Steve Blank

NOVEMBER 1, 2017

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. He radically transformed the company from a classic conglomerate that did everything to one that focused on its core industrial businesses. He doubled GE’s investment in R&D. of the company.

Institutional Investors 241

Institutional Investors Dividend Stock Technical Review 241

YoungUpstarts

AUGUST 20, 2013

Here are some more suggestions for making a website site more attractive: Social Media, Used Strategically. A common tactic is combining that with linking up with an influential social media site or personality for additional promotion. Co-market white papers or webinars with partners who build complementary products.

SEO 141

SEO Technical Review PPC Social Media 141

Startup Professionals Musings

AUGUST 14, 2020

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Peruse company reports from your business domain.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

YoungUpstarts

NOVEMBER 9, 2016

Here are just a few suggestions for effective and engaging ways that your business can communicate: Social media. One of the newest ways in which companies and customers can communicate with each other is through social media. If you use social media correctly, your customers will seek you out rather than the other way round.

Customer 124

Customer Social Media Media Channel 124

YoungUpstarts

DECEMBER 4, 2018

Start Adding White Papers and eBooks. Instead, you can create your own white papers and eBooks to share on your website. You can use a white paper or eBook to show your expertise. Now, this medium can also be used to: Share on social media. The goal is to create and use your social media accounts.

Social Media 101

Social Media Media Audience Networking 101

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 78

Social Media Media B2B B2C 78

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.

Leadership 233

Leadership Video Social Network Social Media 233

The Startup Magazine

OCTOBER 5, 2020

It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. Resources like white papers, blog posts, webinars, etc. You might send out a survey via email, for example, or ask for opinions on social media.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Duct Tape Marketing

JANUARY 17, 2014

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Post them to social media and your blog page. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 74

Video Marketing Harvest Bandwidth 74

Duct Tape Marketing

FEBRUARY 18, 2020

They can pour through the pages of your website, read reviews from existing customers to glean the unvarnished truth about your business, and peek at your social media presence to get a better sense of your personality. It shouldn’t be the white paper or Ebook that’s available for download on your website.

Sales 80

Sales Vesting Technical Review Channel 80

Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Peruse company reports from your business domain.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

YoungUpstarts

FEBRUARY 1, 2020

Building your brand online is one of the best things you can do for your business and creating engaging content that your audience will share across social media will boost your authority and allow you to strive for even greater success. Trustworthiness. Ensuring your domain is secure using HTTPS. Why is E-A-T so important to SEO?

SEO 149

SEO Semantic Search Audience 149

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257

Marketing SEM Viral Social Media 257

Mucker Lab

OCTOBER 12, 2016

Just six months ago, VCs were publishing white papers extolling the virtue of non-bank lending startups, but now no one will touch them with a 10-foot pole. These days, it’s hard not to feel like VCs have quietly evolved into a herd of sheep — or worse, a pack of lemmings scuttling towards a cliff. Whatever happened to IoT after Nest?

Harvest 60

Harvest Vertical Early Stage IPO 60

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Over 20 years ago, he identified an opportunity in a growing trend, the white paper.

Social Media 28

Social Media Media IP Distribution 28

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265

Marketing Viral Startup SEM 265

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Successful content writers are social media specialists. Social media puts everything you need within your reach. The more active you are in social media, the more likely your followers will be to recommend your content.

HTML 101

HTML Social Media SEO Algorithm 101

Startup Professionals Musings

AUGUST 22, 2014

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group or opinion survey. Conduct your own customized market research.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers.

Social Media 73

Social Media Media Marketing Curation 73

YoungUpstarts

MARCH 1, 2018

Buterin first learned about Bitcoin from his father in 2012, and one year later proceeded to outline the white paper that first detailed the workings of the Ethereum platform. Today, at the tender age of 24, Buterin is estimated to be worth more than $120 million USD based on his Ether holdings alone. million USD in 2015.

Africa 108

Africa Forecast .Net Technology 108

ConversionXL

AUGUST 23, 2017

It will arm them with more design thinking than the most cutting edge white paper.” ” Robert also shared some stats regarding social media and the customer journey map. ” 6 Customer Journey Mapping Examples. If you’re still with me here, this is where the fun begins.

Customer 130

Customer Channel Design Retention 130

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. And B2B companies that were naturally slower to come to say social media. But it's, social media isn't inherently community.

Community 80

Community Framework Advisory Board Viral 80

David Teten

JANUARY 19, 2021

Tim O’Reilly, CEO, O’Reilly Media, argues , “Blitzscaling isn’t really a recipe for success but rather survivorship bias masquerading as a strategy.” Womble Bond Dickinson has released a white paper on Performance Aligned Stock and a term sheet on ImpactTerms.org. . (If which they co-developed with Fenwick & West. .

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. I’m not surprised to see that blogs are considered nearly four times more effective as a social media-marketing platform, than advertising on social media.

Marketing 90

Marketing Social Media B2C Audio 90

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. The first step to tracking how your ads perform is defining your goals.

Advertising 94

Advertising Analytics Campaign Clickthrough 94

YoungUpstarts

MAY 11, 2014

How does one achieve success on social media? The secrets to this and more can be found in “ Launch “, by social media marketing guru Michael Stelzner. Host of the popular Social Media Marketing podcast (I’m a fan and regular listener), Stelzner’s book is a treasure trove of social media tricks and tips.

Social Media 160

Social Media Media Advertising Community 160

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 116

Audience Chicago Campaign Conversion 116

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 61

Media Social Media Advertising Audience 61

YoungUpstarts

SEPTEMBER 10, 2015

You can use video recordings of event speakers or educational sessions to post online or link for social media outreach. You can send links to content such as white papers or articles to generate excitement prior to an event. Event marketing fuels social media activity.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

The Startup Magazine

JUNE 5, 2018

Some social media platforms are easy to learn and difficult to master. Vary content types: short announcements, medium-length posts on discrete topics, deep-dive case studies or white papers. LinkedIn isn’t either, really: while it’s not super intuitive the first time you review it’s interface, it doesn’t take a Ph.D.

Marketing 83

Marketing Social Media Metrics Viral 83

Duct Tape Marketing

FEBRUARY 13, 2024

Hosting joint webinars, co-authoring blog posts on topics relevant to your shared target audience, or even running collaborative social media campaigns are effective tactics to draw attention from potential customers while strengthening your network ties. Social media’s not just fun and games; it’s key for lead generation.

Lead Generation 73

Lead Generation Social Media Audience Email 73

Up and Running

MARCH 8, 2017

Instead of creating a sales brochure, create a white paper. Instead of posting about how great your product or service is on social media, share articles and resources that clients want to engage with.

B2B 109

B2B Sales Sales Cycle Customer 109

Startup Professionals Musings

AUGUST 28, 2016

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Peruse company reports from your business domain.

Marketing 120

Marketing SBA Startup Venture Capital 120

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235

Marketing SEM Startup Viral 235

YoungUpstarts

AUGUST 24, 2017

You can read the latest white paper, hold a video conference call, send or pay invoices, and sign documents with nothing more than the miniature computer masquerading as a phone in your hand.

Social Media 101

Social Media Internet Video Email 101

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

SEPTEMBER 11, 2018

Adopt a similar tone in your social media posts. Make sure they’re encountering your paid ads on social media so that your business remains top of mind. Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content.

Marketing 62

Marketing Social Media Campaign Curation 62