Instigator Blog

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

He did a workshop on the subject at the recent Lean Startup Conference, and you can see the slides below: In my research, I spoke with a bunch of intrapreneurs working at a variety of different companies (technology, telecom, media, publishing, etc.) One Senior VP at a major media company talked about all of the small experiments they’ve run with different web properties, testing for specific behaviors, iterating quickly and abandoning things that didn’t work.

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How to Maximize the Value of Mentors in Accelerators

Instigator Blog

Engage with them on social media. The questioning (negative) press about startup accelerators and incubators isn’t going to stop. It’s going to continue and likely increase. Some of it will be meaningless drivel mixed in with a healthy dose of ranting and raving (not dissimilar to the endless and cyclical discussions on whether we’re in a bubble or not.)

Trending Sources

There’s No “Shitty” in MVP

Instigator Blog

I’d argue that the mainstream usage of things like Twitter and Facebook (along with social media’s ability to create incredible influencers), lower costs and barriers to entry (development is easier/faster), and the popularization of startups overall, has collectively increased the volume of startups. (Powered by LaunchBit ). Lean Startup isn’t responsible for the deluge of crappy products being released by mediocre startups.

8 Things to Look for When Hiring Startup Talent

Instigator Blog

Social Media Presence. Developers and programmers should have a social media presence. A complete lack of a social media presence or a completely inactive one is a red flag. Once you have an aggressive system in place for building a recruiting magnet and sourcing talent you need to have a clear sense of what to look for in each potential candidate. When initially sourcing, you don’t need to spend a ton of time reviewing people’s profiles, analyzing resumes, etc.

Don’t Miss the International Startup Festival in Montreal

Instigator Blog

I’m helping out with the Startup Festival through NextMontreal (as a media partner) and in promoting the event through my network. Tweet. The International Startup Festival is happening in Montreal from July 13-15th.

The Art of Marketing in Montreal

Instigator Blog

They’ve got a star-studded lineup, including: Seth Godin on Leadership & Creativity Jeffrey Gitomer on Customer Loyalty & Sales Avinash Kaushik on Brand Measurement & Analytics Mitch Joel on Digital Marketing & Social Media Max Lenderman on Experiential Marketing Andy Nulman on Strategy & Innovation It’s rare to get all of these folks (even the Montrealers in the group!) The Art of Marketing is a conference being held in Montreal on September 30th.

Device Addiction: How the iPad Changes the Way Kids Interact with Technology

Instigator Blog

For kids that means tie-ins with physical goods, other media and new ways of keeping kids hooked on individual apps. The iPad is an addictive device. So was the iPhone (and iPod Touch), but the iPad takes device addiction to a new level. For kids, that’s mostly because of the size (vs. iPhone): it’s bigger, easier to handle, and the graphics look fantastic. I think the iPad will fundamentally change how children interact with technology.

The Great Un-Cracked Opportunity: Small and Medium-Sized Businesses

Instigator Blog

Sebastien Provencher (from Praized Media ) tweeted recently: The great un-cracked opportunity: small and medium-sized businesses. SMBs are getting bombarded with tons of opportunities to leverage social media, SEO, and now location-based technology to help their business. geoloco He was at an event; not sure if someone said that or if there was a group discussing it. But it’s something I’ve been thinking about for awhile.

Hiring a Chief Editor for a New Montreal Tech Startup Site

Instigator Blog

Strong Web skills in terms of using WordPress (our platform of choice), blogging, social media, social networking, SEO, traffic building. I’ll need writing samples (or links to stuff you’ve written), and a good sense of your current social media presence. About 2 months ago I put out a suggestion that we bring Montreal Tech Watch back to life or something similar to it. The site helped people a lot, and I’d like to see that happen again.

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Speaking at Internet Marketing Conference in Montreal on February 18

Instigator Blog

I’ll be expanding on my previous presentation on social media and inbound recruiting. Actually, since I know that the speakers before me will spend a good chunk of their time focused on social media marketing to drive sales, brand awareness and customer service, I can probably get on stage and say, “Do what they said, but for recruiting people. On February 18th, 2010 I’ll be speaking at Internet Marketing Conference in Montreal. My talk is at the end of the day.

Why Your Brand’s Social Media Impact is Low

Brandanew

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. Plenty of big and small businesses are over investing in social media without a large return. The Statistics and Reported Social Media Impact.

