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MIKE MICHALOWICZ [Media] How To Break The Generic Label Trap
| MONDAY, APRIL 22, 2013
So is accountant , and social media specialist , and computer guy. Integrated Counsel Trumps Lawyer. When you hear the word lawyer , what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel , what do you think? Probably nothing comes to mind, since you never heard it before. If you are asking yourself what does that mean. I just broke the generic label trap. Shut Up! I Already Know What You Do. The term lawyer is a generic label.
INC STARTUPS [Media] How We Turned a Wedding in a Baseball Stadium Into an Ad Firm
| WEDNESDAY, AUGUST 29, 2012
Couple Dave and Carrie Kerpen were inspired to start events and marketing firm Likeable Media after they successfully got sponsors to fund their wedding. Then, we realized it was not just building buzz—Facebook and other forms of social media were transforming organizations. He wrote a book about how companies can build their brands, be more "likable," and use social media.
INC STARTUPS [Media] 4 Secrets to Building an Online Community
| TUESDAY, OCTOBER 2, 2012
Social-media management company HootSuite has suggestions. The company's community manager, Sharif Khalladi, shared his secrets for fostering an online community around your start-up at Social Media Week Berlin , and coworking publication Deskmag was there to round up his ideas. For example, HootSuite created HootSuite University, a learning portal for users to access information about social media platforms.
YOUNGUPSTARTS [Media] [Event] Over 540 Young Entrepreneurs To Converge On Global Startup Youth
| TUESDAY, OCTOBER 1, 2013
Adrian Carabias Barroso (AGE), Mexico: an entrepreneur whose goal is to solve the world’s huge problem of the supply and demand for blood using social media. Malaysia will see over 500 youth descend on its capital Kuala Lumpur this October for Global Startup Youth (GSY) , a three-day idea accelerator program aimed at helping young entrepreneurs shape and launch new projects that will hopefully evolve into sustainable global businesses.
YOUNGUPSTARTS [Media] Managing Success
| FRIDAY, AUGUST 5, 2011
When I launched my first business, it wasn’t long before the media started to take notice of what we were doing. by Thom Holland , CEO of Beckon. Often times, as entrepreneurs, we continually think of ways to make our businesses work better. We tend to fine tune the ability to identify potential challenges and mange them in a way that gives us the upper hand. Most of these challenges have a negative connotation and tend to be correlated to “failure” rather than “success”.
UP AND RUNNING [Media] How to Open a Successful Hair Salon
| MONDAY, JULY 7, 2014
Set up and utilize social media accounts. Social media is an important component to your marketing plan, Shenkar says. If your dream is to open a hair salon, now might be one of the best times to do it. According to a report from the Professional Beauty Association, the salon industry is growing. Since the recession, the industry has rebounded and analysts expect continued growth for at least the next five years.
DUCT TAPE MARKETING [Media] How to Network Effectively
| WEDNESDAY, FEBRUARY 15, 2017
Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. How to Network Effectively written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dave Delaney. Networking has always been a powerful way to generate leads.
- [Media] Escorts, Startups, and the questionable promise of being your own boss
Why does a person shirk the relative reliability of a job to start a business? And don’t tell me about how jobs are just as unreliable. Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?)
INC STARTUPS [Media] How to Build a Website That Inspires Trust
| WEDNESDAY, MARCH 21, 2012
Engage Customers in Social Media Sites like Facebook and Twitter give small businesses a great opportunity not just to promote their products, but to discuss them with potential clients. Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.
INC STARTUPS [Media] How to Change Your Industry, One Interaction at a Time
| THURSDAY, APRIL 10, 2014
But how do you ensure digital media and automated tools enhance rather than detract from those interactions? My problem with engagement programs is that, like social-media marketing, they tend to be tough to measure. Automation creates scalability. But what happens to the personal touch? Everyone knows that every customer interaction, no matter how it takes place, is ultimately about people.
YOUNGUPSTARTS [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
| TUESDAY, NOVEMBER 10, 2015
Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. One thing you should never do is let fear drive you to cut off all feedback mechanisms.
UP AND RUNNING [Media] 10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals
| MONDAY, SEPTEMBER 9, 2013
specific, measurable, achievable, relevant and time bound. - Zach Clayton , Three Ships Media. Having long-term vision is one of the keys to good leadership, and necessary for any successful business. With long-term visions come long-term projects—and the longer-term the project, the harder it is to manage your team’s progress towards completing it. All the complications are what make executing your long-term vision the sign of success; it’s definitely not easy to do.
