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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Of course the passes were only good for use on the Missouri, Kansas and Texas.

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What You Can Learn From the World’s Most Successful Business Owners

Up and Running

Bert Doerhoff, the creator of this article, is the founder and owner of Accubiz, an accounting firm based out of Jefferson City, Missouri. He was also appointed to the Advisory Council to the Missouri Director of Revenue.

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What You Can Learn From the World’s Most Successful Business Owners

Up and Running

Bert Doerhoff, the creator of this article, is the founder and owner of Accubiz, an accounting firm based out of Jefferson City, Missouri. He was also appointed to the Advisory Council to the Missouri Director of Revenue.

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Starbucks As Race Uniter: P**s Everyone Off Equally

Venture Chronicles

It didn’t help when head PR honcho at the coffee purveyor, Corey DuBrowa, deleted his Twitter account after the deluge of negative reaction. I give you Starbucks leadership team… you can’t blame them for being so white, there aren’t many sunny days in Seattle. I can’t explain why they are predominantly men.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Marketing/Communications/PR. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus. Association Publishing. B2B Publishing. City & Regional Publishing. Electronic Data Publisher. Mississippi.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: When you start looking up… if you just looked up let’s say the Missouri Association of Accountants, they may not be able to afford some bigwig big name speaker with a $20,000 speaking fee.

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Changing the Social Channel

Duct Tape Marketing

My hometown, Kansas City, was founded at the confluence of the Missouri and Kansas Rivers and the visual of these two powerful channels coming together, to form something even more potent, suggests the perfect metaphor for how community prospers and grows. You must open up access points in social networks, email, advertising, and PR.

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