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INC STARTUPS [Media] 5 Things You Need to Know Today
| MONDAY, FEBRUARY 10, 2014
Mea Culpa AOL CEO Tim Armstrong reversed a controversial decision to cut back on certain 401(k) benefits, following an employee and media backlash. Creative Campaign This weekend the Marc Jacobs pop-up store in Manhattan experimented with a new social media marketing schtick: customers could trade their Facebook posts, tweets, and Instagrams in exchange for actual goods from handbags to perfume. A roundup of the day''s news that can help you and your business succeed 1.
YOUNGUPSTARTS [Media] [Event] Over 540 Young Entrepreneurs To Converge On Global Startup Youth
| TUESDAY, OCTOBER 1, 2013
Adrian Carabias Barroso (AGE), Mexico: an entrepreneur whose goal is to solve the world’s huge problem of the supply and demand for blood using social media. Malaysia will see over 500 youth descend on its capital Kuala Lumpur this October for Global Startup Youth (GSY) , a three-day idea accelerator program aimed at helping young entrepreneurs shape and launch new projects that will hopefully evolve into sustainable global businesses.
YOUNGUPSTARTS [Media] Managing Success
| FRIDAY, AUGUST 5, 2011
When I launched my first business, it wasn’t long before the media started to take notice of what we were doing. by Thom Holland , CEO of Beckon. Often times, as entrepreneurs, we continually think of ways to make our businesses work better. We tend to fine tune the ability to identify potential challenges and mange them in a way that gives us the upper hand. Most of these challenges have a negative connotation and tend to be correlated to “failure” rather than “success”.
INC STARTUPS [Media] A Counterintuitive Tip for Entrepreneurs: Bide Your Time
| THURSDAY, OCTOBER 31, 2013
A few weeks later, I sent her an email, quoting the most memorable parts of her presentation and offering to help her with some social media efforts. I knew we could help that brand in social media better than anyone else could, but I also knew it had just recently engaged with my competitor and was quite happy with the agency. Don''t go in for the kill up front. Offer to help over a period of time, stay in touch, and follow what the client does.
- [Media] 3 Laws Every Internet Investor Should Know
Without the copyright holder’s express written consent you cannot make a “copy” of the image by placing it on your blog or social media. The internet is no longer the wild wild west. It’s been around for over 25 years, and during that time the government has stepped up regulations. Here are some of the most common terms and laws that you should be familiar with as an internet investor.
OCCAM'S RAZOR [Media] Rock Analytics More: Obsess About Goals And Goal Values!
| WEDNESDAY, FEBRUARY 10, 2016
Because you've created relevant goals, you would of course start that journey by looking at your Owned, Earned and Paid media all in one place. Start here, understand how every media channel plays ball with each other… You can see that Direct and Organic Search work in conjunction, and almost all of the Social traffic you have seen before/after having seen them via Direct and a bit from Search. If you don't have goals, you are not doing digital analytics.
INC STARTUPS [Media] Summer Tour: Facebook Hosting Small Business Events
| TUESDAY, MAY 6, 2014
Facebook is arguably one of a small business'' most crucial tools for social media marketing and consumer engagement. A new Facebook event series will focus on tips and tech tools for small businesses. And with 25 million companies currently on the social platform, it seems like a great time for its latest initiative: an event series called Facebook Fit. The company announced today that it will host "bootcamp" events in five cities across the U.S.,
UP AND RUNNING [Media] Help! My Parents Are the Only Ones Reading My Business Blog
| FRIDAY, APRIL 10, 2015
TV shows, blockbuster movies, trending topics on social media, and celebrity gossip make for excellent headlines. As a content writer, I created a guest blog post for Social Media Examiner. They think it’s great, though. Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers.
INC STARTUPS [Media] How a Small-Town Manufacturer Predicts Hits With Facebook
| TUESDAY, MAY 20, 2014
Social media cues help set in motion a leading-edge operations management process at this successful startup. Lolly Wolly Doodle''s simple strategy for selling on its Facebook Wall powers a business model that revolutionizes the apparel trade by minimizing complexity and inventory risk, much as Dell once did for the PC industry. Make one sample.
YOUNGUPSTARTS [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
| TUESDAY, NOVEMBER 10, 2015
Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. One thing you should never do is let fear drive you to cut off all feedback mechanisms.
YOUNGUPSTARTS [Media] What 6 Studies Say About The Best Time To Publish A Blog Post
| MONDAY, APRIL 25, 2016
BuzzSumo analyzed over 500 million posts collected from over three million Facebook pages and discovered some truly interesting things about the best time and days to share content on the social media network. Timing is everything. There are many instances in life where timing can be responsible for the success or failure of an action. For instance, if you schedule an important meeting at noon, and all of the attendees are hungry, you probably won’t have a very productive session.
