Page 78 of 162 Previous | Next 
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, AUGUST 8, 2015
    [Media] 5 Strategies To Make Your Solution Really Memorable
    Successful product differentiation requires a conscious and continuous effort, including listening on the right social media channels, being consistently helpful to your customers, and continuous innovation. Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved.
  • INC STARTUPS  |  FRIDAY, MAY 11, 2012
    [Media] Why You Should Be a Shameless Self-Promoter
    For those who feel this is a shameless self-promotion on my part just to engage social media activity, I'll invoke Tip #1 and say absolutely, but that doesn't mean it won't be a fun and interesting exercise. No need to be embarrassed. As long as you follow these three basic principles, tooting your own horn can bring on major success. Don't brag! Stop talking about yourself! That's what we were all told growing up. Okay, maybe I was told this more than most.
  • AWEISSMAN.COM  |  FRIDAY, AUGUST 31, 2012
    [Media] The Great Fragmentation
    A few weeks ago my partner Albert Wenger wrote about Facebook being unbundled: "Facebook's Real Mobile Problem: Unbundling" where he opined that "mobile devices are doing to web services what web services did to print media: they unbundle." Then I recalled this blog post from University Ventures which wonders whether "colleges and universities are the next object of the Great Unbundling."
  • OCCAM'S RAZOR  |  MONDAY, JULY 22, 2013
    [Media] See-Think-Do: A Content, Marketing, Measurement Business Framework
    Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" If your strategy is primarily Social, measure success using the best social media metrics : conversation, amplification, applause. The world does not need a new business framework.
  • ARCTICSTARTUP  |  FRIDAY, APRIL 1, 2016
    [Media] Finnish Food App ResQ Expands To Brussels, Further Finnish Towns
    ResQ lanched its service in January, winning a lot of local media attantion, and has 8 Finnish towns covered in addition to Brussels, with more than 11,000 registered users. ResQ is in the centre of Finnish Lunchgate scandal, with rival Lunchie saying ResQ stole their idea of selling unsold food from restaurants.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, AUGUST 30, 2015
    [Media] 4 Customer Decision Moments And How To React To Each
    Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before.
  • DUCT TAPE MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Media] The 7 Essential Practices of the New Sales Professional
    This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days.
  • INC STARTUPS  |  MONDAY, JULY 1, 2013
    [Media] Dave Kerpen: 'What's Cooler Than Reaching a Billion People on Facebook?'
    02:23 Kerpen: As a test, I even took out an ad targeting married, female, 34-year-old employees of Likeable Media. Dave Kerpen, CEO of Likeable Local, explains exactly how to target your audience using Facebook ads. Video Transcript 00:10 Dave Kerpen: One of the cooler features on Facebook for small business owners is taking out Facebook ads to target your audience. There''s a line in The Social Network, "You know what''s cooler than a million dollars? A billion dollars."
  • INC STARTUPS  |  THURSDAY, MAY 8, 2014
    [Media] 11 ways to Get Your First 1,000 Customers
    They''re highly effective in increasing user growth and engagement and can be distributed via banner and text ads as well as social media. For instance, if it''s social media or if it''s banner ads [that are] producing a high CPA and then you find that retargeting generates a lower CPA you might want to allocate your funds to retargeting instead of investing more money into social media." Target and engage with key influencers and ideal customers on social media.
  • YOUNGUPSTARTS  |  SUNDAY, JUNE 18, 2017
    [Media] Tips To Save Money When Starting A Business
    radio, and print media. You can effectively market your business online using social media, blogs, email marketing, and your own website. Starting your own business can be a great move, as you can earn a lot of money and enjoy being your own boss. However, the actual process of setting up a business can be very challenging, not least because of the potential expenses that are involved. Depending on the type of business you are planning to start, you could face a lot of expenses.
  • YOUNGUPSTARTS  |  WEDNESDAY, JANUARY 18, 2017
    [Media] Asia Pacific’s Small Business Leaders Buoyed By Intra-Regional Trade
    This can be explained partly by the boom in e-commerce, and it also suggests momentum around two growing trends – m-commerce purchases made using mobile devices, and social commerce purchases made via social media platforms. Almost 70 percent of SMEs in the region are currently selling their products via mobile platforms, and a similar number offer customers the option of buying via social media platforms such as Facebook (3). By Dr. Karen M.
  • FELD THOUGHTS  |  TUESDAY, AUGUST 25, 2015
    [Media] A Venture Capital History Perspective From Jack Tankersley
    Many of the industry funds were wildly successful (in sectors such as media communications, health care, consumer, etc.), In January, Jerry Neumann wrote a long and detailed analysis of his view of the VC industry in the 1980’s titled Heat Death: Venture Capital in the 1980’s. While I don’t know Jerry very well, I like him and thought his post was extremely detailed and thoughtful. However, there were some things in it that didn’t ring true for me.
