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INC STARTUPS [Media] Market Your Small Business Online: 12 Tips
| FRIDAY, DECEMBER 6, 2013
Use social media sites to present a more personal side to potential customers and create more awareness for your company. Building an online brand presence for a startup is surprisingly easy. If you''ve started a new business and are ready to begin marketing it online, I highly recommend Annie Tsai''s new book " The Small Business Online Marketing Handbook. Here are some pointers based on the book, along with my own observations: 1. Don''t panic.
BOTH SIDES OF THE TABLE [Media] 8 Startup Lessons You Could Learn from Gotham Gal
| SATURDAY, APRIL 16, 2011
Certainly if you look at eCommerce & social media – women are the ones using these products. It’s easy to think that the wife of a well-known & successful VC ( Fred Wilson ) would have had an easy and storied life of wealth and privilege. I had previously had the opportunity to spend time with Joanne Wilson , Fred’s wife, and knew otherwise.
INC STARTUPS [Media] 4 Signs Your Business Partner is Dishonest
| THURSDAY, JANUARY 5, 2012
If that person has a title or position with some prestige, or perhaps has been a media magnet, the pull to jump into their opportunity can be even more compelling. A would-be partner who acts as if their title or status as a media darling should put all your concerns to rest. Just because someone has a prestigious chair at a top university or is frequently featured in the media does not mean you can trust them, unfortunately.
DUCT TAPE MARKETING [Media] 10 Apps I Use Every Single Day
| WEDNESDAY, OCTOBER 5, 2011
TweetDeck – This is my primary social media dashboard. 10 Apps I Use Every Single Day This content from: Duct Tape Marketing. More and more, we’re becoming an app happy world – Apps that run on our laptops, apps for the mobile and apps for the iPad or tablet. Even better are those apps that sync across all of our chosen devices, keeping us on task and on track in an increasingly online world.
STARTUPCFO [Media] Cracking the Top 10
| TUESDAY, JANUARY 11, 2011
So, if your company wants to hit it big time, you need to displace an app, service or media company that is currently in people’s top 10 lists. I joined Kiltr.com a professional social network for Scottish people (and people who just love the Scots) a few weeks ago. As a proud Scotsman (is there any other kind?) I’d love to connect and do business with people from the homeland. Despite that desire, I have to admit that several weeks later, I have barely had time to log in.
DUCT TAPE MARKETING [Media] 4 Local SEO Tips For 2016
| MONDAY, DECEMBER 7, 2015
Ray is also the co-author of the “Marketing Guides for Small Business” eBook series, which includes topics on Website Design, Local SEO, Content Marketing, Social Media, Google AdWords, and Reputation Management. 4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business.
UP AND RUNNING [Media] 6 Business Idea Validation Tactics to Improve Your Business Planning
| TUESDAY, MARCH 14, 2017
Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Social media surveys easily give fairly reliable quantitative data from actual people.
DUCT TAPE MARKETING [Media] Why Online Reviews Should Be a Part of Your Referral Marketing Program
| MONDAY, APRIL 4, 2016
These include website design, search engine optimization, social media management, reputation management, and lead generation services Why Online Reviews Should Be a Part of Your Referral Marketing Program written by Alex Boyer read more at Duct Tape Marketing. When it comes to marketing, nothing beats a quality referral from a trusted source. Developing a strong referral program is vital for many businesses.
YOUNGUPSTARTS [Media] 5 Tips For Marketing Your Store For Small Business Saturday
| MONDAY, NOVEMBER 23, 2015
Don’t Forget Social Media. One great way to do this is through posts on your store’s social media channels and web site. By Nicole Larrauri, President, The EGC Group. Now in its sixth year, Small Business Saturday, the holiday shopping day that falls between seasonal icons Black Friday and Cyber- Monday , is finally coming into its own. This November 28 th , an estimated 88 million consumers will shop locally – and inject some 14.3
YOUNGUPSTARTS [Media] Save Yourself – Three Smart Email Strategies That Can Save Your Job
| WEDNESDAY, NOVEMBER 11, 2015
When that angry email bomb gets forwarded to your boss or the media, it’s either a PR or HR disaster and the first victim is always you. Solution: Scream into your pillow, but don’t scream at colleagues, friends, or family members via email or social media.
YOUNGUPSTARTS [Media] Entrepreneurs: Create A Founding Legend
| TUESDAY, AUGUST 12, 2014
Clair is the Founding Correspondent & CEO of innovation-focused media outlet AlleyWire , as well as president of AW/CS, AlleyWire’s creative agency. He was previously an on-air correspondent forNY1andYNN, and is the founder of several other media and startup ventures. by Neil St. Clair, CEO of AlleyWire. Im here to tell you a story about sacrifice.
INC STARTUPS [Media] Gary Vaynerchuk: The Secret to Keeping Clients
| TUESDAY, MARCH 24, 2015
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains how to keep clients in the long term, why you need to throw away gender bias about Pinterest, and more
- [Media] 3 Data Security Mistakes that Can Kill Your Startup
In a bid to make a quick sale, acquire a new customer, get one more download, startups often ask people to sign up with an existing social media account instead of asking them to fill up a form from scratch. Startups are often fighting an uphill battle for survival – the battle often lasts long until they reach the critical mass needed to breakthrough to the mainstream market.
