How to solve the “Search Gap”: Decluttering your media storage

The Startup Magazine

In a recent article on The Sociable, you mentioned “The Search Gap”, would you be able to explain what this is? When we try to find content there can be a gap, a gap between where the content exists and your ability to accurately search for it. Essentially this gap is the search gap.

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Improve Your Job Search With Social Media

YoungUpstarts

Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? This infographic gives you tips on how to use social media to attract employers and get hired, along with tips on what to avoid posting.

Trending Sources

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

3 Ways in Which Social Media Has Impacted Company Communications

Brandanew

Here’s a snapshot into ways in which social media has impacted company communications and how some organizations are changing the way they think about social… via GIPHY. 3 Ways in Which Social Media Has Impacted Company Communications.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

The Challenge with Compound Metrics: Social Media Edition. Compound Metrics "Decrapification" Strategy: Search: Awesome Approach. The Challenge with Compound Metrics: Social Media Edition. Oh, and you don't have to use my best social media metrics.

10 Social Media Terms That You Must Know!

Brandanew

Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face.

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Search is pretty much everything these days. Don’t forget to add to your overall local approach by localizing much of your social media activity.

5 Ways To Boost SEO Through Social Media

Brandanew

When companies compete against larger, better-funded competitors with sophisticated SEO strategy, it can take several months, if not years, to challenge them for search engine visibility. One way to accelerate SEO is to fully leverage the social media potential.

5 Relatively Simple Steps to Dominate Local Search

Duct Tape Marketing

5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else.

Content Diversity is Key to Search Engine Optimisation Success

Blogtrepreneur | Entrepreneur Blog

Google wants its users to be able to search and find high quality sites that offer fresh and original content. The idea is that the more popular your content is, the more likely it is to be shared and linked to which will contribute to your search engine optimisation success.

The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Search on Mobile Devices. Even Google’s famed SPAM fighter, Matt Cutts, commented he wouldn’t be surprised if mobile search surpassed desktop this year !

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Search Impression Share.

Why Social Search Is Rotting Our Brain

Duct Tape Marketing

Why Social Search Is Rotting Our Brain This content from: Duct Tape Marketing. One of the things that I both loved and hated about the early days of search was that you would inadvertently stumble on to things you didn’t intend to find. Marketing Strategy Social Media Social search

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science.

3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. By Trevor Sumner, Chief Technology Officer of LocalVox.

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? + Life is short.

10 Tips For A Successful Startup Job Search

OnStartups

Startup job searches are hard. So how do you navigate a startup job search successfully? Job searches are not fun, so everybody’s tempted to jump at the first opportunity that comes up. I told my HubSpot manager, Mike Volpe, shortly after I began my job search.

How to Dominate Local Search Results for Your Business

Blogtrepreneur | Entrepreneur Blog

Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While some businesses think they have done enough to get seen, others know the tricks of the trade to reach the top of local search results.

Leveraging the Social Media: 5 Ideas For Your Job Search

crowdSPRING Blog

But, instead of waiting for an employer to publish that ‘perfect’ job description, I recommend the livelier approach: focus on the the active verb in “job search” and start making your own opportunities, start opening your own doors, and start creating your own luck.

The New Job Search

YoungUpstarts

by Maureen Francisco, author of “ It Takes Moxie “ The job search landscape continues to change every year. Use Social Media. You never know who’s searching.

How to Improve Your Content for the Search Engines… Fast

Rembrandt Communications

As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. Business Content Marketing Content Strategy Copywriting Increase Sales Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting Writing Tips content content strategy search engine optimization SEO content strategy 3 No-Cost Ways to Get Noticed Online Improve your content to boost online awareness.

A 5-Step Scientific Approach to Optimizing ROI on Search Marketing

Inc Startups

Advertising, ROI, SEM, Google, AdWords, search marketing. Social Media Toolkit

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Top 23 Social Media Power Influencers

Blogtrepreneur | Entrepreneur Blog

If you’re looking for cutting edge tips for social media, check out the tweets of a “new media star.”. Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of [link] , and a generally nice guy. Forbes TOP 50 Social Media Influencer.

6 Smart Ways To Use Social Media In Your Job Search

YoungUpstarts

Along with the traditional resume, a well-written cover letter, and an impressive handshake , social media is an absolutely crucial component to a productive and successful job search. So what are some ways you can effectively use social media in your job search?

Google Search Plus Is Shaking Things Up a Bit

Duct Tape Marketing

Google Search Plus Is Shaking Things Up a Bit This content from: Duct Tape Marketing. This week Google realigned it’s search results to officially add a feature that many had witnessed leaking into search results. Page one results for search term - small business marketing.

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.

Tips For an Awesome Social Media Campaign

Blogtrepreneur | Entrepreneur Blog

For small businesses and international corporations alike, social media platforms have become an essential part of marketing strategies. Millions of users are posting information on a daily basis, and social media sites exist primarily as an avenue for community interaction.

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. Tina Chan, Social Media Manager, GEECL.

Optimizing Your Tweets for Search

Duct Tape Marketing

Optimizing Your Tweets for Search written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. In order to figure out what hashtags you should be using, simply do a search on terms related to your brand (or to the tweet you’re planning to send). Internet Marketing Keywords SEO Social Media Daniel Page It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy! photo credit: Flickr.

The 21-Day Job Search: 5 Tips To Ensure Success

YoungUpstarts

It is possible, however, if you diligently apply the following tips: Make Your Job Search Your Job. Use the hours you would normally spend at the office for your job search and approach it with a professional, goal-oriented attitude. Advice For The Young At Heart job hunting job searc

3+1 Social Media Time Management Tips For Your Brand

Brandanew

A quick Google search on “social media time management” will leave you with a flurry of options and key steps to follow through for high efficiency. Social Media Time Management Tips For Your Brand. Prioritize needs as per your social media positioning .

Foursquare Turns Into Powerful Local Search Engine

Duct Tape Marketing

Foursquare Turns Into Powerful Local Search Engine This content from: Duct Tape Marketing. The way Explore works is that it allows you to search for businesses that your friends and the other hundreds of millions of Foursquare users have found and commented on.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Experiment with social media tools.

How to Track Your Social Media Efforts

Duct Tape Marketing

How to Track Your Social Media Efforts written by Guest Post read more at Duct Tape Marketing. If your small business is taking advantage of social media to engage with customers in hopes of growing your business, how do you know if your efforts are paying off?

Google Plus Starting to Impact Search

Duct Tape Marketing

Google Plus Starting to Impact Search This content from: Duct Tape Marketing The link between Google Plus and the impact it will have on search results is one that many people are watching closely. The results of some of this work are staring to show up in search.

Social Media Behavior That’s Killing Your Brand

Brandanew

Being absent, or downright terrible on social media is not going to work anymore. Today, I’ll go through some activities that are perhaps best called- the black hat of social media. Social Media Behavior That’s Killing Your Brand.

Should You Give Up On Social Media Marketing?

crowdSPRING Blog

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. Custora’s findings about social media are misleading. Rebalance your social media activities.