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STEVE BLANK [Media] Entrepreneurs are Everywhere Show No. 40: Stan Gloss and Matt Armstead
| TUESDAY, AUGUST 23, 2016
Next on Entrepreneurs are Everywhere : Chris Schroeder , Internet/media CEO, venture investor and author of “ Startup Rising: The Entrepreneurial Revolution Remaking the Middle East ” and Andy Cunningham , founder and CEO of Cunningham Collective. A lot of people, especially in the Midwest, will spend their time thinking too small. They’re a creature of their habit and habitat, in looking at potential investors and market opportunities.
DUCT TAPE MARKETING [Media] Email Marketing Best Practices for Lead Generation
| THURSDAY, SEPTEMBER 17, 2015
Add social sharing buttons so people can share your email on their social media accounts. Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business.
UP AND RUNNING [Media] 6 Mistakes to Avoid When Writing Your Restaurant Business Plan
| TUESDAY, FEBRUARY 14, 2017
In the marketing section of your restaurant business plan , don’t just mention a budget and that you “plan on using social media.”. Do you intend to advertise through Google AdWords, social media, or some other paid digital marketing platform? If you’re serious about opening a restaurant, you’ll have to draft up a formal and accurate business plan to pitch to banks, investors, and even potential employees. I won’t lie—writing a formal business plan isn’t exactly a breeze.
UP AND RUNNING [Media] How to Write the Competition Section of Your Business Plan
| TUESDAY, JUNE 28, 2016
Nowadays, however, websites, social media, and reviews are widely available on lots of local businesses. Industry associations, industry publications, media coverage, information from the financial community, and their own marketing materials and websites may be good resources to identify these factors and “rate” the performance and position of each competitor. Before anything else, realize that yes, you do have competition. No matter how new your business, you do have competition.
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. photo credit: Ashleigh Brown.
MIKE MICHALOWICZ [Media] Skype Small Business Profile: Wendy Kenney
| MONDAY, DECEMBER 2, 2013
Wendy Kenney: We are a virtual marketing and PR agency that provides outsourced marketing services including social media management, content creation and publicity. In the olden days – you know, the 80s and 90s – if you wanted to do business, you had to live and work close enough to population centers so that you’d have an ample pool of clients. Thanks to Skype, that’s not so for Wendy Kenney, President of 23 Kazoos Marketing and PR.
DUCT TAPE MARKETING [Media] 5 Easy Steps to Nailing a Sale
| MONDAY, OCTOBER 19, 2015
A next easy step from there is turning to social media to learn a bit more about their experience and/or personal life. 5 Easy Steps to Nailing a Sale written by Guest Post read more at Duct Tape Marketing. If you would have told me 10 years ago that I would enjoy being in sales, I would have laughed. I am the opposite of pushy, don’t love speaking in front of large groups, and only want what is best for people.
- [Media] 3 Steps to Chaos-Proof Your Brain
Social networks and the chattering media provide a constant background hum of possible risks, opportunities, competitors, and irrelevancies. Contemporary life, with its flurry of e-mails, alerts, and appointments, can feel overwhelming, even for entrepreneurs. Train your brain to deal with the chaos. Entrepreneurs these days are bombarded with e-mails and information from the moment they grab their smartphones in the morning until they click their laptops closed before bed.
DUCT TAPE MARKETING [Media] Marketing Insights to Increase Growth and Exposure
| WEDNESDAY, DECEMBER 14, 2016
Steimle was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs , and data from social media research firm Leadtail recently ranked Steimle #11 on their list of People Most Mentioned and Retweeted by CMOs. Steimle was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs , and data from social media research firm Leadtail recently ranked Steimle #11 on their list of People Most Mentioned and Retweeted by CMOs.
FRESH INC.: THE STAFF BLOG [Media] 7 Iconic Bands that Changed the Business of Music
| WEDNESDAY, JANUARY 30, 2013
They also were social long before social media: selling tickets directly, creating an extremely engaged fan club, sharing personal details as well as fan-generated artwork and content through their mailing list, and creating an ecosystem of small businesses that traveled with the band and had a vested interest in the band's long-term success. These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry.
YOUNGUPSTARTS [Media] Enterprise Wizardry For Small Companies: Welcome To Oz
| THURSDAY, AUGUST 27, 2015
As a serial entrepreneur, he has a background in Fortune 500 sales, marketing, and corporate training, digital publishing and media. By Daniel DiGriz, CEO of MadPipe. One day, we all look up and realize our businesses aren’t in Kansas anymore. In the past, we viewed company processes as static, because the economy was steady.
CHRISTINE.NET [Media] Christine: Top 10 Mobile Marketing Campaigns
| THURSDAY, NOVEMBER 30, 2006
Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. David Clemons CEO / Founder Push Mobile Media - a new media company. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www.
- [Media] 10 Ways to Make Your Biz Look Bigger Than You Actually Are
How then does a first timer convert an idea into a masterpiece like Marini’s Branchout or Gary Vaynerchuk’s Vayner Media? Projecting a professional image isn’t just about wearing a sharp suit and sporting a gold Rolex these days. Small businesses, entrepreneurship, and carrying out the dream of becoming self-employed are more prevalent than ever in today’s economic climate. Why build someone else’s dream when you can build your own?
- [Media] 7 New Business Facts Of Life For Entrepreneurs
We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources.