YOUNGUPSTARTS [Media] What 6 Studies Say About The Best Time To Publish A Blog Post
| MONDAY, APRIL 25, 2016
BuzzSumo analyzed over 500 million posts collected from over three million Facebook pages and discovered some truly interesting things about the best time and days to share content on the social media network. Timing is everything. There are many instances in life where timing can be responsible for the success or failure of an action. For instance, if you schedule an important meeting at noon, and all of the attendees are hungry, you probably won’t have a very productive session.
ARCTICSTARTUP [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
| THURSDAY, SEPTEMBER 25, 2014
This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3 million in a round led by Helsinki-based Vendep with Finnvera and a group of private investors also adding to the round.
LIGHTSPEED VENTURE PARTNERS [Media] If you don’t “get” why Snapchat is growing so fast, read this
| WEDNESDAY, FEBRUARY 6, 2013
Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage.
INC STARTUPS [Media] Dump the Ego and Be Positive: How to Get More Twitter Followers
| FRIDAY, MARCH 1, 2013
Your social media "selves" should be congruent—and accurate. A new study shows that being more positive--and less self-involved--could translate to more Twitter followers It’s advice that’s frequently given to children, politicians, and the lovelorn, and now research shows it also applies to those seeking Twitter popularity: accentuate the positive. Oh, and don’t talk about yourself so much.
BRANDANEW [Media] How To Build Customer Trust For Your Startup Brand
| WEDNESDAY, AUGUST 12, 2015
Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products. You will probably buy a packet of biscuits without thinking too much. But will you buy baby food from a company that you do not trust?
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. photo credit: Ashleigh Brown.
INC STARTUPS [Media] A Clever Way to Spy on Your Competitors
| FRIDAY, APRIL 20, 2012
This sort will tell you which major media outlets are linking to the website as well as other highly regarded domains. See which media outlets and which reporters/bloggers are covering businesses in your industry and pitch them with story ideas relating to your business or expertise. Get to know what your rivals are up to online. Don't worry--it's legal. Knowledge, as they say, is gold—particularly when it comes to knowing what your competitors are up to.
HEARPRENEUR [Media] 18 Entrepreneurs Share Their Best Business Quote
| SUNDAY, AUGUST 6, 2017
Thanks to Gresham Harkless, Blue 16 Media. #3- Thanks to Sarah Tourville, Media Frenzy Global. #10- André Gide wrote that,”Everything that needs to be said has already been said. But since no one was listening, everything must be said again.” Quotes are an important part of motivation, though many of them are repeats of another turn of phrase. Business owners are particularly partial to famous quotations.
STEVE BLANK [Media] Innovation Outposts and The Evolution of Corporate R&D
| SATURDAY, NOVEMBER 21, 2015
The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. Evangelos has spent the last 15 years as a Venture Capitalist, first at Apax Partners and later at Trident Capital.
REMBRANDT COMMUNICATIONS [Media] Use Local, Small Business Public Relations to Boost Buzz
| MONDAY, MARCH 7, 2011
If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business [.]. Business Copywriting Increase Sales PR Reaching Goals Small Business Public Relations public relations SEO SEO Copywriting small biz PR
YOUNGUPSTARTS [Media] A Complete Branding Strategy For Your Startup Is Kinda Very Important Now
| THURSDAY, SEPTEMBER 7, 2017
The competition is fierce and with the constant development of technology and social media advances, everything has become bigger, better and faster. Does that permeate the entire branding process, from packaging to social media? The next step is social media – it is essential to make your brand stand out. by Nate Vickery, editor-in-chief of Bizzmarkblog.com. Starting up a business is an enormous and serious task that will most definitely pose many challenges along the way.
THE STARTUP MAGAZINE [Media] 5 Essential Qualities Every Administrative Assistant Should Have
| THURSDAY, APRIL 6, 2017
Administrative assistants should have a working knowledge of social media. These businesses don’t have the resources available to hire a social media specialist. Your social media knowledge can help a business build its online presence. Many successful businesses heavily rely on their administrative professionals. An administrative assistant can be the wizard behind the company curtain, helping the office run efficiently.
OCCAM'S RAZOR [Media] Rock Analytics More: Obsess About Goals And Goal Values!
| WEDNESDAY, FEBRUARY 10, 2016
Because you've created relevant goals, you would of course start that journey by looking at your Owned, Earned and Paid media all in one place. Start here, understand how every media channel plays ball with each other… You can see that Direct and Organic Search work in conjunction, and almost all of the Social traffic you have seen before/after having seen them via Direct and a bit from Search. If you don't have goals, you are not doing digital analytics.