DUCT TAPE MARKETING [Media] Turn Your Business Into a Community Building Platform
| WEDNESDAY, FEBRUARY 8, 2012
Consultants might work with a business owner to build a platform through speaking, writing, blogging and connecting in social media. Turn Your Business Into a Community Building Platform This content from: Duct Tape Marketing. I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community. The notion of a platform is one that receives a fair amount of play in various contexts.
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. photo credit: Ashleigh Brown.
JEFF HILIMIRE [Media] Teaching an old dog (me) new tricks
| FRIDAY, AUGUST 22, 2014
I’m constantly studying entrepreneurs (both via media and in person), as well as successful startups and companies, in an effort to continue learning and growing as a CEO. Many of my favorite books are great examples of this. Dragon Army will be a year old in 11 days (September 1st). The amount of things I’ve learned over the last year about the gaming industry, about raising funds, about running a consumer-focused startup, is quite frankly staggering.
YOUNGUPSTARTS [Media] 15 Proven Tips To Help You Make Career-Enhancing Connections At Your Next Conference
| FRIDAY, JULY 17, 2015
Others allow you to tweet and follow other social media sites directly from the app itself. Utilize social media before, during, and even after the conference. We’re in the Digital Age, and these days, many last-minute changes to conferences’ programs (as well as many supplementary events and activities) are promoted only via the conference app or on social media — so make sure you’re a fan, friend, or follower! by Alaina G.
THE PRODUCT GUY [Media] Featured Jobs in Product Management #prodmgmt
| SATURDAY, JUNE 11, 2016
Senior Project Manager (Product) @ Gin Lane Media (New York, NY) Keywords: BOSS!, Director of Product @ PCMag (New York, NY) Keywords: Audience Growth, Content, Digital Media, Innovation [link]. If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community.
THE PRODUCT GUY [Media] Spring into new Product Management Job Opportunities
| SATURDAY, APRIL 16, 2016
Product Manager, Advertising Products @ MLB Advanced Media (New York City) Keywords: adtech, advertising, product, video [link]. Product Manager, Partner Solutions @ MLB Advanced Media (New York City) Keywords: Connected Devices, OTT, Video [link] Filed under: product jobs Tagged: product management. If you are a great product person looking for a great product job, or vice versa, check out our job board.
ROB GO [Media] Getting A VC Job
| TUESDAY, JANUARY 10, 2017
Usually, people who take this strategy are extremely social, go to tons of events, consume and retain information they read on social media, techcrunch, Medium, etc. I get asked a lot about how to get one’s start in the VC industry. I have a somewhat standard response, but realized that I never put it into a blog post. So, here it is. FYI – this is tuned towards an individual who is still in the relatively early stages of their career.
- [Media] 5 Solid Online Business Models You Can Embrace to Generate Income
In mainstream media, it’s referred to as “native advertising” but the model is the same thing; build a massive audience for your blog and make money when they buy affiliate products you recommend. According to Business Matters magazine, 90% of all online businesses fail ; in other words, if you’re starting an online business you’re 9 out of 10 times likely to fail.
DUCT TAPE MARKETING [Media] How Top Apps Are Leveraging Referral Marketing to Boost Downloads
| TUESDAY, FEBRUARY 28, 2017
Leverage Social Media to Promote in-app Referrals. It’s the age of social media, so if you want to really want to make your in-app referrals a grand success, leverage different social media channels. How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. Customer trust is a commodity that’s remarkably in short supply.
SMALL BUSINESS FORCE [Media] What We Have Here is a Failure to Communicate!
| FRIDAY, MAY 24, 2013
Anything that touches the customer from obvious things like your website or how you're using social media to billing and collections to customer service policies to how you answer the phone should be reviewed no less than quarterly for how they communicate with your customer base. A great line from a great movie, "Cool Hand Luke" that is, often, the essence of what causes negative customer relationships.
INC STARTUPS [Media] The Future of Work Depends on People
| WEDNESDAY, FEBRUARY 12, 2014
Things that were once a company''s biggest competitive advantage, such as access to technology or social media channels today, suddenly weren''t so special. Smartphones, instant messages, social media, and online communication have all made connections easier, globally possible, and downright fun. Putting mobile first may be the new norm, but it won''t keep you connected to what matters most.
INC STARTUPS [Media] Posting Pretty Pictures Is a Legit Web Marketing Strategy
| FRIDAY, AUGUST 9, 2013
Are your social media efforts still limited to just Twitter and Facebook? Knowing your advocates and influencers on these networks and running contests and sweepstakes to distribute your SKUs in the visual feeds is a great way to generate free earned media and traffic from these channels. It''s called "visual networking." The idea? Use image-heavy sites like Pinterest and Instagram to grow your business. Here''s how it works.
- [Media] CrankyAds Founders Chat About Closing Their Startup, TED Talks, Planning Your Week Ahead And More
The plan is to talk about what we are working on in our businesses, what we are studying and learning, what events we attend and people we meet, as well as what is current in technology, social media, internet marketing and entrepreneurship. Subscribe to this Podcast in iTunes. Walter Haas , who was the lead developer and co-founder in CrankyAds, and I jumped on to record what I hope will be a new and ongoing feature here on EJ – a talk show in podcast form.
VC CAFE [Media] Human Engineering and Emotional Intelligence for Startups
| SUNDAY, JULY 29, 2012
Relationships is all about communication and social media. Emotional intelligence (EI) is the ability to identify, assess, and control the emotions of oneself, of others, and of groups. Wikipedia ). human engineering VC Cafe Photo credit: By imaginedhorizons (Flickr).
INC STARTUPS [Media] The Ship Goes Down With the Captain
| TUESDAY, JUNE 4, 2013
Loved ones monitoring social media for official updates from the company found radio silence on Facebook and Twitter. Rule 2: Social Media Is Not Your Billboard A 2012 Gartner study found that "75 percent of organizations with BCM [Business Continuity Management] will have public social media services in their crisis communications strategies by 2015."
YOUNGUPSTARTS [Media] 25 Important Pinterest Tips For Your Career
| SUNDAY, JULY 1, 2012
As with all social media accounts, it’s important to keep going. Photographers, wedding designers, social media managers, and more use and frequently benefit from the site. We’ve all heard about LinkedIn, Twitter, and Facebook’s career power, but have you thought about what Pinterest could do for you?
- [Media] 8 Reasons Why Your Marketing Campaign Needs an Infographic
This helps in raising brand awareness and empowers brand registration when promoting your infographic on social media channels and outreaching other webmasters in your niche or infographic submission sites like coolinfographics.com , infographixdirectory.com or infographicsonline.com to name a few. If you look around, you will be amazed at the amount of content that is being generated every day.
THIS IS GOING TO BE BIG. [Media] How early should you connect to a VC? Here's some data.
| MONDAY, JUNE 16, 2014
My social media streams actually do more to keep existing connections warm than they do to create new ones. How long does it take from first meeting a VC to getting cash in the bank? That''s an interesting question. Theoretically, someone could meet you, sign your document, and write you a check for deposit that day, but that''s not how it usually works. It''s also not the best way to create a helpful syndicate of investors that share the founder''s vision for the company.
DUCT TAPE MARKETING [Media] 5 Ways to Improve Local Search Results for Business
| THURSDAY, NOVEMBER 17, 2011
You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. 5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. “This article originally appeared on the OPEN App Center. Visit www.theopenappcenter.com for more information and resources for streamlining and growing your business.”
WWW.THEVERGE.COM [Media] After Facebook's IPO flub, value of tech startups falls back to earth
| WEDNESDAY, JUNE 20, 2012
I’m going to talk about a pre-Facebook IPO and a post-Facebook IPO world, because the markets have changed substantially," said Anthony Noto, the co-head of Goldman Sachs Global Telecommunications, Media and Technology unit, the man responsible for identifying promising young startups, grooming their business, and winning their business for an IPO. © 2012 Vox Media, Inc. Login. Report. After Facebooks IPO flub, value of tech startups falls back to earth.
ONSTARTUPS [Media] How A 17-Year-Old In India Bootstrapped To $7M In Revenue
| THURSDAY, NOVEMBER 8, 2012
And then we went to the mass media with the story. The following is a guest post written by Sanket Nadhani. He previously headed Marketing and Sales at FusionCharts and just launched an eBook on the complete journey of the company on its tenth birthday. FusionCharts was founded in 2002 by my brother, Pallav Nadhani , in a quest for more pocket money.
STARTUP PROFESSIONALS MUSINGS [Media] Security And Privacy Are Entrepreneur Opportunities
| SATURDAY, FEBRUARY 22, 2014
Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. With the Identity Theft Resource Center® reporting a 30% increase in privacy breaches in 2013, there seems to be a growing population out there worried about all the people intent on hurting them. Why is everyone so paranoid these days?
FELD THOUGHTS [Media] Back From Sabattical
| SATURDAY, OCTOBER 1, 2016
I’m in great emotional shape, as I meditated almost daily, spent lots of time with friends who came to visit, ignored almost everything going on in the world (although I got sucked into the election a few times), stayed completely off social media, and read a book a day. Amy and I just got back from a month off the grid in Aspen. If you are an Atlas Shrugged fan, think of it like the annual trip to Galt’s Gulch.
VERSION ONE VENTURES [Media] Bringing Transparency to Startup Data: Our Data Repository Project
| WEDNESDAY, MARCH 29, 2017
Companies (like Mattermark , a V1 company) scrape the Internet, taking raw (and free) public information from social media, SEC filings and press releases and then repackaging that information into a usable database that typically requires a fee to access. Two months ago, I first introduced my vision to create a startup data repository.
- [Media] Why It’s Important For a Beauty School to Have a Blog
Blogs Appeal to the Younger Generation In the age of Snapchat and Instagram, it is almost impossible to run any kind of business without the help of social media. Fashion and beauty are constantly growing and evolving — just take a look at what was considered cool twenty years ago! So those who teach, as well as those who are learning, are expected to stay on top of current trends in order to stay relevant.
