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Get Your Metrics Together

Feld Thoughts

Since many of our investments are companies that are scaling, vs. companies that are just getting started, there are a lot of derivative metrics in these plans. How LTV Metrics Lie — And What To Look Out For. As part of getting your metrics together for 2017, I encourage you to go read some of these articles.

Startup Revenue Milestones

K9 Ventures

In my discussions with K9 portfolio founders about scaling revenue, I very often end up drawing the same picture: $0/month. >$0/month.

How to Improve Financial Metrics That Matter

Up and Running

See Also: The 7 Key Metrics Every Business Owner Should Monitor. The 5 financial metrics you should be improving. EBITDA to assets.

The one metric that matters


If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter?

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In SaaS (or any recurring revenue business) this is also a very difficult task. It’s probably worth boning up on these metrics in your business.

No wait, of course THAT is the single most important SaaS metric

A Smart Bear: Startups and Marketing for Geeks

If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e. Essays

The Hierarchy of Metrics

Duct Tape Marketing

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. Create metrics that serve priority objectives.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Optimal Outcomes Email Metrics.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Mobile content consumption, behavior along key metrics (time, bounces etc.) Transactions, Revenue and Ecommerce Conversion Rate. Yea!!!)

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Conversion: The Most Important Internet Metric of All (Revisited)

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” Optimizely. Sailthru.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. That metric is tied to a KPI.

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. The Funnel. Cost Per Acquisition. Churn.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. So, great metric.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? Use these metrics rather than hide them.

Why Metrics Get Worse With Scale

Seeing Both Sides

One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. in 2012.

Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits." Of course not.

Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

The most simple financial metrics are the most important to keep track of. Why manage by metrics? What metrics do you track?

Testing The Hamburger Icon for More Revenue


Key outcome: All 4 treatments brought in more revenue than the control. Not clicks, engagement or other soft metrics. Dollars.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. this is a non-trivial challenge.

7 Marketing Metrics Worth Obsessing Over

Duct Tape Marketing

I present these as seven metrics worth obsessing over. For some businesses a five or ten percent bump in this number means doubling revenue.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Work on your worst metric

The Equity Kicker

A chain is only as strong as its weakest link. Startup general interest

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) That is why I love this metric. Hurray!").

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Project the future.

The Most Important Metric for Customer Success – Part 2

Guy Nirpaz

I’ve written recently that MAU and DAU are the most important metrics for Customer Success. And indeed these metrics are important.

6 Marketing Metric Mistakes to Avoid

Fresh Inc.: The Staff Blog

Are you on top of your marketing metrics? Modern relationship marketing is all about data. Did the marketer get her budget?

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Excited? Visits?

5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Build and deploy a revenue growth action plan. Include planned measurements and metrics. Don’t start from how you want to sell.

5 Key Growth Metrics Every Enterprise Startup Should Track


Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Churn.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. Excited? Others.

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics.

Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. So what metrics really matter?

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

These metrics are not the only ones worth tracking, but they will get you off to a good start! MRR (Monthly Recurring Revenue).

3 Tips For Incorporating The Digital Marketing Metrics You Need


Metrics You Didn’t Learn in School. When the ROAS metric is set, entrepreneurs should then calculate the lifetime value of each customer.

Helpful Money Metrics to Help Monitor The Health of Your Company

Mike Michalowicz

Metrics 1-4 are traditional accounting practices, but there’s more to assessing a company’s health than a look at where they are at any given moment.

Saas Math: Customer vs. Revenue Churn


Revenue churn is revenue you lost from those customers. From these stats, we can calculate both customer and revenue churn.

Startup Metrics for Pirates: SeedCamp 2009 (Sept 2009, London.

500 Hats

Home Best of 500 Hats About Dave Startup Metrics Dave on Twitter Archive Pages About 500 Hats & 500 Startups About Dave McClure About Dave follow me on Twitter Top Hat Posts Google Open Social vs. Facebook Platform (aka: Open Standards are for Losers. Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass) Youve Seen This Shit B4.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. Revenue Metrics.