable customer is the one you never lose”?
  • UP AND RUNNING  |  MONDAY, NOVEMBER 2, 2015
    [Media] How and Why to Collect Customer Email Addresses
    If you have a little social media savvy, you can try Twitter’s lead generation cards. Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. We asked Janine Popick, the CEO and founder of email service provider VerticalResponse, to explain the top reasons you should collect customer email addresses, and the best ways to get that information.
  • DUCT TAPE MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Media] How to Get More Social Mileage Out of Video
    No doubt you’re knee-deep in social media marketing these days, spending a good chunk of time engaging with customers within social networks and creating compelling content that attracts followers. Marketing has claimed a “customer first” focus for a long time – but today, social media is forcing us to walk the talk. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Dr. Melody King – Enjoy! photo credit: MoneyBlogNewz.
  • DAVID SILVERMAN  |  FRIDAY, JUNE 6, 2008
    [Media] Where to Invest First: Website or Facebook App?
    Decision making Entrepreneurship Social media This blog chronicles the trials and tribulations of three longtime friends who are trying to start an Internet music company called Jamseed. All three have day jobs, all have failed in the past with new ventures, and all hope that this company will bring them entrepreneurial redemption. *. For Jamseed we want both a website and a Facebook application. But which first?
  • CROWDSPRING BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [Media] Community creative – how we work
    But more on that in another posting… Tags: Awesomeness business community crowdsourcing design social media creative designers inforgraphic Early this summer we surveyed over 500 Creatives on crowdSPRING to help us gain a better understanding of our community – who we are, how we work, and what drives us creatively. The results were fascinating and, although we are still sorting through the data, some really interesting information had come into focus.
  • JEFF HILIMIRE  |  WEDNESDAY, AUGUST 11, 2010
    [Media] I have seen the future of location-based apps, thanks to Tungle
    Tags: Mobile Social Marketing/Media Start-ups check-in foursquare lbs location-based marc gingras tungle
  • JEFF HILIMIRE  |  WEDNESDAY, APRIL 28, 2010
    [Media] Visiting Twitter HQ
    Tags: Social Marketing/Media Start-ups conan ev headquarters twitter
  • DUCT TAPE MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] Office Not Required
    Buffer , a social media start-up with a number of remote workers, posted this great advice on tools for remote work. Buffer, a social media start-up with a number of remote workers, posted this great advice on tools for remote work. Office Not Required written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jason Fried. photo credit: Michael W. May via photopin cc.
  • THE EQUITY KICKER  |  TUESDAY, OCTOBER 14, 2014
    [Media] What investors look for in a startup
    The best way to to get a relationship started is with an introduction, but interacting on social media, networking at cocktail parties and attending office hours or other drop in sessions also works. The post below first appeared as a guest post by me on the Web Summit Blog. ———————————– If you ask most VCs what they look for in a startup they will say great team, great product and great market.
  • DUCT TAPE MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Media] How to Know What the Heck You Should Write About On Your Company Blog
    The headlines in this swipe file are focused specifically around getting more attention on social media, which can be incredibly useful if you use social media as an effort to reach your target market. How to Know What the Heck You Should Write About On Your Company Blog written by Guest Post read more at Duct Tape Marketing. photo credit: mac image via photopin (license).
  • THE NEXT WEB  |  SUNDAY, JANUARY 27, 2013
    [Media] 10 lessons I learned by taking the entrepreneurial Red Pill
    Treat the media as your friend. Of course the media has their own reasons for doing so, but still, it surprised me how much the media helped us to create social proof for our business. Around this time of year I get sentimental and think about my life for once. It’s been slightly over two years since I attended Startup Weekend in September 2010, which literally changed my world for the better. At the time, I was an insecure lad who just came out of university.
  • INC STARTUPS  |  MONDAY, APRIL 29, 2013
    [Media] 4 Risks When Employees Bring Their Own Devices to Work
    Social media content. Sure, your company may block social media sites from the company network, but that won''t stop employees from logging on with their personal devices. When employees use their own phones, it''s not your problem, right? Wrong. You might be on the hook if they misbehave. What your employees do with their smartphones on--or off--the clock is their own business, right? Not quite.