ARCTICSTARTUP [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
| THURSDAY, SEPTEMBER 25, 2014
This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3 million in a round led by Helsinki-based Vendep with Finnvera and a group of private investors also adding to the round.
INC STARTUPS [Media] Meet the Online Mischief-Makers
| FRIDAY, JANUARY 6, 2012
Through social media and the online world, there are all these different channels for getting to corporations." Bob Garfield, host of NPR's On the Media, told WNYC's Brian Lehrer on Tuesday that companies that don't pay attention to this risk being steamrolled by public protest. "In There's a lot of Astroturf on social media in general, especially on Twitter," she said. These hackers could wreak havoc on your business. We infiltrated their ranks and studied their tactics.
DUCT TAPE MARKETING [Media] Weekend Favs August Twenty Four
| SATURDAY, AUGUST 24, 2013
FalconSocial – Complete social media management for teams. Weekend Favs August Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
DUCT TAPE MARKETING [Media] Oddly Correct Way of Doing Business – Local Color Video
| WEDNESDAY, AUGUST 10, 2011
Related Posts: The Power of Focus Riding With Niner Bikes Using Social Media to Drive Offline Behavior Tell Me About Your Favorite Local Business The Extraordinary Craft of Story Building.
CONVERSIONXL [Media] The Case For Creating A Podcast For Your E-Commerce Or Software Company
| WEDNESDAY, FEBRUARY 5, 2014
But when you consider Pew’s State of The Media Report finding over 32% of Americans also report “Liking” audio podcasts, and Apple reporting over 1 billion combined subscriptions, something becomes apparent… image source. Take for instance this joint study by the Association for Downloadable Media and Edison that found 72% of listeners reporting finding mentions of products or services in a podcast “ interesting ” and “ useful ”. Upload to your media host.
LIGHTSPEED VENTURE PARTNERS [Media] If you don’t “get” why Snapchat is growing so fast, read this
| WEDNESDAY, FEBRUARY 6, 2013
Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage.
BRANDANEW [Media] How To Build Customer Trust For Your Startup Brand
| WEDNESDAY, AUGUST 12, 2015
Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products. You will probably buy a packet of biscuits without thinking too much. But will you buy baby food from a company that you do not trust?
STEVE BLANK [Media] Innovation Outposts and The Evolution of Corporate R&D
| SATURDAY, NOVEMBER 21, 2015
The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. Evangelos has spent the last 15 years as a Venture Capitalist, first at Apax Partners and later at Trident Capital.
DUCT TAPE MARKETING [Media] Send Share or Like Facebook Is Getting It Right
| MONDAY, MAY 2, 2011
Related Posts: Adding the Facebook Like Button Revisited Adding the Facebook Like Button To Your Site Adding the Google +1 Button New Facebook Groups Could Be Big for Business I Like You, But I Don’t Know If I Love You Posted by : John Jantsch on May 02, 2011 | 7:36 am Category : Social Media Tags : Facebook groups , Facebook Like Button , Facebook Send Button Popular Posts Adding the Facebook Like.
REMBRANDT COMMUNICATIONS [Media] Use Local, Small Business Public Relations to Boost Buzz
| MONDAY, MARCH 7, 2011
If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business [.]. Business Copywriting Increase Sales PR Reaching Goals Small Business Public Relations public relations SEO SEO Copywriting small biz PR
THE STARTUP MAGAZINE [Media] 5 Essential Qualities Every Administrative Assistant Should Have
| THURSDAY, APRIL 6, 2017
Administrative assistants should have a working knowledge of social media. These businesses don’t have the resources available to hire a social media specialist. Your social media knowledge can help a business build its online presence. Many successful businesses heavily rely on their administrative professionals. An administrative assistant can be the wizard behind the company curtain, helping the office run efficiently.
- [Media] Escorts, Startups, and the questionable promise of being your own boss
Why does a person shirk the relative reliability of a job to start a business? And don’t tell me about how jobs are just as unreliable. Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?)
YOUNGUPSTARTS [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
| SUNDAY, SEPTEMBER 23, 2012
Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. He is also the creative director of Nioverse Media — a creativity, innovation, and design company.
- [Media] Crowdsourced ideas for using Social Data Mining & Analytics
But now, people are telling us their preferences in social media updates. If you could analyze mountains of social media data, what would you do? Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Clearly, a lot of people have wanted access to & analysis of Facebook Page data but haven't known exactly where to go to get it.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 29, 2011
Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog. Moving from Transaction to Engagement – R “Ray” Wang – Harvard Business Review. This is a really good post on customer community engagement.
INC STARTUPS [Media] Gary Vaynerchuk: Why You Shouldn't Structure Your Business Pitches
| THURSDAY, JUNE 16, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why he reads the room during pitch meetings and takes a reactive approach
PASSIONATE INTENSITY [Media] When do VCs make mistakes?
| TUESDAY, AUGUST 2, 2011
Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape.
INC STARTUPS [Media] How to Build a Website That Inspires Trust
| WEDNESDAY, MARCH 21, 2012
Engage Customers in Social Media Sites like Facebook and Twitter give small businesses a great opportunity not just to promote their products, but to discuss them with potential clients. Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.
THE STARTUP TOOLKIT [Media] Don’t pick your tools before you know the job
| THURSDAY, DECEMBER 29, 2011
You don’t “need” a webpage, or an email campaign, or activity on social media. I began doing something properly stupid the other day. I decided I needed to do a survey. You know, to get to know you guys better. So I came up with all sorts of interesting questions. What a dummy! That’s like saying: Today I really want to use a belt sander. Now let’s go find something to sand. I ended up writing some zingers like “What country are you from?”
GROWTHINK BLOG [Media] 5 Ways to Improve Sales Without Selling
| THURSDAY, DECEMBER 6, 2012
Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. Marketing, on the other hand, is the act of attracting attention, branding a product or person, and creating a buzz that will eventually result in sales.
INC STARTUPS [Media] Welcome to the 'Pull Economy'
| FRIDAY, AUGUST 9, 2013
In the Pull Economy, people are looking for you and they convert based on your reputation--what they find online from content that you share (like blogs, a company website, corporate social media) and what others have shared about you (e.g. It used to be that when you wanted new customers, you simply "pushed" your message out to them. Not anymore. Here''s what has changed.
UP AND RUNNING [Media] What Did Entrepreneurs Learn in 2015?
| WEDNESDAY, JANUARY 27, 2016
See Also: 5 Ways to Quickly Improve Your Social Media Engagement. With the arrival of a new year, we often become very reflective. We spend time thinking about what we’re grateful for, what we’ve been inspired by, and how we can improve ourselves in the upcoming year, both in body and mind. With this period of reflection, it’s a good idea to take a look at what worked—and what didn’t—for your business in 2015.
THE EQUITY KICKER [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
| TUESDAY, MARCH 12, 2013
era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
THE EQUITY KICKER [Media] Facebook, Google and their dominance of digital marketing
| WEDNESDAY, NOVEMBER 2, 2016
Then there is the non-obvious implication which Benedict Evans of A16Z has been tweeting about recently, which is that as advertising becomes less effective (at least outside Facebook and Google), innovative companies will find new discovery models that reduce reliance on media spend. According to the IAB , US digital advertising revenues grew 19% from H1 2015 to H1 2016. That’s very healthy growth for what is now a $32.7bn market.
INC STARTUPS [Media] Forget Friends and Followers. Focus on This Secret Weapon
| WEDNESDAY, JUNE 5, 2013
Sure, it''s nice to have a big social media following. Does this mean we should ignore social media? Social media is still really valuable to drive amplified word-of-mouth, but you shouldn’t just be tracking your Facebook likes and Twitter followers and comparing them to your competition. But there''s a much more effective tool for forging customer connections.
DUCT TAPE MARKETING [Media] How to Combine Words and Pictures for Brand Value
| THURSDAY, AUGUST 22, 2013
Rebecca Otis is the Content/Social Media Manager at Digital Third Coast , a Chicago digital marketing agency that helps businesses find and connect with customers through SEO, PPC, and content and social media. How to Combine Words and Pictures for Brand Value written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Rebecca Otis – Enjoy! photo credit: schnaars.
HEARPRENEUR [Media] 52 Entrepreneurs Explain Why They Started Their Business
| SATURDAY, JANUARY 7, 2017
I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. Over ten years ago, I began my social media and blogging business in an effort to provide for my family and simultaneously gain flexibility in my work schedule. At the time, I was a doing sales and marketing for a media company.
ARCTICSTARTUP [Media] Why Elisa's Blockade Is Such A Big Thing
| TUESDAY, JANUARY 10, 2012
The more significant result to this is perhaps that Finland received a lot of negative publicity in the digital media space for its court's decision. In a time when countries are competing for appeal in the eye of digital media entrepreneurs, a lot of potential candidates saw Finland's position diminish. The court's order to make Elisa block access to certain websites became our most retweeted story yesterday. It received almost 1500 retweets in about 24 hours.