FRESH INC.: THE STAFF BLOG [Media] Top 9 HR Fails of 2013
| TUESDAY, DECEMBER 3, 2013
Just like the AOL layoffs, someone in HR left a very important things off the layoff checklist: Either change social media passwords or make the company "tweeter" part of the layoff team. " Your social media person should never be surprised by anything negative. Your Human Resources Department is supposed to protect you and help you make people your top priority. These HR departments failed in their jobs.
ABOVETHECROWD.COM [Media] A Rake Too Far: Optimal Platform Pricing Strategy
| WEDNESDAY, APRIL 17, 2013
Despite the fact that Apple had/has industry leading hardware margins on its incredible computing products, Apple felt the need to take 30% of the revenue that was created by its app ecosystem as well as 30% of the revenue from media rentals and sales. However, Amazon owns a digital media business built around Kindle. In a casino, the term “rake” refers to the commission that the house earns for operating a poker game.
READWRITESTART [Media] Why Are Indians So Entrepreneurial In The U.S.?
| FRIDAY, OCTOBER 19, 2012
The media was shocked that Indians could be so successful. A recent study exposed an alarming trend in the tech industry. Immigrant entrepreneurs, who in recent years have launched half the startups in Silicon Valley, are founding drastically fewer companies. Except for one group: Indians. What makes entrepreneurs from India so different?
THE NEXT WEB [Media] How to launch a crowdfunding campaign when time’s not on your side
| MONDAY, JANUARY 27, 2014
get a social media intern. With that, it seemed logical to search out someone for the social media campaign and someone for the marketing. As predicted, getting major media coverage was really tough since we’re not a well-known startup, plus we were dealing with competition in the news about the holidays and the CES conference. Things to do: constant interactions and conversations on social media (all platforms). keep searching for media coverage.
- [Media] 5 Startup Culture Crises That Need Immediate Action
With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top. Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment.
READWRITESTART [Media] Why Are Indians So Entrepreneurial In The U.S.?
| FRIDAY, OCTOBER 19, 2012
The media was shocked that Indians could be so successful. A recent study exposed an alarming trend in the tech industry. Immigrant entrepreneurs, who in recent years have launched half the startups in Silicon Valley, are founding drastically fewer companies. Except for one group: Indians. What makes entrepreneurs from India so different?
DESIGN STAFF [Media] How to choose the right design agency for your startup
| TUESDAY, AUGUST 13, 2013
Do you need help with your social media strategy? Before joining Google, Mike Buzzard founded Cuban Council, a world-class design agency that worked with clients like Google, NASA, Francis Ford Coppola, Facebook, Zynga, Tom Waits, BBC, and Evernote. Startups often ask us how to find the right agency, and we can’t think of anyone better than Mike to answer that question. John Zeratsky. Our startup needs design help. Should we hire a big agency, a small agency, or a freelancer?”.
FRESH INC.: THE STAFF BLOG [Media] 10 Dos and Don'ts of Launching an E-commerce Site
| THURSDAY, SEPTEMBER 12, 2013
To find out what it takes, I sat down with Erik Huberman, CEO and founder of Hawke Media , a company that''s worked with dozens of large and small e-commerce brands to help them develop sales and marketing strategies. Setting up an e-commerce shop these days takes no more than a few hours--max. But building a successful e-commerce shop takes time and planning. It''s cheaper and easier to get into the e-commerce business than ever before.
- [Media] 4 Lessons for Mid-Life Entrepreneurs
They have the hard business skills, but they may not have a firm handle on emerging technologies and social media trends. Using Facebook, twitter and the like to drive your social life is one thing – using social media to drive your business is another entirely. Entrepreneurship doesn't have to be young person's game. Here are four ways those with more experience can make the most of it. I confess: I’m one of you.
DEIMAR [Media] Finding The Right Customers For Your Business | Deimar.
| SATURDAY, JUNE 2, 2012
Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Jun 4, 2012. Finding The Right Customers For Your Business. by Deimar Gutierrez. 4.6.12. Pin It. The quality of our customers not only determines the success of our companies, is also one of the main reasons why new businesses fail. Basically, customers mean everything for a company.
- [Media] 4 Things You Need to Know Today
Tweet Nothing But the Truth A team of international scientists have embarked on an unusual project: They''re working on a lie detector for social media. If everything can be verified, there''s no use in hiding behind our [online] personas," says one social media analyst about the project.-- A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed.
OCCAM'S RAZOR [Media] The 2015 Digital Marketing Rule Book. Change or Perish.
| MONDAY, JANUARY 9, 2012
Why not go from trying to have a Gatorade ad on every TV sports event in the hopes that I'm watching to doing that plus doing social media right and have a direct relationship with me? Oh, and you are right that people bought Kenneth Cole stuff even after the insensitive tweet because only a few people are on Social Media. It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that.
FRESH INC.: THE STAFF BLOG [Media] Lessons From 4 Failed Start-ups
| TUESDAY, NOVEMBER 26, 2013
Kratee E-commerce and Consulting is a media company that operated from 2009-2011. Serial entrepreneurs reveal what they wish they had known when they were first starting up their companies. In the world of start-up literature, you''ll often hear things like: "Fail often and fail fast." Or: "If you''re not failing, you''re not trying hard enough." Maybe true, but still. No one likes to fail --and it''s never easy. Just ask the following entrepreneurs who learned the hard way.