ARCTICSTARTUP [Media] Top European Startup Events for the Rest of 2014
| TUESDAY, SEPTEMBER 23, 2014
Webit is a massive, premium event of 10 000+ attendees from 110+ countries, 200+ speakers & 300 accredited media, where the Global Digital and Tech Leaders meet. Disrupt will have about 3,000 participants and they claim to have a massive 50/50 startup-investor ratio as the main purpose of the event is to present startups to the investors and the media.
DUCT TAPE MARKETING [Media] What Makes a Good Marketing Strategy?
| THURSDAY, JANUARY 21, 2016
You can advertise your business on social media, run AdWords or display campaigns, try marketing or content marketing, retargeting and a number of other online marketing techniques. What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. photo credit: Remco Wighman via Creative Commons. Let’s begin with an answer to the question “What is marketing strategy?’. This popular expression tends to be mistaken with promotion or advertising strategy.
DUCT TAPE MARKETING [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
| MONDAY, AUGUST 11, 2014
Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and youll start to generation the right leads in social media.
AUSTIN STARTUP [Media] Gina Rodriguez Hosts Seed Film Premiere
| SUNDAY, MARCH 12, 2017
About the Writer Ari Gonzalez is Latinitas’ Social Media Intern. sxsw women-in-tech latinos media startupLatinitas Reports from SXSW 2017 Gina Rodriguez hosted the film premiere for startup documentary, “ Seed,” at the Violet Crown theater on March 11 during SXSW. Photo by Jonathan Leibson/Getty Images for Hewlett Packard Enterprise.
INC STARTUPS [Media] Scaling Too Fast Can Tank Your Business
| TUESDAY, AUGUST 6, 2013
The beauty of emerging social media marketing is that it is based on these "pull" techniques, and can be both impactful and cost effective. Too many growth businesses try to scale before they are ready. You''re better off creating enormous value for a few customers first. As you are building a business, it''s natural to think about how to make it really, really big. But scaling a business too soon is a surefire way to tank it.
INC STARTUPS [Media] Mapping the Diversity of Pumpkin-Flavored Everything (Infographic)
| THURSDAY, DECEMBER 4, 2014
Which gourd-inspired goodies get the most love on social media? Check out this visualization of the most talked about fall treats
UP AND RUNNING [Media] Ask an Entrepreneur: Can I Really Start a Business in 30 Days?
| TUESDAY, OCTOBER 21, 2014
Social Media can supercharge your launch. It allows your supporters to pledge to their social media accounts following your launch date. Are you looking for advice on getting your business up and running quickly? Scroll down for expert tips. If you like them, share this on Twitter with the hashtag #30DayChallenge. Got a question for one of the entrepreneurs mentioned below? Skip ahead and leave it in the comments. Do you have questions about starting a business quickly?
DUCT TAPE MARKETING [Media] Email Marketing Best Practices for Lead Generation
| THURSDAY, SEPTEMBER 17, 2015
Add social sharing buttons so people can share your email on their social media accounts. Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business.
INC STARTUPS [Media] Why You Need to Stop, Collaborate and Listen
| MONDAY, APRIL 28, 2014
At my e-mail marketing company, VerticalResponse , we recently launched a new version of our e-mail and social media product. One of the best gifts your customers can give you is their honest, open feedback. But how easy do you make it for your customers and your teams to give and get that feedback? Did Vanilla Ice hold one of the secrets to having a successful business when he infamously rapped, "All right stop, collaborate and listen?"
YOUNGUPSTARTS [Media] The Easiest, Most Unconventional Way To Start Your Own Business
| WEDNESDAY, MAY 24, 2017
Update your business profile on LinkedIn, HungryGoWhere, and various social media channels, such as Facebook, Twitter, Instagram, Google+, and perhaps even YouTube. by Shirin Anne Wan, Head of Customer Care for QuickBooks Asia Pacific. The gig economy continues to boom, and it might be a smart, unexpected way for entrepreneurs to launch their small businesses. Many people have dreamt of starting their own small business and striking out on their own.
JEFF JORDAN [Media] So You Want to Compete Against Amazon?
| FRIDAY, OCTOBER 25, 2013
many companies deploy multiple strategies: Sell differentiated product: Amazon’s sales skew very heavily towards “hard-lines”, things like media, electronics, home & garden, and toys. I’ve had Amazon on my mind lately, part of which is due to my reading Brad Stone’s very interesting book, The Everything Store: Jeff Bezos and the Age of Amazon.
UP AND RUNNING [Media] How to create a niche – Small Business Spotlight
| THURSDAY, APRIL 5, 2012
” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”?
UP AND RUNNING [Media] Why Introverts Make Great Entrepreneurs—Plus 5 Tips for the Entrepreneurial Introvert
| MONDAY, MAY 12, 2014
Or, you might put together a thoughtful social media campaign or series of blogs from the privacy of your own office. Photo: Getty Images. What do Warren Buffet, Bill Gates, and Mark Zuckerberg all have in common? In addition to being some of the most successful entrepreneurs in the world, all three are introverts. This may come as a surprise. After all, aren’t introverted people shy, quiet, and even anti-social?