  • INC STARTUPS  |  WEDNESDAY, JANUARY 9, 2013
    [Media] How to Win When You're the Underdog
    This is especially important in ecommerce, as blogging, videos, and social media have changed the rules of converting browsers to customers. Yes, size matters. But it's not the only thing. An ecommerce entrepreneur show how to compete when you're outmanned and out-spent. If your competitors have a head start in your industry, they have the upper hand. Not fair, maybe, but true.
  • START UP BLOG  |  SUNDAY, JANUARY 29, 2012
    [Media] The truth about FMCG in Australia
    The traditional brand building media, such as TV, are becoming less effective. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. Every industry has its challenges. But few are faced with challenges as deep and far reaching as the FMCG industry in Australia. In fact, these challenges are taking away most packaged goods marketers ability to determine their own marketing mix.
  • DSHEN  |  SUNDAY, APRIL 24, 2011
    [Media] What's the Real Problem with Your Startup? - DShen's Blogs
    betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Archives. Other Blogs. Search. Whats the Real Problem with Your Startup? By DShen on April 24, 2011 6:49 PM.
  • FAIRSOFTWARE'S BLOG  |  SATURDAY, MARCH 12, 2011
    [Media] Are We In a Startup Bubble?
    If that happens, the backlash in the media could be as severe as the current hype, and take down healthier Internet startups with them — for instance, I do think that Facebook’s valuation is reasonable, especially considering they are beating Google at their own game. That seems to be the defining question of this early 2011 in Silicon Valley: are we in another Internet Startup bubble?
  • AUSTIN STARTUP  |  MONDAY, APRIL 10, 2017
    [Media] Founder Follies: “Startup: A Novel”
    Given the social media habits of 1600 Pennsylvania Ave, this downward spiral isn’t likely to change soon. entrepreneurship austin books media startupThe Forrest Four-Cast: April 10, 2017 If you enjoyed “ Disrupted ” (the laugh-until-you-cry tell-all from veteran tech analyst Dan Lyons), then put “ Startup: A Novel ” on your spring / summer reading list.
  • AUSTIN STARTUP  |  SATURDAY, APRIL 8, 2017
    [Media] Ten Great Videos from SXSW 2017, Vol 2
    Having moved from the social media playground to the hallowed halls of CNN, Neistat has now reached the big time. discovery sxsw creativity media innovationThe Forrest Four-Cast: April 8, 2017 We’ve posted even more videos from March Magic 2017 to the SXSW YouTube channel. Following up on Vol 1 of this series , 10 more of my favorite additions to this lineup include: Fred Armisen.
  • DUCT TAPE MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Media] Why Blogging Isn’t Enough Anymore
    How to Stay Focused On Producing Your Highest Payoff Content Social Media Profiles as Tools for Links and Traffic One Simple Tactic That Can Give You an Unfair Advantage in Local Search 3 Ways to Use the Google Wonder Wheel for Visiual SEO 7 Most Important Online Marketing Tactics for Any Small Business Why Blogging Isn’t Enough Anymore is a post from: Small Business Marketing Blog from Duct Tape Marketing.
  • HOW TO CHANGE THE WORLD  |  TUESDAY, APRIL 5, 2016
    [Media] How to Prepare for the Next Wave of Entrepreneurship
    Finally, we worked with dozens of media and software companies. Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship. Additionally, Steve has chaired Startup America and Startup Weekend, initiatives to promote entrepreneurship. In short, he’s a billionaire.
  • STARTUP PROFESSIONALS MUSINGS  |  MONDAY, JANUARY 28, 2013
    [Media] Startups Need the Right Team Mindset to Survive
    These game changes include using social media, to provide real-time two-way communication; cloud computing, which enables efficient, lower-risk automation of business processes; and the millennial mind-set, which does not tolerate anything that moves at a snail’s pace. Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order.
  • INC STARTUPS  |  WEDNESDAY, AUGUST 29, 2012
    [Media] How We Turned a Wedding in a Baseball Stadium Into an Ad Firm
    Couple Dave and Carrie Kerpen were inspired to start events and marketing firm Likeable Media after they successfully got sponsors to fund their wedding. Then, we realized it was not just building buzz—Facebook and other forms of social media were transforming organizations. He wrote a book about how companies can build their brands, be more "likable," and use social media.
  • INC STARTUPS  |  THURSDAY, SEPTEMBER 8, 2016
    [Media] Airbnb Implementing New Anti-Discrimination Policies
    Earlier this year, #AirbnbWhileBlack trended on social media, drawing attention to situations where Airbnb guests were rejected by hosts because of their race. Now the company is making changes
  • JEFF HILIMIRE  |  MONDAY, NOVEMBER 18, 2013
    [Media] Happy to be small again
    Oversee the media department. Three months ago I was President and Chief Digital Officer of Engauge (a 250-person digital marketing agency) and had a wide range of responsibilities. Five different departments reported to me across three offices. There were days that I felt the meetings would not end. In no particular order, my responsibilities included: - Help keep our culture great. Oversee our business development and marketing efforts. Oversee the technology department.
