Startup Professionals Musings

Trending Sources

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., low cost return on investment ROI social media startup

Every Startup Needs Intellectual Property To Thrive

Startup Professionals Musings

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2017 symbol at the beginning or end of each media and document segment.

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

5 Public Speaking Opportunities To Make Your Company

Startup Professionals Musings

In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media.

Smart Entrepreneurs Build Startups Without Investors

Startup Professionals Musings

The media tends to highlight experienced entrepreneurs who succeed with early new venture funding, like Uber’s Garrett Camp , but fail to point out the more common bootstrapping successes.

5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase.

7 New Business Realities Challenging Every Business

Startup Professionals Musings

Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world. Interact on social media to sense trend impacts on your business early.

How Future-Proof is Your Company (and Your Career)?

Startup Professionals Musings

Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers. When you are growing a business, it’s hard to find time to focus on anything but the crises of today.

Agile 42

5 Success Practices of Ultra-Effective Business Teams

Startup Professionals Musings

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Experiment with social media tools.

6 Reasons Your Business Needs A Website At Rollout

Startup Professionals Musings

In fact, you can set up a web presence these days on social media alone, by creating a company page on Facebook, company profile on LinkedIn, or a free blog with static pages on WordPress.

Viral 58

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

You suddenly need to enhance your in-house social media efforts with a public relations firm. Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve.

Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Social media and the Internet are great channels to test your balance and overcome the myths and biases we all carry as startup founders.

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media. Aspiring entrepreneurs often ask me what to do first when starting a business.

6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail.

9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

The most common startup proposals I see are for yet another social media niche solution, or for solutions which are “all-in-one” integrations of multiple existing platforms.

10 Steps To Becoming A Thought Leader In Business

Startup Professionals Musings

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock.

Smart Entrepreneurs Favor People-Centric Leadership

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences.

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. It's the first step to full use of social media marketing.

5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle.

6 Principles For Proper Use Of Funds From Investors

Startup Professionals Musings

A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Entrepreneurs looking for investor funding often fail to realize that all money comes with strings.

5 Elements Of Success Every Startup Should Celebrate

Startup Professionals Musings

Appreciate the media accolades and peer success feedback. Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder).

10 Ways To Make A BAD First Impression On Investors

Startup Professionals Musings

Look how many social media ‘likes’ my site has generated.” Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately.

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

You need a blog and social media interaction to keep your content fresh and responsive to the market. Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered.

Flash 63

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle.

7 Poor Leadership Habits You Must Avoid At All Cost

Startup Professionals Musings

Communication must be consistent, timely, and efficient in all media types, whether written, oral, or texting.

6 Top Motivations That Drive The Best Entrepreneurs

Startup Professionals Musings

Having media corporations owned by conglomerates is just not an attractive idea to me." In my experience mentoring new entrepreneurs and aspiring business leaders, I see far too many who seem to be driven by all the wrong reasons.

8 Keys To Attracting The Right Technical Co-Founder

Startup Professionals Musings

If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies.

8 Principles For Building A Competitive Core Business

Startup Professionals Musings

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Many new business owners I know have learned the hard way that you can never be everything for everyone.

8 Entrepreneur Mindsets That Investors Seek Out

Startup Professionals Musings

It’s the province of game designers and creators of new social media platforms. An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mind-sets.

7 Personal Work Principles Drive Your Business Luck

Startup Professionals Musings

Mark Zuckerberg started Facemash as a dating site for Harvard elite, but found success only after morphing it to Facebook social media for all.

5 Business Warning Signs Signal Integrity Slippage

Startup Professionals Musings

With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top.

6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it.

5 Signals To Evaluate To Test The Value Of Your Brand

Startup Professionals Musings

Startups, as well as every existing business, need to realize that this brand perception is becoming more and more driven by their relationships with customers, as well as feedback from other customer brand relationships, made visible on social media and Internet websites like Yelp and Foursquare.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media.