THE PRODUCT GUY [Media] A Little Product Management Advice
| SUNDAY, APRIL 3, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
INC STARTUPS [Media] 4 Ways to Create Super Fans for Your Brand
| TUESDAY, FEBRUARY 11, 2014
In today’s world, brands can produce online videos and games, mobile apps, and compelling and sharable content for social media. Thanks again to technology, this feedback is now readily available on a number of platforms--including in stores, online, and via mobile and social media. Want to create fans that would travel miles, sit in the cold and drop loads of money just to see you? Consider these tips.
UP AND RUNNING [Media] 5 Ways to Keep Your Small Business Growing
| TUESDAY, SEPTEMBER 15, 2015
There is great probability your competition has put up its own social media pages. Running a small business is a daunting challenge. Statistically, less than 50 percent of small businesses are still operational after five years. Globalization has increased the level of competition and introduced more turmoil to the business environment.
DUCT TAPE MARKETING [Media] 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress
| THURSDAY, AUGUST 6, 2015
Tamar Weinberg is a professional hustler and author of best-selling social media book, The New Community Rules: Marketing on the Social Web. 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. WordPress is a popular CMS platform, so you’re in a great place if you use it as the foundation for your website. With millions of themes and plugins, a superior experience can be had.
VENTURE CHRONICLES [Media] G+, Twitter and Tumblr are Biggest Losers
| THURSDAY, JULY 7, 2011
Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. Like a lot of my peers I have been immersed in Google Plus for the last week and I have to give credit to Google for really getting this one right.
DUCT TAPE MARKETING [Media] 5 Under Used Strategies to Make Your Customers Feel Valued
| FRIDAY, DECEMBER 9, 2016
While those tools can certainly help large corporations feel more connected to their clients — perhaps increasingly so through automation and social media “bots” to jump on quick replies — there are still few substitutes for human interaction and response. 5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing.
VENTURE CHRONICLES [Media] Brands are Lies
| WEDNESDAY, FEBRUARY 8, 2012
I have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other. Last week I was in Atlanta to support Brent Leary’s Social Business Atlanta event.
READWRITESTART [Media] How - And Why - Startups Should Hire Millennials
| MONDAY, OCTOBER 1, 2012
And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. Startups need workers, and the largest generation ever born in America — the Millennials — is desperately searching for work.
FRED DESTIN [Media] Zoopla at seven – how focus and speed drive exceptional outcomes
| MONDAY, MAY 19, 2014
I always get concerned when I see a large commerce or digital media player without a strong tech component. I first invested in Zoopla in July 2007. At the time, a mere £500,000 to get the company going and back Simon Kain and Alex Chesterman in improving the real estate experience. Last week, almost exactly 7 years after this first investment, Zoopla released its last set of numbers: 40 million monthly visits, six-months revenues of £38.8
ROB GO [Media] Think Twice Before Starting a Company
| MONDAY, MAY 14, 2012
Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. These days, I’m telling everyone to think twice” Of course, it’s not fair to give general advice like that.
INC STARTUPS [Media] Acquiring a Business
| THURSDAY, NOVEMBER 10, 2011
Also, Adam Witty, CEO and founder of Advantage Media Group, explains how knowing the customers of other companies is the key to buying them Navigating the road of buying another business can be a tricky one. Here are some things to look for along the way.
INC STARTUPS [Media] Facebook Launches Anonymous Logins
| WEDNESDAY, APRIL 30, 2014
On Wednesday at the F8 conference, Zuckerberg announced the change to the social media platform, which will make it more difficult for your company to access user data. Facebook will soon let people log into third-party mobile apps anonymously, Mark Zuckerberg announced at F8 this afternoon. Right now when you log into an app with Facebook , the app developer collects a bunch of information about you.
UP AND RUNNING [Media] How to Write a Market Analysis
| MONDAY, JUNE 23, 2014
You can use online surveys or social media to gather feedback about buying habits, needs, and other psychographic information. Once you start selling, will people start buying? Analyze your market to find out. The market analysis is one of the most important parts of any startup strategy. Do it right, and you will have a clear idea of the path down which you are headed. A good market analysis will enable you to lure investors, sidestep pitfalls, and most importantly, attract customers.
- [Media] Unleashing the YouTube Inside of You
Another technique is using social media to share a short, attention-grabbing invitation to view your video link. You can leverage these techniques by inviting partners to share your videos with their mailing lists and social media networks. More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads.
YOUNGUPSTARTS [Media] How To Boost Your Chances Of Getting That Dream Job
| WEDNESDAY, JANUARY 20, 2016
You need to start maintaining a professional image in every representation of yourself, from the suit that you wear to your interview, to your social media profiles. There are a lot of things stacked against you as a young professional, in a job market saturated with thousands of people just like you.
NON-LINEAR GROWTH [Media] Working with Friends
| THURSDAY, SEPTEMBER 8, 2011
A couple of years ago, Intel joined our syndicate at Crisp Media. Last week I wrote about the value of repeat relationships in the venture capital and private equity business. I used the example of a portfolio company that recently raised capital from a firm we have worked with on a repeat-basis. I intentionally left out the investor’s name as well as the companies knowing that this new investor wanted to more formally announce their investment after labor day.
THE ENTREPRENEURIAL MIND [Media] When Lightening Strikes
| WEDNESDAY, FEBRUARY 29, 2012
For others it may be betting that magical "shout out" from a national thought leader or big time media outlet. Most entrepreneurs dream of that one big break. For some businesses it is getting the one big customer. Should you always walk through the door of opportunity that. the big break opens for you? Sometimes yes, but sometimes no. If the big break is what pushes your business forward to success.
VENTURE CHRONICLES [Media] Governments or Social Networks?
| TUESDAY, MAY 24, 2011
The cynic in me believes that governments of all stripes desire to restrict and regulate the Internet precisely because they see the implications of an Internet that is socially empowering combined with a media landscape that is greatly emasculated and they feel threatened. French President kicked off the gathering in Paris, hailing the assembled players as the leaders of the “Internet revolution , but warning that with their power comes great responsibility.
INC STARTUPS [Media] How to Change Your Industry, One Interaction at a Time
| THURSDAY, APRIL 10, 2014
But how do you ensure digital media and automated tools enhance rather than detract from those interactions? My problem with engagement programs is that, like social-media marketing, they tend to be tough to measure. Automation creates scalability. But what happens to the personal touch? Everyone knows that every customer interaction, no matter how it takes place, is ultimately about people.
YOUNGUPSTARTS [Media] [Review] Onward: How Starbucks Fought For Its Life Without Losing Its Soul
| SUNDAY, JULY 3, 2011
For those of us who are more social media inclined, Schultz reveals in the book how MyStarbucksIdeas.com came about from a discussion with Michael Dell – inspired by Dell’s own IdeaStorm.com – and shaped along by folks from Salesforce.com. On February 26, 2008, customers at 7,10o Starbucks stores in the US were asked to leave. The reason?
BOTH SIDES OF THE TABLE [Media] Here are The Missing Positives of This Election
| SUNDAY, NOVEMBER 6, 2016
I say emotional because it touched me that a senior media executive would put his life on hold to literally walk and knock on doors. It’s hard to feel any positives these days: We’re in the eye of the storm. We’re at peak anxiety. Maximum rancor. We’ve already blocked family members on Facebook or unfollowed obnoxious people on Twitter. We’ve scratched our heads at how one of Silicon Valley’s brightest could back a candidate so overtly racist.
INC STARTUPS [Media] Stop Regretting Your Choices Now
| TUESDAY, FEBRUARY 7, 2012
And if you're looking for more big-picture thinking about what's truly of value in life, be advised that meditations on regret are somewhat in vogue at the moment with big name media outlets from the New York Times to the UK Guardian running stories on what other people's regrets have to teach us.
SEED STAGE CAPITAL [Media] Deals Gone WIld (aka "What Drives Massive Startup Valuations?")
| TUESDAY, JANUARY 11, 2011
skip to main | skip to sidebar 11 January 2011 Deals Gone WIld (aka "What Drives Massive Startup Valuations?") A few months ago, I wrote a blog post on startup valuation that presented a table of normal or “typical price ranges for startups depending on the sector and stage of development, among other things. You can view that post (and the valuation table) here. But what about the outliers? What drives the sky-high valuations and manias we occasionally see around a deal?
SMALL BUSINESS FORCE [Media] 6 More DON'T's When Starting Your Business!
| WEDNESDAY, DECEMBER 17, 2014
That's called marketing and with social media, it's easier than ever to make folks aware.but you still have to take action! Several months back I created a blog post entitled "6 DON'Ts When Starting Your Business". In it, I noted that, primarily, because of the availability of technology, this has, without question, been one of the easiest times ever to start a new business. It has also, probably, never been more difficult to make a start-up successful than it is today.
