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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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5 Techniques Every Startup Can Use to Retain Customers

Up and Running

When you’re starting up, worrying about customer retention seems a million miles away. But eventually, when you’ve won your 500th customer and you still have yet to fully focus on retention, you’ll be missing a big trick. What’s more, you can achieve high retention, very sustainably, through the right approach.

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How to Build a High Performing Growth Team

ConversionXL

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Product vs. Growth? But what about between growth and product? What skills does this role entail?

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An Alternative to Board Decks Some Seed VCs Actually Prefer

View from Seed

A seed-stage mobile startup’s housekeeping section might look something like this: Section 3: Core Metrics. Instead, smart founders focus on learning and on accelerating that feedback loop to gather data, iterate, and find initial product/market fit. The seed stage is all about traction.

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Why Companies are Not Startups

Steve Blank

They measure their success on metrics that reflect success in execution, and they reward execution. 20 th century Management Tools for Execution In the 20 th century business schools and consulting firms developed an amazing management stack to assist companies to execute. Our Investment Readiness Level is just one of those metrics.)

IRR 335
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas. AI and automatic optimization.