ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It was a part of my first book, Web Analytics: An Hour A Day. The problem?

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 2: Tags go last (customers come first :).

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly).

Analytics 122

Analytics Software Review Campaign Flash 122

YoungUpstarts

JULY 26, 2020

How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. Speaking of metrics, did you know that over 50% of all web searches were performed from a mobile device? How many customers browse but do not buy?

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

FEBRUARY 18, 2016

Next, you’ll set up a container, which can either be web, iOD or Android. If you want to track dynamic values, like revenue, you can use Custom Metrics. Custom Metrics and Custom Dimensions are similar, so the set up process will seem familiar. Experiment with different metrics and dimensions! Then, save the report.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Rewiring the brain Teaching is hard work. :). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. You know all about vanity metrics , and how you shouldn’t be obsessed with them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. URL and content duplication.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Startup Lessons Learned

NOVEMBER 7, 2008

Adword is a PPC method to promote your website. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups. We run a web development company and we start by creating a splash page very similar to what is describe here. What a great post. Expo SF (May.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. If all the pages got sponsored I’d stand to make $60,000.”. Source ).

Audience 139

Audience Social Media Email Ruby 139

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. Who Owns Web Analytics? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Version One Ventures

DECEMBER 6, 2012

inbound marketing, PPC, etc.) Use the following metrics to benchmark your own sales organization: A full-time sales development rep should create 10-20 qualified leads per month A full-time market response rep can handle 400 inbound leads per month I recommend every founder of a SaaS start-up to read this book.

Sales 142

Sales Management HTML PPC 142

Duct Tape Marketing

JANUARY 7, 2020

Research has shown that the listings at the top of Google SERPs capture an outsized share of all web traffic. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. In fact, only five percent of websites found on page two of results get any clicks at all !

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. For example, although our homepage ranks pretty well for many searches, we’ve created custom landing pages for hundreds of different terms, including logo design , web design , stationery design and many more.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

JULY 29, 2020

They’re the primary way that search engines match user needs to web content. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Internal PPC traffic is less influential than it once was. PPC, in other words, is a paid tryout for the organic listings.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). We work very hard. We torture SiteCatalyst. We send out a lot of data. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. Web Analytics also has a very similar feature, actually YWA had it before GA! :)).

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We have the web, an incredibly empowering audience relationship platform. Yet, now finally thanks to the glorious platform that is the web, we can engage actively, and profitably, with this intent cluster. Thing One. Those that have renewed their contract.

Marketing 60

Marketing Framework Metrics Audience 60

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. Advertisers have been reporting good results in terms of targeted conversions, but also in terms of social metrics such as increased followers and influencer scores. photo credit: alles-schlumpf via photopin cc.

Advertising 68

Advertising PPC Social Media B2B 68

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. We’ll measure this using (data metric). Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. No eBay PPC ad or SEO listing showed up. Sometimes it all works together. Recently I saw a TV ad by eBay for designer jeans.

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. It’s up to them to decide how they promote your products, whether it’s through social media , word of mouth, pay per click (PPC), blog posts, email, newsletters, or any other way they see fit.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Google Analytics. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. 8 things I learned from 8 different freelance gigs bit.ly/1Gwz4tZ.

Small Business 48

Small Business Design Social Media Startup 48