STARTUP REMARKABLE [Media] 50 Lessons Signing 100 Global Brands
| WEDNESDAY, JUNE 29, 2016
Note: Although a lot of the points below are relevant specifically to the media industry, most lessons could be applied elsewhere, simply swap the word ‘brand’ for ‘large company’! 50 Lessons from Signing 100 Brands. Commonly they leave this to their media and/or creative agencies so although going directly to brands is a great initial source of deals , it’s hard to scale this. One of the standard contracts used in media is called an ‘Insertion Order’ (or I/O).
FRESH INC.: THE STAFF BLOG [Media] The Fantastic, Dystopian Future of Social Networking
| THURSDAY, AUGUST 15, 2013
Your Facebook account--or whatever social media you use--will know. Think of it as Yelp meets Nike+ shoes meets Facebook meets Google meets Twitter. Start-ups: Start thinking now about where you''ll fit in. In the year 2020, social networking will look different. Well, I should say, it better look different. I''m getting bored clicking through pictures of cute babies and weddings. So I''m going to do a little prognosticating.
FRESH INC.: THE STAFF BLOG [Media] 5 Ways to Make Your App Take Off
| WEDNESDAY, MARCH 21, 2012
And for every 50 apps that join its platform, Great Apps issues a press release touting them to more than 2,000 media outlets, although if you want to be included you’ll have to buy the highest level of membership, which is $495. Want your app to be the next Angry Birds or Pinterest? Try these expert strategies for getting it downloaded by the masses. There are more than a million apps you can download to your mobile device.
FRESH INC.: THE STAFF BLOG [Media] Randi Zuckerberg on Her Next Act
| WEDNESDAY, MAY 22, 2013
When asked what compelled her to launch Zuckerberg Media , her latest foray into the online video space, Zuckerberg replied, "When I looked around at the landscape, I saw you have all these companies investing more in original content, but there were very few places for makers, for content creators." The ex-Facebook executive and TV producer explains her plan to shake up the content business--and make her own mark on the Web.
- [Media] Now That You've Destroyed Your Reputation, Here's How to Fix It
If it''s a legal problem, Schiffer says, he has a team of media-savvy attorneys to help leaders get out of legal trouble. "It If you say or do something that offends your customers or the public, your efforts to save your company and your leadership position have to be authentic and fast.
YOUNGUPSTARTS [Media] 8 Best Twitter Accounts To Follow For Young Entrepreneurs
| SUNDAY, DECEMBER 20, 2015
Harvard graduate and owner of the media giant, “O’ Reilly Media” it’s no surprise his followers are soon about reach 2 million (currently 1.96)! by Rochelle Ceira. Where’s the best place to look for business-minded professionals like you? We’re not just talking about finding them to build a connection or find a job. This has to be the go-to place for professionals to speaks their minds, read breaking news, learn about trending topics, and getting into meaningful conversations.
FRESH INC.: THE STAFF BLOG [Media] The Model That Really Makes Money
| THURSDAY, FEBRUARY 27, 2014
We sell to them by contacting VPs of sales and CMOs directly, through social media campaigns on Twitter and Facebook, and guest blogging on sales-oriented sites (execution). You may have a business model, but you''ve got to nail your sales model before you go to market. Your company has a business model and a sales model. They are not the same thing.
FELD THOUGHTS [Media] @bfeld v51.0
| THURSDAY, DECEMBER 1, 2016
Reset Social Media : While I’ve always been a broadcaster on social media (primarily Twitter, Facebook, and LinkedIn), my consumption and engagement patterns ebb and flow. For those of you who have wished me happy birthday on Facebook and Twitter, thank you (per my reset social media, don’t expect a reply on my wall …) For my one friend who called me on the phone to wish me happy birthday, I treasure what is now a 34 year (in decimal) friendship.
MOBILE.SMASHINGMAGAZINE.COM [Media] Preparing Websites For The Unexpected | Smashing Mobile
| WEDNESDAY, JANUARY 16, 2013
Rather, websites are collections of useful or informative media which may be sorted into different screens (or sections, or blocks, or views — time will tell which term becomes popular). In fact, the more digital media we consider, the more flexible websites become. AJAX-savvy media queries? Smashing Media. - select -. Books. eBooks. Job Board. Books. eBooks. Job Board. Facebook. Twitter. Newsletter. Search Go! select -. Books. eBooks. Job Board. Coding. Design.
- [Media] To Sell More, Your Marketing Must Embrace 'Smart Reach'
You''re up against family, friends, breaking news, sports, music, medical issues, travel, charities, every kind of media, and even sleep-deprivation. All the time and money you spend creating great content will be wasted if you don''t understand how to reach your audience.
FRESH INC.: THE STAFF BLOG [Media] What 99 Gen-Y Entrepreneurs Taught Me
| TUESDAY, OCTOBER 9, 2012
She is also the author of the bestseller The Zen of Social Media Marketing, and an international speaker. Marketing Zen Group CEP Shama Kabani got an earful of entertaining start-up stories recently--and gleaned a few valuable insights about Gen-Y entrepreneurship. During the Empact100 2012 reception, Marketing Zen Group CEO Shama Kabani got an earful of entertaining start-up stories--and a few valuable insights about Gen-Y entrepreneurship.
YOUNGUPSTARTS [Media] The 21-Day Job Search: 5 Tips To Ensure Success
| TUESDAY, APRIL 15, 2014
His passion to assist nonprofits has led him to work for Goodwill and a Feeding America Food Bank as a social media strategist and web content manager. by Teddy Hunt. In 21 days, you can redecorate your home, form a new habit, lose enough weight to not feel guilty about indulging while you’re on vacation, or find a job. With all the horror stories about people going jobless for months or years at a time, the idea might seem absurd.
UP AND RUNNING [Media] Tools, Tips, and Tricks to Improve Business Writing
| THURSDAY, MARCH 19, 2015
Then, you can export the content to a Word document, email, or social media. Of the many courses I took in college, business writing was the most challenging. Students whose plans involve business careers are not interested in abstract rules, referencing standards, confusing legal language, and other materials presented in those classes. After a term spent editing and writing different documents, my classmates and I ended up even more confused.
- [Media] 10 Keys to Maximizing Personal Gain From a Startup
You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers. Everyone knows that that startups are risky, but they also expect that the job will be exciting and potentially very lucrative (think early employees at Facebook and Google). Yet we have all heard stories about the high turnover, unstructured work environment, lower base pay, and unpredictable expectations from the top.
JEFF JORDAN [Media] Unpacking the Grocery Stack
| MONDAY, JUNE 16, 2014
E-commerce has disrupted a number of large categories, including media, electronics, apparel, and home furnishings. Photo: Getjustin. If you’re shopping in these categories, there’s a strong and rapidly growing chance that you’re going to buy them online. But that’s not the case for the largest retail category: grocery. For the vast majority of people, filling the fridge still means rolling a cart down the aisles at the local grocery store.
FRESH INC.: THE STAFF BLOG [Media] Week in Tech: The Next iPhone Is Coming
| TUESDAY, SEPTEMBER 3, 2013
Apple media event next week Apple will hold a media event next week , presumably to reveal the next iPhone. Check out this week''s round-up of tech news to know, including the latest rumors on the new iPhone and Samsung''s forthcoming smartwatch. Each Monday, I cover the tech trends, gadgets, business services, and apps of note. The goal is to highlight not just consumer flash-in-the-pan ideas, but actual developments that could impact your business.
FRESH INC.: THE STAFF BLOG [Media] McRib's Magic Marketing Sauce
| TUESDAY, OCTOBER 25, 2011
Thanks to social media, the voice of your customers is louder than the voice of the company," says Stratten. COMEBACK KID: The McRib, master of the limited-time-only promotion, time and time again.'> McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual? Maybe. It's also brilliant marketing. Here's what you can learn from the country's most in-demand pork sandwich. What can a boneless barbeque-pork sandwich teach you about marketing?
DUCT TAPE MARKETING [Media] Sales Is a Function of Marketing Pure and Simple
| FRIDAY, APRIL 19, 2013
The trouble with this mindset is that social media and inbound marketing has actually made the distinction even harder to appreciate. Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.
UP AND RUNNING [Media] Are You LinkedIn for the Sake of Your Business?
| WEDNESDAY, FEBRUARY 8, 2012
Without much of a social media presence, businesses stand the danger of falling behind the competition, given many individuals–be they potential job applicants or clients with your company–want today’s information yesterday. If you and your business have been hesitant to invest the time and effort into a LinkedIn account, what are you waiting for? With some 120 million users, LinkedIn is still by far the choice of business professionals.
JEFF HILIMIRE [Media] “We decided to make a viral video…” #WTFpeople
| TUESDAY, MAY 3, 2011
When people talk about the Old Spice campaign and how amazing it was from a social activation/extension standpoint, I have to point out that because the videos (in this case the TV commercials) were so funny and memorable, it naturally became a social media success. I’m always amazed/shocked/embarrassed when I hear someone say that they “decided to make a viral video.
FRESH INC.: THE STAFF BLOG [Media] 6 Blunders That Can Wreck a Business Deal
| TUESDAY, APRIL 22, 2014
That''s according to Jason Boyarski and David Fritz, partners in the New York City law firm Boyarski Fritz LLP, who specialize in brokering deals involving entertainment, media, personalities, and technology. When you''re this close to signing a big deal with a client or investor, make sure you get these legal basics right.
STARTUP LESSONS LEARNED [Media] Last Chance for Summer Sale Prices
| THURSDAY, AUGUST 28, 2014
Vox.com has been one of the most closely watched media launches of the year, and as its Senior Product Manager and Executive Editor, Melissa was responsible for leading a lot of its success. So we were particularly intrigued when we learned that Melissa and her team took just nine weeks to develop the high-profile site; other Vox Media properties had taken eight months to roll out.
VENTURE CHRONICLES [Media] Social CRM at the Crossroads
| MONDAY, APRIL 25, 2011
Social Media Monitoring – requires the possibility of integrating with a CRM technology. Customer Analytics – including text/sentiment analytics; voice based analytics; social media analytics, influencer scoring, etc. As CRM suites embrace social and consumer behaviors through community platforms, social media engagement, game dynamics, and location based services they reveal a life of the customer that becomes incredibly valuable in the context of a CRM backoffice suite.
