From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
We experimented with tap and go technology, both on cards as well as embedded in mobile phones. Then at the request of merchants, we settled for the mobile number. No more membership forms to fill out or cards to carry – just click like then give your mobile number to the cashier when you pay. What was different?
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