article thumbnail

3 Ways Startups Can Generate Good PR For Their Business

YoungUpstarts

When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business.

PR 134
article thumbnail

Scaling tips from John Chambers: Part 2 – Spotlight on acquisitions and managing crises

Cracking the Code

Lastly, focus on acquisitions, not mergers. I believe mergers of equals almost never succeed in the tech industry. John: A PR crisis is something you can and should prepare for. Rather, focus on acquiring companies that will create or accelerate your leadership in key markets. Sooner or later all companies face a crisis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

article thumbnail

Taxes Are Good, Actually

YoungUpstarts

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 35-years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful merger in 2006 with LIME Public Relations & Promotions.

article thumbnail

The Long And Short Of Rebranding Your Business

YoungUpstarts

HP Merger With Compaq. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. The first step was PR. Not all rebranding exercises need a change of logo or design. Tylenol Crisis. .

Merger 102
article thumbnail

Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355
article thumbnail

Twitter Link Roundup #155 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Ugly Numbers Behind The Viggle-GetGlue Merger | TechCrunch – [link]. HomeAway Co-Founder: Why I Hire Failures – [link]. Sorry, No Calls (by @ dharmesh ) - [link]. Behind Mark Pincus’s Bid to Save Zynga - [link]. Deciding if a product feature is worth the effort – [link].