DUCT TAPE MARKETING [Media] How to Promote Every Piece of Content You Create
| TUESDAY, JANUARY 6, 2015
Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic. How to Promote Every Piece of Content You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases.
YOUNGUPSTARTS [Media] [Infographic] The Best Strategy For Online Business Success
| MONDAY, JANUARY 4, 2016
For instance, social media websites have fast become the best way for business owners to promote their concepts. Success in the online business world will require a lot of hard work. However, it’s possible to automate most of your processes once they are in place. You just need to create an effective strategy and learn from other online entrepreneurs. The guide you’re reading today is short and simple, but it still contains useful information that could point you in the right direction.
YOUNGUPSTARTS [Media] [Singapore][Event] Echelon 2011
| WEDNESDAY, MAY 25, 2011
Young Upstarts is a media partner of e27 and Echelon 2011. Echelon , Southeast Asia’s biggest conference for technology startups, is back for its 2011 edition and looks to be even more exciting than before. Previously known as UnConference Singapore (in 2007-2009), Echelon has been primarily responsible, over the past few years, for unearthing some of Singapore’s and the region’s most promising technology startup companies.
- [Media] Meet the Entrepreneur-Heroes of the Boston Marathon Bombings
After the FBI released their photographs to the media, authorities say brothers Dzhokhar and Tamerlan Tsarnaev killed a police officer and carjacked a Mercedes SUV, driven by a entrepreneur who had just moved to the U.S. He asked the media not to provide his full name in accounts of his story. As The Washington Post and other media reported, Team RWB members and other military veterans acted quickly after the bombings, likely saving the lives of many who had been wounded. [O]ne
THE EQUITY KICKER [Media] Why product now trumps distribution – a framework
| WEDNESDAY, DECEMBER 9, 2015
There’s Amazon, Trustpilot and others with their reviews, MoneySupermarket and the other price comparison sites for many financial services products, and, in their own way, social media sites like Twitter and Facebook. Hat tip to Ben Thompson of Stratechery for the inspiring this post with his article on Selling feelings.
FRESH INC.: THE STAFF BLOG [Media] 4 Things You Need to Know Today
| TUESDAY, APRIL 15, 2014
Cautionary Tale You think you''ve had bad days on social media? The company has deleted the tweet, apologized, and stated it is investigating the source, but this will be one for the "social media disaster" books.-- A roundup of the day''s news curated by the Inc. editorial team to help you and your business succeed. Shortcut to Mastering Anything The 10,000-hour rule gets a lot of attention, but most of the time you need to pick up new skills a lot faster.
MIKE MICHALOWICZ [Media] Episode 127: Make Your Brand Fascinating with Sally Hogshead
| MONDAY, DECEMBER 19, 2016
She frequently appears in national media, including NBC’s “Today” show and the New York Times. Also Available On. Show Summary. On this episode with Sally Hogshead we talk about how to make your personal brand fascinating, so fascinating that it will drive the highest level of profits to your business. You are about to find out why people pay for not what you do, but for who you are. Plus hundreds of other tips shared by the fascinating author, Sally Hogshead.
ESCAPE FROM CUBICLE NATION [Media] Do you have grown up goals and toddler leadership?
| FRIDAY, AUGUST 17, 2012
I will expand my social media platform on a daily basis. Yesterday, I had a wonderful series of coaching calls with clients that are all making huge leaps and bounds. They made plans, worked hard, got great results, and now are totally on track to see their big visions realized. After some cheering and virtual high-fiving, they got kind of quiet. And each of them expressed in their own way that they felt a little funny stepping into bigger shoes.
YOUNGUPSTARTS [Media] 12 Essential Checks Before Launching Your Website
| WEDNESDAY, JULY 9, 2014
Social media icons. You want people to share your great content, so ensure you not only have social media icons on each page and blog article, but also that they click through to the desired site. by Nikole Haiar, Director Marketing, Retail & Partner Services at Hostway Corporation. You’ve done all of the heavy lifting, and you’re nearly ready to launch (or relaunch) your website.
YOUNGUPSTARTS [Media] Can You Really Turn A Hobby Into A Business?
| FRIDAY, OCTOBER 30, 2015
Here are a few areas to consider before taking the leap: Social Media — It’s Already Working For You. In my view, social media is still a relatively untapped resource — and it’s one tool every hobbyist already has at their disposal to do the most basic market research. Without social media, your use of it, and the connections you make with the people who will help you, your hobby will most likely remain just that. By Nick Goode, Commercial Director at Sage One.
- [Media] 7 Tips To Super-Charge Your Online Communication
Pat Rafter was a guy everyone liked, but Pete Sampras , Andre Agassi , John McEnroe , Leyton Hewitt , and a host of other top players, despite great tennis performance, aren’t loved by everyone and don’t come across as the most likeable people all the time (although the media must take some credit for this too). As I write this I’m listening to a podcast from Armin Van Buuren , the world’s number one trance and progressive DJ.
FRESH INC.: THE STAFF BLOG [Media] There Has Never Been a Better Time to Be a Young Person With a Big Idea
| MONDAY, NOVEMBER 18, 2013
Despite the persistent negative commentary about Millennials in the media , my experience is that most older people want to see our generation thrive and are excited to support our aspirations. What a band of Millennial entrepreneurs on a train can teach us about entrepreneurship in today''s America. This column is part of an ongoing series , originally published by McKinsey & Company , about how entrepreneurs are making a societal impact around the world.
THE EQUITY KICKER [Media] Britain’s growing entrepreneurial culture
| MONDAY, MAY 28, 2012
There are a number of contributing factors, not least the growing number of success stories, but support from the government and media will really help the nation understand that entrepreneurship is important for UK plc and a valid and exciting career choice. I was pleased to read about the the following two initiatives in the press this morning: Government launches start-up loans for young entrepreneurs.
- [Media] Success dysmorphia
I was talking with my good friend Erik Proulx last month about the various projects we are working on. Erik is the creator of Lemonade , a documentary about laid off ad agency employees who remade their lives. He is working on a follow up film called Lemonade: Detroit about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities.
ARCTICSTARTUP [Media] Think you're the hottest startup in the region? Prove it and win €50,000 at the OP Pitching Competition @ Arctic15
| WEDNESDAY, APRIL 22, 2015
This year we feel that the finalists will get even more chances for success, as more prizes will be awarded, more investments will be made and the media turnout is going to be phenomenal. They will get free tickets to Arctic15, an opportunity to pitch to our investors, media & attendees and fight for the grand prize of €50,000 investment by FIBAN. Ready to join the impressive list of our alumni, get €50 000 investment, over €5 000 in services, media attention and much more?
ARCTICSTARTUP [Media] Companybook Brings Companies Into Their Own Social Network
| SUNDAY, SEPTEMBER 16, 2012
To get some sort of idea about the company, Companybook also provides a media reputation chart that determines positive and negative news articles based on the the company's name is used in the sentence. The premium account offers 1TB of document sharing for companies, as well as unlimited searches, news monitoring, social media monitoring, and "media sentiment" analytics.
CONVERSIONXL [Media] 3 Things Beginning Conversion Optimizers Completely Miss The Mark On
| THURSDAY, SEPTEMBER 25, 2014
His team decided to take the experience further by including more media in future iterations, but ultimately found there was “no substantial difference” between the rich media, and simple pages on mobile devices – going to show, you never really know unless you test. When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Or maybe call to action text ?
- [Media] Startups Should be Wary of Disruptive Technologies
MySpace and several others, who arguably pioneered the disruptive social media technology, never really survived to enjoy it. How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are initially wary of any technology, that educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology anyway.
FRED DESTIN [Media] Atlas Venture and Wellington Partners merge, change name to Watlington Venture Partners, go Huge
| FRIDAY, APRIL 1, 2011
We think the name’s really nifty” said Fred Destin, a social media consultant and former investor. “It Today Atlas Venture and Wellington Partners announced that they were combining to create a new powerhouse in the global venturing world. This is going to be huge” commented Frank Boehnke. “ I always wanted to be huge”, added Fred Destin. The market really went with their headfake about leaving Europe” said Dan Primack, reporter. “I
FRESH INC.: THE STAFF BLOG [Media] The One Doc Your Sales and Marketing Teams Must Have
| MONDAY, OCTOBER 14, 2013
We share it on social media and syndicate it to a few sites as well. In almost every organization, there''s opportunity for marketing and sales to be more closely aligned. This shared document can help. Are your marketing and sales team working together seamlessly to get more sales for your business? If you answered "yes" consider yourself lucky.
FRED DESTIN [Media] On personal brand, transparency and social contract in venture capital. Oh yeah, and blogging.
| MONDAY, MAY 9, 2011
The very candid interview does a good job of capturing my views on personal brand and the use of media in venture capital, and which I republish below. So if you have substance and can play the media game well, which is Fred Wilson-like, that positioning is highly sustainable. A few firms like Union Square Ventures and First Round Capital have done a good job using social media. Recently I was interviewed by Andrew Perlmutter at BostInnovation.
DUCT TAPE MARKETING [Media] Four Steps to Launching an Email Marketing Campaign
| FRIDAY, MARCH 18, 2016
To some, the idea is outdated and social media is considered king for appealing to customers and clients. Unlike social media and blogs, emails allow you to speak directly to a person. Four Steps to Launching an Email Marketing Campaign written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. Email marketing is a creative technique businesses have long used to reach people who could potentially be interested in their company.
READWRITESTART [Media] What Greek Startups Can Teach the World
| FRIDAY, JULY 6, 2012
At DWEN, the words of Lakshmi Pratury, the founder of Ixoraa Media , really struck me: “To the world you might be one person, but to one person you might be the world.”. While some might question the sanity of an individual who decides to make Greek startups a cornerstone of a plan to spread entrepreneurship around the world, Gary Whitehill says the young, entrepreneurial tech startup economy taking hold there offers lessons for startups everywhere. Inspired by Riots.
- [Media] A Summer Plan for Unemployed New Grads
there are designers, retail stores, ecommerce companies, fashion media, PR, investors and analysts, manufacturers, etc. 10) Start organize or offer to help someone else organize an industry professional group of somekind--the Fashion PR Meetup, the Young Media Buyers Meetup, or the Up and Coming Traders Meetup.
VC CAFE [Media] The 50 Most Promising Israeli Startups in 2016
| THURSDAY, MAY 12, 2016
Celeno – Chip for processing home media in high quality (Raised $68M). Image credit: Kosher OC Magazine. Yesterday was Israel’s 68th Independence Day, and to mark the occasion, Calcalist , a leading business publication in Israel, ranked the 50 most promising private Israeli startups.
DUCT TAPE MARKETING [Media] 3 Effective Ways to Use a Blog to Boost Your Retail Business
| THURSDAY, MAY 14, 2015
Related posts: Using Media Relations to Boost Your Business Thursday is guest post day here at Duct Tape Marketing. 3 Effective Ways to Use a Blog to Boost Your Retail Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. A million times you’ve heard that you need a blog to get more customers. Maybe you even created a blog for your retail business.
FRESH INC.: THE STAFF BLOG [Media] Dear Customers, Sandy Hit. Now What?
| WEDNESDAY, OCTOBER 31, 2012
These efforts are, of course, greatly amplified in the always-on era of social media. It is important we include our customers in every aspect of our lives and social media has not only dictated this, but made it a way of life for business owners…our relationships with customers are more personal," says Juan C. Perez, CEO of Highbrid Media, a minority marketing consultancy based in New York.
UP AND RUNNING [Media] How to Create Work-Life Balance When You Work for Yourself
| TUESDAY, FEBRUARY 11, 2014
After lunch, I work on less complex tasks like responding to emails and scheduling social media posts. If you think being your own boss means being able to sleep in til noon and screw off whenever you feel like it, think again. While working for yourself does give you the freedom to make your own hours and set your own deadlines, in order to run a successful business, you can’t let yourself adopt an “all play and little work” attitude. (At
FRESH INC.: THE STAFF BLOG [Media] Become a World-Changing Thought Leader
| TUESDAY, OCTOBER 30, 2012
And one form of thought leader is someone who says here's how the media business will be in five years and here's how the airline business will be in 10 years. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too. All CEOs lead their companies: that's line No. 1 in the job description. But only a small subset also lead their industries and the wider world toward new visions and potentially brighter futures.
FRESH INC.: THE STAFF BLOG [Media] Google is Flexing Its Search Muscle. Why Shouldn't It?
| FRIDAY, FEBRUARY 17, 2012
Obviously, both the social media and search services come from Google, or the 800-pound gorilla as it's called by SEO professionals. If you're questioning the unfairness of Google+ activity affecting rankings of Google you shouldn't be surprised. It's not the first time. There's been much discussion lately regarding the fairness, or rather the unfairness, of Google+ activity affecting rankings of (what else?) Google, the search giant.
- [Media] How to Attract Investors to Your Start-up
Social Media makes this even easier that it ever was to maintain and grow your own network across the globe. Any new entrepreneur knows that investors can provide more than just capital to their business — they can become resources for organizing, marketing, and realizing ideas. Mentoring and nurturing people with their ideas can be as important as the first seed capital funding that they receive.
FRESH INC.: THE STAFF BLOG [Media] How A Dorm Room Side Project Became The Web's Hottest Operating System
| MONDAY, NOVEMBER 25, 2013
It’s a highly customizable content platform that can support thousands of development tools that enable users to create and manage a wide range of features, including content, social media, and e-commerce. Dries Buytaert thought maybe a dozen people would ever use his software.
DUCT TAPE MARKETING [Media] How Top Apps Are Leveraging Referral Marketing to Boost Downloads
| TUESDAY, FEBRUARY 28, 2017
Leverage Social Media to Promote in-app Referrals. It’s the age of social media, so if you want to really want to make your in-app referrals a grand success, leverage different social media channels. How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. Customer trust is a commodity that’s remarkably in short supply.
NON-LINEAR GROWTH [Media] Tahosa’s Summit: 6 Months [Series]
| TUESDAY, JANUARY 12, 2016
Don’t forget all of your social media profiles, and the legal names of the LLC’s you’ve set up. I enjoy reading blog posts of entrepreneurs that chronicle the journey of starting and building a business. The ones I enjoy most are at times heart-breaking and at other times triumphant. The most memorable are always always authentic and introspective. To my knowledge, no-one has ever done a blog series on the process of building a venture capital or growth equity firm.
FRESH INC.: THE STAFF BLOG [Media] What's Your Business Resolution for Next Year?
| THURSDAY, DECEMBER 26, 2013
We would learn about an opportunity to demonstrate our expertise in a media outlet or publication and react by scrambling to author a great piece at the last minute. The founders and CEOs explain what they''re planning to change or improve about their business in the coming year. Are you bored with the same old boring New Year’s Resolutions (which statistically next to no one keeps anyway )?
CROWDSPRING BLOG [Media] Promotional Products: the Most Durable Marketing Money Can Buy
| MONDAY, JULY 11, 2016
Is your social media game on point? When we talk about marketing these days, it’s all about the digital. Is your website on fleek? Is your mobile advertising on fire? On and on and on it goes, and with good reason. It’s estimated that 81% of all consumers look to the web before making a purchase , alongside 94% of B2B customers. Of course you have to have your digital strategy firing on all cylinders.
ARCTICSTARTUP [Media] Writing a Press Release in 2014: Five Tips
| THURSDAY, OCTOBER 2, 2014
As technology moves forward, so should a press release, changing it from a dry document to a rich media promoting your news and read by everyone from journalists, bloggers, potential clients, investors, and partners. This both helps writers scan it easier, but also if you distribute it through social media and via PR Newswire, it will automatically become an easily shareable and retweetable title that will also have plenty of space for links.