- [Media] Entrepreneurs Need to Brand Themselves First
Social media such as Facebook, Twitter, and blogs, connect your customers to one another, and you, twenty-four hours a day, seven days a week. Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand.
YOUNGUPSTARTS [Media] Small Businesses A Great Fit For The New Nimble Marketplace
| SUNDAY, OCTOBER 23, 2016
In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3). Facebook, for instance, continues to upgrade its Shopping tab, a service designed primarily for SMEs, who can extend a robust social media presence with easy-to-buy functionality(10).
YOUNGUPSTARTS [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
| SUNDAY, SEPTEMBER 23, 2012
Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. He is also the creative director of Nioverse Media — a creativity, innovation, and design company.
- [Media] Startup Therapy: Ten questions to ask yourself every month
More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. In the last post I beat you to death about ditching your business plan but failed to provide an alternative.
UP AND RUNNING [Media] How to Write a Market Analysis
| MONDAY, JUNE 23, 2014
You can use online surveys or social media to gather feedback about buying habits, needs, and other psychographic information. Once you start selling, will people start buying? Analyze your market to find out. The market analysis is one of the most important parts of any startup strategy. Do it right, and you will have a clear idea of the path down which you are headed. A good market analysis will enable you to lure investors, sidestep pitfalls, and most importantly, attract customers.
DUCT TAPE MARKETING [Media] Content Creation is Dead – Long Live Storytelling!
| THURSDAY, APRIL 9, 2015
Don’t forget about the human element when you communicate to customers on your blog, through your newsletters, videos or on social media. Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Photo via BlogMutt’s CEO, Scott Yates. Since the first cave drawings, storytelling has been an integral part of society and the intellectual evolution of man.
- [Media] Crowdsourced ideas for using Social Data Mining & Analytics
But now, people are telling us their preferences in social media updates. If you could analyze mountains of social media data, what would you do? Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Clearly, a lot of people have wanted access to & analysis of Facebook Page data but haven't known exactly where to go to get it.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 29, 2011
Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog. Moving from Transaction to Engagement – R “Ray” Wang – Harvard Business Review. This is a really good post on customer community engagement.
INC STARTUPS [Media] Acquiring a Business
| THURSDAY, NOVEMBER 10, 2011
Also, Adam Witty, CEO and founder of Advantage Media Group, explains how knowing the customers of other companies is the key to buying them Navigating the road of buying another business can be a tricky one. Here are some things to look for along the way.
PASSIONATE INTENSITY [Media] When do VCs make mistakes?
| TUESDAY, AUGUST 2, 2011
Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape.
SMALL BUSINESS FORCE [Media] 6 More DON'T's When Starting Your Business!
| WEDNESDAY, DECEMBER 17, 2014
That's called marketing and with social media, it's easier than ever to make folks aware.but you still have to take action! Several months back I created a blog post entitled "6 DON'Ts When Starting Your Business". In it, I noted that, primarily, because of the availability of technology, this has, without question, been one of the easiest times ever to start a new business. It has also, probably, never been more difficult to make a start-up successful than it is today.
CONVERSIONXL [Media] 3 Things Beginning Conversion Optimizers Completely Miss The Mark On
| THURSDAY, SEPTEMBER 25, 2014
His team decided to take the experience further by including more media in future iterations, but ultimately found there was “no substantial difference” between the rich media, and simple pages on mobile devices – going to show, you never really know unless you test. When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Or maybe call to action text ?
THE STARTUP TOOLKIT [Media] Don’t pick your tools before you know the job
| THURSDAY, DECEMBER 29, 2011
You don’t “need” a webpage, or an email campaign, or activity on social media. I began doing something properly stupid the other day. I decided I needed to do a survey. You know, to get to know you guys better. So I came up with all sorts of interesting questions. What a dummy! That’s like saying: Today I really want to use a belt sander. Now let’s go find something to sand. I ended up writing some zingers like “What country are you from?”
- [Media] Avoid Startup Opportunity Bubbles Ready To Burst
Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. In all these cases, a bust is inevitable, and everyone loses.
INC STARTUPS [Media] How to Leave an Amazing Legacy (for Dummies)
| TUESDAY, MARCH 25, 2014
You likely never heard of Pat McGovern until this week, but the man behind the ''For Dummies'' series of books and many other media brands left a lasting legacy. Given that he was the person behind some very successful media brands, that says a lot. The world lost a multibillionaire entrepreneur recently--a great leader whom most Americans have probably never heard of. Pat McGovern, 76, began his business career in the 1960s, as the founder and chairman of International Data Group.