BRANDANEW [Media] Top Five Branding Strategies You Can Leverage in 2017
| FRIDAY, DECEMBER 9, 2016
Often forgotten, the quality must especially shine through via customer representatives as they answer the telephone or respond on social media. Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products.
- [Media] Startup Therapy: Ten questions to ask yourself every month
More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. In the last post I beat you to death about ditching your business plan but failed to provide an alternative.
INC STARTUPS [Media] 4 Secrets to Building an Online Community
| TUESDAY, OCTOBER 2, 2012
Social-media management company HootSuite has suggestions. The company's community manager, Sharif Khalladi, shared his secrets for fostering an online community around your start-up at Social Media Week Berlin , and coworking publication Deskmag was there to round up his ideas. For example, HootSuite created HootSuite University, a learning portal for users to access information about social media platforms.
UP AND RUNNING [Media] 14 Tips for Your First Trade Show
| WEDNESDAY, MAY 24, 2017
Engage on social media. Below the buzz of the trade show floor runs the constant social media chatter. Keep your regular social media routine on track by scheduling your posts in advance, and use Facebook and LinkedIn to network with other attendees you meet throughout the day. If you’re familiar with the industry events known as trade shows, then you know just how valuable they can be to growing a business.
- [Media] Test Your Aptitude for Business Internet Jargon
Social media marketing. Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Here is a quick test of your real Internet savvy.
INC STARTUPS [Media] A Clever Way to Spy on Your Competitors
| FRIDAY, APRIL 20, 2012
This sort will tell you which major media outlets are linking to the website as well as other highly regarded domains. See which media outlets and which reporters/bloggers are covering businesses in your industry and pitch them with story ideas relating to your business or expertise. Get to know what your rivals are up to online. Don't worry--it's legal. Knowledge, as they say, is gold—particularly when it comes to knowing what your competitors are up to.
- [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it.
INC STARTUPS [Media] How to Leave an Amazing Legacy (for Dummies)
| TUESDAY, MARCH 25, 2014
You likely never heard of Pat McGovern until this week, but the man behind the ''For Dummies'' series of books and many other media brands left a lasting legacy. Given that he was the person behind some very successful media brands, that says a lot. The world lost a multibillionaire entrepreneur recently--a great leader whom most Americans have probably never heard of. Pat McGovern, 76, began his business career in the 1960s, as the founder and chairman of International Data Group.
INC STARTUPS [Media] Hootsuite Says Could Go Public Sooner After Shopify IPO Success
| FRIDAY, MAY 22, 2015
The CEO of Vancouver-based Hootsuite, which sells software to manage social media to companies and organizations, said the investor enthusiasm for Shopify's launch bolsters their own plans
ARCTICSTARTUP [Media] How Oulu became a thriving startup ecosystem in 3 years
| THURSDAY, MARCH 13, 2014
Reuters, the Wall Street Journal and a dozen other International media hang out in Oulu to find out even more peculiar little startups that all have something new and interesting to show. Starttaamo is a nonprofit operation run by entrepreneurs and for the entrepreneurs providing peer-support, connections to media, investors and large companies, and representing the voice of startup entrepreneurs.
UP AND RUNNING [Media] How to Develop Your Business Strategy
| FRIDAY, MAY 1, 2015
A potential client decides to take on your management consulting or social media marketing. The essence of strategy is choosing what not to do – Michael Porter. I love the Michael Porter here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. Strategy is what you’re not doing. My favorite metaphor is the sculptor with a block of marble—the art is what he chips off the block, not what he leaves in.
DUCT TAPE MARKETING [Media] 5 Keys to Adopting Marketing Automation
| THURSDAY, NOVEMBER 10, 2016
Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. 5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? What are prospects looking for when they visit your website?
ALLEN'S BLOG [Media] allensblog: Spot the Hypocrisy
| SATURDAY, JUNE 11, 2011
He absolutely should : (1) he did some really crummy things that, as a member of the House of Representatives, merit his resignation, (2) he lied to his wife, (3) he lied to his constituents, (4) he lied to the American public and media (although they're not his constituents). allensblog. Thoughts from a startup sherpa. Archives. Profile. Subscribe. « Would You Buy a Used Dot-com from this Man? Main. | The Problem with Compensation Surveys » June 11, 2011.
VENTURE CHRONICLES [Media] A Life Lived Before Internet Time
| THURSDAY, SEPTEMBER 29, 2011
I saw this week that longtime 60 Minutes essayist Andy Rooney is retiring, and predictably the comments that appeared on media sites ran the full spectrum of snark to insult. It is as if everyone born in the last 40 years forgets that a long life lived contains more than just what we know as most current about any person. Andy Rooney is an interesting person and it was in watching him on Ken Burn’s documentary The War that I decided to learn a little about the man.
