Duct Tape Marketing

SEPTEMBER 8, 2017

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Focus on metrics such as ad frequency, CTR, number of leads, relevance score, clicks by interest, and performance by placement. Marketing tip: Track your ads like crazy.

Conversion 56

Conversion Advertising Audience Social Media 56

Venture Chronicles

OCTOBER 27, 2011

This is a fail that is all too common in “old world” customer service organizations that are measured by case benchmarks rather than their contribution to brand and product metrics.

Web 34

Web Customer Email Product Name 34

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Mainly, you’re going to want to a gather a decent sample of people who have bought from you before (generally, we like repeat customers).

Design 48

Design Distribution Framework Naming 48

ConversionXL

APRIL 23, 2019

Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. We don’t want to increase the number of transactions alone but also the amount spent for each transaction.

eCommerce 115

eCommerce Design Software Review Technical Review 115

Duct Tape Marketing

JUNE 8, 2017

Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users. CTR=Clicks/Impressions×100.

PPC 54

PPC Matching Search Conversion 54

reidhoffman.org

NOVEMBER 12, 2013

We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. Identify the right metrics for success.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. This is known as a “join key.” More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

FEBRUARY 24, 2014

Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Average quantity per transaction. Show the kind of payments they accept.

eCommerce 133

eCommerce Design Software Review Technical Review 133

ConversionXL

AUGUST 5, 2014

In one line, he couldn’t be clearer as to why you must pay attention to these metrics. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).

Search 107

Search Design eCommerce Technical Review 107

Occam's Razor

SEPTEMBER 7, 2010

As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.

Analytics 109

Analytics Web Peru Argentina 109

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MARCH 24, 2021

Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. The search volume metric will help you come up with a longer list though.

Search 157

Search Sales Naming Video 157

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. You should subscribe!

Naming 41

Naming Startup Product Name Framework 41