Remove Metrics Remove SEM Remove SEO Remove Viral
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

article thumbnail

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). Successful and failed experiments.

Revenue 60
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167
article thumbnail

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). ► 06/17 - 06/24.

article thumbnail

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119