7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company.

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What Makes a Video Viral?

Duct Tape Marketing

What Makes a Video Viral? Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. But what makes a video viral? What does it mean to go viral?

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8 Ways to Help Your Tweets Go Viral

Up and Running

It’s the dream of every business to have a social media campaign that goes viral. So, how can you get your Tweets to go viral too? The theory is that the limited attention span of Twitter users prevents them from evaluating every tweet, but once something is retweeted a few times, it starts to be seen by more people, and eventually it goes viral. You can up your odds of having a tweet go viral simply by tweeting more and having more followers.

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[Infographic] Secrets To Creating A Viral Infographic

YoungUpstarts

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives.

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Viral Marketing For Startups is Not Enough Today

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. entrepreneur word-of-mouth startup viral marketing business

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The dangers of viral growth

The Equity Kicker

Pandodaily just published an analysis of The 20 most viral companies of the last decade. So the big takeaway here is that, seductive as it might be, a spurt of amazing viral growth and becoming everybody’s darling often doesn’t get you very far. Glam Media: Loss column.

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Customer Experiences Go Viral on Social Media Platforms

Duct Tape Marketing

The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. Customer Experiences Go Viral on Social Media Platforms is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Make Your Brand A Wallflower: Why Social Media Demands You Step Back

YoungUpstarts

Today’s social media audience demands that companies participate in the 24/7 conversation. In February 2015, it launched its #SpeakBeautiful campaign to change the conversation about beauty from judgmental to supportive and positive on social media.

4 Key Reasons Your Content Doesn’t Go Viral

YFS Magazine

Grow Marketing & Sales blogging company blog content marketing marketing social mediaWhen you get serious about online marketing you will inevitably learn about the importance of content marketing across various platforms.

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3 Insights for Creating Viral Content

Duct Tape Marketing

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution.

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How To Identify A Good Social Media Strategist

Brandanew

A social media strategist is a job title of current times. Even five years ago many small companies were iffy about hiring someone purely for social media. There are a ton of people in the market who claim to be Social Media experts and it’s often possible to make hiring mistakes.

Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. I guess this video won’t go viral, then!

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Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns

Brandanew

Everyone can market on social media – well, according to them! Here are 5 successful social media campaigns that have worked and are still ruling the evergreen marketing inspiration list: Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns.

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., low cost return on investment ROI social media startup

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

Content Marketing: The Promises And Pitfalls Of Social Media Sharing

YoungUpstarts

They share content on social media hoping their posts will go viral, but it rarely happens. Even when the content is worthy of going viral, there’s no guarantee it will. Social media sharing isn’t a strategy – it’s a method.

Why This Latest Facebook Feature Is Likely About Civility, Not Virality

Hunter Walker

But I see it differently – I think this is about civility, not virality. danah boyd coined the term “ context collapse ” to define one of the challenges in social media.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The result was spectacular: 46 million views in the first week, dozens of stories in industry journals, blogs, and the mass media.

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3 Social Media Marketing Musts for Introverts

YoungUpstarts

Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Thinking Aloud introvert Kim Staflund Online marketing social media social media marketing

7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

How Does Content Marketing Help Your Social Media Strategy

Brandanew

The importance of social media is the writing on the wall. Social media is not only the easiest way of knowing the consumer but also a fantastic channel to offer services and find new leads. How Does Content Marketing Help Your Social Media Strategy.

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Social Media Marketing For Your Small Business

YoungUpstarts

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. What are the benefits of social media marketing? You can even capitalize on social media connections you make with other businesses. by Marcela De Vivo.

Increase Sales Using Social Media – Growth Hacks That Work

The Startup Magazine

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. Social selling tools lets you sell your products and services over your desired social media channels.

Entrepreneurs Must Measure ROI On Social Media

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

10 Ways To Use Social Media Listening As A Successful Marketing Tool

YoungUpstarts

Exactly where they need to be, on their smart screens scrolling some viral internet discussion. Understand it this way, Social Media Listening is similar to the emotional intelligence a person has which helps him in deciphering the behavior of an individual so that he can behave accordingly.

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.

Marketing the Viral Effect and Not-for-Profit Gold

crowdSPRING Blog

I spend a fair amount of time on social media websites: I check into Facebook several times on any given day, I follow over 700 people on my Twitter account and average anywhere from 3-10 posts to it per day. The effort, however, has not been without some controversy and social media pushback.

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A brief history of brand love: The evolution of viral advertisement

The Next Web

Design & Dev Entrepreneur Social Media Roundups Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists. In the age of experience-based marketing, some brands want us to do more than just buy their products.

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Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep

Brandanew

Time doesn’t wait, nor does what happens 24x7x365 on social media. It does not spare anyone – not the one who is down with a viral or the one who is on a vacation after almost an year. Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep.

7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Content that works should be relentlessly repurposed, from web site to social media, events, etc.

The Future Of Social Media And How To Pick The Best Platform For Your Business

YoungUpstarts

That’s what a lot of you feel when you look at brands and influencers who generate huge amounts of traffic and sales from social media. Here are 7 of my predictions in regards to the future of social media. Want to get the attention of high-ticket prospects through social media?

Eleven Essential Components Of A Successful Social Media Strategy

YoungUpstarts

by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Experiment with social media tools.

A viral "launching soon" form

blog.forkly.com

A viral “launching soon” form. You want to capture all the early attention you’re getting in the media and give people something actionable when they arrive at your (often very sparse) placeholder page. And so our “viral invite system” was born.

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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business.

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Where are the young social media users going?

How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business.

Contagious Media and Building Traffic

Up and Running

The video here (warning: language) was posted last week as Dog Island: A Viral Meetup Case Study on jonsteinberg.com. Tags: startup advice technology Buzzfeed dog island Huffington Post Jon Steinberg Paul Berry viral media

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7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.