ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.

Channel 118

Channel Marketing Viral SEO 118

The Next Web

MARCH 2, 2014

Mobile game developers are always looking for ways to build strong relationships with their user bases, and rallying players around important social issues is a great way of doing so. As members of a rapidly maturing industry, it’s time for mobile publishers and developers to launch charitable and educational campaigns of their own.

Mobile 142

Mobile Global Campaign Viral 142

Up and Running

JANUARY 22, 2020

And, be sure your website load speed is blazing fast and responsive on any mobile device. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level. And when done right, it can have a remarkable impact on customer engagement and retention.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

DECEMBER 8, 2013

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

OCTOBER 27, 2012

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 15, 2011

These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

Widget 120

Widget Curation Audio Aggregator 120

David Teten

MAY 1, 2013

Domain names are less important than they were in the first Internet wave, because so many people will access your service on mobile and/or via apps, and because type-in traffic is declining. A startup called Corpora made headlines for all the wrong reasons after tech bloggers ran an image search to find the company logo.

Naming 114

Naming Semantic Venture Capital Startup 114

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108

Viral Framework Aggregator Retention 108

Lightspeed Venture Partners

FEBRUARY 6, 2013

When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage. Here’s the secret sauce to Snapchat’s viral growth: its group messaging functionality. This engagement makes the experience more satisfying – it feels like a real conversation. Low Emotion. High Friction.

Viral 161

Viral Retention Social Media Conversion 161

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. For software products, the channels are typically through the mobile app stores or directly over the Internet. It’s really all that matters at the earliest stage. The tool for doing this efficiently and effectively?

Product 436

Product Viral Channel San Francisco 436

Duct Tape Marketing

MARCH 5, 2015

When thinking about mobile, specifically mobile messaging, it’s all about creating a frictionless and compelling experience for the customer. Let’s take the basic model of the customer journey: Awareness -> Consideration -> Purchase -> Retention -> Advocacy. Text KRUSTY to 55155.

Customer 28

Customer Mobile Viral Retention 28

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

crowdSPRING Blog

AUGUST 20, 2018

Dunkin’ Donuts turned wins by the Philadelphia Eagles into free coffees and huge mobile downloads. The free coffee was redeemed via the Dunkin’ Donuts mobile app. This drove huge downloads of the mobile app, which exposed customers to carefully targeted promotional messaging and incentives. Dunkin’ Donuts .

Las Vegas 63

Las Vegas Philadelphia Small Business Marketing 63

View from Seed

AUGUST 30, 2016

What customer retention strategies are working best for other florists? In our case, Alignable members can decide to ask questions publicly or privately in groups and can post from their computer or their mobile if they’re on-the-go. For instance: Which insurance plan should I provide for my employees in Chicago?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 14, 2021

Using Latana, mobile banking brand N26 were able to identify highly-segmented groups and establish a baseline for metrics such as brand consideration and associations: Image Source. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JUNE 24, 2014

Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does – including marketing & customer retention strategies. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. Ad Mobile: I am speaking obviously mainly about GA for web here. eg “What feature is most used?”.

Analytics 67

Analytics Metrics Startup Database 67

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

SEPTEMBER 2, 2019

Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does—including marketing and customer retention strategies. However, be aware that any slips in customer service or problems with products can also go viral. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Reid Hoffman

MARCH 19, 2019

Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers. The second is distribution —the ability to get product into the hands of customers. If the key to success is achieving critical scale, massive distribution is essential.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Let's go and and have some fun! Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

The Startup Magazine

MARCH 28, 2021

Make sure your website is mobile-friendly. More people than ever before use mobile devices to navigate the internet. Also, Google’s algorithms now prefer bumping up mobile-friendly websites to the top. Sharability adds to the potential of your content going viral. In the comment sections, make your voice known.

SEO 176

SEO Social Media Search Campaign 176

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. Mobile isn’t growing on a fast rate. It’s half the price right now to acquire a user for one of these entertainment products.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. Mobile marketing connects businesses and each of their customers—through their mobile devices—at the right time and at the right place with the right message and requires the customer’s explicit permission and/or active interaction. Cell-It-Up. Free Content.

Small Business 167

Small Business Marketing PR Social Media 167

Lightspeed Venture Partners

JUNE 11, 2012

Much has changed since 2009, and browser (including social) and mobile games are the two hottest areas in gaming right now. Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. This has changed dramatically.

IP 108

IP Distribution Viral Mobile 108

YoungUpstarts

MAY 24, 2019

Research in this field has identified many issues such as the viral nature of information, the unique realities of detecting bias or outright “fake news” in the digital world, cyberbullying, and other features of emergent digital life that are pivotal for the well-being of young people but also for the health of our societies as a whole.

China 113

China Global Framework Singapore 113

mashable.com

NOVEMBER 3, 2010

Craig’s investment portfolio includes Graphic.ly , Klout , Postling, Mobile Roadie and MogoTix. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas. Craig is currently the CEO and founder of stealth-ish startup BetterWorks.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

blog.expensify.com

APRIL 24, 2012

They write everything from assembly to jQuery, on PCs to mobile phones, doing hard core computer graphics to high level social networking. And if you’re doing Windows Mobile 7 apps (which the stats suggest you aren’t), it’s your only choice. 65% versus about Windows mobile (dot.net?) net implementation.

Java 107

Java PHP Software Review Coder 107

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Would that help retention and NPS (Net Promote Score)? Marketing 101: Customers love free stuff. You guessed it — straight up free money.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

APRIL 6, 2016

25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Joel Harvey: Master Mobile – What We’ve Learned from Hundreds of Mobile Tests. Mobile optimization best practices don’t exist. Mobile users convert differently. The a-ha moment is the tipping point for retention.

Retention 48

Retention Algorithm Software Review Conversion 48