Startup Professionals Musings

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., low cost return on investment ROI social media startup

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

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8 Keys To Positive Media Attention For Your Startup

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.

7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

10 Steps To Develop Your Ability To Think Differently

Startup Professionals Musings

Expand your communication media world. Every culture and community puts pressure on its members to follow the norms. Even young people who start out wanting to be different are called “freaks,” and most are slowly bent back into the norm by the time they “grow up.”

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Experiment with social media tools.

7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Use social media to actively engage with your customers.

Smart Entrepreneurs Build Startups Without Investors

Startup Professionals Musings

The media tends to highlight experienced entrepreneurs who succeed with early new venture funding, like Uber’s Garrett Camp , but fail to point out the more common bootstrapping successes.

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

You suddenly need to enhance your in-house social media efforts with a public relations firm. Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve.

Every Startup Needs Intellectual Property To Thrive

Startup Professionals Musings

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2017 symbol at the beginning or end of each media and document segment.

Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Social media and the Internet are great channels to test your balance and overcome the myths and biases we all carry as startup founders.

6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail.

7 Key Steps From a Million Dollar Idea To a Business

Startup Professionals Musings

With interactive social media and blogging, you have every opportunity to test and tune your idea before spending any real money. Formalize a company entity, website, and social media presence.

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media. Aspiring entrepreneurs often ask me what to do first when starting a business.

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. It's the first step to full use of social media marketing.

9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

The most common startup proposals I see are for yet another social media niche solution, or for solutions which are “all-in-one” integrations of multiple existing platforms.

10 Steps To Becoming A Thought Leader In Business

Startup Professionals Musings

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock.

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

10 Ways To Make A BAD First Impression On Investors

Startup Professionals Musings

Look how many social media ‘likes’ my site has generated.” Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately.

5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle.

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle.

6 Top Motivations That Drive The Best Entrepreneurs

Startup Professionals Musings

Having media corporations owned by conglomerates is just not an attractive idea to me." In my experience mentoring new entrepreneurs and aspiring business leaders, I see far too many who seem to be driven by all the wrong reasons.

5 Elements Of Success Every Startup Should Celebrate

Startup Professionals Musings

Appreciate the media accolades and peer success feedback. Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder).

8 Entrepreneur Mindsets That Investors Seek Out

Startup Professionals Musings

It’s the province of game designers and creators of new social media platforms. An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mind-sets.

10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Social media is a boon for entrepreneurs and startups. With the key social media platforms today, an entrepreneur can tune a product, build a brand, and grow the business with very low cost and a high interactivity never before possible.

6 Principles For Proper Use Of Funds From Investors

Startup Professionals Musings

A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Entrepreneurs looking for investor funding often fail to realize that all money comes with strings.

How To Take Your Idea From A Startup To A Movement

Startup Professionals Musings

Maximize your online brand and media presence. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem.

6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media.

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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

Use interactive social media and targeted marketing to go after the customers that you want and need. Let’s face reality -- no one can satisfy all the people all the time.

6 Ways To Stop Selling And Get More Customers Buying

Startup Professionals Musings

Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. Image via Pixabay Making more sales quickly today is no longer about selling.

The 5 Most Common Frustrations Of An Entrepreneur

Startup Professionals Musings

You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

8 Myths Technologists Believe That Sink Businesses

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Most technologists have little interest in the mechanics of starting and building a business.

6 Keys To Proving A Viable Startup Business Model

Startup Professionals Musings

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity.

10 Keys To Improving Your Business Time Management

Startup Professionals Musings

Determine where email and social media add value. Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time.

8 Keys To Attracting The Right Technical Co-Founder

Startup Professionals Musings

If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies.