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INC STARTUPS [Media] 4 Tips for Stellar Customer Service
| WEDNESDAY, JUNE 19, 2013
Another social media mistake: Sweeping bad reviews under the rug. The key to outstanding customer service? Don''t just listen--take action, says White House Black Market president Donna Noce. The key to outstanding customer service is listening to your customers--and acting on their feedback, according to Donna Noce, president of the retail chain White House Black Market.
READWRITESTART [Media] What Greek Startups Can Teach the World
| FRIDAY, JULY 6, 2012
At DWEN, the words of Lakshmi Pratury, the founder of Ixoraa Media , really struck me: “To the world you might be one person, but to one person you might be the world.”. While some might question the sanity of an individual who decides to make Greek startups a cornerstone of a plan to spread entrepreneurship around the world, Gary Whitehill says the young, entrepreneurial tech startup economy taking hold there offers lessons for startups everywhere. Inspired by Riots.
- [Media] A Summer Plan for Unemployed New Grads
there are designers, retail stores, ecommerce companies, fashion media, PR, investors and analysts, manufacturers, etc. 10) Start organize or offer to help someone else organize an industry professional group of somekind--the Fashion PR Meetup, the Young Media Buyers Meetup, or the Up and Coming Traders Meetup.
INC STARTUPS [Media] 5 Things You Need to Know Today
| WEDNESDAY, MARCH 26, 2014
According to its press release, Facebook "plans to extend Oculus'' existing advantage in gaming to new verticals, including communications, media and entertainment, education and other areas."-- Business Insider 2. A roundup of the day''s news--curated by the Inc. editorial team to help you and your business succeed.
DUCT TAPE MARKETING [Media] 3 Effective Ways to Use a Blog to Boost Your Retail Business
| THURSDAY, MAY 14, 2015
Related posts: Using Media Relations to Boost Your Business Thursday is guest post day here at Duct Tape Marketing. 3 Effective Ways to Use a Blog to Boost Your Retail Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. A million times you’ve heard that you need a blog to get more customers. Maybe you even created a blog for your retail business.
UP AND RUNNING [Media] How to Create Work-Life Balance When You Work for Yourself
| TUESDAY, FEBRUARY 11, 2014
After lunch, I work on less complex tasks like responding to emails and scheduling social media posts. If you think being your own boss means being able to sleep in til noon and screw off whenever you feel like it, think again. While working for yourself does give you the freedom to make your own hours and set your own deadlines, in order to run a successful business, you can’t let yourself adopt an “all play and little work” attitude. (At
INC STARTUPS [Media] How Millennials Think, and What to Do About It
| WEDNESDAY, JULY 3, 2013
What to do: Lean into the ADD by creating formal rotation programs, innovative leading-edge training programs like the one at Zappos, and work environments that leverage social media interactions instead of discouraging them, and you’ll see these Millennials become just as loyal as we were “back in the day.” You can gripe about Gen Y all you want. But if you can''t attract them, you''re going to lose the war for talent.
INC STARTUPS [Media] 6 Unique Ways to Be Successful and Happy
| TUESDAY, APRIL 30, 2013
Everyone''s so distracted with social media and all their slash jobs these days, try picking one thing you really want to do and just get it done. Tired of searching for the secret to a fulfilling career and a happy life? Look no further. What if the key to becoming successful and happy is to quit trying to be either? Would that throw a wrench into your career goals? Make a mess of your life plans? If so, then you need to read this. Here''s the thing.
INC STARTUPS [Media] 9 Mistakes You're Making on LinkedIn
| MONDAY, DECEMBER 17, 2012
Most people use LinkedIn as a professional social media platform. What separates the master networkers from the amateurs? The former tend not to make these mistakes. Lots of articles describe how to create a more marketable LinkedIn profile, how to find the right groups to join, how to choose the best profile photo. I should know, I've written about that. Oh, and that. Yep, and that too. Since most people understand the value of taking those steps, let's go deeper.
INC STARTUPS [Media] Make Yourself More Marketable on LinkedIn
| WEDNESDAY, DECEMBER 7, 2011
Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Somewhere along the line you started treating it more like a resume. It's time to fix that. Unfortunately, your LinkedIn profile may not be helping you to create those connections. So let’s tune yours up with six simple steps: Step 1. Revisit your goals. At its most basic level LinkedIn is about marketing: marketing your company or marketing yourself.
INC STARTUPS [Media] 6 Easy Ways to Reduce Stress
| MONDAY, APRIL 16, 2012
Turn Off the News The news media, like every other form of entertainment, makes money by producing strong emotions in its audience. Workplace stress is not inevitable. Here are some simple techniques to lower your own levels. Stress sucks.
INC STARTUPS [Media] 5 Tips for Giving Really Amazing Presentations
| TUESDAY, JULY 2, 2013
Use Media Only to Enhance PowerPoint, visuals and video are powerful presentation tools when used correctly. Don''t waste a presentation opportunity with foolish mistakes. Give it every chance of winning the day. Some people live for making presentations; others consider it their worse nightmare. It could be five people in a boardroom or 500 in the audience, but if you are the presenter the spotlight is on you. You''ll either be the hero or the goat. No need to panic.