UP AND RUNNING [Media] How to Get Funding from Billionaire Investor Mark Cuban and Other Stories
| THURSDAY, SEPTEMBER 11, 2014
They have maintained their relationship with Kickstarter backers through the platform itself and via such social media platforms as Facebook, Pinterest, Instagram and YouTube, even running successful contests on Instagram, Facebook and Pinterest. Sometimes your business needs money fast. The question is, how do you get it when the traditional methods don’t work for you?
OM.CO [Media] Evolution of a Founder: Lessons I have learned
| TUESDAY, FEBRUARY 5, 2013
The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. We would need to take a step back from the page views-based growth and monetization approach that had plagued most major media companies. About. Twitter. Subscribe. Om Says. About Me.
- [Media] Company Blog as the Best Tool for Achieving Your Business Goals
Also, the blog may work together with social media accounts of your business. In the recent decade, blogs have become an essential part of websites that allowed to connect with the visitors and share some information with them. Even though the first blogs did not have a direct purpose of promotion and marketing, their increasing importance for achieving business goals has been recognized by businesses.
INC STARTUPS [Media] What Closed Doors Could Be Costing You
| FRIDAY, JANUARY 18, 2013
Apparently, companies stand to generate some 70 percent in additional profit by simply taking internal communications to social media, according to McKinsey analyst Jacques Bughin. Rather than in emails or closed-door meetings, Bughin suggests sharing insights, experiences, and updates via internal social networks (like Yammer, for example) or social media platforms (like Facebook). An expert makes the case that internal communications should be made through social networks.
GOOGLE VENTURES [Media] Change aversion: why users hate what you launched (and what to do about it)
| TUESDAY, APRIL 24, 2012
When these changes generate strong reactions, people often turn to social media to vent — amplifying individual voices into a torrent of angry petitioners, digital torches in hand, demanding a return to the familiar, older, “better” product. Change is good. When a product becomes more fun or makes us more efficient, we embrace change. Technology startups often lead the way, rapidly iterating in an ongoing effort to create better experiences for their users.
AGILE VC [Media] The Rise & Fall of Great Venture Firms [Part 1] ? AGILEVC
| WEDNESDAY, JULY 11, 2012
And while the internet created both tremendous reward and tremendous investment carnage leading up to and after the 2000 tech bubble, it’s created long run disruption of broad sectors of media, advertising, business software & computing, and retail commerce and VCs that missed this shift have faced real struggles. How to Evaluate Firms for a Seed VC. How To Think About The Future. About Me. AGILEVC My idle thoughts on tech startups.
DUCT TAPE MARKETING [Media] 5 Easy Steps to Nailing a Sale
| MONDAY, OCTOBER 19, 2015
A next easy step from there is turning to social media to learn a bit more about their experience and/or personal life. 5 Easy Steps to Nailing a Sale written by Guest Post read more at Duct Tape Marketing. If you would have told me 10 years ago that I would enjoy being in sales, I would have laughed. I am the opposite of pushy, don’t love speaking in front of large groups, and only want what is best for people.
INC STARTUPS [Media] 5 Ways to Get More Facebook Likes
| FRIDAY, SEPTEMBER 14, 2012
If you don't already know by now, I'm a big believer that social media can help grow a business. Getting more likes for your Facebook page should just be a part of your overall social media marketing mix! You have to be everywhere your customers are, including Facebook. Here are some easy ways to rack up those "likes." But I often still get some pushback from people and customers who are hesitant to jump in. Here are two of my favorite excuses.
CONVERSIONXL [Media] First Impressions Matter: The Importance of Great Visual Design
| THURSDAY, NOVEMBER 15, 2012
The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05
ARCTICSTARTUP [Media] ThingLink Paves The Way For US Expansion
| THURSDAY, AUGUST 4, 2011
Neil himself stated: 'By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement'. ThingLink launched rich media tags earlier in the summer, enabling their users to link not only with e-commerce websites and other portals but with social media as well as sound and video platforms like SoundCloud, YouTube, Spotify and Vimeo. This week the news surfaced that ThingLink hired Neil Vineberg as their Chief Marketing Officer.
ARCTICSTARTUP [Media] Mini Seedcamp Stockholm, Companies Taking Part
| WEDNESDAY, APRIL 27, 2011
Bitspace from Stockholm, Sweden: Platform for curated collections of media. Campalys t from Riga, Latvia: Combines the best of Facebook Insights and Google Analytics, and bring it to you - so that you can measure the precise ROI of your social media campaigns. from Gothenburg, Sweden: Providing a social media widget for the web-shop owners world-wide, empowering their users in creating fun and valuable social media objects around companies products and services.
INC STARTUPS [Media] 4 Things You Need to Know Today
| FRIDAY, APRIL 11, 2014
You Heart LinkedIn For the second year in a row, in 2013 LinkedIn was the favorite social media site among the Inc. The Center for Marketing Research at the University of Massachusetts Dartmouth examined social media usage among the Inc. A roundup of the day''s news curated by the Inc. editorial team to help you and your business succeed. Food Startups Staying Hot In the wake of Grubhub''s successful IPO, investors are hungry for food delivery startups.
