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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. We can’t rely on install metrics alone to substantiate success. On-metadata vs. off-metadata factors.

Metadata 121
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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

If the traffic drop is coming from paid ads, then check the keywords and metadata you’re using in your Google Ads campaign. Page speed affects user’s experience — and Google’s recent Page Experience update covers this very metric under the Core Web Vitals. If it’s from organic search, then review your robots.txt, SSL, and sitemap.xml.

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Why Netflix Is Winning The Big Data Game

YoungUpstarts

The success of Netflix can be attributed to business intelligence principles and metrics. Netflix focuses on customer experience metrics. Real-time customer experience metrics allow Netflix to keep a pulse on their core products and content. Netflix categorizes their products with metadata.

Metadata 100
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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5 Tips For Developing A Successful Market Intelligence Campaign

YoungUpstarts

Don’t rule out anything – small details such as metadata can even contain hidden competitive advantages. When using data-driven market intelligence , make sure that you have a clear understanding of any metrics or terminology used in the data presentations. Clear, Concise Data.

Campaign 113
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An SEO Crash Course For Entrepreneurs

YoungUpstarts

After you build a clear, functional website, optimize the metadata for SEO. This free service enables you to track advertising through Adwords, landing page success and commerce-related metrics. Not only will unclear navigation compromise your SEO rankings, it will also cost you conversions when visitors find your website.

SEO 150
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Your Guide to Google Search Console

Duct Tape Marketing

Search Traffic: Within this category, there is a tool called Search Analytics that will show you just that, metrics that give you insight into how your site’s performing with traffic, including clicks, impressions, and CTR. To make a CTR better for any given page, look at the metadata, including title and description, for the page.

Search 76