INC STARTUPS [Media] 10 Eye-Opening Books You Should Read
| TUESDAY, APRIL 16, 2013
How to Lie With Statistics Darrell Huff''s classic 1954 tome explains how businesspeople, politicians, and the news media misuse "the truth" specifically to mislead. These books reveal the truth of how organizations really work. and it''s not pretty. As anyone who reads this column knows, I''m a huge proponent of positive thinking. However, positive thinking is delusional unless it''s based upon a clear understanding of how the business world really works.
INC STARTUPS [Media] 7 Ways to Improve Your First Impression
| MONDAY, OCTOBER 21, 2013
Master the Language Thanks to social media and email, first impressions are being made through writing more and more frequently. Many forget the importance of a first impression. Here are 7 tips to help you get off on the right foot. I am amazed how little most people care about the initial impression they make. Are they unaware or just simply uninterested? Recently, I have been helping a few clients with business development and hiring.
INC STARTUPS [Media] Turn Your Toughest Customer Into Your Biggest Fan
| MONDAY, FEBRUARY 18, 2013
Instead, they tell everyone else; their families, friends, and everyone in their social media networks. These 7 tips will help you transform your most difficult clients into big marketing victories. Watch out! Here comes Gladys. Or maybe it's Tim, Nelly, or Nigel. Whatever the name, this client is cranky and snappish, making even the most skilled professionals run for cover. Is it possible to convert this cantankerous customer into a fan?
INC STARTUPS [Media] Seth Godin: What Marketers Are Getting Wrong
| THURSDAY, MARCH 20, 2014
How have the Internet and social media changed the marketing landscape? The marketing expert shares how companies can change their tactics to get customers'' attention more effectively. Seth Godin, best-selling author and entrepreneur, is one of the most prominent names in marketing today. Godin has worked in the field for decades and his blog is one of the most trafficked on the Web.
INC STARTUPS [Media] 20 Critical Dos and Don'ts of LinkedIn Networking
| FRIDAY, OCTOBER 25, 2013
More and more LinkedIn looks like the winning social media tool for business networking. LinkedIn is constantly changing. Here is a current list of 20 proper ways to build your network without offending or embarrassing yourself. Whether you are trying to grow your reach, find content, explore opportunities or recruit talent, this virtual meeting place is for many the first and last stop.
INC STARTUPS [Media] Do More Faster: 10 Best Apps & Tools
| TUESDAY, NOVEMBER 20, 2012
Tips: I tend to have pockets of time when I can read and post on social media. Five-time entrepreneur Frank Addante lists the digital gems that help him be organized and save time. Organize your email: Sanebox Sanebox uses algorithms to organize your email into what's important and what's not. I was skeptical and had trouble giving up control of my inbox, but now I'm hooked. Tips: Trust it.
INC STARTUPS [Media] 10 Notable Quotes from Pierre Omidyar
| MONDAY, NOVEMBER 3, 2014
The founder of eBay and First Look Media isn''t typically outspoken, but there''s certainly substance to what he does say
- [Media] How to Attract Investors to Your Start-up
Social Media makes this even easier that it ever was to maintain and grow your own network across the globe. Any new entrepreneur knows that investors can provide more than just capital to their business — they can become resources for organizing, marketing, and realizing ideas. Mentoring and nurturing people with their ideas can be as important as the first seed capital funding that they receive.
INC STARTUPS [Media] Why Networking Doesn't Work
| TUESDAY, MARCH 26, 2013
With the introduction and widespread use of social media and other technologies, a study from 2012 shows that these days, it's more like four degrees. Working a room and shaking dozens of hands? Forget it. Re-think your networking to make lasting connections. I used to dread attending networking events and crowded conferences. I'm a bit of an introvert and it always felt awkward walking up to a stranger and trying make small talk.
INC STARTUPS [Media] Is This the Perfect Way to Hire?
| SUNDAY, JUNE 16, 2013
Asking for Linkedin profiles and other social media presence gives candidates a chance to direct you to professional information they want you to see. You don''t ask for resumes and you skip the traditional job posting. One founder says this four-step process trumps everything else she''s tried. Hiring the right talent is vital to the success of your business. But busy entrepreneurs don''t have time to waste sifting through dozens of resumes to evaluate candidates.
INC STARTUPS [Media] 14 Habits Of Exceptionally Likable People
| THURSDAY, MAY 22, 2014
Personal branding through social media may help you build your professional network, but there will never be a replacement for a charismatic personality. Want to be really successful? Get people to like you. Napoleon Hill , author of " Think and Grow Rich "--one of the top-selling books of all time--wrote about the habits of the most likable people in his essay "Develop A Pleasing Personality," published in the forthcoming collection " The Science of Success."
DUCT TAPE MARKETING [Media] How Top Apps Are Leveraging Referral Marketing to Boost Downloads
| TUESDAY, FEBRUARY 28, 2017
Leverage Social Media to Promote in-app Referrals. It’s the age of social media, so if you want to really want to make your in-app referrals a grand success, leverage different social media channels. How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. Customer trust is a commodity that’s remarkably in short supply.