ACTIVE GARAGE [Media] Finding the Best Hires in Tech: 3 Things You should be doing NOW!
| MONDAY, JUNE 20, 2011
According to a 2010 survey of businesses across the US, UK, and EU by Cross-Tab, a market research provider, 85% of hiring managers feel that a positive online reputation influences their hiring decisions, and more than 70% of companies have a policy to screen all job candidates using – yep, you guessed it, social media. A growing number of social media-driven resources are available to help get beyond the resume: LinkedIn offers some pretty good search tools.
ONSTARTUPS [Media] #winning: 6 @charliesheen quotes to make you a better entrepreneur
| FRIDAY, MARCH 4, 2011
Over the past week there has been a huge focus in the media and even the geek internet culture around Charlie Sheen's supposed breakdown. He's been doing a lot of interviews, but mixed in are a lot of interesting quotes that can be applied to entrepreneurship. An entrepreneur is on a thin border between insane and brilliant. Defeat is not an option. CBS picked a fight with a Warlock.".
ARCTICSTARTUP [Media] Real Life VR Testing In Helsinki
| MONDAY, MARCH 14, 2016
The demos here scanned pictures and displayed both static and interactive multi-media content in your surrounding. SCOPE OF MEDIA - Nokia - Ozo 360° camera. This system is meant for professional use and is a waypoint towards what the next form of consumer media will look like. Post-production for media houses is going to be considerably more efficient than with current methods. This makes the media houses recognize value.
ACTIVE GARAGE [Media] Thought Readership #3: What’s wrong with “chocolate fireguard” books – and what to do instead
| MONDAY, MARCH 12, 2012
Or you could develop a short Wufoo or SurveyMonkey questionnaire, promoting that through your social media channels, to gather relevant data. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here , as well as social media links. When it comes to the commonly espoused belief that a nonfiction book automatically confers credibility on an author, my feeling has always been maybe, maybe not.
YOUNGUPSTARTS [Media] [Competition] Expand My Brand
| TUESDAY, SEPTEMBER 4, 2012
based EXPANDMYBRAND Startup Challenge , organized by social media agency EDGE Collective. If you run a social marketing technology startup, check out the U.S.-based
YOUNGUPSTARTS [Media] [Singapore] Play(Book) It With Music
| FRIDAY, AUGUST 12, 2011
You don’t normally think of using a Blackberry device to play music, much less on a tablet, but Research In Motion (RIM) and digital media delivery company 7digital have teamed up to bring over nine million tracks to BlackBerry® PlayBook™ users in Singapore through a new Music Store app. It pretty much works like any digital media store – users can search for songs, albums and artists as well as preview tracks before making a purchase.
CROWDSPRING BLOG [Media] Weekend Reads: Besting Giants
| FRIDAY, JULY 8, 2016
Check out this super interesting write up about what Facebook’s Safety Check says about social media’s role in our lives. It’s gettin’ close to quittin’ time, folks. It’s been a long week, and we hope you get a chance to unplug and recharge over the next couple of days. That’s our game plan, anyway.
YOUNGUPSTARTS [Media] 5 Small Business Mistakes And How To Fix Them
| TUESDAY, JANUARY 26, 2016
You picked up supplies, cleaned, delivered products, did accounting, paid bills, posted social media, delivered ads, checked on insurance and answered emails, when you suddenly realize that doing it all yourself doesn’t really make any money. Create a checklist of things that you need to do, which may include: Setting up advance social media posts. By Lea Schneider. Small business owners tend to make instant business decisions that they probably wouldn’t make otherwise.
INC STARTUPS [Media] The Video With the 'F ing Great' ROI
| THURSDAY, APRIL 18, 2013
According to Galloway, there is a current trend against "industrial strength carpet bombing" campaigns that blast every media channel with ads. A hilarious--and economical--YouTube ad skyrocketed Dollar Shave Club to Internet fame. Dollar Shave Club takes the prize for producing the most clever--and economical--YouTube ad of 2012. Founder Michael Dubin knew a well-coordinated PR blitz could put his company on the map.
DUCT TAPE MARKETING [Media] The Impact of Dynamic Communication
| WEDNESDAY, MARCH 15, 2017
She went on to launch a national talk radio show, facilitate training and media coaching for the WNBA’s Phoenix Mercury and the NFL’s Players Networking Event at SuperBowls XLVII and XLVIII, and launched an educational video campaign on public speaking and communication skills that reaches thousands of viewers each week around the world. The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Schiefelbein.
DESIGN STAFF [Media] How to choose the right design agency for your startup
| TUESDAY, AUGUST 13, 2013
Do you need help with your social media strategy? Before joining Google, Mike Buzzard founded Cuban Council, a world-class design agency that worked with clients like Google, NASA, Francis Ford Coppola, Facebook, Zynga, Tom Waits, BBC, and Evernote. Startups often ask us how to find the right agency, and we can’t think of anyone better than Mike to answer that question. John Zeratsky. Our startup needs design help. Should we hire a big agency, a small agency, or a freelancer?”.