  • INC STARTUPS  |  WEDNESDAY, JULY 24, 2013
    [Media] Why Warren Buffett Bought a Newspaper
    BH Media, a division of Berkshire, now owns about 30 daily newspapers. So why, in the face of all this negative opinion about print media, would one of the world''s most well-known and admired investors invest money in print media? There''s money to be made everywhere. Even in a shrinking industry. Just ask Warren Buffett. Last week Warren Buffett bought a newspaper. Really. He did.
  • INC STARTUPS  |  THURSDAY, MARCH 6, 2014
    [Media] Every Startup Should Focus on These 4 Things
    Targeting the $133 billion local media ad spend market -- 20 percent of which is being spent on digital/online, MSH raised $14 million in January from investors led by Bessemer Venture Partners to tap that market’s expected 27 percent annual growth over the next four years. MSH did just that - discovering that local restaurants and other small businesses did not want to become experts in Internet marketing and managing their social media presence.
  • HEARPRENEUR  |  SUNDAY, JANUARY 31, 2016
    [Media] 15 Entrepreneurs Discuss Why they Started Their Businesses
    Thanks to Ashley Cisneros-Mejia, Chatter Buzz Media. #8 So now I’m the owner of Perfect Pitch Media Group, a media consulting and public relations firm. Thanks to Tenisha Taylor Bell, Perfect Pitch Media Group. #9 Starting my own social media and content marketing agency allowed me to ditch the commute, see more of my son, and design my life around our family’s desire to travel frequently. Being in love is great.
  • SEEING BOTH SIDES  |  THURSDAY, JUNE 27, 2013
    [Media] Don't Forget the "Tech" in "AdTech"
    Tremor is the first public offering of an adtech company since Millenial Media''s IPO in April 2012. The flow of advertising dollars into digital, addressable media is well-documented and well-understood. Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). Rightly so.
  • BOTH SIDES OF THE TABLE  |  TUESDAY, JULY 10, 2012
    [Media] Why Technology is Driving More Urban Renewal
    It’s becoming harder to distinguish tech companies from media companies. Like many I read the headlines about Pinterest moving from Palo Alto to San Francisco and thought about the trend it portends. For those not familiar with the local geography, Palo Alto is the north end of what most consider “Silicon Valley” although nobody local calls it that. Palo Also is about 35 miles south of San Francisco. Palo Alto is home to Stanford. It is the birthplace of Hewlett Packard.
  • MIKE MICHALOWICZ  |  THURSDAY, JULY 4, 2013
    [Media] Don’t Be The “The”
    You know the type: the social media expert, the small business guru, the corporate culture coach. There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over the years, it has become my preference to sit in the middle of the room – in the middle of the crowd – when someone else is presenting. Firstly, I learn a lot about their subject.
  • HUNTER WALKER  |  SUNDAY, JANUARY 22, 2017
    [Media] Why I’ve Had Trouble Writing About Politics Since The Election And How I’m Solving It
    I’ve continued being outspoken on social media about my political beliefs and will remain vocal. There’ve been dozens of blog posts I’ve wanted to write since November 9th. Election Week I was working from New York City and had already blocked out Wednesday morning for “recovery.” ” I fully expected this was going to be a severe hangover from revelry celebrating our nation’s first female President.
  • INC STARTUPS  |  WEDNESDAY, AUGUST 29, 2012
    [Media] 5 Tricks to Drive Traffic to Your Website
    Just be sure your site is set up to cater to Web viewers: Offer other videos and media as well as an engaging call to action. Your new site is slick--but what if it's a digital ghost town? Try a few of these tricks to flag down more visitors. It doesn't matter how slick your website looks: If no one comes to it, good luck building that Web business. Some entrepreneurs use the time-tested technique of paying for ads to get traffic.