INC STARTUPS [Media] Why Product Management is Everything
| THURSDAY, FEBRUARY 28, 2013
” So we get more salespeople, jargon-y press releases, shiny brochures, new websites, trade pub ads, SEO, forced social media efforts, and convention tchotchkes. Many companies think they're doing product management, but they're not. Here's what it looks like, and why you need it. This is not a question any entrepreneur likes to get. When I heard it, it hit me like cold water: “Are you a product or a company?”
INC STARTUPS [Media] The Future of Sales Technology
| MONDAY, DECEMBER 24, 2012
Because of this, we see salespeople already migrating to other lead generation methods, such as developing customer relationships using a combination social media and other "known-person to known-person" communication. Salespeople are always the early adopters. Here's where they (and you) are heading. For the past two decades, salespeople have been the early adopters of technology that's later permeated the rest of the business world.
INC STARTUPS [Media] Why Being Social Makes You a Better Leader
| MONDAY, JULY 15, 2013
Thankfully, with social media, the millennial generation, and the rise of women in the workplace, I''ve seen the social element of leadership rise to the forefront. Start with relating to your people to get things done. The third in a seven-part series on leadership communication styles. I''ve been working with leaders and studying leadership for more than 20 years and I can confidently say this is a new era of leadership. The world is certainly much more global today.
INC STARTUPS [Media] 4 Ways to Be a Leader Who Matters
| MONDAY, DECEMBER 17, 2012
Because of the financial market's short-term focus on results, the media's need to fill columns with stories linked to current events, and a culture that fetes celebrity, we reward the new, the counter-intuitive and the loud. Leaders who build lasting legacies don't do so overnight. For long term impact, a leader must be reflective and thoughtful. The greatest need we face in business today is leadership that makes real, positive change in the long term.
INC STARTUPS [Media] 7 Things Confident Leaders Don't Do
| MONDAY, FEBRUARY 25, 2013
They don't worry about their personal brands, personal productivity, or social media. In a world full of wannabe entrepreneurs and leaders, don't try to be what you're not. If you've been around long enough, you begin to realize that success is just as much about what you don't do as what you do. Any CEO, entrepreneur, or venture capitalist will tell you that lack of focus is one of their most insidious enemies.
INC STARTUPS [Media] 4 Secrets From a Master Networker
| FRIDAY, APRIL 19, 2013
Another approach he recommends is to use social media, for instance by sending a connection request on LinkedIn or liking something on Facebook, or following the person on Twitter. The founder of the company that brought you Solitare Deluxe reveals his strategy for building a strong network. Every successful business is built on relationships. That old cliché, "It''s not what you know, it''s whom you know"--is perfectly true.
INC STARTUPS [Media] First 5 Steps to Achieving Great Things
| WEDNESDAY, JUNE 19, 2013
If you''re serious about achieving great things, you need the time and space to do it, and if you''re using every break available to scroll through your inbox (or your social media stream), then I have news for you--you ain''t doing great things. Greatness doesn''t just happen. The best leaders take steps to ensure that when they do something, they do it better than anyone else. You''re good. You wouldn''t be where you are if you weren''t. But you know you''re capable of better than good.
NON-LINEAR GROWTH [Media] Tahosa’s Summit: 6 Months [Series]
| TUESDAY, JANUARY 12, 2016
Don’t forget all of your social media profiles, and the legal names of the LLC’s you’ve set up. I enjoy reading blog posts of entrepreneurs that chronicle the journey of starting and building a business. The ones I enjoy most are at times heart-breaking and at other times triumphant. The most memorable are always always authentic and introspective. To my knowledge, no-one has ever done a blog series on the process of building a venture capital or growth equity firm.
CROWDSPRING BLOG [Media] Promotional Products: the Most Durable Marketing Money Can Buy
| MONDAY, JULY 11, 2016
Is your social media game on point? When we talk about marketing these days, it’s all about the digital. Is your website on fleek? Is your mobile advertising on fire? On and on and on it goes, and with good reason. It’s estimated that 81% of all consumers look to the web before making a purchase , alongside 94% of B2B customers. Of course you have to have your digital strategy firing on all cylinders.
ARCTICSTARTUP [Media] Writing a Press Release in 2014: Five Tips
| THURSDAY, OCTOBER 2, 2014
As technology moves forward, so should a press release, changing it from a dry document to a rich media promoting your news and read by everyone from journalists, bloggers, potential clients, investors, and partners. This both helps writers scan it easier, but also if you distribute it through social media and via PR Newswire, it will automatically become an easily shareable and retweetable title that will also have plenty of space for links.
ARCTICSTARTUP [Media] Finland Takes First Steps To Tolerate Failure
| THURSDAY, OCTOBER 13, 2011
Most national media outlets in Finland have covered the day and spread awareness through doing so. Finland has one of those peculiar western cultures where failure isn't tolerated. Failure isn't tolerated socially nor is it tolerated in the society at large. One of the most common outcomes of starting high growth businesses is that most of them go bankrupt. This means, that failure is at the core of high risk entrepreneurship.
INC STARTUPS [Media] 9 Qualities of Remarkable Entrepreneurs
| MONDAY, MAY 14, 2012
In a world of social media everyone can be their own PR agent. What separates the best from everyone else? Hint: It's not about the money.) Good entrepreneurs make money. Great entrepreneurs make serious money. But remarkable entrepreneurs do more than make money. They are the few who possess qualities that don't appear on balance sheets but do make a significant impact on the lives of their employees, industries, and communities. Here are nine qualities of remarkable entrepreneurs: 1.