DUCT TAPE MARKETING [Media] Why Online Reviews Should Be a Part of Your Referral Marketing Program
| MONDAY, APRIL 4, 2016
These include website design, search engine optimization, social media management, reputation management, and lead generation services Why Online Reviews Should Be a Part of Your Referral Marketing Program written by Alex Boyer read more at Duct Tape Marketing. When it comes to marketing, nothing beats a quality referral from a trusted source. Developing a strong referral program is vital for many businesses.
AUSTIN STARTUP [Media] LinkedIn Realized It Was 2017 and Added Native Video
| MONDAY, AUGUST 28, 2017
The discussion regarding social media video has firmly shifted from basic uploading to Stories and live video. Finally… Earlier this year, I wrote about how LinkedIn finally took a moment to freshen up its well-known platform and make the site look a little more appealing to the eye. It’s funny to think that being owned by Microsoft is making things speed up over there, but obviously the company is making some great changes such as opening up a Detroit office.
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Working? 5 Tell-Tale Signs You're "Lookin' for Love in all the Wrong Places."
| SATURDAY, MAY 24, 2014
They need to be qualified; meaning they are not only aware of your company but have shown a real interest, by either responding to an email solicitation or opting-in to a download or newsletter from your website or social media. "Lookin' for All in All the Wrong Places," is a song that made its mark as part of the music track of the 80s movie, Urban Cowboy , and it often defines ill-fated sales and marketing strategies that entrepreneurs pursue.
HEARPRENEUR [Media] 52 Entrepreneurs Explain Why They Started Their Business
| SATURDAY, JANUARY 7, 2017
I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. Over ten years ago, I began my social media and blogging business in an effort to provide for my family and simultaneously gain flexibility in my work schedule. At the time, I was a doing sales and marketing for a media company.
ARCTICSTARTUP [Media] Why Elisa's Blockade Is Such A Big Thing
| TUESDAY, JANUARY 10, 2012
The more significant result to this is perhaps that Finland received a lot of negative publicity in the digital media space for its court's decision. In a time when countries are competing for appeal in the eye of digital media entrepreneurs, a lot of potential candidates saw Finland's position diminish. The court's order to make Elisa block access to certain websites became our most retweeted story yesterday. It received almost 1500 retweets in about 24 hours.
THE PRODUCT GUY [Media] A Little Product Management Advice
| SUNDAY, APRIL 3, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. In consideration as The Best Product Person of 2010, I interviewed Paul about all aspects of Product Management, from his own career path, to advice, to trends he now sees emerging.
DUCT TAPE MARKETING [Media] How Top Apps Are Leveraging Referral Marketing to Boost Downloads
| TUESDAY, FEBRUARY 28, 2017
Leverage Social Media to Promote in-app Referrals. It’s the age of social media, so if you want to really want to make your in-app referrals a grand success, leverage different social media channels. How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. Customer trust is a commodity that’s remarkably in short supply.
THE STARTUP MAGAZINE [Media] My Advice for StartUps Looking to do Business in China
| MONDAY, NOVEMBER 13, 2017
WeChat is a Chinese social media platform which seeks to combine Facebook/Twitter/Instagram, users can quickly scan each others phones to become connected. I run a consultancy where I advise organisations on commissioning artists – often within new build projects but also exhibitions and cultural strategy across the UK and China. Businesses are often curious about how to work with artists. My role is to develop creative briefs and broker relationships that put the right people together.
UP AND RUNNING [Media] 6 Business Idea Validation Tactics to Improve Your Business Planning
| TUESDAY, MARCH 14, 2017
Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Social media surveys easily give fairly reliable quantitative data from actual people.
VENTURE CHRONICLES [Media] G+, Twitter and Tumblr are Biggest Losers
| THURSDAY, JULY 7, 2011
Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. Like a lot of my peers I have been immersed in Google Plus for the last week and I have to give credit to Google for really getting this one right.
UP AND RUNNING [Media] 5 Ways to Keep Your Small Business Growing
| TUESDAY, SEPTEMBER 15, 2015
There is great probability your competition has put up its own social media pages. Running a small business is a daunting challenge. Statistically, less than 50 percent of small businesses are still operational after five years. Globalization has increased the level of competition and introduced more turmoil to the business environment.
- [Media] How to Start the Process of Moving Your Business
You’ve probably assessed what you need up front in terms of space, internet and media services, and more, but have you thought about everything? Making the move to a bigger business space or to move across state lines is a huge step for any business; it means you’re growing and you need more room or a bigger community. But now that you’ve chosen the area and have found a space that fits your needs, are you prepared to make the move?