DUCT TAPE MARKETING [Media] Stop Trying to Make Your Customers Smarter!
| TUESDAY, DECEMBER 16, 2014
An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising. Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Waiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same time as a lovely elderly woman from Chicago.
YOUNGUPSTARTS [Media] Five Keys To Leading In The Age Of Analytics
| MONDAY, APRIL 17, 2017
This includes lower level of granular data, social media information, search data, images, and keeping a richer history of information. by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line?
DUCT TAPE MARKETING [Media] Content Creation is Dead – Long Live Storytelling!
| THURSDAY, APRIL 9, 2015
Don’t forget about the human element when you communicate to customers on your blog, through your newsletters, videos or on social media. Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Photo via BlogMutt’s CEO, Scott Yates. Since the first cave drawings, storytelling has been an integral part of society and the intellectual evolution of man.
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Working? 5 Tell-Tale Signs You're "Lookin' for Love in all the Wrong Places."
| SATURDAY, MAY 24, 2014
They need to be qualified; meaning they are not only aware of your company but have shown a real interest, by either responding to an email solicitation or opting-in to a download or newsletter from your website or social media. "Lookin' for All in All the Wrong Places," is a song that made its mark as part of the music track of the 80s movie, Urban Cowboy , and it often defines ill-fated sales and marketing strategies that entrepreneurs pursue.
THE NEXT WEB [Media] Entrepreneurship is not pretty. Are you sure you’re ready to leave your job for it?
| TUESDAY, MARCH 4, 2014
You only hear about the deals that go through in the media. Rahul Varshneya is the co-founder of Arkenea Technologies and a mobile strategy advisor. He can be contacted via Twitter @rahulvarshneya. Entrepreneurship is pretty darn tough. Quitting your job to start a venture is like abandoning a sailing ship in the middle of the ocean looking for adventure, seeking an island sailing on a dinghy.
THE EQUITY KICKER [Media] Conversocial on CNBC talking social customer service
| THURSDAY, JUNE 28, 2012
Conversocial has a SaaS product which enables companies (primarily retailers at this point) to service their customers over social media and their market is really starting to open up. Josh March, CEO of our company Conversocial was interviewed on CNBC yesterday, 4m video embedded below.
UP AND RUNNING [Media] How a Small Business Can Compete With the Big Guys at SEO
| WEDNESDAY, SEPTEMBER 9, 2015
When small businesses are published on industry-leading blogs, the content produces backlinks and social media shares (which lead to additional, natural backlinks)—which is tremendously important for SEO. You’re running a small business. You’d dearly love to have high visibility on Google for organic search engine traffic and leads—but you’re being overwhelmed by big competitors with deep pockets and an army of Search Engine Optimization (SEO) specialists at their disposal. Cheer up!
- [Media] 8 Keys To Developing A High-Trust Business Culture
In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Establishing and maintaining the right company culture is a major key to success in any business these days, especially with the growth of the millennial generation of workers. It has a huge impact on productivity, as well as morale and loyalty to the company.
UP AND RUNNING [Media] What Every Woman Business Owner Needs to Know to Succeed
| TUESDAY, MAY 1, 2012
Social media is a great way to expand awareness of your brand while allowing you to market your business and advertise its products at a relatively low cost. Allot a small amount of time each day to your social media marketing and then leave it alone for the rest of the day. It’s a tough world out there, no matter the industry of a business, and it takes a thick-skinned person with persistence and tenacity to be successful in any small business.
BRANDANEW [Media] Chaos Alert: A day in the Life of a Content Marketer
| FRIDAY, SEPTEMBER 25, 2015
You’re officially a part of the content marketing world – the one that will nudge (sometimes, push) you to write creative copies every day, create editorial calendars, manage social media platforms, look into the inbound/ outbound marketing campaigns, make sure everything is set for SEO.and well, you get the drift. . If you’re reading this or landed here because of your ‘search’ – congratulations! This is now your insight in the life of a Content Marketer.
BRANDANEW [Media] 5 Hacks To Pitching A PR Story That Actually Works!
| THURSDAY, SEPTEMBER 10, 2015
Press releases historically were just short descriptions of the products, features and company developments over traditional media. Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. But how often does this kind of a story become the reason for your growth?