INC STARTUPS [Media] 9 Sources of Inspiration for Highly Successful People
| WEDNESDAY, JULY 31, 2013
He is clear in his communications and uses the media in ways others wish they could. Richard Branson, Naomi Simson, and other top influencers talk about what drives them. LinkedIn recently published a series featuring a wide range of things that can provide inspiration.
INC STARTUPS [Media] Secret to More Refreshing Weekends
| TUESDAY, JANUARY 8, 2013
Or as former Republican presidential candidate and current media pundit Mike Huckabee puts it in the book: “You have to set an appointment to go off the grid as surely as to go on it.” The busiest and most successful people use this strategy for restorative weekends to keep burnout at bay, according to author Laura Vanderkam. You work like a maniac at your business all week, so what do you usually do come Friday?
YOUNGUPSTARTS [Media] Great Mistakes To Make When Starting Your Career
| MONDAY, MARCH 6, 2017
Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. by Lewis Robinson. People often have a tendency to assume that all mistakes are bad mistakes. But there is a fine line between what we call a mistake and what we might call “kismet” or “serendipity.” ” Some of the greatest inventions wouldn’t even be a reality if it weren’t for fortunate mistakes.
INC STARTUPS [Media] How to Beat the Twisted Psychology of Busyness
| MONDAY, APRIL 21, 2014
A recently released book by Washington Post reporter Brigid Schulte is getting a lot of media attention. You actually have more free time than you think. When you read the title-- Overwhelmed: Work, Love, and Play When No One Has the Time --you''ll see why. From parents to students to teachers to CEOs, is there a demographic category or job function that doesn''t feel as if it has too much work to do--and not enough time to do it?
- [Media] 5 Money-Making Reasons To Get An E-Commerce Site
Social media brings sales. Additionally, with the introduction of Google + , although it is not available for businesses profiles just yet, it will be a major player in the social media game, and businesses should realize that this is a huge opportunity for them to gain some market share. It may seem unnecessary to post an article about the necessity of having an e-commerce website on a blog devoted to making money online.
CONVERSIONXL [Media] 3 Things Beginning Conversion Optimizers Completely Miss The Mark On
| THURSDAY, SEPTEMBER 25, 2014
His team decided to take the experience further by including more media in future iterations, but ultimately found there was “no substantial difference” between the rich media, and simple pages on mobile devices – going to show, you never really know unless you test. When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Or maybe call to action text ?
INC STARTUPS [Media] 5 Things Breakthrough Marketers Do
| FRIDAY, MARCH 21, 2014
Lots of people identify themselves as marketers , but sadly many of them just shuffle paper and spread useless and ineffective social media. So much of today''s marketing is purposeless and boring. Here are five ways the best marketers get above the noise. They spend other people''s money creating worthless brochures and websites that have no impact on customer relationships and ROI. And then there are the search engine optimization companies.
- [Media] Purpose Will Save Your Business, Your Body & Your World
Article contributed by Nick Seneca Jankel , entrepreneur, speaker, author, founder of ethical innovation and leadership consultancy WECREATE Worldwide and Ripe & Ready , whose purpose is to create enlightening and empowering media content that ensures the digital generations, and our world, thrive.
DUCT TAPE MARKETING [Media] How to Make Community the Secret To Success
| TUESDAY, OCTOBER 6, 2015
Mike Stelzner of Social Media Examiner has done an incredible job identifying his fire starters and in some cases making them a part of the full-time team. He’s also got a large number of volunteer fire starters who help run the extremely popular and growing Social Media Marketing World Conference. How to Make Community the Secret To Success written by John Jantsch read more at Duct Tape Marketing. The word community has been with us for centuries.
SOCAL CTO [Media] Map of VC Investments
| FRIDAY, MARCH 9, 2007
His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse. Los Angeles Social Media Starters What is Visible Networking?
INC STARTUPS [Media] Taking the Guesswork Out of Advertising
| THURSDAY, APRIL 18, 2013
In 2009, MIT''s Media Lab spun off the project into a separate company. Tired of relying on focus groups and surveys to test ads? Affectiva''s facial-reading software takes a more scientific approach by analyzing viewers'' moment-to-moment reactions. If Rana el Kaliouby has her way, you will never have to channel surf again. Affectiva , the company that el Kaliouby founded with MIT colleague Rosalind Picard, develops technology that reads minute facial expressions to measure emotion.
INC STARTUPS [Media] Your Website's Most Important Page
| THURSDAY, OCTOBER 4, 2012
By the way, that's a perfect task for all those social media connections you have but never actually seem to connect with. Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it. Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list. That's great--unless you treat your About Us page as an afterthought.
- [Media] How To Bootstrap your Startup with Your Paycheck
It focuses on social media analytics and helps to reveal the insights in large volumes of data. Paycheck Financing: A Great Way To Bootstrap Your Startup by Sramana Mitra. Entrepreneurs looking to launch their startups are often faced with myriad difficult decisions, chief among them being the question of seed financing. If you’ve ever found yourself asking, “How can I fund this?” or “Can I fund this on my own, while I’m still holding my current job?” the answer is yes—you absolutely can.
