5 Customer Retention Metrics Your Business Can't Afford to Ignore

Inc Startups

Where customers are concerned, there are a few key things you absolutely need to know

The one metric that matters

StartupCFO

If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter? And how do you know whether the results you have for those metrics are good or bad? Some go even further, focusing their entire company on one metric.

Trending Sources

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

Engagement -> Retention -> Growth

Lightspeed Venture Partners

Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. As a proxy for retention, you can measure engagement instead. This is one of the reasons that Facebook watches the “6 of 7″ day metric very closely. growth retention

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

For Entrepreneurs

“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. Building for Success SaaS Startup Help customer engagement customer retention SaaS business SaaS churn saas marketing SaaS metrics

Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. In IBM Marketing Cloud’s 2016 Email Marketing Metrics Benchmark Study we also see comparable stats.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion.

How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

The most important metric for Customer Success

Guy Nirpaz

Daily Active Users – DAU is the most important metric for Customer Success and user engagement. When Facebook present their quarterly business results, it is the first metric that is being reported by Facebook on their quarterly call. Making the Metrics Actionable.

SaaS Math: Activation, Retention and Churn

StartupCFO

This week we’re talking about activation, retention and its polar opposite – churn. As you will see, churn and retention are the most important metrics to the long-term success of a SaaS business. Retention is the inverse - the % of users that you keep.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention. Beyond ratios, you need to keep metrics on total labor hours expended for various functions.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Retention / Churn. Revenue Metrics. Salesman Metrics.

How to Find Correlative Metrics For Conversion Optimization

ConversionXL

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? Leading Indicators or Lagging Metrics.

3 Tips For Incorporating The Digital Marketing Metrics You Need

YoungUpstarts

Facebook likes are great if all you’re using to advertise your business is Facebook, but when it comes to truly reaching your target audience and current customers, understanding how every effort translates to income is nearly impossible without clear metrics guiding the way.

10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention. Beyond ratios, you need to keep metrics on total labor hours expended for various functions.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

3 Rules to Actionable Metrics in a Lean Startup

practicetrumpstheory.com

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention.

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Startup Metrics

SoCal CTO

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth.

SSEBITDA – A steady-state profit metric for SaaS companies

A Smart Bear: Startups and Marketing for Geeks

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV.

Succeeding at the default metrics will kill you

The Startup Toolkit

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. It’s harder for people (including your own team) to intuit the implications of your retention rate. Plus, you don’t even have to make a conscious decision to use these bad metrics. Focus on retention.

How to choose the right UX metrics for your product

Google Ventures

To make this work in practice it’s important to use the right metrics. Basic traffic metrics (like overall page views or number of unique users) are easy to track and give a good baseline on how your site is doing, but they are often not very useful for evaluating the impact of UX changes. We’ve developed a couple of useful methods to help choose and define appropriate metrics that reflect: The quality of user experience (the HEART framework). Metrics. Metrics.

Best Way to Track Customer Retention

Inc Startups

Dear Jeff, I own a fitness facility and obviously member retention is a major factor. The problem is I''ve seen customer retention calculated different ways. Your retention rate for the period was 90 percent.

The Sales Metrics You Should Be Focusing On

Inc Startups

There is no shortage of sales metrics out there, but which ones are worth your time and attention? Sales guru Tom Searcy explains which metrics will actually help you make money. New customer acquisition, customer retention, and product mix are examples of these metrics.

3 Metrics You Aren't Tracking--But Should

Inc Startups

Then why don''t you spend more time using metrics to track--and then optimize--their talent? You collect customer demographic information, retention rates, analytics website visitors, etc. That''s where adding a few key metrics can make a tremendous difference.

Design Staff ? How to choose the right UX metrics for your product

Design Staff

How to choose the right UX metrics for your product. To make this work in practice it’s important to use the right metrics. The goals of your product or project (the Goals-Signals-Metrics process). Retention : the rate at which existing users are returning. Metrics.

5 Techniques Every Startup Can Use to Retain Customers

Up and Running

When you’re starting up, worrying about customer retention seems a million miles away. But eventually, when you’ve won your 500th customer and you still have yet to fully focus on retention, you’ll be missing a big trick. Customer retention needs to be woven into your business.

Metrics and Compensation for SaaS Inside Sales

For Entrepreneurs

The Bridge Group have recently published a report titled: Inside Sales for SaaS Metrics and Compensation Report for B2B technology companies The report is based on a survey of 197 B2B technology companies, and covers topics such as: Ramp and Retention Compensation and Quota Activity and Infrastructure Inside Sales Management Management’s top challenges They [.].

B2B 12

Marketplace KPI Dashboard

Version One Ventures

The dashboard is separated into three dimensions to measure the efficacy of your business: 1) overall marketplace metrics; 2) seller/supplier metrics; and 3) buyer metrics. Overall Marketplace Metrics. Seller/Supplier Metrics. Buyer Metrics.

5 Ways to Improve Customer Retention

Inc Startups

Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. Here are five steps we recommended to increase customer retention: 1. Increasing the power of the service organization and the sales team to address customer complaints promptly and offer retention-oriented promotions are other ways to appease dissatisfied customers.

How To Measure Your Content Or Social Engagement

Brandanew

However, there are still some key engagement metrics that you need to map to learn how to measure your content or social engagement. Choose the right engagement metrics to measure using the right tools! all have different key engagement metrics.

4 Business Metrics You Can’t Afford to Ignore

Inc Startups

Here are four metrics your business can’t afford to ignore: Cost to Acquire Customers (CAC). But once you’ve built a little history you can start to spot customer retention and spending trends. Why do these two metrics matter so much?

2 Web Metrics You Should Be Watching All the Time

Inc Startups

Dear Jeff, My partner and I constantly argue over two web metrics. So if it was me, I''d try to improve both metrics. What''s more important: average session length or repeat visitor ratio?

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).

[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

Others data Extraprise metrics The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had.

B2C 10