  • YOUNGUPSTARTS  |  WEDNESDAY, JANUARY 14, 2015
    [Media] Top 7 Soft Skills Of Successful Entrepreneurs
    Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. by Lewis Robinson. In the United States, successful entrepreneurs come from a wide range of cultural backgrounds and therefore bring different skill strengths to the table when viewing the overall contribution that they make to an organization or effort.
  • INC STARTUPS  |  MONDAY, JANUARY 6, 2014
    [Media] Another State Makes It Illegal to Ask For Facebook Passwords
    to ban companies from asking employees disclose their Facebook or social media passwords, according to USA Today. contributor Suzanne Lucas warned companies about making their firing decisions based information obtained from social media. If you do monitor your employees'' social media profiles and plan to use that information to make hiring or firing decisions for whatever reason, make sure you know your state''s current laws.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 6, 2012
    [Media] 3 Mobile Behaviors You Must Embrace Right Now
    Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
  • INC STARTUPS  |  WEDNESDAY, MAY 30, 2012
    [Media] Why Most Ideas are Worthless
    Maybe it's the Facebook craze, or the warped view of entrepreneurialism that Hollywood and mainstream media have created. By focusing less on your next "big idea" and more on the actual execution, you'll have a better chance of building a successful new business. For ages, young and hopeful entrepreneurs have embraced the fallacy that great ideas are the root of entrepreneurial success and instant wealth. People say, "If only I would have thought of that, I'd be rich!"
  • DUCT TAPE MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] 4 Steps to Leveraging Your Network to Build Your Business
    With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jonathan Greechan – Enjoy! Networking doesn’t have to be about luck, but most people I work with treat it that way.
  • THE ENTREPRENEURIAL MIND  |  MONDAY, FEBRUARY 14, 2011
    [Media] New Economic Reality Leads to New Business Models
    Word-of-mouth has been a big source for securing early customers, which they have encouraged through the use of social media. After developing their business model and forecasting expenses, many aspiring entrepreneurs are suffering from sticker shock. The thought of investing a large amount of money or going into debt is scaring many away from their startup dreams.
  • YOUNGUPSTARTS  |  FRIDAY, MAY 19, 2017
    [Media] Top Millennials From Odgers Berndtson’s CEO X 1 Day Program Weigh In On Qualities Of Effective Leaders
    Added Brandon Sun, who spent the day with Cineplex CEO, Ellis Jacob while the company released its annual earnings, “I learned a great deal about delivering a company’s key messages, seeing Ellis interact with a variety of people, including his executive team, the media and analysts throughout the day.”. Madeline Millsip, Simon Fraser University student with BC Lottery Corporation (BCLC) CEO Jim Lightbody during their CEO x 1 Day. The face of leadership is changing.
  • SEEING BOTH SIDES  |  WEDNESDAY, MARCH 14, 2012
    [Media] Signal to Noise - How to Cut Through the Clutter
    Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more. There's a principal in signal processing regarding measuring the quality of information coming through a channel called the signal to noise ratio. It is a measure of how much valuable information (signal) is included in a stream of data relative to the amount of useless information (noise).
  • GUST  |  WEDNESDAY, JULY 18, 2012
    [Media] The Gust-DEMO Fall 2012 Scholarship
    Products that have been widely covered by technology and business media. Following the huge success of the Gust-DEMO scholarship earlier this year, Gust and DEMO have teamed up again to offer Gust start-ups a full scholarship opportunity for DEMO Fall 2012. The recipient of the Gust-DEMO Scholarship will have a chance to launch their product to some of the most innovative people in the world.
  • THIS IS GOING TO BE BIG.  |  MONDAY, JANUARY 23, 2012
    [Media] SOPA's Jane Jacobs Moment
    The image of the lone, grumpy old man made me think of the supporters of SOPA--old media, entrenched cable companies and Washington bureaucrats who don't know how the internet works. Kinda sounds like this bill the big media companies wanted passed doesn't it?
  • INC STARTUPS  |  FRIDAY, MAY 10, 2013
    [Media] YouTube Subscriptions: New Revenue Stream for Your Brand?
    Fellow at Aalborg University , Center for Communication, Media and Information Technologies in Denmark, studies business strategy models. Dennis Duty, who runs the video marketing company CastleForge Media , described the new paid channels are another form of content curation for the video site. "By The world''s biggest video site will start charging viewers to watch some premium content. Here''s what it could mean for your business.
  • INC STARTUPS  |  WEDNESDAY, JANUARY 15, 2014
    [Media] How Uber Is Going To Hire 1,000 People This Year
    Community managers are more social, more media-minded--the type of individual who on their personal time uses Twitter, Instagram, and Facebook. When I asked him whether that entailed writing a sample blog post for the company, or writing a launch-party invite, or doing social media, he demurred on specifics, perhaps not wanting to disclose Uber''s HR secret sauce. The ride-hailing company is growing extremely fast. Here''s how it attracts, interviews, and on-boards top talent.