YOUNGUPSTARTS [Media] 4 Super-Hot Fin Tech Trends To Watch Out For In 2016
| WEDNESDAY, FEBRUARY 3, 2016
Spending patterns, social media activity, credit card use, personal interests and transaction history are all valuable information that can be tailored to create highly customized marketing experience for customers. by Kiara Medhurst, content strategist at My Gold Limited. Last year has been a great one for fin tech with close to $15 billion pumped into the young industry.
INC STARTUPS [Media] E-mail Newsletter to Bestselling Book--How a Start-up Pulled It Off
| MONDAY, MAY 20, 2013
Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any social media manager. Per John, "We continue to grow the business and as the newsletter grew, the media kind of picked up on the story as well. The media. Once the media picked up on it, every major publishing house. How humility and honesty brought one start-up founder life-changing publicity.
INC STARTUPS [Media] Nailing the Convenience Factor in Customer Service
| FRIDAY, DECEMBER 6, 2013
With iTunes and Spotify, we have every song we''ve ever wanted waiting in our pockets; with Yelp and Google, we can find every restaurant that serves any kind of food in any city; and with social media, we have up-to-the-minute information about what our friends, family, and disparate networks are reading, seeing and doing.
INC STARTUPS [Media] Why Your Online Marketing Isn't Working
| WEDNESDAY, JUNE 27, 2012
Whether you're using your company website, blog, social media activities, or advertising, you have to shout to your target audience, delivering the message that you have real, valuable expertise. Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise? Online marketing is not for the timid. Consider: On the one hand, millions of companies online produce mountains of content.
INC STARTUPS [Media] 5 Opportunities You're Probably Missing on LinkedIn
| MONDAY, FEBRUARY 24, 2014
LinkedIn changes it up more than any other social media network. Sure you are accepting connections, but are you really getting value on LinkedIn? Make sure you are taking advantage in these five proactive ways. LinkedIn has become a regular part of business life. But other than prospecting or recruiting, you may not be getting real value from this expansive resource. Only about 16 percent of the people who are signed up use the premium service.
HUNTER WALKER [Media] Disrupt Your Industry With Love, Not Contempt
| TUESDAY, DECEMBER 3, 2013
Two twentysomething NBC News rising stars but felt to the core of their bones that traditional media was underserving their generation and any other busy professional who wanted to stay in the know. “You ever notice how the first slide in any pitch deck these days is ‘[industry] IS BROKEN?’” ’” A friend pointed this out to me last week talking over coffee during a cold rainy New York afternoon.
THE PRODUCT GUY [Media] User Testing by Example
| WEDNESDAY, SEPTEMBER 16, 2015
I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
BOTH SIDES OF THE TABLE [Media] How to Make Sure Professional Services Don’t Take Over Your Software Company
| THURSDAY, MARCH 21, 2013
In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. This article originally appeared on TechCrunch. I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream.
START UP BLOG [Media] Yes, the robots will take you job, but…
| MONDAY, JUNE 22, 2015
…there are not that many bison hunters any more. This is a very short way of saying that all jobs eventually get replaced by technology. Technology will take the role of many white collar jobs, just like machines have taken away many blue collar jobs, just like the plough took away many farming jobs. Technological Unemployment will always be a fixture in human existence – and always has been.
INC STARTUPS [Media] Heartbleed Proves the Password Is Dead. This Is What You Need Now
| FRIDAY, APRIL 11, 2014
Anything from your bank to your social media account that you access simply by typing a password into a computer or mobile device is not as secure as it should be or could be--no matter how sophisticated that password may be. The password had its day. There is a better way to protect yourself and your business--and you need to start using it today. R.I.P., password. You were a good idea, and damned useful, in your time, but your time has passed.
- [Media] Too Many Leaders Still Rely on Their ‘Golden Gut’
There is so much positive feedback on the value of involving customers in product development, and the use of social media for crowd feedback, at a very low cost, that’s it hard to argue that one person could have more insight alone, and be right more often. I still know some entrepreneurs who boast of simply following their gut instincts, rather than listen to anyone or any data, to make strategic decisions.
INC STARTUPS [Media] How I Became the Kind of Person Who Can Work a Room
| THURSDAY, NOVEMBER 14, 2013
This story originally appeared on One Thing New , the digital media startup that is rebooting women''s content. I used to dread networking events. Then a colleague let me in on his secret strategy. I did it. I went to a cocktail party where I didn''t know anyone, and successfully chit-chatted for two hours. Not to myself. I actually spoke with other people.)
INC STARTUPS [Media] Greatest Living Entrepreneur: Round 4 Winners
| FRIDAY, MARCH 30, 2012
Howard Schultz, now known for social entrepreneurship as well as $4 cappuccino, outlasted the billion-dollar social media star Zuckerberg. Larry Page and Sergey Brin Google Oprah WinfreyHarpo ProductionsBy understanding the hearts and minds of ordinary American women, Oprah turned herself into one of the most powerful media brands ever. All of the Elite Eight contenders in Inc’s Greatest Living Entrepreneur Tournament are iconic leaders in their fields.