THEBAREFOOTVC [Media] Smart Data, Diversity and our Decentralized Future
| TUESDAY, JANUARY 20, 2015
We’ve seen peer to peer networks connect people in lending, media and other industries, as well as the emergence of collaborative consumption and the sharing economy. As a keen traveler, observer of the world and a technophile, I’ve been struck by the parallels in the development of technology with the broader the evolution of humanity.
INC STARTUPS [Media] Gary Vaynerchuk: The Simple Way to Have a Happier Career
| THURSDAY, MARCH 10, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why it's better to focus on what you're learning instead of what you're losing
THE NEXT WEB [Media] Fatherpreneurship: Tips on how to be a successful father and entrepreneur
| SATURDAY, OCTOBER 13, 2012
Here’s what I have learned, having had three kids – each born pretty much when I was starting a company – my son in the middle of Wired, my first daughter when we launched The Industry Standard, and my second daughter during the launch of Federated Media. Founder and Executive Chairman Federated Media Publishing. I’m not going to pretend I know a lot about parenting.
UP AND RUNNING [Media] I Started My First Business at Age 9: Here’s What Kids Can Learn from Being Entrepreneurs
| TUESDAY, JULY 19, 2016
After graduating last month from the University of Portland with focuses in marketing, social media, theater, and entrepreneurship, I am thrilled to pass on my story to fledgling entrepreneurs. When I was nine years old, I never dreamed that the small, quarter vending machine I owned would turn me into a small business owner and a college graduate.
REMBRANDT COMMUNICATIONS [Media] Got Word of Mouth Publicity?
| THURSDAY, FEBRUARY 25, 2010
Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news-story on radio, television, print, or online, you can build buzz while obtaining [.]. Copywriting free publicity [link] [link] PR public relations SEO SEO Copywriting
INC STARTUPS [Media] Is Your Business Name Web Friendly?
| TUESDAY, SEPTEMBER 18, 2012
Not to mention exact matches for your social media handles.) And finally, make sure to check whether matching social media handles are available. If something's already taken, a small change to your brand name or adding an industry- or location-specific modifier that's consistent across all your social media networks might be the way to go. A company name with a none matching domain name may spell disaster for your business.
UP AND RUNNING [Media] What is the future of retail?
| MONDAY, JULY 21, 2014
Contrary to what the media repeatedly tells you (‘online is the only way forward’), a 2013 study by A.T. If someone is following your business on a social media site, your offers are available to them in-store. If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also ‘mobile’.
INC STARTUPS [Media] World's Youngest VC-Funded Entrepreneur?
| FRIDAY, NOVEMBER 2, 2012
Despite the fact that he now must worry about things like business plans and investors and that he's been named a digital wunderkind by some media outlets , D'Alosio says he still wants to finish high school and attend university. He was just 15 when he landed his first chunk of change from VCs. Now this high-schooler counts Ashton Kutcher, Yoko Ono, and Mark Pincus as backers. Move over Brian Wong. You my have lost your title as the youngest-funded entrepreneur.
- [Media] How to Import Your Blog to Your Facebook Page
There’s little doubt that social media is important to most businesses’ marketing efforts these days. But the time it takes to maintain your social media presence is sometimes hard to find, so anything you can automate makes life much easier. Facebook is of course right at the top of the list of social media sites
UP AND RUNNING [Media] The 10 Questions I Didn’t Expect to Be Asked by Investors
| FRIDAY, FEBRUARY 22, 2013
The Idea Generator (You are the visionary, you come up with the great next big idea, your thoughts are not limited by what you hear from your peers, the media, the market, etc.). If you’re raising money for your company and you want to pitch to angel investors or venture capitalists , then there are a few important things to know that savvy investors care about.
DUCT TAPE MARKETING [Media] Four Steps to Launching an Email Marketing Campaign
| FRIDAY, MARCH 18, 2016
To some, the idea is outdated and social media is considered king for appealing to customers and clients. Unlike social media and blogs, emails allow you to speak directly to a person. Four Steps to Launching an Email Marketing Campaign written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. Email marketing is a creative technique businesses have long used to reach people who could potentially be interested in their company.
ARCTICSTARTUP [Media] Slush 2016 Ticket Sales Start
| THURSDAY, APRIL 21, 2016
Editor's note: While there is still 7 months until Slush – and its good to get your tickets early – we do offer a matchmaking conference for the startups, investors, corporations and media in just 6 weeks in Helsinki. Slush started sales of tickets for the largest startup conference in Nordics which will take place Nov 30 - Dec 1. Last year, Slush brought together 15,000 attendees -- 1,700 startups, 800 venture capital investors and 630 journalists from exactly 100 countries.
DUCT TAPE MARKETING [Media] Sales Is a Function of Marketing Pure and Simple
| FRIDAY, APRIL 19, 2013
The trouble with this mindset is that social media and inbound marketing has actually made the distinction even harder to appreciate. Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.
INC STARTUPS [Media] 6 Timeless Sales Rules From the Experts
| WEDNESDAY, MAY 2, 2012
Source: Jeff Bezos In the social media age, as the Amazon CEO well knows, referral advertising is more important than ever. These key sales and marketing principles may not be trendy--but they're true. Anyone who says that prostitution is the world's oldest profession is forgetting that someone first had to make a sale. Ever since, salespeople have been trying to find better ways to convince customers to buy.
- [Media] How To Delegate More Effectively In Your Business
For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.”
YOUNGUPSTARTS [Media] How To Select A Franchise Attorney
| TUESDAY, MAY 26, 2015
You can either do this through personal conversations with other franchisees, or you can use the internet and social media. Social media is a great tool to hear what personal opinions are on the work that has been done. A lot of people choose to launch a new business as a franchisee. This is because it works on proven business plans and models and, therefore, has a greater chance at being successful.
YOUNGUPSTARTS [Media] 7 Ways To Make Teamwork Work
| THURSDAY, FEBRUARY 12, 2015
Put social media to work. Social media staples like chat, instant messaging and screen sharing can make it easier to complete project tasks and capture and measure data. by Igal Hauer, CEO of Help Desk Technology Corporation ( www.ServicePRO.solutions ). Here’s an all-too-common example of process breakdown in the workplace: You go over a project with your managers and employees, providing an overview of a complex initiative – a product launch, for example.
- [Media] 3 Tips For Finding The Right PR Agency
PR is an important way to garner more attention and visibility for you that goes outside the traditional marketing routes and instead focuses on editorial content, media outlets and other organic (and free!) These are the people who will be representing you to the media and outside world so you want to know that the staff is excited to work with you and enjoy what they do.
YOUNGUPSTARTS [Media] Newsflash: Winning Is Everything
| THURSDAY, DECEMBER 27, 2012
Andrew Collins is the CEO of a multi-award winning social media and technology company Mailman. Andrew was featured as the Top Entrepreneur under 30 in Australia in 2008 and continues to grow a extensive network of online media assets. ?. By Andrew Collins, Founder & CEO of Mailman Group?. Winning IS everything. That’s right.
YOUNGUPSTARTS [Media] Community Relations And The Small Business
| WEDNESDAY, OCTOBER 10, 2012
Use the Media. By cultivating good relationships with the local media, your chances of coverage are raised. by TJ Saunders. If you own a small business, good public relations is essential to its success. You can’t expect to realize profits without the community’s support of your company. Positive community relationships are vital ones that can make or break your good name. By building solid relationships within the community, you will effortlessly drive customers to your way.
VENTURE CHRONICLES [Media] Fan Power
| TUESDAY, JULY 8, 2014
Yes, the entertainment industry is changing, as it has always done, but in this case the influence of social media – the broadcast medium of our century – can’t be underestimated. This was a surprisingly interesting op-ed , not interesting because it is penned by a glam celebrity but because op-eds are typically not insightful and rooted in facts, as this one is.
YOUNGUPSTARTS [Media] A VC Puts On His Equity Crowdfunding Hat
| THURSDAY, NOVEMBER 17, 2016
One way is with early adopters who will champion your startup on social media. By Tom Walker, CEO Rev1 Ventures. It’s been about three months since equity crowdfunding was opened up to all Americans. This change means that virtually any individual, not just the wealthy, will have opportunities to make equity investments in early stage companies. That suggests, potentially, more early stage capital for entrepreneurs. As a VC and angel investor, I believe deeply in entrepreneurs.
STARTUP LESSONS LEARNED [Media] Business ecology and the four customer currencies
| MONDAY, DECEMBER 14, 2009
Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow. If you’re starting a new media company, does it make sense to charge from day one? Now consider a traditional media business.
UP AND RUNNING [Media] 4 Easy Ways to Lower Your Monthly Expenses
| FRIDAY, AUGUST 29, 2014
Social media marketing is a pivotal area you can’t afford to ignore. After all, every man and his dog has a Facebook or Twitter account in this day and age, and it doesn’t cost the earth to create your own social media accounts and start using these to connect with your audience. Small changes, like converting to energy-efficient light bulbs, can save you money.
INC STARTUPS [Media] 8 Toys That Will Turn Your Kid Into an Entrepreneur
| MONDAY, DECEMBER 16, 2013
A team of developers from the Lifelong Kindergarten group at MIT Media Lab created the programming language and project editor, which kids can use to animate stories and design games. This group of companies is focused on teaching an entrepreneurial education early. There is a small but growing number of companies developing games, software, and educational programs for the youngest members of the entrepreneurial community. No, not millennials.
MIKE MICHALOWICZ [Media] Skype Small Business Profile: Wendy Kenney
| MONDAY, DECEMBER 2, 2013
Wendy Kenney: We are a virtual marketing and PR agency that provides outsourced marketing services including social media management, content creation and publicity. In the olden days – you know, the 80s and 90s – if you wanted to do business, you had to live and work close enough to population centers so that you’d have an ample pool of clients. Thanks to Skype, that’s not so for Wendy Kenney, President of 23 Kazoos Marketing and PR.