  • DUCT TAPE MARKETING  |  SATURDAY, JUNE 10, 2017
    [Media] Weekend Favs June 10
    Social stackup – A social media comparison dashboard. Weekend Favs June 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • START UP BLOG  |  TUESDAY, SEPTEMBER 13, 2016
    [Media] It’s been nearly 10 years since I owned a phone
    And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. It so happens to have a feature which can make calls.
  • CONVERSIONXL  |  FRIDAY, MARCH 22, 2013
    [Media] How Responsive Design Boosts Mobile Conversions
    Social Media: with responsive design, the URLs visitors encounter are the same regardless whether they´re browsing with a laptop, tablet or smartphone. That makes sharing content through social media foolproof, as it´s guaranteed that the recipients will be able to browse the content in the most optimal view. Separate URLs: if you´re using content marketing to attract visitors, this is a huge disadvantage as link sharing in social media is problematic.
  • UP AND RUNNING  |  MONDAY, JULY 7, 2014
    [Media] How to Open a Successful Hair Salon
    Set up and utilize social media accounts. Social media is an important component to your marketing plan, Shenkar says. If your dream is to open a hair salon, now might be one of the best times to do it. According to a report from the Professional Beauty Association, the salon industry is growing. Since the recession, the industry has rebounded and analysts expect continued growth for at least the next five years.
  • YOUNGUPSTARTS  |  MONDAY, OCTOBER 31, 2016
    [Media] Disrupt — Or Be Disrupted
    Jason Bangerter is an entrepreneur and founder of multiple companies including: Struck , an award-winning digital-forward creative agency, NUVI , a next-generation social media data visualization firm and Rentler , a powerful online property management tool. by Jason Bangerter, founder of Rentler. Disruption is chaos. Disruption is terrifying. Disruption is disturbance. Disruption is where I like to live.
  • STARTUP PROFESSIONALS MUSINGS  |  WEDNESDAY, MAY 11, 2016
    [Media] 5 Principles That Drive The New Market For Sharing
    Often these communities are built around special interest groups, where the members interact through social media, help each other, and trust each other, and the relationships go well beyond the transactions. The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others.
  • INC STARTUPS  |  THURSDAY, JUNE 14, 2012
    [Media] 15 Worst Excuses Not to Be an Entrepreneur
    Between company websites and LinkedIn, Facebook, Twitter, and all the other social media platforms you can reach almost anyone besides the Pope and maybe Bono. Zuckerberg wasn't first in social media. Think you don't have enough time? Nice try. Here are the most common reasons people don't take the plunge--and why they don't hold up. It's likely that one of your excuses is that you don't have enough time--so let's get right to it: 1. I'm too scared. Join the club.
  • STARTUP PROFESSIONALS MUSINGS  |  FRIDAY, MARCH 25, 2011
    [Media] Avoid Startup Opportunity Bubbles Ready To Burst
    Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. In all these cases, a bust is inevitable, and everyone loses.
  • DEIMAR  |  WEDNESDAY, MARCH 25, 2015
    [Media] What You Need to Know About Internet Defamation (Infographic)
    For example, if someone publishes a false statement of fact in a newspaper, blog or social media, the person who posted or authored the statement can be sued for libel. All you need to know about internet defamation. Here’s a true statement: harsh criticisms of a product or service can have a strong – and negative -- impact on a company. And here’s the follow-up question: what are your options if a disparaging comment about your business lands on the doorstep?
  • VC CAFE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] 30 Machine Intelligence Startups to Watch in Israel
    Revuze (2011) – The company graduated from the Nielsen Innovate incubator in Caesarea, the company analyzes user sentiment on products, product-attributes and brands by analyzing reviews as well as sentiment extraction from survey responses, call-center text and social media. Media and e-commerce sites are prime customers of this. Artificial Intelligence and Machine Learning will be eating the world.
  • YOUNGUPSTARTS  |  TUESDAY, DECEMBER 8, 2015
    [Media] 5 Key Tips For Building Effective Thought Leadership
    Sources of current industry information, such as blogs, social media, specialized and wide-reaching industry publications, can be great tools for keep up-to-date with evolving industry trends. by Emma Rosser of Publicize. A successful entrepreneur is one that disrupts, creates and innovates. This quality is inherent in all great leaders. Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products.
  • THE STARTUP MAGAZINE  |  WEDNESDAY, JULY 19, 2017
    [Media] 5 Ways A Quality Website Can Lead To More Business
    For example, you can publish testimonials from happy customers on your website, and you can include a press page that shows off any recent press or praise your company has received in the media. If you want to gain followers on Twitter, Instagram and Facebook then you can link to those three social channels on your website, and encourage website visitors to follow you on social media.