  • INC STARTUPS  |  THURSDAY, MAY 22, 2014
    [Media] How to Get Big Success With 'Little Data'
    Apply basic pattern recognition to your customers'' use of social media. Vince Golla, director of digital media and syndication for health-care provider Kaiser Permanente, brilliantly used Twitter to gather data about customer frustrations a few years ago. The executive wondered whether social media could validate his theory. The point is, the Kaiser team used social media to quantify the impact of online conversations about their brand, specific to parking.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, MAY 31, 2012
    [Media] 7 Article Marketing Secrets Revealed
    Many small business owners engage is time-wasting activities — uploading content to their webpages, blogs and other media, sharing sites, while reaping little or no benefit from their hard work. Once you get the hang of internet media alternatives, you will understand how these various sites will help establish yourself as a feature contributor. A strong online presence is necessary for any small business. A strong presence translates to plenty of content.
  • INC STARTUPS  |  TUESDAY, NOVEMBER 5, 2013
    [Media] Cracking the PR Code of the Google Mystery Barge
    Google’s use of a barge to upstage Apple''s stylish stores and heighten media and consumer awareness of the company’s new Google Glass product was brilliantly executed. Major media such as CNN published reports citing unnamed sources, San Francisco’s mayor and even the Coast Guard to speculate whether three barges located in three separate ports across the U.S. The media, automotive influencers and car enthusiasts alike shook their heads at the pathetic outcome.
  • BRANDANEW  |  MONDAY, JULY 25, 2016
    [Media] 3 Brands Using Inspiring Mobile Storytelling Techniques
    The tenets of storytelling remain the same, and yet it feels different with the media today. Digital convergence across media types and devices is necessary for a cohesive brand view. Brands are available not just on one, but multiple screens- from a large 60 inch TV set to a small mobile phone. The key to success is staying creative and consistent with all the experiences customers may have with the brand.
  • BRANDANEW  |  TUESDAY, NOVEMBER 3, 2015
    [Media] 5 Things Every Aspiring Writer Should Be Prepared For
    ” How to use this in online writing: Many blogs, online journals or even social media pages end purely because the authors/creators give up too soon. How to use this in online writing: From post headlines to social media content to long form content, the key to finishing anything online is first to start. So you love to write and aspire to make a career out of it? Well, that’s wonderful. If you do succeed, it can be a rewarding career.
  • READWRITESTART  |  THURSDAY, JULY 19, 2012
    [Media] How to Get Bloggers to Write About Your Startup: Insider Advice
    As a journalist and blogger myself, I know a thing or two about what captures the attention of the media, about what makes a founder or company interesting. It’s every startup’s dream - to get the attention of the people who matter. You might think that refers to customers or clients, or even venture capitalists or angel investors. We’re talking about bloggers.
  • READWRITESTART  |  THURSDAY, JULY 19, 2012
    [Media] How to Get Bloggers to Write About Your Startup: Insider Advice
    As a journalist and blogger myself, I know a thing or two about what captures the attention of the media, about what makes a founder or company interesting. It’s every startup’s dream - to get the attention of the people who matter. You might think that refers to customers or clients, or even venture capitalists or angel investors. We’re talking about bloggers.
  • YOUNGUPSTARTS  |  MONDAY, DECEMBER 12, 2011
    [Media] [Singapore] [Event] Startup Asia Singapore 2012
    And while like some others that aim to showcase emerging product-ready technology startups from Singapore and the Asia region, Startup Asia Singapore is unique in that it’s put together by our buddies over at Singapore-based media startup Penn Olson. Young Upstarts is a Startup Asia Singapore media partner.
  • READWRITESTART  |  TUESDAY, JULY 24, 2012
    [Media] Girls Who Code: Crashing the “Brogram”
    She points out that while women use the Internet 17% more than men do and create two-thirds of the content at social media sites, they earn only 14% of computer science degrees. “At The high-tech industry is largely a guy’s world made up of "brogrammers" and job ads that ask, “Want to bro down and crush code?” Small wonder that women made up just 21% of all programmers in 2010, off from 24% in 2000. Or that less than 10% of venture-backed companies have women founders.
