Chris Dixon

Two eras of the internet: pull and push

Chris Dixon

Media. People tend to push things they find funny, interesting, moving, outrageous, etc which usually means they push media: articles, videos, lists, gifs, photos, etc. We are currently experiencing a positive feedback loop between social networks and media publishers, analogous to last decade’s search + information feedback loop. 2) Stock vs flow: Media tends to have a much shorter shelf life than informational content.

BuzzFeed

Chris Dixon

Many of todays great media companies were built on top of emerging technologies. We believe BuzzFeed will emerge from this period as a preeminent media company. BuzzFeed is a media company in the same sense that Tesla is a car company, Uber is a taxi company, or Netflix is a streaming movie company. Today, Im excited to announce that Andreessen Horowitz is investing $50 million in BuzzFeed. As part of the investment, Ill be joining the companys board.

Trending Sources

Full stack startups

Chris Dixon

The media industry is notoriously slow to adopt new technologies, so Buzzfeed and Netflix are (mostly) bypassing them. Many of today’s most exciting startups were tried before in a different form. Suppose you develop a new technology that is valuable to some industry. The old approach was to sell or license your technology to the existing companies in that industry. The new approach is to build a complete, end-to-end product or service that bypasses existing companies.

How bundling benefits sellers and buyers

Chris Dixon

Hence bundled pricing works best in highly “taste-based” goods like media, and wouldn’t have any benefit for fully commoditized goods (e.g.

BuzzFeed’s strategy

Chris Dixon

But to me what makes BuzzFeed great is their highly unusual combination of capabilities and sensibilities – the capabilities of a first-rate tech startup with the sensibilities of media industry veterans. As sites like Facebook and Twitter mature, the moment is right to build a defining company for a world where content is distributed through sharing and social media instead of transitional print and broadcast channels.

eBay vs Amazon: decentralized vs centralized e-commerce

Chris Dixon

For example, Amazon competes with Apple on tablets (Kindle vs iPad) and digital media (Amazon’s media store vs iTunes). Note: The company I cofounded, Hunch, was acquired by eBay in November 2011. I am now an eBay employee. But all the opinions expressed below are my own, and were developed prior to the Hunch acquisition, through my own research on e-commerce. Amazon and eBay are the two largest e-commerce companies.

Between failure and Facebook

Chris Dixon

The programmer had just graduated from college and his impression of startups was shaped mostly by popular media. Recently, a friend was trying to recruit a programmer to join his early-stage startup. His main concern, he said, was: “What if we end up being the next MySpace instead of the next Facebook?” ” Of course, for those of us immersed in startup world, creating the next MySpace would be considered a huge success.

The return of podcasting

Chris Dixon

As other forms of social media have matured, they’ve become less freewheeling and interesting. For example, the social media world I mostly inhabit - tech twitter – used to be exceptionally candid and direct. Podcasting, on the other hand, feels fresh in the same way that other forms of social media did 5-10 years ago. Kevin Roose recently wrote about the renaissance of podcasting: Sometime around 2009 or 2010, the podcast scene seemed to wither.

Plans are nothing, but planning is indispensable

Chris Dixon

Initially, the technology press will be targeted, but the benefits of the product are widespread enough to attract mainstream media coverage.

What the NYC startup world needs (and doesn’t need)

Chris Dixon

CMU’s HCI program and MIT’s Media Lab are also great. Here’s what I think NYC needs to become a serious, long-term startup hub: 1) Some extremely successful startups. We need PayPals – companies that spin out boatloads of talented entrepreneurs and “smart money&# angel investors.

Some thoughts on when to raise money, and the current financing environment

Chris Dixon

Clearly, other social media companies with business models that rely on display or feed based advertising are comparables. One counterargument to the “all social media companies are now worth less” argument is the discrepency between how the smart Wall Street money and smart internet money views Facebook and social media companies generally. A key question for founders is when they should try to raise money.

The internet is reshaping our economy from one of huge corporations with lots of jobs to huge platforms with lots of income streams

Chris Dixon

It can describe a smartphone app or a social media tool; or it can describe the transistor or the blueprint for a cellphone system. From Innovation and the Bell Labs Miracle in today NYTimes: Innovation is an important new product or process, deployed on a large scale and having a significant impact on society and the economy, that can do a job “better, or cheaper, or both.” Regrettably, we now use the term to describe almost anything.

Showing up

Chris Dixon

We went to places like the Media Lab and basically just sat ourselves down at lunch counters and awkwardly introduced ourselves: “Hi, my name is Chris Dixon and this is Tom Pinckney and we are starting a company and would love to talk to you about it.&# Mark Twain famously quipped that “80 percent of life is showing up.&# Running a startup, I’d say it’s more like 90 percent. For example, I frequently hear from founders how it’s hard to recruit programmers.

The time to eat the hors d’oeuvres is when they’re being passed

Chris Dixon

In the M&A markets, the most extreme example is probably in adtech, where there were waves of acquisitions in ad exchanges (DoubleClick, RightMedia, Avenue A), then mobile ads (AdMob, Quattro), and then social advertising (Buddy Media, Wildfire). The efficient market hypothesis is a widely taught financial theory that states, roughly, that under certain generally-held conditions, asset prices are an accurate reflection of the information available at the time.