  • THE STARTUP MAGAZINE  |  WEDNESDAY, JULY 19, 2017
    [Media] Innovative TV Network Using Crowdfunding For Capital Raise
    Today’s technological advances in media delivery have created a huge market disruption in how video is consumed, delivering unprecedented opportunities for independent media companies. Crowdfunding for startups is taking off, as well as entertainment platforms that deliver great shows across mobile and at-home devices. There is a startup TV network that is riding both waves, so now you don’t need to be Oprah to own a television network.
  • YOUNGUPSTARTS  |  WEDNESDAY, JULY 30, 2014
    [Media] 4 Ways To Become A Recognized Expert
    Master social media. I resisted a lot of the tools in the social media arsenal. Part of it was my belief that none of my clients were on the platforms, but truth be told, it was more of a lack of recognition about how social media really works, and the power it has for building brands and anointing experts.
  • YOUNGUPSTARTS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Media] [Singapore] Setting The Stage On An Innovative Technology Show
    Nope, CES is not setting up an Asian version of Las Vegas-based show here, but local media company MediaCorp and the Singapore Infocomm Technology Federation (SiTF) has announced The Stage , a similar – in concept, if not in scale – show based here in Singapore that year. With IT and media becoming so much part of our lives, they have become regular fixtures in the content we produce, whether it’s in the form of a TV program or a review of a new gadget.
  • VENTURE CHRONICLES  |  WEDNESDAY, DECEMBER 5, 2012
    [Media] From CRM to CXM: Walking the Customer Journey
    And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. I like to think about content in the same manner by which marketing people think about media, there is stuff you own, stuff you buy, and stuff you earn.
  • YOUNGUPSTARTS  |  THURSDAY, APRIL 6, 2017
    [Media] 10 Tips To After-Hours Professional Gatherings
    Also, keep in mind that social media captures everything. by Sharon Schweitzer, author of “ Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships “ From office-wide after-hours events, to anniversary parties and corporate retreats, work events are often characterized by a more relaxed, yet professional environment.
  • INC STARTUPS  |  TUESDAY, NOVEMBER 5, 2013
    [Media] Cracking the PR Code of the Google Mystery Barge
    Google’s use of a barge to upstage Apple''s stylish stores and heighten media and consumer awareness of the company’s new Google Glass product was brilliantly executed. Major media such as CNN published reports citing unnamed sources, San Francisco’s mayor and even the Coast Guard to speculate whether three barges located in three separate ports across the U.S. The media, automotive influencers and car enthusiasts alike shook their heads at the pathetic outcome.
  • YOUNGUPSTARTS  |  WEDNESDAY, MARCH 29, 2017
    [Media] Web Weaving – Utilising Digital Marketing To Ensnare A Wider Audience
    Often the cheapest online advertising option will be to advertise on social media sites (which I will get to later in the article). An engaging social media presence and a good content strategy will help you open up your sales funnel and drive customers to your website. Your social media profiles and your content combine to make you a knowledge source and industry leader by giving potential customers a fun and interesting way to interact with you and get to know your brand.
  • YOUNGUPSTARTS  |  TUESDAY, JULY 2, 2013
    [Media] 4 Tips For Marketing… To Your Employees
    Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. You spend a lot of time and effort marketing to your customers and prospects: do you spend any on marketing to your own employees?
  • FELD THOUGHTS  |  THURSDAY, MARCH 11, 2010
    [Media] The Awesomeness of a Hackathon
    I’ve seen things like help systems, new web sites, better customer support processes, better management of social media activity, and lots of business process stuff created and implemented during hackathons. Over the years, a number of companies I’ve been an investor in have had hackathons. These are typically day long events where everyone in the company works on whatever cool new ideas they have.
  • INC STARTUPS  |  THURSDAY, AUGUST 29, 2013
    [Media] Less Choice, More Commitment: Customers Want Simplicity
    ” Simplicity is about subtracting the obvious and adding the meaningful,” says John Maeda , the president of the Rhode Island School of Design and former MIT Media Lab professor in his book, “The Laws of Simplicity.” Choose from among too many options makes people feel paralyzed and unsure of themselves. Consider what your brand offers and think less, not more. This is true especially when you’re developing new products or services.
  • INC STARTUPS  |  TUESDAY, AUGUST 20, 2013
    [Media] A Crazy Simple Productivity Tip You Need to Know
    You''ve probably read a slew of tips for besting your to-do list--everything from not letting social media tempt you to cutting back on in-office meetings. When facing a daunting project, the best way to fight procrastination is to start--even if it is with the smallest task. But did you realize that there are incredibly simple brain hacks you can do to really boost your productivity?
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  MONDAY, MARCH 28, 2011
    [Media] Specificity: A weapon of mass effectiveness
    This is the principle behind my satirical post on the “rules&# of social media. (In My single best advice about writing — whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC. All done, you can stop reading now. (As As if I have the power to decide when you stop reading.). Writer’s Workshop.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 15, 2014
    [Media] Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
    This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jean Hanson – Enjoy! .
