How To Generate Your Own PR And Media Coverage

YFS Magazine

When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics. Grow Marketing & Sales marketing media coverage PR public relations publicity

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What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. The PR person or agency is able to identify the right distribution plan for content. Difference between content marketing and PR .

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Trending Sources

5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.

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5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.

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5 Hacks To Pitching A PR Story That Actually Works!


Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Today, I’m going to share hacks to pitching a PR story that actually works!

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 101

20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Turns out her company was looking for a PR company. Social media is key. A MUST: Be authentic in your social media.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

Million Dollar PR On A Dime


Big brands spend millions each year on managing their presence in the media through public relations. Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales.

5 Best Practices For Increasing Earned Media For Your Brand


In order of trust, earned media or organic mentions of your brand by influencers, your friends and family, or your consumers, rank at the very top. So, the million dollar question is, what are the best practices for increasing earned media?

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PR in the global economy: How media is different in Latin America vs. the US

The Next Web

Good PR strategy starts with good intelligence. And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions.

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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. You can then subtly weave your PR efforts into it.

PR Founder Provides Social Media Advice for Companies Looking to Grow Brand


Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. There’s a huge opportunity to do social media well and very few companies are executing it well. Gen-Xers are highly engaged in social media.

6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. Entrepreneur Social Media

Why No Company Is Too Small or Too Localized for PR

Up and Running

But in reality, any company of any size can reap the many rewards of establishing a PR presence. When you neglect PR, you prevent your brand from receiving key media exposure that establishes it as a legit player in its space. However, PR isn’t a tangible thing you purchase.

How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR on a limited budget – So, should you use an external firm? Some final thoughts on PR.

Startup PR Tip: To Get Press, Don't Pitch Your Product


Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency. For example, here’s a pitch from a PR professional. You can apply the following to any media outlet or blog, though.

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5 common mistakes guaranteed to screw up your PR strategy

The Next Web

Here are some of the most common PR blunders that you can learn to avoid in the first place. Taking the press for granted PR requires a concerted effort. Entrepreneur Social Media Analysis and Opinion Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here.

4 Tips For Entrepreneurs Who Want To Do Their Own PR

YFS Magazine

Grow Marketing & Sales marketing media pitch PR pr strategies press release public relationsWhen you work for yourself and you're just starting out, it is often up to you to market your business and get it "out there".

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

But if an entrepreneur is entirely flat-footed without any media connections or huge numbers just yet, how should they approach a journalist with their story? Do they want national media attention, or do they want to start local?

PR 101

What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Find other media outlets to tell your story. Get Media Training.

10 Essential PR Tips for Startups

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google Plus Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Check out these PR Tips!

Things To Consider Before Hiring A PR Firm


by Rebekah Epstein, founder of fifteen media. I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. A lot of PR firms over-promise when talking to prospects, because they know what people want to hear.

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How Social Media Is Now Your Primary Public Relations Tool

Inc Startups

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Social Media Toolkit

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4 Ways To Make The Most Out Of Media Coverage

YFS Magazine

As solopreneurs, we all dream about the big hit, the media coverage "home run" that will open all the right doors once and for all. This article 4 Ways To Make The Most Out Of Media Coverage appeared first in YFS Magazine.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. An obvious vector for me would be software for the media industry. media journalism

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Are You Accurately Measuring the ROI of Your PR Strategy?

Winston-Salem Journal State/Region News

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Effective PR strategies take time, effort and critical thinking.

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How to Avoid PR Scams

Rembrandt Communications

You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business PR Repuation Management Small Business Public Relations PR Scams Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away.

7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage.

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You Sell You: How To DIY Your Early PR Presence


It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. Here are four ways to take a DIY approach to PR: 1. Dig through their archives, follow them on social media, and identify topical trends and personality quirks.

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Top 10 Ways To Leverage LinkedIn For PR

Inc Startups

Learn how to leverage the world's leading business-oriented social network for both personal and brand PR A few weeks ago I conducted an exclusive interview with two of LinkedIn's leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.

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Traditional PR is Still a Fabulous Way to Stand Out

Duct Tape Marketing

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. How do you get on the media’s radar?

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why.

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Today, we have a number of personal blogging platforms, content sharing sites, social media channels, etc., How the digital PR industry benefits from interactive content?

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Perfect PR and SEO Relationship: 3 Tips

Inc Startups

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Does your PR team know SEO best practices and vice versa? PR and SEO teams share a common goal--to increase a brand's presence in the marketplace--but they take different approaches.

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10 cash-strapped PR strategies you can adopt to improve ROI by tenfold

The Next Web

PR is hard. Over the past two years, I’ve made a lot of PR mistakes. The post 10 cash-strapped PR strategies you can adopt to improve ROI by tenfold appeared first on The Next Web. Entrepreneur Social Media

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How to apply PR strategies to improve your company’s SEO

The Next Web

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. PR has always been a multifaceted discipline. The art of the PR (SEO) pitch.

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How to do your PR in the age of information overload

The Next Web

The moment has arrived: Startups and companies are pitching media with guest posts that instead of providing some real value to the final reader, they are looking for a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion.

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25 Marketers Share Awesome Social Analytics Tools For 2016


We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR.

You Don't Know Jack About PR

Inc Startups

It also determines the exact page, size and date of the advertisement, the specific media property in which the ad will appear and, critically, the words and visuals that will accompany the corporation's value proposition.

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