ARCTICSTARTUP [Media] Finland Takes First Steps To Tolerate Failure
| THURSDAY, OCTOBER 13, 2011
Most national media outlets in Finland have covered the day and spread awareness through doing so. Finland has one of those peculiar western cultures where failure isn't tolerated. Failure isn't tolerated socially nor is it tolerated in the society at large. One of the most common outcomes of starting high growth businesses is that most of them go bankrupt. This means, that failure is at the core of high risk entrepreneurship.
FRESH INC.: THE STAFF BLOG [Media] Making a Cold Call? Do These 4 Things First
| TUESDAY, AUGUST 7, 2012
Use LinkedIn, other social media, search engines, and you own business experience to build a profile. Cold calling is hard enough when you're calling "out of the blue." Here's how to lay the groundwork in advance. Cold calling is difficult, especially when you're calling "out of the blue." Even if you're selling something that could massively improve a customer's life, save money, and help build his or her business, most people prefer to drive their own buying process.
- [Media] 5 Money-Making Reasons To Get An E-Commerce Site
Social media brings sales. Additionally, with the introduction of Google + , although it is not available for businesses profiles just yet, it will be a major player in the social media game, and businesses should realize that this is a huge opportunity for them to gain some market share. It may seem unnecessary to post an article about the necessity of having an e-commerce website on a blog devoted to making money online.
- [Media] Purpose Will Save Your Business, Your Body & Your World
Article contributed by Nick Seneca Jankel , entrepreneur, speaker, author, founder of ethical innovation and leadership consultancy WECREATE Worldwide and Ripe & Ready , whose purpose is to create enlightening and empowering media content that ensures the digital generations, and our world, thrive.
DUCT TAPE MARKETING [Media] How to Make Community the Secret To Success
| TUESDAY, OCTOBER 6, 2015
Mike Stelzner of Social Media Examiner has done an incredible job identifying his fire starters and in some cases making them a part of the full-time team. He’s also got a large number of volunteer fire starters who help run the extremely popular and growing Social Media Marketing World Conference. How to Make Community the Secret To Success written by John Jantsch read more at Duct Tape Marketing. The word community has been with us for centuries.
SOCAL CTO [Media] Map of VC Investments
| FRIDAY, MARCH 9, 2007
His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse. Los Angeles Social Media Starters What is Visible Networking?
- [Media] Rebecca Minkoff: Inspiration Is Closer Than You Think
Here''s how the fashion designer uses social media to stay close to customers. Much of our success is also based on the relationships we''ve established with customers on social media. Rebecca Minkoff made waves in the fashion world in 2005 when an oversize handbag she designed, cheekily named the Morning After Bag, became the must-have bag among those young women who might just find themselves staying out until sunrise.
- [Media] Cory Huff: Shakespearian Actor Starts A Blog To Teach Creative People How To Sell Their Art Online And Today Makes $180,000+ A Year Online
Cory runs a blog, TheAbundantArtist.com , and sells various teaching courses on subjects like helping artists to use social media, blogging, and internet marketing, all to make money from their artwork. It’s good old fashioned blogging, email marketing and social media marketing. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Cory Huff is certainly a creative person.
- [Media] How To Bootstrap your Startup with Your Paycheck
It focuses on social media analytics and helps to reveal the insights in large volumes of data. Paycheck Financing: A Great Way To Bootstrap Your Startup by Sramana Mitra. Entrepreneurs looking to launch their startups are often faced with myriad difficult decisions, chief among them being the question of seed financing. If you’ve ever found yourself asking, “How can I fund this?” or “Can I fund this on my own, while I’m still holding my current job?” the answer is yes—you absolutely can.
YOUNGUPSTARTS [Media] 4 Super-Hot Fin Tech Trends To Watch Out For In 2016
| WEDNESDAY, FEBRUARY 3, 2016
Spending patterns, social media activity, credit card use, personal interests and transaction history are all valuable information that can be tailored to create highly customized marketing experience for customers. by Kiara Medhurst, content strategist at My Gold Limited. Last year has been a great one for fin tech with close to $15 billion pumped into the young industry.
VC CAFE [Media] Vikido Launched Social Network and Web Browser for Parents and Kids
| MONDAY, AUGUST 22, 2011
It hopes to be more than a user generated content site, by aggregating movies, games, recreational and educational activities from sources that were deemed safe for kids, operating on a Freemium model – offering free access to basic content and charging for premium media access. Facebook’s is only available for users who are 13 and up because it doesn’t have the appropriate security and privacy settings for kids.
THE PRODUCT GUY [Media] User Testing by Example
| WEDNESDAY, SEPTEMBER 16, 2015
I have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. My nearly 15 years in mobile provide me a unique perspective and experience where I now build media and monetization solutions scaling businesses from concept to widespread adoption.
FRESH INC.: THE STAFF BLOG [Media] Start-up Marketing: Go Big or Grassroots?
| TUESDAY, JANUARY 24, 2012
So I muddled through doing what I called "community marketing" and would later be coined social media marketing. In just over six months of muddling away at this, we launched our beta product to a flurry of media, sign ups, and excitement. With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? When I landed a job at my first start-up I wasn't given a marketing budget. Nothing.