  • THE PRODUCT GUY  |  SATURDAY, APRIL 18, 2015
    [Media] Gaining User Insights from Prototypes
    I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
  • CROWDSPRING BLOG  |  MONDAY, JANUARY 12, 2015
    [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
    By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. We woke up one morning last week to the worst of news: 12 people had been slaughtered in Paris for saying what they felt needed saying, for challenging the status quo, and for pursuing a business model they had built over decades.
  • EARLY GROWTH FINANCIAL SERVICES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media] Stick To Real News To Get Your Startup Press Releases Noticed
    2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. The Young Entrepreneur Council (YEC) posed the following question to members: What one tip do you have for writing press releases that actually get noticed? Read on for their answers. 1: Skip the Fluff When drafting a press release, think like a reporter.
  • THIS IS GOING TO BE BIG.  |  THURSDAY, MARCH 3, 2011
    [Media] First Round killed it in the press this week
    I’m a fanboy of our own portfolio… and so was the media this week. Let’s see… Gmail’s magical disappearing emails caused huge traffic and signsups at Backupify , thanks in no small part to the 100’s of articles that mentioned the company as a way to protect your data, like this how to from Business Insider and coverage in Time. One King’s Lane got nice coverage in Venture Beat on how social features make e-commerce hot again. Rocks or sucks?
  • YOUNGUPSTARTS  |  MONDAY, APRIL 17, 2017
    [Media] Legal Impact Of Data Protection And Management In The Digital Age
    by Steve Tan, Deputy Head and key partner in Rajah & Tann Singapore ’s TMT (Technology, Media and Telecommunications) practice group. For more insights, join Steve Tan, Partner, Deputy Head – Technology, Media & Telecommunications, Rajah & Tann LLP at the CommunicAsia2017 Summit on Conference Day 2, 24 May 2017 speaking on the topic ‘Grappling with the Internet of Things, Disruptive Technology, Cloud of Things and Data Privacy’.
  • THIS IS GOING TO BE BIG.  |  SUNDAY, APRIL 3, 2016
    [Media] Selling a Vision or Blowing Smoke?
    The media says venture is slowing down, so VCs are more cautious, so entrepreneurs pitch differently, make different asks, perpetuating the downward cycle. The other day, I sat in on a pitch practice with a company who, by all accounts, is the leader in its category. They are doing things no other company like it has been able to do, on relatively little capital compared to their peers. When they focus on sales, they crush it.
  • INC STARTUPS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Media] 7 New Business Travel Gadgets For 2014
    You can pop an SD media card into the reader port, or connect a USB thumbdrive or portable hard drive and then share the storage over the built-in Wi-Fi hotspot with up to seven users. A round-up of new gear to help make your next trip more productive Anything to make a business trip a little more bearable and productive, right? Check out these brand new gadgets that are designed to do exactly that. Many of them debuted at the Consumer Electronics Show and just started shipping.
  • THE NEXT WEB  |  TUESDAY, JANUARY 21, 2014
    [Media] Why crowdfunding isn’t funding anything at all
    Coin gave up Kickstarter’s cushion of media attention and its very high conversion rates but took full control of the shopping experience. It’s basically a campaign targeted at early adopters, resellers, and the media, which are tuned in to the platform’s activities to begin with. Yaniv Tross is the CEO of Tross Creative House , a creative agency for tech, based in Tel Aviv, Israel. Have a great idea and thinking about crowdfunding it? Think again.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, JUNE 17, 2012
    [Media] Entrepreneurs Need to Brand Themselves First
    Social media such as Facebook, Twitter, and blogs, connect your customers to one another, and you, twenty-four hours a day, seven days a week. Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand.
  • STARTUP LESSONS LEARNED  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Your Guide to the Complete Lean Startup Conference Program
    At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. Guest post by Lisa Regan, writer for The Lean Startup Conference Eleven months in the making, the full schedule for The Lean Startup Conference is at last complete, and we can’t wait to show you around!
  • ARCTICSTARTUP  |  THURSDAY, MARCH 29, 2012
    [Media] Scoopshot Getting International Traction With Impressive Figures
    The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners. I've covered Scoopshot in the past as well and I've found the idea really intriguing - most possibly for its simplicity.
  • SOCAL CTO  |  TUESDAY, OCTOBER 23, 2007
    [Media] Amazon Web Services (AWS)
    A lot of the examples that Amazon used were media related. Other storage of media: GreenLightJobs - store media / portfolio elements, LoanToolBox - content elements/videos. What's interesting about storing media is that it's not a CDN like Akamai. eHarmony and MyShape seem they could use it to distribute load around matching especially during media events. I went to an event by Amazon on their Amazon Web Services in Santa Monica today.
