article thumbnail

How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. But ASO, like search engine optimization, fails when worshipped like a false god. And, 65% of downloads happen post-search.

Metadata 121
article thumbnail

Your Guide to Google Search Console

Duct Tape Marketing

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. Google AdWords : For a lot of small business owners, paid search is the way they generate leads and customers.

Search 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps to Small Business Search Engine Optimization

Duct Tape Marketing

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. That’s how you think strategically about search engine optimization. This tool gives you questions that people are asking which often show high intent (questions are great for voice search SEO as well).

Search 68
article thumbnail

How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

For those not in the know, SEO refers to search engine optimization. This is the practice of helping a website appear higher in search engine results pages (SERPs) for keywords related to their specific product, service, or niche. It also helps them appear ahead of their competitors in local searches.

SEO 147
article thumbnail

10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.

article thumbnail

What Are Important Components of Technical SEO?

Women Entrepreneurs Can

Few people will continue to search a site filled with 404 errors, which means those broken links are likely to result in a higher bounce rate. It will also impact your ranking on search engines like Google as they know that slow pages provide a less than optimal user experience. Broken Images. appeared first on WECAN.

article thumbnail

What’s Included in a Perfectly Optimized Homepage?

Duct Tape Marketing

While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy. First thing’s first: Both visitors and search engines want to know you site is secure. An HTTPS Certified Site. Crawlable Content. Include Your Value Proposition.