INC STARTUPS [Media] 5 Easy Ways to Stay Motivated
| MONDAY, DECEMBER 5, 2011
” STEP #3: Detoxify Your Media Consumption Much of today’s news programming consists of “if it bleeds it leads” stories followed by commercials offering some form of (often addictive) security or comfort. Face it: There are days when being an entrepreneur sucks. Here are a few simple steps to getting your mojo back. No matter what you do for a living , the key to success is superlative performance, day after day after day.
INC STARTUPS [Media] How to Hire a Veteran
| THURSDAY, SEPTEMBER 13, 2012
Perhaps not surprisingly, I couldn’t find squat on some of my candidates on social media sites. After all, when you work for the military on issues of a sensitive nature, a social media presence isn’t encouraged. Why aren't veterans finding jobs when they return? In part, it's because employers are asking them the wrong questions about their abilities. Here are the right ones.
CROWDSPRING BLOG [Media] Startup Tips: Ask Your Customers For Feedback. Then Act.
| SUNDAY, OCTOBER 14, 2012
This can be the simple suggestion box I mentioned or the contact us form, but toll-free phone numbers, social media tools, email, and chat are all great channels for customers to reach you. A few months ago, veteran crowdSPRING Buyers may have noticed something new when they completed wrapup on a project. Instead of just asking them to rate their experience with the winning Creative in their project, we started asking them to also rate us.
INC STARTUPS [Media] The Key to Making Your LinkedIn Profile Really Sing
| WEDNESDAY, MARCH 5, 2014
LinkedIn is the most effective social media platform for professional and business purposes. Want to be found by more clients and customers? Add this. Based on the amount of email I got from my recent post, 10 Ways to Generate More Leads and Referrals on LinkedIn , many people agree.) One reason for its popularity is that getting found by people on LinkedIn is really easy.
UP AND RUNNING [Media] 9 Invaluable Resources If You Want to Start a Gym or Fitness Business
| FRIDAY, JULY 22, 2016
By joining this association, you’ll have access to networking opportunities (including regional meetings if relevant), an awards program, and media and public relations support. Starting your own gym may sound like an undertaking of epic proportions. The truth is, it doesn’t have to be. If you know what you need to do to start and what you need to learn, you won’t be scrambling to do it all during the actual startup phase.
MUCKER LAB [Media] Software Eating Industries
| WEDNESDAY, MAY 1, 2013
yes, outside of media, LA is really a blue collar town). A little more than one year ago, Marc Andreessen wrote a seminal piece which has defined venture investing and entrepreneurship since. The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning.
DUCT TAPE MARKETING [Media] How to Network Effectively
| WEDNESDAY, FEBRUARY 15, 2017
Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. How to Network Effectively written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dave Delaney. Networking has always been a powerful way to generate leads.
INC STARTUPS [Media] 9 Ways to Get More Out of Google Analytics
| WEDNESDAY, APRIL 4, 2012
Set Up "campaign tagging" Wherever you promote your site, whether it's on Google, through a paid advertising campaign, or through social media, you need to create URLs that identify the source and nature of the visit. Already know and love Google's data tools? Here are nine cool features you may not be using--but should. You probably already love Google Analytics because it gives you a big picture look at how your website is performing.
INC STARTUPS [Media] 7 Rules of Brilliant Marketing
| THURSDAY, MAY 2, 2013
If you think marketing is all about B2B email, lead generation, social media, and advertising campaigns, then I seriously doubt if you''ll make it in the business world. These marketing strategies and concepts can determine the ultimate success of your products, your company, even your career. Savvy executives and business leaders get marketing. They know it''s the key to business success. Steve Jobs certainly did.
INC STARTUPS [Media] Gary Vaynerchuk: 'Take Your Two Passions and Smash Them into One'
| TUESDAY, FEBRUARY 9, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why entrepreneurs should always be looking for ways to expand their reach
UP AND RUNNING [Media] 6 Creative Ways to Figure Out If You’ve Got a Good Business Idea
| FRIDAY, DECEMBER 5, 2014
“Mentors can be people in your same field, or even free mentors or business advisors through the SBA (or other agencies), but the value of getting a professional’s opinion on your idea can not be emphasized enough,” advises Blair Nastasti, CEO of Media Moguls PR. So you have a great idea for a business, right? This is the one that will change everything, and put you on the map.
YOUNGUPSTARTS [Media] Don’t Believe Everything You’ve Heard About Selling
| THURSDAY, JANUARY 15, 2015
Truth: Social media is just the chocolate powder sprinkled on top of your cappuccino. By Martin Limbeck, “ NO is Short for Next Opportunity: How Top Sales Professionals Think “. If you’re a small business owner, chances are your job entails some degree of selling. Selling itself might not be your main focus, but in order to continually grow your business you must sell your products or services and always strive to bring in new clients.
INC STARTUPS [Media] When Employees Go Rogue on Twitter
| WEDNESDAY, AUGUST 1, 2012
The Lesson for Businesses Most businesses pay very close attention to what messages go out over official company social media accounts. They put the accounts in trusted hands, and they set out clear social media policies. But when it comes to personal social media accounts, they are guilty of being far less diligent. There's no such thing as an entirely personal social media account.
