Whither technology journalism?
MARCH 15, 2015
I write this as hundreds of media folk are in Austin at SXSW probably dissecting what happened to GigaOm. My perspective is more as media consumer – a voracious one who scrounges hundreds of articles for my blogs and my. Industry Commentary
50 shades of pessimism
SEPTEMBER 17, 2016
Silicon Collar is off to very nice media reviews, Amazon reader reviews and many nice emails from readers. But in many ways it has also touched a nerve. Some are irritated with my optimism. I find they fall into three. Silicon Collar
The Business Insider Mark Hurd interview
JANUARY 30, 2015
Maybe it is the Marshawn Lynch effect – most everyone is squirming this week as the NFL forces him to make mandatory media appearances in the run up to the Super Bowl. But I felt bad for Mark Hurd of. Industry Commentary
Traditional Media is Dead. Long Live Traditional Media.
JUNE 22, 2012
This weekend, in a twinge of nostalgia on the 40th anniversary of Watergate, I rented All The President’s Men. I never get tired of the Jason Robards (as Ben Bradlee) line: "Nothing's riding on this except the First Amendment of. Industry Commentary
Announcing availability: SAP Nation
NOVEMBER 26, 2014
This weekend I emailed preview copies of my new book on the SAP economy to select media around the world. I have attached below the “front matter” for my blog readers – the table of contents and the preface. SAP Nation, the book
SEPTEMBER 2, 2012
On the New Florence blog One SQM House ChargeCard Sally Ride, a great role model The Desk Treadmill Social Media Command Centers The non-stick ketchup bottle Innovative Fruit “You talk. We draw”. Innovative Business Uses of Technology
More New Renaissance
MAY 9, 2012
on the innovation blog BAM: Baseball Advanced Media The Titanic and technology Street Pothole App Top 25 Technology Books Ecofurbished Electronics A hotel in the heart of VC country. Innovative Business Uses of Technology
First lot of book reviews
JANUARY 17, 2012
Books go through waves of reviews – executives, media, US readers, international readers. You appreciate them all because people take the time from their busy schedules to read, then provide feedback. Over the last couple of weeks I have received
The New Combat Zone: Tech vendors and Digital Agencies
MAY 9, 2013
Think of how much more marketing has evolved since with social media, big marketing data. Microsoft spent $ 6 billion acquiring the digital agency, aQuantive way back in 2007. Last year Oracle spent $ 300 million acquiring Vitrue and Salesforce.
OCTOBER 18, 2014
Assuming all moves well, the media review PDFs should. We are one step closer to release of my book on the SAP economy. The edit is done, the next steps are the inside layout, eBook conversion and prep for printing. Industry Commentary
NOVEMBER 22, 2012
On the New Florence blog The awesome slate at Cognizant Community Fan Conventions Technology and the 2012 World Series Media Room Makeover Vail Resorts EpicMax app Hawaii’s night of tsunami technology and terror Customer experience as a service Data encoded.
The Big Data laggards
NOVEMBER 2, 2012
In a panel on Big Data last week at Cognizant Community I cited several examples from the New Florence blog collected over the last few years – National Hurricane Center, Union Pacific, U of Washington’s ENCODE project, Social Media analytics. Enterprise Software (IBM, Microsoft, Oracle, SAP) Outsourcing (IBM, Accenture, EDS
Has social media salvaged the SuperBowl ad?
FEBRUARY 1, 2013
For as long as I can remember, the ads are as much a reason to watch the game, as the game itself. USA Today is celebrating its 25th year of Ad Meter, its measurement of consumer favorite SuperBowl ads.
MARCH 20, 2013
On the New Florence blog Next-Gen Karaoke STEM in SOTU Cool Valentine Tech Gifts Comcast: The Ultimate Convergence of Media and Technology Infor HQ – bringing elegance to ERP 10 conversations that changed our world FastCompany’s Annual Innovative 50 The.
Small $$ for Big Data
SEPTEMBER 17, 2012
Rick Smolan, former National Geographic and Time photographer, has used a crowdsourced model (of fellow media professionals) to create a series of “A Day in the Life of” books. He is now tackling the impact of Big Data/analytics on many. Enterprise Software (IBM, Microsoft, Oracle, SAP) Outsourcing (IBM, Accenture, EDS
AUGUST 21, 2012
If you see IBM’s TV commercials, or their social marketing or their pitches to media and investors, they. Henry Blodget gets some snide comments for just waking to the large software revenue that defines IBM. Actually you cannot fault him. Enterprise Software (IBM, Microsoft, Oracle, SAP) Outsourcing (IBM, Accenture, EDS
More New Florence
FEBRUARY 21, 2012
On the innovation blog Insight-as-a-service The Social Media Bowl Lighting Design Super Bowl: The Monday morning quarterback. Innovative Business Uses of Technology
The maturing of industry MA
FEBRUARY 9, 2012
The media flurry around an M&A announcement, the celebratory mood at the acquired company, the speculation around the acquirer’s quarter, the giddy talk about conquering the world, the rumors around “who-next” and “roll-ups”, the debates around. It is so predictable.
