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Startup Metrics

TechEmpower

R : Retention - Do they come back & re-visit over time? The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators.

Metrics 260
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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Document Retention Policy: Best Practices for Boards

Board Effect

In a perfect world, your nonprofit will never need to rely on your document retention policy. If your board ever has to face the distressing circumstances of dealing with allegations or litigation, having a document retention policy could save the day. Why Does Your Nonprofit Need a Document Retention Policy?

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11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies. Businesses can promote UGC in diverse ways.

Customer 128
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Turnover Troubles: 5 Mistakes Businesses Make That Drive Customers Away

The Startup Magazine

Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction. Inconsistent Quality Consistency is the key to maintaining customer retention and loyalty. However, many businesses unintentionally make mistakes that lead to customer turnover.

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5+ Customer Retention Tips From Experts for Small Business

ReadWriteStart

Your retention strategy is the most powerful strategy you will want to deploy. People spend most of their time surfing digital media, so it can become easy for you to remind them about your brand through all social channels. This can be your first retention strategy. They are good when it comes to social media management.

Retention 190
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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.