  • INC STARTUPS  |  MONDAY, JULY 15, 2013
    [Media] Saving Twinkies: Inside Hostess's New Comeback Campaign
    Because convenience stores are a key market for Hostess and young males are the target demographic for convenience stores, Lubeck explains, "We wanted the language to reflect that young attitude and the way young people talk today, especially on social media." Given how young Hostess''s target customers are, it was critical to generate buzz on social media. The brand has also partnered with media outlets like CollegeHumor to promote the CakeFace campaign.
  • ARCTICSTARTUP  |  FRIDAY, MARCH 22, 2013
    [Media] Do Not Underestimate the Power of PR
    How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Editors Note: I sat down for lunch with Anna Bessonova ( @Annasnova ), former writer at ArcticStartup, currently working at Finland’s PR Agency of the Year – Netprofile.
  • INC STARTUPS  |  TUESDAY, FEBRUARY 11, 2014
    [Media] Marc Andreessen's Greatest Twitter Hits
    After years of hibernation, the Netscape co-founder is back on the social network and eager to share his thoughts on crowdfunding, media startups, and other entrepreneurial topics. Since resurfacing on January 1, Andreessen has been prolific, dispensing wisdom on all manner of topics--including many of keen interest to business owners, such as entrepreneurs'' legal battles, media startups, and crowdfunding.
  • INC STARTUPS  |  FRIDAY, APRIL 6, 2012
    [Media] From Start-up to Billion-Dollar Giant
    The documentary sheds light on the difficulties of establishing an e-commerce company in China, where media and the Internet are controlled by the government. Then, the film segues into Alibaba's fight for market-share in China, where media pegged Alibaba's rise against eBay as a David vs. Goliath fight. Crocodile in the Yangtze , written and directed by Porter Erisman.'>
  • DUCT TAPE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] The Single Most Potent Marketing Tactic of All
    Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
  • THE PRODUCT GUY  |  SUNDAY, MARCH 13, 2011
    [Media] Paul Gray TBPP2010 Runner-up
    Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
  • AUSTIN STARTUP  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Dachis Group Launches Campaign Performance Monitor
    It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance.
  • DAVID LEE  |  TUESDAY, MAY 8, 2012
    [Media] Getting Featured
    Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Even better, it can zoom an app to the top of the “Top” charts (most downloaded, most favorited, etc.). Therefore startups naturally covet this.
  • UP AND RUNNING  |  MONDAY, SEPTEMBER 9, 2013
    [Media] 10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals
    specific, measurable, achievable, relevant and time bound. - Zach Clayton , Three Ships Media. Having long-term vision is one of the keys to good leadership, and necessary for any successful business. With long-term visions come long-term projects—and the longer-term the project, the harder it is to manage your team’s progress towards completing it. All the complications are what make executing your long-term vision the sign of success; it’s definitely not easy to do.
  • INC STARTUPS  |  MONDAY, MARCH 19, 2012
    [Media] Why Girl Scouts Become Entrepreneurs
    Like entrepreneurs, girl scouts need to understand inventory control (how many boxes you will sell), marketing (door-to-door, a booth in front of a chain store, social media, mobile, etc.) Some 80 percent of women entrepreneurs were girl scouts once. Maybe that's not just a coincidence. The Girl Scouts have been preparing girls to become leaders — and to run their own businesses — for 100 years.
  • INC STARTUPS  |  WEDNESDAY, APRIL 2, 2014
    [Media] Barry Diller's Predictions for the Future of TV
    As Aereo, the television startup he backed, heads to the Supreme Court, the IAC chairman explains which other media companies he''d bet on. When Diller, the media titan behind Fox and the chair of IAC, was asked about the fate of the company should the court rule against it, he said: "If we lose, we''re finished." Later this month, the U.S. Supreme Court will hear the case against Aereo , the upstart TV-over-the-Internet company backed by Barry Diller.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 14, 2013
    [Media] Weekend Favs September Fourteen
    GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. Weekend Favs September Fourteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
  • CROWDSPRING BLOG  |  SUNDAY, MARCH 9, 2014
    [Media] 9 Ways Entrepreneurs Can Learn From Their Customers
    Monitor social media carefully for mentions of your company. In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around us.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 1, 2014
    [Media] Creating Audio Authority One Interview at a Time
    I’ve interviewed hundreds of interesting, influential and downright famous folks on my show over the years and many of these guests had no idea who I was when I asked to interview them – but they were drawn to the age-old media request of an interview. Related posts: Podcasting Makes You a Member of the Media Lots has been published about the value or hype of.
  • INC STARTUPS  |  MONDAY, NOVEMBER 19, 2012
    [Media] Mark Cuban Strikes Again at Facebook
    In the post, titled " What I Really Think About Facebook ," Cuban stresses that business owners shouldn’t cash all of their social media chips on Facebook. Instead, he advises companies to focus on a broader social media presence that’s strong across all platforms. The investor and Mavericks owner takes more shots at Facebook, suggesting it's increasingly less valuable for entrepreneurs.