  • YOUNGUPSTARTS  |  WEDNESDAY, AUGUST 13, 2014
    [Media] 3 Reasons To Seek Only What You Need During The Funding Process
    Consider headline making app Yo, which has garnered significant media attention and raised $1 million in funding recently. By Paul Jackson, founder of Worthworm. For new or young entrepreneurs, understanding the realities of the startup world often comes as a shock. Long-term success requires more than just a great idea and there is no secret formula for navigating such a competitive landscape.
  • STARTUP PROFESSIONALS MUSINGS  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 7 Steps to Master the Art of Persuasion
    Social media is a powerful tool for testing your idea with minimal cost and risk with a huge potential for spreading and amplifying your message to the right people. Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction.
  • UP AND RUNNING  |  MONDAY, MAY 9, 2011
    [Media] 5 (Sarcastic) Truths About Entrepreneurship That No One Will Tell You
    A chronic entreprenuer, Mr. Nielsen has 16 years of experience consulting thousands of businesses in Marketing, Management and Social Media optimization. Tweet My cousin Brian recently shared an article titled 5 Ways To Test An Entrepreneurial Idea. It was full of cute and inspiring ideas on how to succeed in the world of small business ownership. Research an analogy,” “Contact your prospective clients,” and my personal favorite, “Visualize it.”
  • DUCT TAPE MARKETING  |  THURSDAY, MARCH 6, 2014
    [Media] The Missing Ingredient From Your Content Marketing Strategy
    I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, the director of a large software company in Australia. Create a profile for the author, write a good bio that gives the author a personality, use a good, friendly photo (not in a suit with a serious face on) and make sure people can connect with them on social media.
  • DUCT TAPE MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Media] If You Still Think The Customer Is King
    Are Your Blind Spots Holding You Back Creating Customer Bliss Has Social Media Changed Customer Service? If You Still Think The Customer Is King This content from: Duct Tape Marketing. Marketing podcast with Aaron Shapiro (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen).
  • UP AND RUNNING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] What New Payment Options Can You Offer Customers?
    Despite the media coverage, Apple Pay hasn’t been released to the public. Whether consumers will pay by credit or debit card, check and cash are no longer the only payment consideration for merchants—particularly as payment technology has evolved to include EMV credit cards, contactless payment, and mobile wallets.
  • STARTUPENGINEERING  |  FRIDAY, APRIL 19, 2013
    [Media] Bombs in Boston and Ideas that Bomb
    A very perceptive, connected, media savvy, friend just wrote some nonsense to me about the terrible events in Boston over the last few days. off, I heard media speculation that it was tax day, so it must be a. He wrote “ who would have thought that the blow-back from Chechnya would come to America in the form of an attack on the Boston Marathon?” ” Chechnya? I’d be extremely surprised. There’s a well studied.
  • DUCT TAPE MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Media] Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle
    Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. Outsourcing media relations to an agency or paying a press distribution service will not cut it. The news cycle is too fast and media too annoyed with incoming press releases that stink. Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing.
  • STARTUP PROFESSIONALS MUSINGS  |  MONDAY, AUGUST 29, 2016
    [Media] The Right Way To Get Funding From Family And Friends
    Warm introductions from friends and family to existing investors is far more productive in fund-raising than email blasts, social media connections, or cold-calls to famous investors. Most entrepreneurs I know are so passionate about their new idea that they are surprised when family and friends don’t line up to invest in their new venture. Yet they tend to ignore this problem, and move on quickly to professional investors.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 24, 2012
    [Media] 5 Ways to Use Online Tools to Drive Offline Sales
    Related Posts: Introducing Local Search Pro The Referral Engine Overview Slideshare offers tools for presenters Using Social Media to Drive Offline Behavior Twitter for Business Essentials Archive 5 Ways to Use Online Tools to Drive Offline Sales is a post from: Small Business Marketing Blog from Duct Tape Marketing. To help celebrate National Small Business Week in the United States I hosted a Livestream webcast where I shared some tips for local businesses.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 6, 2014
    [Media] Weekend Favs September Six
    Good stuff I found this week: zootrock – Curated social media updates done for you – even handles Scoop.it Weekend Favs September Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, MAY 5, 2017
    [Media] Top 10 to Ask When Choosing a Web Designer for Your Business Website
    Do you have experience with social media marketing? Many marketing Firms do know the first thing about social media marketing. How to Choose a Web Design Firm You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is, in essence, your Partner. You want to share a designer that takes YOUR business seriously. What Questions Do You Ask?