The Apple of the eye of the New York Times
NOVEMBER 11, 2010
A couple of weeks ago I highlighted how mainstream media like the New York Times, Fortune etc write overwhelmingly and fawningly about Apple, Google, Facebook and other consumer tech and largely ignore enterprise tech. One exceptional journalist I identified was.
6 billion moving forward150 million holding us back
FEBRUARY 9, 2010
There was another flurry of media/analyst/blogger activity around SAP yesterday as Dr. Hasso Plattner explained the way forward after Leo Apotheker resigned. Just like I did not the 5+ hour media circus around. I did not attend that press conference.
Why Your Brand’s Social Media Impact is Low
JUNE 27, 2016
The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. Plenty of big and small businesses are over investing in social media without a large return. The Statistics and Reported Social Media Impact.
7 Social Media Marketing Habits That Lead To Failure
NOVEMBER 27, 2015
If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Enroll For A Digital Media Course Today!
11 Best Social Media Tools For Small Businesses And Individuals
JUNE 30, 2015
But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?
2016 Social Media Trends And Statistics That Were Crazy!
OCTOBER 24, 2016
Social Media has become an essential part of everyone’s life, it is addictive! However some social media trends and statistics have really been crazy! Not sure how to work with social media? 2016 Social Media Trends And Statistics That Were Crazy!
Why Do B2B Companies Need To Prioritize Social Media
MARCH 24, 2016
If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?
A Day In The Life of A Social Media Manager
OCTOBER 2, 2015
One may think social media managers are very lucky. But the truth is that a true social media manager has to work hard as any other worker in a modern organization. So, let us have a look at a typical work day of a social media manager.
How To Revolutionize Your Social Media
OCTOBER 21, 2015
Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. RELATED: How can you get more social media fans ? Social media should be treated as what it is, a virtual society. Share Multi-Media content.
How Can You Get More Social Media Fans?
OCTOBER 9, 2015
Building up a social media following can be a very tedious affair. And thus, some new businesses and Startups end up committing the cardinal sin of purchasing more social media fans from dubious sources. These are legit ways to grow your social media fans.
Is Social Media Making Us Stupid?
SEPTEMBER 19, 2015
In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? Most social media usage by adults happens during work hours. The Social Media Cons .
Is Social Media Hurting Your Business?
APRIL 13, 2017
Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing
10 Social Media Terms That You Must Know!
MAY 25, 2016
Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face.
3 Ways in Which Social Media Has Impacted Company Communications
AUGUST 18, 2015
Here’s a snapshot into ways in which social media has impacted company communications and how some organizations are changing the way they think about social… via GIPHY. 3 Ways in Which Social Media Has Impacted Company Communications.
How Restaurants Are Using Social Media Effectively (And What You Can Learn)
OCTOBER 14, 2015
When all businesses are using social media , why should restaurants be left behind? Let us have a look at how restaurants are using social media effectively and what you can learn from them (you could tailor them to your industries too!).
Israeli Consumers Prefer ONLINE Media
JULY 7, 2014
Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel. In a survey released this week by Google and BCG , among the 11 countries surveyed, Israelis ascribed the most value to their online media.
How To Identify A Good Social Media Strategist
NOVEMBER 9, 2015
A social media strategist is a job title of current times. Even five years ago many small companies were iffy about hiring someone purely for social media. There are a ton of people in the market who claim to be Social Media experts and it’s often possible to make hiring mistakes.
Is Social Media Working For Your Business?
OCTOBER 6, 2015
So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns.
Why You Need To Master Social Media For Customer Service
SEPTEMBER 26, 2015
And that’s where using social media for customer care comes in handy! This is one of the reasons why many organizations are finding social media of significant use. . Why Social Media For Customer Service is a Win. Mention your operating hours on social media.
6 Ways Entrepreneurs Can Win More With Social Media
Startup Professionals Musings
FEBRUARY 26, 2017
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”
7 Keys to Positive Results Utilizing Social Media
Startup Professionals Musings
APRIL 1, 2017
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
Social Media Marketing Should Not Be Used Alone Today
Startup Professionals Musings
JUNE 13, 2015
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.