Startup Professionals Musings

8 Keys To Positive Media Attention For Your Startup

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

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6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., low cost return on investment ROI social media startup

7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Use social media to actively engage with your customers.

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Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

7 Key Steps From a Million Dollar Idea To a Business

Startup Professionals Musings

With interactive social media and blogging, you have every opportunity to test and tune your idea before spending any real money. Formalize a company entity, website, and social media presence.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur Jim Sterne metrics social media ROI

Every Startup Needs Intellectual Property To Thrive

Startup Professionals Musings

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2017 symbol at the beginning or end of each media and document segment.

Smart Entrepreneurs Build Startups Without Investors

Startup Professionals Musings

The media tends to highlight experienced entrepreneurs who succeed with early new venture funding, like Uber’s Garrett Camp , but fail to point out the more common bootstrapping successes.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Experiment with social media tools.

5 Stages of Technology Adoption Compared To Grieving

Startup Professionals Musings

MySpace and several others, who arguably pioneered the disruptive social media technology, never really survived to enjoy it. How many times have investors heard startups start their pitch by touting that their technology is “disruptive?”

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

You suddenly need to enhance your in-house social media efforts with a public relations firm. Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve.

Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Social media and the Internet are great channels to test your balance and overcome the myths and biases we all carry as startup founders.

6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail.

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media. Aspiring entrepreneurs often ask me what to do first when starting a business.

Why You Should Enlist a Business Mentor, Or Be One

Startup Professionals Musings

Shared social media is the new networking. Building a business is not rocket science, so there is no magic success formula.

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9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

The most common startup proposals I see are for yet another social media niche solution, or for solutions which are “all-in-one” integrations of multiple existing platforms.

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. It's the first step to full use of social media marketing.

10 Steps To Becoming A Thought Leader In Business

Startup Professionals Musings

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock.

9 Keys To Maximizing Your Business Leadership Impact

Startup Professionals Musings

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives.

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle.

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle.

10 Ways To Make A BAD First Impression On Investors

Startup Professionals Musings

Look how many social media ‘likes’ my site has generated.” Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately.

5 Success Practices of Ultra-Effective Business Teams

Startup Professionals Musings

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.

6 Top Motivations That Drive The Best Entrepreneurs

Startup Professionals Musings

Having media corporations owned by conglomerates is just not an attractive idea to me." In my experience mentoring new entrepreneurs and aspiring business leaders, I see far too many who seem to be driven by all the wrong reasons.

5 Elements Of Success Every Startup Should Celebrate

Startup Professionals Musings

Appreciate the media accolades and peer success feedback. Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder).

5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase.

7 New Business Realities Challenging Every Business

Startup Professionals Musings

Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world. Interact on social media to sense trend impacts on your business early.

10 Qualities That Will Make You An Entrepreneur Idol

Startup Professionals Musings

With-it”-ness takes work, like reading the right blogs every day, challenging yourself to stay abreast of the latest technology, and social media marketing. To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps.

6 Principles For Proper Use Of Funds From Investors

Startup Professionals Musings

A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Entrepreneurs looking for investor funding often fail to realize that all money comes with strings.

8 Entrepreneur Mindsets That Investors Seek Out

Startup Professionals Musings

It’s the province of game designers and creators of new social media platforms. An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mind-sets.

6 Reasons Your Business Needs A Website At Rollout

Startup Professionals Musings

In fact, you can set up a web presence these days on social media alone, by creating a company page on Facebook, company profile on LinkedIn, or a free blog with static pages on WordPress.

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How To Take Your Idea From A Startup To A Movement

Startup Professionals Musings

Maximize your online brand and media presence. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem.

10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Social media is a boon for entrepreneurs and startups. With the key social media platforms today, an entrepreneur can tune a product, build a brand, and grow the business with very low cost and a high interactivity never before possible.

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New Buying Habits Are More Important Than Technology

Startup Professionals Musings

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media.

6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it.