VENTURE CHRONICLES [Media] Brands are Lies
| WEDNESDAY, FEBRUARY 8, 2012
I have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other. Last week I was in Atlanta to support Brent Leary’s Social Business Atlanta event.
UP AND RUNNING [Media] What Did Entrepreneurs Learn in 2015?
| WEDNESDAY, JANUARY 27, 2016
See Also: 5 Ways to Quickly Improve Your Social Media Engagement. With the arrival of a new year, we often become very reflective. We spend time thinking about what we’re grateful for, what we’ve been inspired by, and how we can improve ourselves in the upcoming year, both in body and mind. With this period of reflection, it’s a good idea to take a look at what worked—and what didn’t—for your business in 2015.
INC STARTUPS [Media] Top 10 Brand Disasters of 2011
| WEDNESDAY, DECEMBER 14, 2011
The world's second-largest media empire has properties ranging from the Wall Street Journal to the Fox News Network, but most people probably assumed the company possessed a modicum of ethics. Lesson: Don't let an intern set your social media strategy. The year 2011 was particularly rich in actions and events that clobbered established brand names. Here are 10 of the year's most heinous.
INC STARTUPS [Media] 4 Signs Your Business Partner is Dishonest
| THURSDAY, JANUARY 5, 2012
If that person has a title or position with some prestige, or perhaps has been a media magnet, the pull to jump into their opportunity can be even more compelling. A would-be partner who acts as if their title or status as a media darling should put all your concerns to rest. Just because someone has a prestigious chair at a top university or is frequently featured in the media does not mean you can trust them, unfortunately.
READWRITESTART [Media] How - And Why - Startups Should Hire Millennials
| MONDAY, OCTOBER 1, 2012
And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. Startups need workers, and the largest generation ever born in America — the Millennials — is desperately searching for work.
FRED DESTIN [Media] Zoopla at seven – how focus and speed drive exceptional outcomes
| MONDAY, MAY 19, 2014
I always get concerned when I see a large commerce or digital media player without a strong tech component. I first invested in Zoopla in July 2007. At the time, a mere £500,000 to get the company going and back Simon Kain and Alex Chesterman in improving the real estate experience. Last week, almost exactly 7 years after this first investment, Zoopla released its last set of numbers: 40 million monthly visits, six-months revenues of £38.8
INC STARTUPS [Media] Gary Vaynerchuk: Why 'Star Wars' Is Better Than 'Star Trek'
| THURSDAY, DECEMBER 3, 2015
Gary Vaynerchuk, CEO of digital agency Vayner Media, explains the magic behind the 'Star Wars' brand
INC STARTUPS [Media] Mapping the Diversity of Pumpkin-Flavored Everything (Infographic)
| THURSDAY, DECEMBER 4, 2014
Which gourd-inspired goodies get the most love on social media? Check out this visualization of the most talked about fall treats
- [Media] 25 Successful Copywriting Experts You Should Know
Six Super Easy Ways to Create an “Information Rich” Website Gloria Rand Gloria is in internationally recognized expert in SEO Copywriting and Social Media Marketing. Looking for some copywriting tips or wanting to hire someone who can write a persuasive message for your audience so that they can convert? Then check out these “Top 25 Copywriting Experts”. In their blogs, you will find tips and advice on how to write a succulent and engaging copy that your visitor love.
YOUNGUPSTARTS [Media] Going Global: Five Tips For Singapore Startups Looking To Market Beyond Local Shores
| SUNDAY, NOVEMBER 13, 2016
We have quickly brought digital marketing in-house – Facebook media has been critical for us to reach consumers and being able to quickly exploit those opportunities a desk away is a very positive and energizing experience. by Jason Humphries, co-founder of Good Pharma Dermatology. What are the secret ingredients needed to take your company beyond Singapore’s shores?
INC STARTUPS [Media] The Future of Work Depends on People
| WEDNESDAY, FEBRUARY 12, 2014
Things that were once a company''s biggest competitive advantage, such as access to technology or social media channels today, suddenly weren''t so special. Smartphones, instant messages, social media, and online communication have all made connections easier, globally possible, and downright fun. Putting mobile first may be the new norm, but it won''t keep you connected to what matters most.
- [Media] Unleashing the YouTube Inside of You
Another technique is using social media to share a short, attention-grabbing invitation to view your video link. You can leverage these techniques by inviting partners to share your videos with their mailing lists and social media networks. More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads.