  • UP AND RUNNING  |  FRIDAY, MAY 16, 2014
    [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
    Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. The inverse is compelling as we can conclude that if only 50% of new businesses survive for the first five years, then the other 50% fail in the first five years.
  • HUNTER WALKER  |  FRIDAY, JUNE 23, 2017
    [Media] Derek Nelson Emails 25,000 People Each Week With Ways To Resist Trump
    HW: How has social media played a role in re:act’s spread and are there realizations you now have about its [social media’s] nature that were less obvious to you before? I wasn’t too active of a social media user before this, so pursuing re:act has opened up all the positives and negatives of that whole world. Tommy Vietor, Crooked Media. Re:act is a weekly newsletter reaching 25,000+ politically engaged recipients.
  • 500 HATS  |  MONDAY, JULY 19, 2010
    [Media] Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.
    Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Youve Seen This Shit B4. Posted by Dave on Monday, July 19, 2010 at 10:56 AM in Conferences & Events , Geeks, Tech, Startups , Marvelous Marketing , Social Networking & Social Media | Permalink Technorati Tags : aarrr , blueglass , marketing , metrics Digg This | Save to del.icio.us
  • UP AND RUNNING  |  MONDAY, AUGUST 29, 2016
    [Media] Why College Is a Great Entrepreneurial Incubator
    In addition to my Organizational Communication degree (which I’m now using for my job as a social media marketer), I also have a degree in Theater. Oh, college. I’ve been out just a few months and already miss it enough to eat a pint of Ben and Jerry’s while sobbing into my couch cushions.
  • INC STARTUPS  |  FRIDAY, JANUARY 6, 2012
    [Media] 5 Biggest Event Planning Fears (& Fixes)
    The key here is to promote the event like crazy in your store (if you have one), as well as on your website, blog and social media networks. Local media often have calendar or community events sections that you can submit your soiree to. Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.
  • INC STARTUPS  |  TUESDAY, DECEMBER 31, 2013
    [Media] 3 Reasons Why Every Executive Should be on LinkedIn
    Related articles How to Ask for a LinkedIn Introduction Why Are CEOs So Anti-Social (Media LinkedIn''s new capabilities have made it far more valuable to C-suite executives. Here are 3 ways savvy execs are using it. You probably don''t need to join Facebook for your work (unless you''re a marketing executive). You even can still get away with not being active on Twitter.
  • YOUNGUPSTARTS  |  SUNDAY, OCTOBER 12, 2014
    [Media] 6 Effective Website Design Strategies That Directly Impacts Your Business
    The website contents much be engaging and factual for many people to read through it, most clients will even share with their friends online in social medias about a site with informative contents. by Deepak Chauhan, CEO and founder of VOCSO Web Studio.
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, MARCH 13, 2014
    [Media] Will The ‘Open Business’ Wave Bring Real Change?
    They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Set an example by being visibly connected to the people and information you need through social media. Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. These are responding to the demands of this new world for collaboration, trust, and transparency.
  • INC STARTUPS  |  THURSDAY, APRIL 24, 2014
    [Media] How to Spot a True Act of Leadership
    Notice a difference between the media-reported stories and the real-world acts of leadership? Step behind the headlines and learn what true leadership means for you and your organization. This article is an adapted excerpt from the author''s forthcoming book, Do Lead. Let''s start with the real secret of leadership: it happens all the time, almost anywhere you look, and it''s frankly not that difficult. Disappointed? Perhaps you were expecting something a little more.well, challenging?
  • LIFE BEYOND CODE  |  WEDNESDAY, JULY 24, 2013
    [Media] 9 Steps to Joyful Living
    The problem stems from the media. Disclaimer: I am no expert on happiness or joyfulness. While I have read numerous books on this topic, I have not done a research project of my own to reach the conclusions presented here. Let’s start right away. While I have not done academic research on this topic, I have been a student of linguistic and stoic philosophies for the last several years and the combined knowledge of these two philosophies have shaped my own living.
  • DUCT TAPE MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Duct Tape Marketing Updated, Revised and Alive
    practical ways to get more from social media. Mike Stelzer, founder of Social Media Examiner. Duct Tape Marketing Updated, Revised and Alive This content from: Duct Tape Marketing. This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing. I added over 15,000 new words and reorganized the content around the growing importance of online marketing and: using content to be found. fusing online and offline tactics.
  • THIS IS GOING TO BE BIG.  |  TUESDAY, JANUARY 12, 2016
    [Media] That Time I Passed on Datadog Because I Didn't Understand the Market
    smacks head] Since then, I've found success investing in two jewelry companies (chloe + isabel and Ringly), a fashion media company (Refinery29), a kids apps studio (Tinybop), a kids class company (Tinkergarten), a kids art ecommerce place (Plum Print), and a whole bunch of other companies where I have no special knowledge of the industry at all. Systems administrators get all sorts of data from all sorts of places and don't have a holistic view as to what's happening.
<< 1 2 ... 76 77 78 79 80 ... 161 162 >>

Partners

XLR8