  • YOUNGUPSTARTS  |  TUESDAY, MAY 24, 2011
    [Media] Giving Back While Using Email With GiveBackMail
    Launched earlier this week, the free service allows you to keep your current email address and still take advantage of features including sharing large files – up to 100MB, managing multiple accounts, previewing attachments and viewing all your social media feeds within your email platform. We’ve seen how we can make a socially responsible enterprise out of a web hosting business , but what about email?
  • THE PRODUCT GUY  |  SUNDAY, MAY 3, 2015
    [Media] Financial Modeling for Product Managers
    I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 28, 2015
    [Media] Stay On Top Of Modern Marketing
    Instead, it’s a group of upstart millennial-minded organizations that are changing the face of communications, media, commerce, and transportation. Increasingly, traditional media sources are becoming also-rans, as the most important news is broken by platforms like Mashable, and by influencers who are close to the industries being affected. Stay On Top Of Modern Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.
  • INC STARTUPS  |  FRIDAY, MARCH 21, 2014
    [Media] 6 Best Hotels for High-Tech Entrepreneurs
    Tech perk: Make reservations via Twitter and chat Most entrepreneurs know you better have a good social media strategy in place. Your startup has the latest tech, so why doesn''t your hotel? Here''s a round-up of the best places to stay when you''re traveling for work and need some extra IT amenities. Your startup is high tech, so why isn''t your hotel? Here''s a round-up of the best places to stay when you''re traveling for work and need some extra IT amenities.--John
  • UP AND RUNNING  |  MONDAY, NOVEMBER 9, 2015
    [Media] How to Hire Your First Employee
    If you only focus solely on experience, you are going to be disappointed,” says Jonathan Long of Market Domination Media. In the initial stages, you’ll need someone ready to hold on during the wild ride of building a company,” adds Shalyn Dever of Chatter Buzz Media. “If It’s easy to picture the journey to entrepreneurship as a solitary adventure.
  • OCCAM'S RAZOR  |  TUESDAY, JUNE 28, 2011
    [Media] Your Web Metrics: Super Lame or Super Awesome?
    I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. Social Media is all the rage. The true essence of social media, if you want to do it right, is the ability to reach your audience directly (no intermediaries) and have a relationship with them. Learn ins and outs and how-to: Social Media Analytics: Quantitative & Qualitative Metrics ].
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, NOVEMBER 30, 2015
    [Media] 8 Ways To Quick Start Your Career As A Graduate
    You can network on social media; many have found jobs through this route or you can look about for graduate career events that are becoming increasingly more popular across the UK. The days when you could simply walk into a wonderful job with your shiny new degree seem to have gone. Today’s employers want experience as well as qualifications.
  • DUCT TAPE MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Media] 6 Tactics for Turning Your Website into a Lead Generating Machine
    This refers to getting qualified prospects to register their interest in your products or services by subscribing to your website’s email list or following your business on your social media networks. Nathan Elly is the branch manager at Digital Next, a full-service digital agency based in South Melbourne specializing in responsive Web design, SEO, PPC and social media marketing.
  • INC STARTUPS  |  MONDAY, FEBRUARY 4, 2013
    [Media] 5 Easy Steps to Get Started on LinkedIn
    A recent study showed that small business owners find LinkedIn to be the most beneficial social media platform--with 41% of respondents singling it out. If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look. So if you're not on LinkedIn most likely you are missing a huge opportunity to promote your business, especially if your customers are other businesses or have specific industry interests. Where to begin?
