Get Your Metrics Together

Feld Thoughts

Since many of our investments are companies that are scaling, vs. companies that are just getting started, there are a lot of derivative metrics in these plans. For the SaaS and recurring revenue companies, if they missed by more than 5% in 1H16 and didn’t reforecas t, they’ve had a particularly grueling uphill climb for the past six months. How LTV Metrics Lie — And What To Look Out For. The post Get Your Metrics Together appeared first on Feld Thoughts.

Startup Revenue Milestones

K9 Ventures

At K9 we invest in companies which have a clear/direct revenue model and typically don’t invest in companies that follow the Ubiquity first Revenue Later (URL) revenue model made famous by Eric Schmidt in 2007. I call this Revenue Development and have written about it before.

Trending Sources

The one metric that matters

StartupCFO

If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter? And how do you know whether the results you have for those metrics are good or bad? Some go even further, focusing their entire company on one metric.

How to Improve Financial Metrics That Matter

Up and Running

In addition to improving cash levels and earnings, cutting expenses, and reducing debt, companies seeking credit should consider focusing on improving key financial metrics that can best predict default. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

The Hierarchy of Metrics

Duct Tape Marketing

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. You have money metrics, content metrics, social metrics, conversion metrics, growth metrics, and even a few competitive metrics that all must be considered to understand a complete picture.

No wait, of course THAT is the single most important SaaS metric

A Smart Bear: Startups and Marketing for Geeks

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion.

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Metrics for Startup Success

David Cohen

What is the right startup success metric? I was recently asked why we celebrate fundraising amounts as opposed to other meaningful metrics, such as revenue, recurring customers or staff size. To be perfectly honest, it’s a struggle to find intermediate metrics for startup success. In our industry, funding is used often as a measure of success, but this is by no means a perfect metric.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple.

Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In that post, I took it for granted that vanity metrics are bad for you, and focused on techniques for creating and learning from actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.

Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition.

7 Marketing Metrics Worth Obsessing Over

Duct Tape Marketing

The obvious things like leads and sales revenue are important, but they’re quite often just a measure of what is and not an accurate measure of what could be or, perhaps more importantly, what’s causing what is. I present these as seven metrics worth obsessing over.

Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. The most simple financial metrics are the most important to keep track of. Why manage by metrics? What metrics do you track?

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.

Testing The Hamburger Icon for More Revenue

ConversionXL

Key outcome: All 4 treatments brought in more revenue than the control. Not clicks, engagement or other soft metrics. The post Testing The Hamburger Icon for More Revenue appeared first on ConversionXL.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. Use these metrics rather than hide them.

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Obsess about this metric.

Work on your worst metric

The Equity Kicker

I was reminded of this idiom recently when working with the founder of one of our idea stage investments to establish a suite of metrics for his business. A chain is only as strong as its weakest link.

5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Here are a few metrics your startup should be watching: 1. Revenue Growth. If you’re doubling revenue every year, you’re in great shape.

5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Build and deploy a revenue growth action plan. Include planned measurements and metrics.

Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. In fact, some of the most visible metrics are the most misleading. Another metric chased by brands around the world. So what metrics really matter?

The Most Important Metric for Customer Success – Part 2

Guy Nirpaz

I’ve written recently that MAU and DAU are the most important metrics for Customer Success. So what are the metrics for success in this business? I need simple and actionable metrics that my team can act, metrics that I can develop my success programs on.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales.

Startup Metrics for Pirates: SeedCamp 2009 (Sept 2009, London.

500 Hats

Home Best of 500 Hats About Dave Startup Metrics Dave on Twitter Archive Pages About 500 Hats & 500 Startups About Dave McClure About Dave follow me on Twitter Top Hat Posts Google Open Social vs. Facebook Platform (aka: Open Standards are for Losers. er, Underdogs) Facebook Big Pimpin: Using Social Networks & Platforms to Drive Distribution Startup Metrics for Pirates: AARRR! Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass) Youve Seen This Shit B4.

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

These metrics are not the only ones worth tracking, but they will get you off to a good start! Subscription businesses are hot because of their recurring revenue model. But, beyond the forecast, we needed to know what metrics we should be tracking.

Saas Math: Customer vs. Revenue Churn

StartupCFO

As I’ve mentioned many times before: churn (the rate at which customers cancel their subscription) is the most important metric for any recurring revenue business. Revenue churn is revenue you lost from those customers. Growing Big Metrics SaaS SaaS Math

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Revenue Metrics. I like to think of revenue drivers. Salesman Metrics.

2 Key Metrics That Transform a Business Into a Community

Inc Startups

A look into IVY: The Social University, and the two key metrics they use to double their revenues year over year. Innovate

Social Media Metrics Shift Toward Revenue

Force of Good: a blog by Lance Weatherby

Social needs to be measurable, less expensive, and generate revenue. eMarketer repurposed the results a bit and noted the a " dramatic difference in the approach to social media metrics." Conversion is ahead of fans and followers as a metric. .