ConversionXL
SEPTEMBER 1, 2020
When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer retention rate; New customer stickiness.
ConversionXL
SEPTEMBER 25, 2018
stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.
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SoCal CTO
DECEMBER 7, 2009
My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. It might also be through twitter, Facebook, SMS, RSS, voice, etc. They could also do this through SMS, Twitter, etc. If you get an SMS, it’s often not practical to visit a site.
Duct Tape Marketing
JULY 6, 2022
16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] It's called drip, and it's got all the data insights, segmentation, savvy, and email and SMS marketing tools. Retention now becomes really the biggest part.
Austin Startup
FEBRUARY 1, 2018
Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or
YoungUpstarts
APRIL 21, 2017
Customer feedback ties in with long term customer retention on a much subtler level. This is how you let customers know that you see them as real people and not just another metric to be collated and analyzed. Because ultimately, it’s them you want to find value in your product offering.
Duct Tape Marketing
MARCH 5, 2015
A quick Google search for ‘customer journey’ brings up a myriad of complex diagrams full of hundreds of metrics. Let’s take the basic model of the customer journey: Awareness -> Consideration -> Purchase -> Retention -> Advocacy. All customers go through a different journey and engage with a brand in a unique way.
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