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Content Marketing for Startups

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Just get a nice big vat of it from Amazon or fiveer, firehose that out every social media channel (especially Facebook, of course), and watch your sales soar! Time and time again I’ve watched this story play out. A brilliant developer builds software to scratch their own itch, fill the gap, change the world. They toil away nights, weekends, before they go off to their day jobs, every spare minute because their driven to build that software. And then they finish.

You have data. What you need is DigMyData.

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And you have your social media data – how many Twitter followers you have, what people on Facebook think of you, how many people read your blog. So there you are, with your startup wired up with every type of analytic instrumentation you could ask for.

Rescuing from obscurity…

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Want a quick introduction to social media for your startup and getting “the media” to pay attention to it? Here’s Chapter 6 “ Social Media and your Startup ” from my book The Web Startup Success GuideGuide. (I Aging well!

Danger! Experiment ahead

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The danger for me is that while social media/realtime IM chats are a powerful way to engage with your customers and clients I will need to make sure I fearlessly guard the rest of my time when I singletask away at coding DeveloperMemory.com, do client work and, you know, work.

Smiling all the way to the Bank

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They didn’t get there with traditional advertising; their blog is nothing more than product updates in a Internet antique Kubrick theme, and any social media expert worth their fee would laugh at their Twitter/Facebook presence. Smile!

Stop e-mailing and start living: 5 tips to get e-mail well under control in 2011

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Even though some Social Media evangelists would like us to believe that e-mail is dead, and most of us who are spending hours on e-mail every day wish this would be the case, reality just confirmed once more that e-mail is still king! hours on Social Media. By Pierre Khawand.

Starting something new… Project Y.

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I’ve been doing way more reading/talking this past year about the humanity-wide social media party in progress than actually participating. One of the weirder things I do is tackle multiple problems with one solution.

Of eBooks new, somewhat new, and 170 years old.

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Instead, he was trying to fill a gap in the public discourse, get a message out in the preferred media of the time that people then and now need to hear: conformity for the sake of conformity is quicksand for the soul. Ever notice how interesting things tend to happen in threes?

What Social Videos Can Do For Your Startup

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Media Studies [link] ). million consumers are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010). Tom Rutka. Entrepreneur. SocialVideoPromotion.com. Do you know the amount of psychology involved in buying of products and services?

Attention becomes the gating factor.

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But that you can expect all of these attention-demanders, plus the usual suspects of traditional media, online goodies and distractions to get five times more demanding of your attention is. Have you noticed this past holiday season about a 3x jump in companies trying to get your attention via your email inbox?

Danger! Experiment ahead

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The danger for me is that while social media/realtime IM chats are a powerful way to engage with your customers and clients I will need to make sure I fearlessly guard the rest of my time when I singletask away at coding DeveloperMemory.com, do client work and, you know, work.

Startup New Year’s Resolution #2: Engage more.

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Enterprise companies are scrambling to engage more with their perspective and actual customers on multiple social media platforms, via relevant email, and realtime conversations on their sites.

Lies, Damn Lies! and Time Management

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“Time Management” is a poisoned meme; ingesting it any way, shape, form or media is a very, very bad idea. Note: The following screed is brought to in the public interest.

They’re starting to notice…

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DALLAS (May 12, 2011) – Tuesday’s “Dan Rather Reports&# presents a revealing behind-the-scenes look at Hashable – one of the many new social-media startup companies trying to prove they have what it takes to launch a successful social media platform in a highly competitive new tech landscape.

I like actionable!

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Dan Martell of Flowtown will be giving tips on “Social Media Marketing for Startups.&#. Michael Prendergast just let me know about this free online class tomorrow – nearly busted a finger stabbing away at my keyboard to sign up.

Startup/MicroISV Digest for 1/15/2011

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For the next wave of media upstarts, it’s the dog and the rest is the tail.&# Community News: In the last few years something important has changed. From there being scant support for first-time/bootstrapping startups we’re seeing incubator after startup fund come online.

Making space, time, energy, and attention for 2011

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posts in the tech media about every new feature Facebook, Google, Apple, and a million cell phones vendors cook up that means zip to me, enough! Make Room! Since you’re reading this along with all the other New Years posts, let me make a small suggestion.

Flipboard Find of the week

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Here’s my Flipboard Find of the Week (something worthwhile Flipboard brought to my attention that would have otherwise been lost in the social media noise): Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac.

Reducing Decision Fatigue

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How do we deal with the Media Tsunami that is growing to truly apocalyptic size day by day? Between the web and social media, our supply of decisionmaking is wiped out before we start whatever we do to earn money.