  • YOUNGUPSTARTS  |  WEDNESDAY, JANUARY 20, 2016
    [Media] Why Success Shouldn’t Be Defined By Revenue, Shareholders, Or Even You
    Over time, our society’s notion of success has been reduced to money and power,” said Arianna Huffington , editor-in-chief of the Huffington Post Media Group. by Allison Conkright Engel, Global Marketing Strategy, Sr. Manager – Dell for Entrepreneurs. For all the bad press Uber seems to garner, it sure knows how to appeal to its constituents and harvest unrelenting support. When Uber launched in Washington, D.C. ,
  • UP AND RUNNING  |  FRIDAY, AUGUST 8, 2014
    [Media] If I Gave You a $100,000 Marketing Budget, What Would You Do With It?
    Social Media. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. After all, if you don’t have any money to put towards a marketing budget, what’s the point of creating one? Why bother? The answer is quite simple.
  • STARTUP PROFESSIONALS MUSINGS  |  MONDAY, FEBRUARY 20, 2017
    [Media] 7 Lessons On How To Avoid A Quick Business Failure
    Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional. Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat.
  • YOUNGUPSTARTS  |  SUNDAY, APRIL 9, 2017
    [Media] How To Start an Innovative And Inspiring Blog For Your New Upstart 
    Go on social media and connect with industry influencers to see what they’re talking about. Another way blogs do this is to take part in social media mentions and respond to readers that reach out via Facebook, Twitter, Instagram, etc. A blog can be the perfect way to support your brand and business. The problem is getting your blog to stand out. There are many businesses running blogs but only a small handful of them gain any traction and have any influence in their market.
  • INC STARTUPS  |  TUESDAY, FEBRUARY 19, 2013
    [Media] Does Facebook Work for B2B Marketing?
    Someone in a technology company selling to other businesses recently argued that Facebook is a social media tool that doesn't work , at least for companies selling computers, networks, and other technology solutions. Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Facebook marketing? A must according to many companies. Not worth the trouble to some.
  • DUCT TAPE MARKETING  |  THURSDAY, MARCH 14, 2013
    [Media] How to Get Better Lead Generation Results
    A few types of inbound lead generation include content marketing (blogs, articles, social media), SEO (search engine optimization – designing and writing your website in a way that is optimally suited to attract people who are already looking for what you offer), and PPC (pay-per-click ads such as Google ads, where you can put a brief message in front of people who are searching for your solution, and invite them to click through to your company website).
  • UP AND RUNNING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] 10 Leasing Tips Every New Business and Startup Should Know
    Also run a search on social media sites like Twitter. 10 Leasing Tips Every New Business and Startup Should Know. By Michael Lockwood, President of TEQlease Capital. While startups and new businesses may already realize the many benefits of leasing their equipment, including conserving their cash and significant tax benefits, they also need to carefully research their equipment financing needs before signing the dotted line.
  • YOUNGUPSTARTS  |  FRIDAY, AUGUST 28, 2015
    [Media] 5 Ways To Earn Better ROI From Email
    This is smart, but what companies need to realize is that digital goes beyond websites and social media. When it comes to implementing a marketing tactic for your business , most companies today are sticking to those that involve digital. It also includes email marketing. Some companies opt to forgo email marketing because they don’t want to be considered spam mail or flood their customers’/clients’ inboxes with advertisements.
  • INC STARTUPS  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Gain More Digital Market Share in 2013
    Social Due to the growth of social media, it is easier than ever before to share content in the social media stratosphere. Create engaging, shareable content and actively participate in conversations on social media. Focusing on these four major trends next year can up your credibility online and on mobile devices. If you are not ranking in the top of the search engines, most likely you are missing a huge opportunity.
  • STEVE BLANK  |  TUESDAY, AUGUST 5, 2014
    [Media] Pioneering Women in Venture Capital: Kathryn Gould
    From electric cars to drones, DNA sequencing to robotic surgery, enterprise software to social media –the size and variety of these markets makes the Valley of my early days look bush league. I met Kathryn Gould longer ago than either of us want to admit.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Media] Weekend Favs September Fifteen
    Postano – this tool allows you to aggregate, filter and embed social media streams into your web site. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
  • YOUNGUPSTARTS  |  THURSDAY, MAY 18, 2017
    [Media] Get With The Program: 4 Ways To Power Your Virtual Workforce
    Share exciting news on social media and through company-wide emails. by David Weingard, CEO of Fit4D. The advent of the virtual workforce is not unlike the introduction of the television remote control introduced in the 1950s. Both allow for more freedom of movement and control over personal programming. With technological advances and globalization on the rise, virtual companies, also known as “remote companies” or “distributed teams,” are becoming more mainstream.
  • INC STARTUPS  |  SUNDAY, NOVEMBER 13, 2011
    [Media] LinkedIn Wins Entrepreneur of the Year
    Linquist, CEO of MetroPCS Communications (media); Jose R. LinkedIn execs Reid Hoffman and Jeff Weiner won Ernst & Young's 25th annual Entrepreneur-of-the-Year award. Ernst & Young has named LinkedIn's Reid Hoffman and Jeff Weiner as its 2011 national Entrepreneurs of the Year. LinkedIn is, of course, the professional social network and resume website.
  • 500 HATS  |  MONDAY, OCTOBER 6, 2008
    [Media] Resumes are for *Shit*. The 4 Things You Really Need: LinkedIn.
    Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Startonomics SF 2008: Yeah, We Rocked Your Face. The 4 Things You Really Need: LinkedIn, Blog, Keywords, Social Media. it also helps if you include or embed photos or other media (see #4). The 4 Things You Really Need: LinkedIn, Blog, Keywords, Social Media.
  • INC STARTUPS  |  MONDAY, MAY 7, 2012
    [Media] 6 Ways to Raise Your Klout Score
    The service, which shows a score ranging from the mid-20s up to 60 or 70, is an indicator of social media influence. Just a silly social ranking system? Hardly. Here's why you should care about Klout--and how to get more of it. It's starting to appear on job listings, business cards, and in email signatures. That's right: Klout.com is gaining credibility. Raise your score above 50, and you'll start receiving "perks" that include test drives in new cars and a carton of iced tea in the mail.
  • THE NEXT WEB  |  SUNDAY, JANUARY 27, 2013
    [Media] 4 things to know about crowdfunding versus raising capital
    The traditional capital raising process is conducted in a bubble, with limited exposure to the media, customers and investors. Crowdfunding is the process of raising capital by offering rewards to ‘backers’ by pre-selling your product or offering equity in exchange. While the latter is not yet legal in the United States, the JOBS Act, which was signed into law in April 2012, mandates that the SEC makes it legal by January 1st of 2013.
  • YOUNGUPSTARTS  |  FRIDAY, NOVEMBER 20, 2015
    [Media] Successfully Get Your New Business Off the Ground With This Free New Tool From Intuit QuickBooks
    The online tool will provide you with a ton of platforms for quick and easy web design, as well as providing some guidance on building out our social media presence. No longer does building a website and social media footprint have to be a daunting or expensive task. Let’s face it, navigating your 20s and 30s is no easy feat, but doing that while looking to start a business is even more difficult.
  • DUCT TAPE MARKETING  |  FRIDAY, MARCH 16, 2012
    [Media] Solving the Terribly Unsexy Epidemic of Inaction
    Related Posts: Increase List Sign-ups 327% with Testing Marketing Is The Ongoing Operation of a System Talk and listen to the media Turning Marketing Strategy Into Action Social Media Training Course Beta Testers Needed. Solving the Terribly Unsexy Epidemic of Inaction This content from: Duct Tape Marketing. Lots of people ask me how I find the time to write books.
  • AUSTIN STARTUP  |  MONDAY, MARCH 20, 2017
    [Media] SEVEN BASIC STEPS TO LAUNCHING A SUCCESSFUL PR CAMPAIGN
    Research and build media (and blogger) contacts. Media influencers are the bread and butter of a PR campaign. You must know what each of your targeted media and blogger contacts is looking for and how your message or story idea can interest them. Pitch the media. More can be found on how to pitch media by phone in a previous blog post by Dave Manzer. Although you may get a follow up call from the media, it doesn’t always happen.