- [Media] Video of Ashe County's nurse's hike to work during storm goes viral (Video)
An Ashe County nurse is winning praise on social media for not letting Monday’s torrential rain and winds stop her from delivering two babies
YOUNGUPSTARTS [Media] How To Boost Your Chances Of Getting That Dream Job
| WEDNESDAY, JANUARY 20, 2016
You need to start maintaining a professional image in every representation of yourself, from the suit that you wear to your interview, to your social media profiles. There are a lot of things stacked against you as a young professional, in a job market saturated with thousands of people just like you.
NON-LINEAR GROWTH [Media] Working with Friends
| THURSDAY, SEPTEMBER 8, 2011
A couple of years ago, Intel joined our syndicate at Crisp Media. Last week I wrote about the value of repeat relationships in the venture capital and private equity business. I used the example of a portfolio company that recently raised capital from a firm we have worked with on a repeat-basis. I intentionally left out the investor’s name as well as the companies knowing that this new investor wanted to more formally announce their investment after labor day.
THE ENTREPRENEURIAL MIND [Media] When Lightening Strikes
| WEDNESDAY, FEBRUARY 29, 2012
For others it may be betting that magical "shout out" from a national thought leader or big time media outlet. Most entrepreneurs dream of that one big break. For some businesses it is getting the one big customer. Should you always walk through the door of opportunity that. the big break opens for you? Sometimes yes, but sometimes no. If the big break is what pushes your business forward to success.
VENTURE CHRONICLES [Media] Governments or Social Networks?
| TUESDAY, MAY 24, 2011
The cynic in me believes that governments of all stripes desire to restrict and regulate the Internet precisely because they see the implications of an Internet that is socially empowering combined with a media landscape that is greatly emasculated and they feel threatened. French President kicked off the gathering in Paris, hailing the assembled players as the leaders of the “Internet revolution , but warning that with their power comes great responsibility.
DUCT TAPE MARKETING [Media] Turn Your Business Into a Community Building Platform
| WEDNESDAY, FEBRUARY 8, 2012
Consultants might work with a business owner to build a platform through speaking, writing, blogging and connecting in social media. Turn Your Business Into a Community Building Platform This content from: Duct Tape Marketing. I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community. The notion of a platform is one that receives a fair amount of play in various contexts.
THE EQUITY KICKER [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
| TUESDAY, MARCH 12, 2013
era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
YOUNGUPSTARTS [Media] [Review] Onward: How Starbucks Fought For Its Life Without Losing Its Soul
| SUNDAY, JULY 3, 2011
For those of us who are more social media inclined, Schultz reveals in the book how MyStarbucksIdeas.com came about from a discussion with Michael Dell – inspired by Dell’s own IdeaStorm.com – and shaped along by folks from Salesforce.com. On February 26, 2008, customers at 7,10o Starbucks stores in the US were asked to leave. The reason?
INC STARTUPS [Media] Stop Regretting Your Choices Now
| TUESDAY, FEBRUARY 7, 2012
And if you're looking for more big-picture thinking about what's truly of value in life, be advised that meditations on regret are somewhat in vogue at the moment with big name media outlets from the New York Times to the UK Guardian running stories on what other people's regrets have to teach us.
GROWTHINK BLOG [Media] Walk Like an Egyptian
| MONDAY, FEBRUARY 7, 2011
And while the concept of Tunisia and Egypt being ‘Twitter” revolutions is over-stated, it is true that easy media connectivity has greatly accelerated organized action on long-held social and political discontents. Well, the Egyptian regime’s attempted and failed crackdown on both media coverage and social connectivity illustrates the increasing impossibility of “keeping a lid” on things.
- [Media] 6 Keys to Marketing Customer Experience vs Products
The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.”
INC STARTUPS [Media] 4 Brilliant Video Marketing Campaigns
| THURSDAY, MARCH 29, 2012
Since the masses are often on sites like YouTube and Facebook, these four innovative social media campaigns provide a good model for any business to follow, even if you can’t quite afford to pay for the same production values. Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos. Marketing is all about capturing the attention of the masses.
SEED STAGE CAPITAL [Media] Deals Gone WIld (aka "What Drives Massive Startup Valuations?")
| TUESDAY, JANUARY 11, 2011
skip to main | skip to sidebar 11 January 2011 Deals Gone WIld (aka "What Drives Massive Startup Valuations?") A few months ago, I wrote a blog post on startup valuation that presented a table of normal or “typical price ranges for startups depending on the sector and stage of development, among other things. You can view that post (and the valuation table) here. But what about the outliers? What drives the sky-high valuations and manias we occasionally see around a deal?
