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7 Steps To Making A Great Entrepreneur Impression

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In the book “ You Are the Message ,” media executive Roger Ailes wrote that your first impression will be solidified in the first seven seconds. Barack Obama meets Mark Zuckerberg, photo via Wikimedia.

Gust Blog - Thoughts on startups by investors that fund them

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And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Thoughts on startups by investors that fund them & entrepreneurs that run them. Subscribe by email. RSS Feed. Invested Interests.

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Crowd-Funding Success Usually Brings New Challenges

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Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market. Pebble watch crowd-funding via Wikipedia.

Startups Need the Right Team Mindset to Survive

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These game changes include using social media, to provide real-time two-way communication; cloud computing, which enables efficient, lower-risk automation of business processes; and the millennial mind-set, which does not tolerate anything that moves at a snail’s pace. Image via Facebook.com.

Entrepreneurship Is All About Taking Smart Risks

Gust

Of course there is work involved to find the right media, and balance the investment against the return. Most entrepreneurs think that risk is just an “occupational hazard” that can be minimized or eliminated by a smart businessman. That way of thinking is simplistic and wrong.

Customer Engagement Is Key To Branding Yourself

Gust

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. As the digital media continue to evolve, you have to change your content rapidly to keep up.

How To Build Startup Credibility Before Your Brand

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Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Blog image via Pixabay.com.

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Copywrong Again: Founding the Next Pinterest or Napster?

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Copyright is not the only type of IP right implicated — and others such as rights of privacy and publicity become increasingly relevant in the age of social media — but it provides many of the most accessible examples.

How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

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The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media.

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

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As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air.

Startups: A Verbal Wave at Social Media Means Diddly

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If you don’t understand the broader implications of social media, content marketing, curation, engagement, and relationships, then you desperately need a great reason why not. Don’t think for a second that a verbal wave at “social media” means anything anymore. I’ve seen startup founder annoy entire rooms of investors, instantly, by saying “we’re going to use social media to market this” as if that were enough. Startups: Investors expect new marketing.

Gust Startup Trend Map

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Unsurprisingly the dominant industry for new startups in August is Internet/Web Services, but other top industries include Consumer Products and Services, Media and Entertainment, as well as Financial Services. Gust Startup Map & Trends Analysis – August 2012. Attention startup enthusiasts! Gust is thrilled to have nearly 7,000 new entrepreneurs creating startup profiles each month.

Intellectual Property for Startups in the Real World

Gust

The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc.

“AirB&E” and Disaster Response for Consumer Startups

Gust

In the age of social media, word travels lightning fast of this kind of incident. Amid the remembrance of the September 11, 2001 terrorist attacks this past weekend, much was made of the voluminous 9/11 Commission report, which described in excruciating detail countless ways in which the United States homeland security and emergency response infrastructure failed to respond adequately to a disaster of unprecedented proportions.

Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

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This is nothing new; long favored by family-controlled media empires such as Rupert Murdoch’s News Corporation , among Internet firms alone, Google took a dual-class approach when going public in 2004.

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Up-to-date Investors Want Social Proof from Startups

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I just read Social Proof Is the New Currency on the Social Media Today blog. To me, the underlying reality is that startups and their founders are traceable on social media. Startup founders will be judged by their social media footprint. The startups themselves, as businesses, will be judged by their social media footprints, alias social proof. Invested Interests Social Media Today social proof

What are the advantages of stationing your startup in New York City opposed to Silicon Valley / SF?

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Access to many, many more world market centers (advertising, finance, fashion, media, food, etc.). The world’s fastest growing tech startup ecosystem. A much more tightly knit startup community, compared to the larger but more diffuse West Coast community. A city that from the Mayor on down is devoted to helping the tech startup community expand exponentially. The world’s largest Tech Meetup (not to mention Meetup.com itself).

Nuts & Bolts of Intellectual Property for New Startups

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This includes website content and software code as well as the more obvious examples in media and publishing. So you’ve chosen a name for your startup, product, or both. Having covered all the bases to ensure that your corporate name is available, the domain name can be acquired, and the name doesn’t infringe any existing trademarks (as we discussed last week ), now is a good time to look at the categories of intellectual property (IP) that are relevant to most startups.

How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Image via Flickr.com.