  • DUCT TAPE MARKETING  |  FRIDAY, OCTOBER 10, 2014
    [Media] The Key To Ideal Customer Service: Making Exceptions
    Related posts: Has Social Media Changed Customer Service? The Key To Ideal Customer Service: Making Exceptions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Duane Forrester – Enjoy! . photo credit: Copyright: kbuntu / 123RF Stock Photo. It was a dark and stormy night as I entered the store.
  • DUCT TAPE MARKETING  |  MONDAY, APRIL 27, 2015
    [Media] 5 Easy-To-Use Blog Post Formats
    This can be done by following journalists and news outlets on social media, or just checking your favorite news outlets daily. To write a mailbag post, call for questions from your audience either in a post on your blog or social media. 5 Easy-To-Use Blog Post Formats written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Baby Boy Typing via photopin (license).
  • DUCT TAPE MARKETING  |  FRIDAY, APRIL 1, 2016
    [Media] Master the Art to Finding the Right Referrals
    Use Social Media. Social media is an important part of our daily business and especially with the millennial market, it’s a must to be active. Interested in a few other ways to boost your referrals and recommendations with social media? Master the Art to Finding the Right Referrals written by Guest Post read more at Duct Tape Marketing. photo credit: iStockPhoto. Referrals are an important part of any successful business and shouldn’t be overlooked.
  • ARCTICSTARTUP  |  TUESDAY, APRIL 15, 2014
    [Media] Lifesum Announces $6.7 million Series A
    million investment round led by Bauer Media Group and SparkLabs Global Ventures. Bauer Media Group is a german publishing company with more that 600 magazines including Intouch, Cosmopolitan and Shape. Stockholm-based Lifesum (formerly ShapeUp Club) has more than 4 million registered members for its app which helps users set health-eating plans and track exercise.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  THURSDAY, JULY 21, 2011
    [Media] Blog Writing 101: How To Satisfy Readers And Deliver Top 10 Google Rankings
    That’s why I started the Traffic Generation Cafe blog, focusing on various free traffic generation methods like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers. Stay tuned for my future posts where we will be discussing why your content is the cornerstone of social media sharing and link building, and how to improve it to get more of both.
  • DUCT TAPE MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Media] Why Networking With Bloggers Is an Essential Marketing Tactic
    The term blogger outreach came into vogue a few years ago when PR firms realized that the popularity of many blogs had outstripped that of traditional mainstream media sources. Why Networking With Bloggers Is an Essential Marketing Tactic written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: ekai via photopin cc.
  • GRADE A ENTREPRENEURS  |  SUNDAY, APRIL 3, 2011
    [Media] Scoop.it: topic-centric and a new collaborative dimension to curation
    as a beta user, and liked its strong topic centric social media approach. A topic centric social media approach : When I stepped into Scoop.it , I didn’t think of whom I was going to follow, but of topics that might be I interested in. Curation has been a hot topic for at least a year, and I agree with Tom Foremski , that it’s not just a trend, or as he puts it in a recent post , “a flash in the pan.&#
  • INC STARTUPS  |  FRIDAY, APRIL 11, 2014
    [Media] What I Learned From My First Time Writing on LinkedIn
    The most helpful was Neal Schaffer, a social media expert who provided no fewer than nine practical tips. And last, but certainly not least, I asked our firm''s resident expert on all matters social, Sam Ford, coauthor of Spreadable Media: Creating Value and Meaning in a Networked Culture for his thoughts on how I could make my first date a successful one.
  • INC STARTUPS  |  THURSDAY, AUGUST 25, 2016
    [Media] How Facebook Makes You Spend More Money
    A new poll shows social media makes people spend more money than they otherwise would
  • INC STARTUPS  |  MONDAY, MARCH 18, 2013
    [Media] 8 Essential Parts to a Business (And How They Work Together)
    Media How will you get the word out about your business? A small business is a system in which all parts contribute to the success or failure of the whole. In order to build the most successful small business in the world, you must understand that a small business is a system in which all parts contribute to the success or failure of the whole.
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