Reducing Decision Fatigue

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How do we deal with the Media Tsunami that is growing to truly apocalyptic size day by day? Between the web and social media, our supply of decisionmaking is wiped out before we start whatever we do to earn money.

Reducing Decision Fatigue

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How do we deal with the Media Tsunami that is growing to truly apocalyptic size day by day? Between the web and social media, our supply of decisionmaking is wiped out before we start whatever we do to earn money.

Time to start writing a new book…

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Social media, Internet disruption, the Media Tsunami , infinite information and a thousand-fold increase in people and things wanting my attention is smashing into the old industrial ways I’ve depended on to be productive, make a living, get things done.

Time to start writing a new book…

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Social media, Internet disruption, the Media Tsunami , infinite information and a thousand-fold increase in people and things wanting my attention is smashing into the old industrial ways I’ve depended on to be productive, make a living, get things done.

Time to start writing a new book…

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Social media, Internet disruption, the Media Tsunami , infinite information and a thousand-fold increase in people and things wanting my attention is smashing into the old industrial ways I’ve depended on to be productive, make a living, get things done.

Xmarks the spot

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What’s more, now that media has fragmented into hundreds of cable channels and tens of thousands of online channels, advertisers can pick and choose who to bestow their money on. So Xmarks, the bookmark synchronization startup is going out of business.

This is not about that.

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Right now social media is the bleeding edge and people will pay to solve a pain (I want my New/Shiny, where is it?) Last night Twitter announced its awesome new web page layout/functionality.

API 2

This is not about that.

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Right now social media is the bleeding edge and people will pay to solve a pain (I want my New/Shiny, where is it?) Last night Twitter announced its awesome new web page layout/functionality.

API 2

This is not about that.

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Right now social media is the bleeding edge and people will pay to solve a pain (I want my New/Shiny, where is it?) Last night Twitter announced its awesome new web page layout/functionality.

API 2

35 Hands are better than 2

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I recently used Fancy Hands (15 tasks per month for $35) to kick off two projects that have been stalled forever: engaging more with other startup bloggers and social media bloggers.

35 Hands are better than 2

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I recently used Fancy Hands (15 tasks per month for $35) to kick off two projects that have been stalled forever: engaging more with other startup bloggers and social media bloggers.

35 Hands are better than 2

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I recently used Fancy Hands (15 tasks per month for $35) to kick off two projects that have been stalled forever: engaging more with other startup bloggers and social media bloggers.

Four Ways to Benefit with Social Commerce

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The site merges e-commerce with social media, creating a unique destination where software developers and users connect online. By Richard Bashara , Community Moderator at SoftCity. We’ve all made big-ticket purchases before. It’s pretty difficult to just get up one morning and do.

Four Ways to Benefit with Social Commerce

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The site merges e-commerce with social media, creating a unique destination where software developers and users connect online. By Richard Bashara , Community Moderator at SoftCity. We’ve all made big-ticket purchases before. It’s pretty difficult to just get up one morning and do.

Four Ways to Benefit with Social Commerce

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The site merges e-commerce with social media, creating a unique destination where software developers and users connect online. By Richard Bashara , Community Moderator at SoftCity. We’ve all made big-ticket purchases before. It’s pretty difficult to just get up one morning and do.

Breakthroughs

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You can read all the details starting here but I can tell you two things from my own experience: it redefines for me where news comes from and adds a whole new purpose and reason for “doing&# social media. Everything is always the same – until it isn’t.

MicroISV Digest – 06/09/2010

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10 Persistent Social Media Marketing Myths – a very good read. This week Bob and Pat talk with Social Media and PR thought leader Steve Rubel on the changing roles of blogging, social media, public relations, and advertising.

MicroISV Digest 07/31/2010

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My Flipboard Find of the Week (something cool I found in my social media graph thanks to Flipboard ): 50+ Ways to Search Twitter at Social Media Today.

MicroISV Digest 07/31/2010

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My Flipboard Find of the Week (something cool I found in my social media graph thanks to Flipboard ): 50+ Ways to Search Twitter at Social Media Today.

MicroISV Digest 07/31/2010

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My Flipboard Find of the Week (something cool I found in my social media graph thanks to Flipboard ): 50+ Ways to Search Twitter at Social Media Today.

How to be a successful iPhone developer

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Andy’s post concerned the media reality distortion field cast over the iPhone, rightly pointing out that while some developers do quite well, most make more like bus fare. I came across this YouTube video of Brian Greenstone from Pangea Software talking about how his company made $1.5