DUCT TAPE MARKETING [Media] 5 Ways to Improve Local Search Results for Business
| THURSDAY, NOVEMBER 17, 2011
You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. 5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. “This article originally appeared on the OPEN App Center. Visit www.theopenappcenter.com for more information and resources for streamlining and growing your business.”
INC STARTUPS [Media] 5 Ways to Get More Facebook Likes
| FRIDAY, SEPTEMBER 14, 2012
If you don't already know by now, I'm a big believer that social media can help grow a business. Getting more likes for your Facebook page should just be a part of your overall social media marketing mix! You have to be everywhere your customers are, including Facebook. Here are some easy ways to rack up those "likes." But I often still get some pushback from people and customers who are hesitant to jump in. Here are two of my favorite excuses.
BOTH SIDES OF THE TABLE [Media] 8 Startup Lessons You Could Learn from Gotham Gal
| SATURDAY, APRIL 16, 2011
Certainly if you look at eCommerce & social media – women are the ones using these products. It’s easy to think that the wife of a well-known & successful VC ( Fred Wilson ) would have had an easy and storied life of wealth and privilege. I had previously had the opportunity to spend time with Joanne Wilson , Fred’s wife, and knew otherwise.
DUCT TAPE MARKETING [Media] Revive and Re-purpose: How to Use Old Content for Better Results
| FRIDAY, AUGUST 4, 2017
Old content can become usable when developers convert it to other types of media. Content developers are aware that readers are constantly adapting to an array of media available. A lot of people, as mentioned above, prefer more entertaining forms of media such as sound clips or short video presentations. Revive and Re-purpose: How to Use Old Content for Better Results written by Guest Post read more at Duct Tape Marketing.
INC STARTUPS [Media] Gary Vaynerchuk: The Simple Way to Have a Happier Career
| THURSDAY, MARCH 10, 2016
Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why it's better to focus on what you're learning instead of what you're losing
DUCT TAPE MARKETING [Media] What Makes a Good Marketing Strategy?
| THURSDAY, JANUARY 21, 2016
You can advertise your business on social media, run AdWords or display campaigns, try marketing or content marketing, retargeting and a number of other online marketing techniques. What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. photo credit: Remco Wighman via Creative Commons. Let’s begin with an answer to the question “What is marketing strategy?’. This popular expression tends to be mistaken with promotion or advertising strategy.
DUCT TAPE MARKETING [Media] 10 Apps I Use Every Single Day
| WEDNESDAY, OCTOBER 5, 2011
TweetDeck – This is my primary social media dashboard. 10 Apps I Use Every Single Day This content from: Duct Tape Marketing. More and more, we’re becoming an app happy world – Apps that run on our laptops, apps for the mobile and apps for the iPad or tablet. Even better are those apps that sync across all of our chosen devices, keeping us on task and on track in an increasingly online world.
INC STARTUPS [Media] It's Time to Kill Year-End Lists
| FRIDAY, DECEMBER 16, 2011
Thanks to social media, I now see more shared content than ever—but how much of it is of real value? For these reasons, lists have become a staple of our media diet—but they're also propagating like bunnies. I've read 21 'best/top/worst' lists so far this year--and most were a waste of time. It's time to call for a moratorium.
INC STARTUPS [Media] Falcon Heights Police Shooting Raises Questions About Censoring Facebook's Live Video
| THURSDAY, JULY 7, 2016
Why video recognition software on real-time social media feeds might be the innovative solution
ARCTICSTARTUP [Media] How Oulu became a thriving startup ecosystem in 3 years
| THURSDAY, MARCH 13, 2014
Reuters, the Wall Street Journal and a dozen other International media hang out in Oulu to find out even more peculiar little startups that all have something new and interesting to show. Starttaamo is a nonprofit operation run by entrepreneurs and for the entrepreneurs providing peer-support, connections to media, investors and large companies, and representing the voice of startup entrepreneurs.
UP AND RUNNING [Media] How to Develop Your Business Strategy
| FRIDAY, MAY 1, 2015
A potential client decides to take on your management consulting or social media marketing. The essence of strategy is choosing what not to do – Michael Porter. I love the Michael Porter here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. Strategy is what you’re not doing. My favorite metaphor is the sculptor with a block of marble—the art is what he chips off the block, not what he leaves in.
ALLEN'S BLOG [Media] allensblog: Spot the Hypocrisy
| SATURDAY, JUNE 11, 2011
He absolutely should : (1) he did some really crummy things that, as a member of the House of Representatives, merit his resignation, (2) he lied to his wife, (3) he lied to his constituents, (4) he lied to the American public and media (although they're not his constituents). allensblog. Thoughts from a startup sherpa. Archives. Profile. Subscribe. « Would You Buy a Used Dot-com from this Man? Main. | The Problem with Compensation Surveys » June 11, 2011.