BOTH SIDES OF THE TABLE [Media] Here are More Signs that LA Tech is Moving to the Next Level
| TUESDAY, JULY 24, 2012
When I first arrived in LA my good friend Matt Pillar (a long-term veteran of tech, media & VC) who had been in LA for some time told me, “in LA there’s none better than David.” I wrote a blog post on how to work with lawyers at a startup nearly two-and-a-half years ago. It was very widely read. If you don’t have much experience in working with law firms at a startup it’s a good primer. In that post I talked about how to select a law-firm for a startup.
STARTUPCFO [Media] The Saas Math Funnel: Acquisition
| FRIDAY, SEPTEMBER 23, 2011
As the name suggests, acquisition is all about driving new users, readers or buyers depending on whether you’re running a SaaS, media or e-commerce business respectively. For the 3rd instalment of SaaS Math , we’re going to dig into the 1st step in the conversion funnel: acquiring users. For this and all posts on the conversion funnel, I recommend you read/ watch Dave McClure’s excellent talk on Metrics for Pirates.
INC STARTUPS [Media] Advertising, Meet Data: What the Publicis-Omnicom Merger Really Means
| TUESDAY, JULY 30, 2013
For decades they made money through buying media, buying interruptions. Data can tell creatives how far along someone is in the buying cycle, if they’ve said anything about the product on social media, or if they’ve purchased something similar in the past. Ironic as it may be, this idea was best summarized not by a young social media guru, but by a giant of 1960s advertising, San Francisco ad man Howard Gossage.
DUCT TAPE MARKETING [Media] The Future of Mobile Search Marketing
| FRIDAY, AUGUST 15, 2014
Here, Justin uses SEO, Paid Search, Content Marketing, and Social Media to increase conversions and leads. The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy!
ARCTICSTARTUP [Media] Jobbatical raises €510 000 for reshaping the future of work
| TUESDAY, SEPTEMBER 1, 2015
Investors also included the biggest online media company in the Baltic region Ekspress Group – And angel investors Joakim Karske (Finland), Christopher Sier (UK), Janis Rancans (Latvia), Indrek Prants , Andres Kull , Gunnar Kobin and Joel Aasmäe (Estonia). "We One of the hottest early-stage startups from the Baltic region right now, Jobbatical , announces raising €510 000 today on their latest funding round.
ARCTICSTARTUP [Media] Inventure adds Kiosked's Ekaterina Gianelli as Director
| WEDNESDAY, MARCH 26, 2014
At Inventure, she will be drawing from her roots and focusing on Online Media, SaaS and eCommerce. Since this year began, we first wrote about the launch of their new €50 million fund , then covered Ilkka Kivimäki''s addition to the team, and can now announce that Ekaterina Gianelli - formally from Kiosked - has joined Finnish seed investor Inventure as Director.
INC STARTUPS [Media] 9 Big Idea Business Books You Need to Read Now
| THURSDAY, APRIL 10, 2014
Anthony''s book (which comes out in early May, but which I''ve already read, thanks to the power of media-privileged advanced copies) is a primer on how to do it, by an innovation expert who''s worked side by side with the legendary Clayton Christensen. A business book needs to possess the chops of practical substance, and more than glint of mass-market flash, wouldn''t you agree?So
INC STARTUPS [Media] 6 Reasons You Should Have Cyber Liability Insurance
| MONDAY, MARCH 18, 2013
An insurer might work with a small company to make sure a firewall is in place to protect your network, and make sure you have social media policies that reduce risk." It's not just for big companies. Cyber insurance can make the difference between staying in business or shutting your doors after an attack. Imagine for a moment that your company has come under attack by a skilled hacker.
LIFE BEYOND CODE [Media] Why is it hard to get support for your first startup?
| WEDNESDAY, AUGUST 28, 2013
You may get backlash on social media and you goof up big time by the way you handle those issues. In general, startups are super hard. If this is your first startup, it gets more complex because of double-uncertainty – a) you don’t know whether your startup has legs and b) you don’t know whether YOU can pull this off successfully.
DSHEN [Media] The MIT Problem for Startups - DShen's Blogs
| THURSDAY, MAY 26, 2011
betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Archives. Other Blogs. Search. The MIT Problem for Startups. By DShen on May 26, 2011 2:12 PM.
INC STARTUPS [Media] Networking for Introverts: 3 Tips
| THURSDAY, APRIL 26, 2012
Use email and social media to get the conversation started in advance and keep it going after the meeting. An unwillingness to invest time in building professional relationships can limit your career. Here are some ways to reduce the stress of developing a robust network. Question: How many introverts does it take to hold a meeting? Answer: Two. as long as they both have laptops and Internet connections!*
INC STARTUPS [Media] Time to Fix Your LinkedIn Page
| FRIDAY, APRIL 27, 2012
Be sure to have your Company Page hyperlinked with a LinkedIn icon on your website, in your emails and on your other social media pages. Are you neglecting your company's LinkedIn presence? Make amends by getting familiar with LinkedIn Company Pages. These days, just about every U.S. business owner has a LinkedIn profile–and more and more you see business relationships getting started on or nurtured through LinkedIn.