BRANDANEW [Media] Building Your Brand Story: The Power of Asking The Right Questions
| THURSDAY, AUGUST 20, 2015
It’s not just for the consumers, or your social media fans, building a story starts from the point you decide that you will create a new Startup/ firm or launch a new product. Have you been struggling with how exactly you should tell the story of your brand? Marketers and copywriters struggle on an everyday basis to figure out just the one new way to tell their brand story.
BRANDANEW [Media] 5 Reasons Why Storytelling Works For Your Brands
| MONDAY, JULY 20, 2015
And it didn’t stop with the film, when they didn’t win the Oscars, it had a viral moment of glory with a fabulous social media response! Well, who does not like a good story ? What we can never remember as dry theory can be easily etched in mind as a story. This is why we all love fiction (and hate text books). Ancient knowledge and traditions have always been stored as folk stories rather than voluminous history books.
GROWTHINK BLOG [Media] 5 Benefits and 5 Key to Raising Crowdfunding
| TUESDAY, APRIL 23, 2013
PR Local media sources are enamored with Crowdfunding as it''s new and unique. Crowdfunding is getting a group of regular individuals to collectively fund your venture. And when I say "regular individuals" I am contrasting them to professional investors and lenders like banks, venture capitalists and angel investors. Clearly, Crowdfunding gives the key benefit of providing funding to your business. But, I have found other key benefits.
FELD THOUGHTS [Media] CU Law School Is Hiring
| MONDAY, JANUARY 2, 2012
The Director will further serve to develop and implement an aggressive strategy to use traditional and innovative media work with the External Affairs team inorder to communicate the Law School’s research, teaching, and service excellence to external audiences. Over the past decade, I’ve developed a very close friendship and work collaboration with Phil Weiser. Phil is now the Dean of the CU Law School.
INC STARTUPS [Media] 4 Brilliant Video Marketing Campaigns
| THURSDAY, MARCH 29, 2012
Since the masses are often on sites like YouTube and Facebook, these four innovative social media campaigns provide a good model for any business to follow, even if you can’t quite afford to pay for the same production values. Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos. Marketing is all about capturing the attention of the masses.
DUCT TAPE MARKETING [Media] Weekend Favs January 7
| SATURDAY, JANUARY 7, 2017
PromoRepublic – Create amazing social media posts based on holidays, trends, events and more. Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.
INC STARTUPS [Media] Top 10 Brand Disasters of 2011
| WEDNESDAY, DECEMBER 14, 2011
The world's second-largest media empire has properties ranging from the Wall Street Journal to the Fox News Network, but most people probably assumed the company possessed a modicum of ethics. Lesson: Don't let an intern set your social media strategy. The year 2011 was particularly rich in actions and events that clobbered established brand names. Here are 10 of the year's most heinous.
WWW.READWRITEWEB.COM [Media] RWW Recommends: The Startup Toolkit
| TUESDAY, APRIL 24, 2012
social media. ReadWriteStart. ReadWriteWeb. Channels. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile. ReadWriteStart. All Posts. Archives. Featured. White Papers. Case Studies. Twitter. Facebook. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. RWW Recommends: The Startup Toolkit.
DUCT TAPE MARKETING [Media] How to Network Effectively
| WEDNESDAY, FEBRUARY 15, 2017
Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. How to Network Effectively written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dave Delaney. Networking has always been a powerful way to generate leads.
INC STARTUPS [Media] Dump the Ego and Be Positive: How to Get More Twitter Followers
| FRIDAY, MARCH 1, 2013
Your social media "selves" should be congruent—and accurate. A new study shows that being more positive--and less self-involved--could translate to more Twitter followers It’s advice that’s frequently given to children, politicians, and the lovelorn, and now research shows it also applies to those seeking Twitter popularity: accentuate the positive. Oh, and don’t talk about yourself so much.
INC STARTUPS [Media] Market Your Small Business Online: 12 Tips
| FRIDAY, DECEMBER 6, 2013
Use social media sites to present a more personal side to potential customers and create more awareness for your company. Building an online brand presence for a startup is surprisingly easy. If you''ve started a new business and are ready to begin marketing it online, I highly recommend Annie Tsai''s new book " The Small Business Online Marketing Handbook. Here are some pointers based on the book, along with my own observations: 1. Don''t panic.
BOTH SIDES OF THE TABLE [Media] 8 Startup Lessons You Could Learn from Gotham Gal
| SATURDAY, APRIL 16, 2011
Certainly if you look at eCommerce & social media – women are the ones using these products. It’s easy to think that the wife of a well-known & successful VC ( Fred Wilson ) would have had an easy and storied life of wealth and privilege. I had previously had the opportunity to spend time with Joanne Wilson , Fred’s wife, and knew otherwise.