VENTURE CHRONICLES [Media] A Life Lived Before Internet Time
| THURSDAY, SEPTEMBER 29, 2011
I saw this week that longtime 60 Minutes essayist Andy Rooney is retiring, and predictably the comments that appeared on media sites ran the full spectrum of snark to insult. It is as if everyone born in the last 40 years forgets that a long life lived contains more than just what we know as most current about any person. Andy Rooney is an interesting person and it was in watching him on Ken Burn’s documentary The War that I decided to learn a little about the man.
- [Media] Will The ‘Open Business’ Wave Bring Real Change?
They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Set an example by being visibly connected to the people and information you need through social media. Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. These are responding to the demands of this new world for collaboration, trust, and transparency.
YOUNGUPSTARTS [Media] The Easiest, Most Unconventional Way To Start Your Own Business
| WEDNESDAY, MAY 24, 2017
Update your business profile on LinkedIn, HungryGoWhere, and various social media channels, such as Facebook, Twitter, Instagram, Google+, and perhaps even YouTube. by Shirin Anne Wan, Head of Customer Care for QuickBooks Asia Pacific. The gig economy continues to boom, and it might be a smart, unexpected way for entrepreneurs to launch their small businesses. Many people have dreamt of starting their own small business and striking out on their own.
YOUNGUPSTARTS [Media] Five Keys To Leading In The Age Of Analytics
| MONDAY, APRIL 17, 2017
This includes lower level of granular data, social media information, search data, images, and keeping a richer history of information. by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line?
THE NEXT WEB [Media] Entrepreneurship is not pretty. Are you sure you’re ready to leave your job for it?
| TUESDAY, MARCH 4, 2014
You only hear about the deals that go through in the media. Rahul Varshneya is the co-founder of Arkenea Technologies and a mobile strategy advisor. He can be contacted via Twitter @rahulvarshneya. Entrepreneurship is pretty darn tough. Quitting your job to start a venture is like abandoning a sailing ship in the middle of the ocean looking for adventure, seeking an island sailing on a dinghy.
DUCT TAPE MARKETING [Media] Email Marketing Best Practices for Lead Generation
| THURSDAY, SEPTEMBER 17, 2015
Add social sharing buttons so people can share your email on their social media accounts. Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business.
INC STARTUPS [Media] Male Entrepreneurs More Likely to Have Been Rebellious, Angsty Teens
| WEDNESDAY, AUGUST 7, 2013
“We think that it could be the early entrepreneurial spirit,” Martin Obschonka, lead author of the study reported to the media outlet A new study found that rule-breaking tendencies in teen males are a good predictor of entrepreneurship later in life. Ahem, Bill Gates) Entrepreneurs frequently think “outside the box” on a regular basis. But it appears a rule-breaking mentality might be more associated with entrepreneurship than expected.
BRANDANEW [Media] 6 Marketing Tips that Can Make Lead Generation Easy
| FRIDAY, SEPTEMBER 2, 2016
You can get insight into what the customer wants through Quora and other social media. A lot of people have problems with marketing because they often don’t understand it all too well. The whole world of marketing can be confusing. Pitching your business services and products in the structured way can make a huge difference to your bottom line. A correctly set-up marketing network can make lead generation easy. Here are some tips to help you learn how to get started!
BRANDANEW [Media] Chaos Alert: A day in the Life of a Content Marketer
| FRIDAY, SEPTEMBER 25, 2015
You’re officially a part of the content marketing world – the one that will nudge (sometimes, push) you to write creative copies every day, create editorial calendars, manage social media platforms, look into the inbound/ outbound marketing campaigns, make sure everything is set for SEO.and well, you get the drift. . If you’re reading this or landed here because of your ‘search’ – congratulations! This is now your insight in the life of a Content Marketer.
BRANDANEW [Media] 5 Hacks To Pitching A PR Story That Actually Works!
| THURSDAY, SEPTEMBER 10, 2015
Press releases historically were just short descriptions of the products, features and company developments over traditional media. Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. But how often does this kind of a story become the reason for your growth?
BRANDANEW [Media] Building Your Brand Story: The Power of Asking The Right Questions
| THURSDAY, AUGUST 20, 2015
It’s not just for the consumers, or your social media fans, building a story starts from the point you decide that you will create a new Startup/ firm or launch a new product. Have you been struggling with how exactly you should tell the story of your brand? Marketers and copywriters struggle on an everyday basis to figure out just the one new way to tell their brand story.