- [Media] McClatchy buys Herald-Sun newspaper of Durham
AP) — California-based McClatchy has added The Herald-Sun of Durham to its media holdings RALEIGH, N.C. (AP)
YOUNGUPSTARTS [Media] Bootstrapping Your Way To Launching Your eCommerce Business
| MONDAY, OCTOBER 13, 2014
Social Media Marketing. Join all social media platforms and be sure to post consistently with compelling imagery (candid photos and conversational messages work best in contrast to professional imagery with standard product descriptions on site). You can organically build your brand on social media without investing anything but your time. by Milysan Troche, founder of MyHauteCloset.com.
YOUNGUPSTARTS [Media] 7 Tips To Follow When Hiring Start-Up Employees
| TUESDAY, AUGUST 26, 2014
Social media review. Nowadays almost everybody has a social media profile on Facebook, Twitter, LinkedIn, Instagram or Pinterest. Main areas of her interest are content marketing and social media campaigns. by Nicole Davies, online content executive at ShortCourseFinder.com.au. One bad employee in a big company will probably not influence the well-designed mechanism in any way, but in a small start-up this effect can be devastating.
UP AND RUNNING [Media] Five Mistakes You Can’t Afford to Make With Your Nonprofit
| THURSDAY, FEBRUARY 25, 2016
I’m talking about maintaining a well-designed website, making effective use of social media, and establishing a brand identity over the course of your operations. A lot of work goes into making a nonprofit run smoothly, and a lot can go wrong. If you want to keep yours afloat, here are five mistakes you need to avoid.
ARCTICSTARTUP [Media] Transfluent Adds Sina Weibo Support For Brands to Target China's Twitter
| TUESDAY, MARCH 5, 2013
The launch was followed by over 10 million fans within the band's social media streams. The band has a loyal following on Sina Weibo, the top Chinese social media site (with 500M+ users Weibo is the second largest social media service in the world, second only to Facebook), where the band's messages were posted in Mandarin. You can continue to use the same social media strategy your marketing is already doing in English on Twitter, and Transfluent translates and localizes it.
- [Media] 9 Leadership Initiatives To Ramp Up Team Engagement
Feedback on engagement should come from multiple sources, including social media reviews, peer reviews, and executive interviews. Most new entrepreneurs have great ideas, and many are highly skilled in building their solutions. Unfortunately, far fewer have the focus and experience of building and maintaining a highly engaged team.
INC STARTUPS [Media] A Fast Fashion Revolution -- via Facebook
| TUESDAY, MAY 20, 2014
At a time when big brands are trying (and mostly failing) to harness social media to goose business, the story goes, an unheard-of startup out in the sticks has cracked the code on social commerce. based manufacturing process and supply chain that feed off the brand''s social-media cues to maximize efficiency. The real innovation is using social media as the starting point for a new e-commerce model that''s powered by a social feedback loop.
MARKET BY NUMBERS [Media] The Art of the Customer Development Conversation
| THURSDAY, SEPTEMBER 2, 2010
If there are two things the world doesn’t need more of, they are Internet Marketers and Social Media Gurus. It’s easy to get caught up in the excitement and clearly Internet and social media marketing can be effective. Yet his marketing plan called for Internet and social media marketing that didn’t jive with his experience.
CONVERSIONXL [Media] 14 List Building Hacks to Grow Your Email Database Fast
| THURSDAY, NOVEMBER 5, 2015
Writing an epic post not only helps drive traffic to your website through search engines and social media… it also builds your credibility faster than most other online marketing initiatives because of the level of insight that visitors gain from reading it. It’s a bit of work to setup but if you’re getting ‘free’ traffic to your content each month from search engines, social media or directly then all you need to do is set it up once and let it run forever.
INC STARTUPS [Media] Gary Vaynerchuk: How to Choose the Right Platform for Your Content
| THURSDAY, APRIL 2, 2015
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, talks about how to enhance the virality of your online posts, launch a successful Kickstarter campaign, and more
ROB GO [Media] The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)
| MONDAY, SEPTEMBER 9, 2013
40 to Follow on Social Media (This isn’t a list of the “best” investors and entrepreneurs, but the folks who are consistently creating good social media content and are active in the community.). Labor Day is over, time to get to work! Summer is always the time when large numbers of new participants in the tech ecosystem arrive and start to get their bearings.
CONVERSIONXL [Media] Why You Should Embrace Transparency Marketing
| MONDAY, DECEMBER 21, 2015
You can be transparent on your blog, but if you have really sketchy practices, they’ll leak out in other media and you’ll be left looking disingenuous, worse off than before. With a proliferation of powerful voices that can make or break a brand, in addition to real-time marketing, social media, and other new channels, being transparent is effective because it is often necessary.
AUSTIN STARTUP [Media] SXSW: The New Archive: How Tech Democratizes Historical Narratives
| SUNDAY, MARCH 12, 2017
At the same time, as the next question anticipates, falsified information, which can be generated more rapidly and disseminated more widely via social media and other digital platforms, can have hugely serious negative consequences.” photography journalism media sxsw-interactive sxswEugene Lang College Faculty member Lauren Walsh presents at SXSW with legendary war photojournalist Ron Haviv.