7 Social Media Marketing Habits That Lead To Failure

Brandanew

If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Enroll For A Digital Media Course Today!

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?

A Day In The Life of A Social Media Manager

Brandanew

One may think social media managers are very lucky. But the truth is that a true social media manager has to work hard as any other worker in a modern organization. So, let us have a look at a typical work day of a social media manager.

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

2016 Social Media Trends And Statistics That Were Crazy!

Brandanew

Social Media has become an essential part of everyone’s life, it is addictive! However some social media trends and statistics have really been crazy! Not sure how to work with social media? 2016 Social Media Trends And Statistics That Were Crazy!

Is Social Media Making Us Stupid?

Brandanew

In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? Most social media usage by adults happens during work hours. The Social Media Cons .

How To Revolutionize Your Social Media

Brandanew

Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. RELATED: How can you get more social media fans ? Social media should be treated as what it is, a virtual society. Share Multi-Media content.

How To Identify A Good Social Media Strategist

Brandanew

A social media strategist is a job title of current times. Even five years ago many small companies were iffy about hiring someone purely for social media. There are a ton of people in the market who claim to be Social Media experts and it’s often possible to make hiring mistakes.

How Can You Get More Social Media Fans?

Brandanew

Building up a social media following can be a very tedious affair. And thus, some new businesses and Startups end up committing the cardinal sin of purchasing more social media fans from dubious sources. These are legit ways to grow your social media fans.

How Restaurants Are Using Social Media Effectively (And What You Can Learn)

Brandanew

When all businesses are using social media , why should restaurants be left behind? Let us have a look at how restaurants are using social media effectively and what you can learn from them (you could tailor them to your industries too!).

8 Keys To Positive Media Attention For Your Startup

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

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Is Social Media Hurting Your Business?

YFS Magazine

Does social media help our hurt your business? Here are five tips to make social media work for your business and not be the death of it. Grow Marketing & Sales marketing productivity social media social media marketing

10 Social Media Terms That You Must Know!

Brandanew

Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face.

3 Ways in Which Social Media Has Impacted Company Communications

Brandanew

Here’s a snapshot into ways in which social media has impacted company communications and how some organizations are changing the way they think about social… via GIPHY. 3 Ways in Which Social Media Has Impacted Company Communications.

Israeli Consumers Prefer ONLINE Media

VC Cafe

Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel. In a survey released this week by Google and BCG , among the 11 countries surveyed, Israelis ascribed the most value to their online media.

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Is Social Media Working For Your Business?

Brandanew

So, you have your social media team in place. Is social media working for your business? Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns.

Why You Need To Master Social Media For Customer Service

Brandanew

And that’s where using social media for customer care comes in handy! This is one of the reasons why many organizations are finding social media of significant use. . Why Social Media For Customer Service is a Win. Mention your operating hours on social media.

How Does Social Media Impact Consumer Purchases

Brandanew

According a 2014 survey by Gallup among American consumers, 62% opined that social media does not influence their purchase decisions. The only thing we can say for sure is that Social Media has potential like any other media but you also have to understand how it works.

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? + Life is short.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

Infographic: 5 Social Media Trends For Small Businesses

Brandanew

In a 2015 social media trends report shared by Social Media Examiner , tons of interesting information is available for marketers and brand owners. 5 Social Media Trends For Small Businesses in 2015. What Are the Benefits of Social Media for Small Businesses?

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

5 Ways To Boost SEO Through Social Media

Brandanew

One way to accelerate SEO is to fully leverage the social media potential. Here are the five best ways to boost SEO through social media. An on-site blog is the linchpin of an SEO-social media strategy. For small businesses and startups, SEO can be a tough game to play.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Snapchat is biggest innovation in media right now and the biggest innovator in product design from a user perspective.

How to Calculate Social Media Marketing ROI for Your Small Business

Up and Running

Gone are the days where social media marketing was merely an experimental marketing tactic. If you’re struggling to measure ROI for social media, you’re not alone. Over 60 percent of marketers identify measuring ROI as one of their top social media marketing challenges.

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., low cost return on investment ROI social media startup

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. An obvious vector for me would be software for the media industry. media journalism

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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Brands are closer to their audience with the help of social media. Social media fails can prove to be costly and brands may have to balance a tricky situation to regain their position. Let us see some Social Media fails and disasters of 2016, so far… Create a LOVED brand.