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Digital.NYC: The First Ecosystem Hub

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In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and Read more >. On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC, NYC’s new official hub for tech and startups. Gust News

3 Essentials for Selling Your Marketing Plan to Investors

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If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. Nobody buys the hand waving at “online marketing” and “we’re going to be big in social media” anymore. Somebody asked me in email what investors look for in the marketing portion of a business plan and/or business pitch. What works? What’s credible?

The Gust-DEMO Fall 2012 Scholarship

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Products that have been widely covered by technology and business media. Following the huge success of the Gust-DEMO scholarship earlier this year, Gust and DEMO have teamed up again to offer Gust start-ups a full scholarship opportunity for DEMO Fall 2012. The recipient of the Gust-DEMO Scholarship will have a chance to launch their product to some of the most innovative people in the world.

Probable and Improbable Lobbying Wins: The 1,000-stockholder Rule

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Without these two laws (or their equivalent), the social media revolution of the past decade would have been stillborn. Talented entrepreneurs are nothing if not resilient in the face of change: Market forces, competitive threats, technological shifts, you name it. In recent years, government regulation has emerged as another such force to be reckoned with in the technology industry.

Social Media is a Boon to Startups Who Do It Right

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If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy.

Digital.NYC: The First Ecosystem Hub

Gust

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC , NYC’s new official hub for tech and startups.

Assume Your Market is People Like You, Then Fail

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Use social media, search engine optimization, blogging, and mobile media. Face reality. As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite.

Who Makes the Money on an Inevitable Shoe Dropping?

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And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S.

Mark Suster’s “Never Negotiate Piecemeal”

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He tells the story of his baptism by fire in startup-dom, a series of negotiations including office rent, sublet, getting people on board, getting the media to care, dealing with recruiters, dealing with the tech prima donnas, and (a favorite of many) “dealing with pesky VCs.” Nothing tells a truth better than a good story. Especially when it’s true. Read Mark Suster’s Never Negotiate Piecemeal.

Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

Gust

Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team. Entrepreneurs and investors who have spent any time dealing with convertible debt seed financing transactions are likely to have encountered the subject of valuation caps.

Investors: Avoid These Investment Event Problems

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Local media cover it. Many local angel investment groups work with a local event that creates the illusion of a business pitch contest, awarding investment to the winner. There are multiple benefits to this type of arrangement. The event generates local buzz. Startups and investors discover each other, and the community wins because the event becomes visible evidence of new business and new jobs locally. And new angel investors are trained and oriented.

Gust: Venture Forward

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I’m not referring to the use of viral media to spread good ideas; I’m referring to. Most of us love the idea of a new beginning, a makeover, and a fresh start. Yet, despite the tremendous amount of innovation in our space, there is still a huge. amount of, (excuse the graphic word), regurgitation going on in our blogosphere. the frequency with which old thoughts get re-packaged and spread, under new. authorship. Here at Gust we are truly writing a new story.

7 Social Media Marketing Habits That Lead To Failure

Brandanew

If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Enroll For A Digital Media Course Today!

Why Your Brand’s Social Media Impact is Low

Brandanew

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. Plenty of big and small businesses are over investing in social media without a large return. The Statistics and Reported Social Media Impact.

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?

A Day In The Life of A Social Media Manager

Brandanew

One may think social media managers are very lucky. But the truth is that a true social media manager has to work hard as any other worker in a modern organization. So, let us have a look at a typical work day of a social media manager.

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

Is Social Media Making Us Stupid?

Brandanew

In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? Most social media usage by adults happens during work hours. The Social Media Cons .

2016 Social Media Trends And Statistics That Were Crazy!

Brandanew

Social Media has become an essential part of everyone’s life, it is addictive! However some social media trends and statistics have really been crazy! Not sure how to work with social media? 2016 Social Media Trends And Statistics That Were Crazy!

How To Revolutionize Your Social Media

Brandanew

Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. RELATED: How can you get more social media fans ? Social media should be treated as what it is, a virtual society. Share Multi-Media content.

How To Identify A Good Social Media Strategist

Brandanew

A social media strategist is a job title of current times. Even five years ago many small companies were iffy about hiring someone purely for social media. There are a ton of people in the market who claim to be Social Media experts and it’s often possible to make hiring mistakes.