“The Future of Reading Depends on the Future of Learning Difficult to Learn Things”

Chris Dixon

…[McLuhan said] that new media which are adopted at all first take their content from older and more familiar media. Socrates’ complaints about writing included “Writing removes the need to remember”. He meant that a prosthetic brace on a healthy limb will induce withering.

Allocation investing and the social premium

Chris Dixon

I recently heard some money managers saying they wanted to allocate portions of their funds to “social media&#. In this scenario, supply will try to match demand, which means mediocre social media companies will go public and non-social media companies will reposition themselves as social media companies or acquire social media companies.

Selling pickaxes during a gold rush

Chris Dixon

When a major new technology trend emerges – say, the rise of online video or social media – entrepreneurs can try to capitalize on the trend by creating a consumer product (mining for gold), or by creating tools to enable consumer products (selling pickaxes). There is a saying in the startup world that “you can mine for gold or you can sell pickaxes.&#

B2C 10

You need to use social services to understand them

Chris Dixon

But underneath the jokes lies a real issue: the partners there don’t seem to really participate in social services (something they only underscored by announcing their new fund at a press conference that targeted traditional media outlets). I don’t know if Malcolm Gladwell is right when he claims “ the revolution will not be tweeted ,&# but I can say with certainty that the Twitter he describes is not the Twitter I know.

Online privacy: what’s at stake

Chris Dixon

Solve Media turns the hassle of registration into an engaging marketing event. Convertro is working on properly attributing online purchases “up the funnel&# from sites that harvest intent (search, coupon sites) to sites that generate intent (media, commerce guides). It is widely believed that a flourishing democracy requires an independent, diverse, and financially solvent press.

Facebook is about to try to dominate display ads the way Google dominates text ads

Chris Dixon

This is why Google paid such a premium for Doubleclick, Yahoo for Right Media, and Microsoft for aQuantive (MS’s biggest acquisition ever). It is customary to divide online advertising into two categories: direct response and brand advertising. I prefer instead to divide it according to the mindset of users: whether or not they are actively looking to purchase something (i.e. they have purchasing intent ).*.

Why Your Brand’s Social Media Impact is Low

Brandanew

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. Plenty of big and small businesses are over investing in social media without a large return. The Statistics and Reported Social Media Impact.

7 Social Media Marketing Habits That Lead To Failure

Brandanew

If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Enroll For A Digital Media Course Today!

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?

A Day In The Life of A Social Media Manager

Brandanew

One may think social media managers are very lucky. But the truth is that a true social media manager has to work hard as any other worker in a modern organization. So, let us have a look at a typical work day of a social media manager.

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

2016 Social Media Trends And Statistics That Were Crazy!

Brandanew

Social Media has become an essential part of everyone’s life, it is addictive! However some social media trends and statistics have really been crazy! Not sure how to work with social media? 2016 Social Media Trends And Statistics That Were Crazy!

Is Social Media Making Us Stupid?

Brandanew

In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? Most social media usage by adults happens during work hours. The Social Media Cons .

How To Revolutionize Your Social Media

Brandanew

Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. RELATED: How can you get more social media fans ? Social media should be treated as what it is, a virtual society. Share Multi-Media content.

How To Identify A Good Social Media Strategist

Brandanew

A social media strategist is a job title of current times. Even five years ago many small companies were iffy about hiring someone purely for social media. There are a ton of people in the market who claim to be Social Media experts and it’s often possible to make hiring mistakes.

How Can You Get More Social Media Fans?

Brandanew

Building up a social media following can be a very tedious affair. And thus, some new businesses and Startups end up committing the cardinal sin of purchasing more social media fans from dubious sources. These are legit ways to grow your social media fans.

How Restaurants Are Using Social Media Effectively (And What You Can Learn)

Brandanew

When all businesses are using social media , why should restaurants be left behind? Let us have a look at how restaurants are using social media effectively and what you can learn from them (you could tailor them to your industries too!).

10 Social Media Terms That You Must Know!

Brandanew

Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face.

Israeli Consumers Prefer ONLINE Media

VC Cafe

Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel. In a survey released this week by Google and BCG , among the 11 countries surveyed, Israelis ascribed the most value to their online media.

Media 60

3 Ways in Which Social Media Has Impacted Company Communications

Brandanew

Here’s a snapshot into ways in which social media has impacted company communications and how some organizations are changing the way they think about social… via GIPHY. 3 Ways in Which Social Media Has Impacted Company Communications.

Is Social Media Hurting Your Business?

YFS Magazine

Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing

Is Social Media Working For Your Business?

Brandanew

So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns.

Why You Need To Master Social Media For Customer Service

Brandanew

And that’s where using social media for customer care comes in handy! This is one of the reasons why many organizations are finding social media of significant use. . Why Social Media For Customer Service is a Win. Mention your operating hours on social media.

8 Keys To Positive Media Attention For Your Startup

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

How Does Social Media Impact Consumer Purchases

Brandanew

According a 2014 survey by Gallup among American consumers, 62% opined that social media does not influence their purchase decisions. The only thing we can say for sure is that Social Media has potential like any other media but you also have to understand how it works.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.