Rethinking Mobile First

A VC : Venture Capital and Technology

I wrote the Mobile First Web Second blog post a few years ago. In that post, I talked about apps that were designed to be used on mobile primarily with the web as a companion. It has become a bit of a orthodoxy among the consumer social startup crowd to do mobile first and web second. Vibhu Norby , co-founder of Everyme and Origami, wrote one of the most thought provoking posts of the past month arguing that mobile first is a recipe for failure for most, if not all, startups.

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7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

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Trending Sources

‘Will it go viral?’: The one user test mobile app developers should run

The Next Web

Is your app good enough to go viral? The post ‘Will it go viral?’: ’: The one user test mobile app developers should run appeared first on The Next Web. Ilya Pozin is a serial entrepreneur, writer, and investor.

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How To Make Your Infographic Go Viral

Blogtrepreneur | Entrepreneur Blog

A single piece of viral content can catapult your business to new heights, but how do you actually make your infographics go viral? Still, deciding you’re going to share your information in an infographic isn’t enough to make it go viral.

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Viral Marketing For Startups is Not Enough Today

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at.

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Building a Viral App: How to Get 165,000 Users in 150 Days

Inc Startups

Two entrepreneurs share how they build virality into their mobile apps.

Taking the Guesswork Out of Virality

Inc Startups

Couple Emerson and Gaby Spartz developed predictive science to measure the viral potential of websites. If you can make things go viral, that’s the closest you can get to having a human superpower." It went extremely viral because she rarely does interviews," says Spartz.

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The most important mobile design decision a startup faces

The Next Web

Bubba is an early stage investor in consumer internet and mobile technology companies for @DFJvc. On mobile, the strategies and tactics for achieving the above are still nascent. Many of these experiences will be Mobile Only. On desktop or mobile browser to app.

Metrics for Early-stage Mobile Apps

VentureWoods

Have been talking to many “mobile app” entrepreneurs of late, and one question I get consistently is around how they should think about metrics for mobile apps, to gauge early traction, and with an eye on first round of investors. By and large, I am seeing the first kind of businesses in the Indian market, perhaps because mobile payment and monetization is still nascent.

Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

Mobile. Mobile. Mobile Design’s Wake-Up Call Preparing Websites For The Unexpected. Mobile devices shake old habits in two ways. Mobile Is Also A Content Problem. Your organization (or more likely you and your Web-savvy coworkers) adopts a mobile-first strategy.

Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

Those stereotypes have quickly been shattering, however, with the emergence and immense popularity of mobile gaming. In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America.

10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at.

Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Are you looking into mobile commerce as as strategy for your business?

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[Infographic] Secrets To Creating A Viral Infographic

YoungUpstarts

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. That will help it go viral, as controversy sells.

New Rules of Viral Videos

Inc Startups

For the last decade, viral videos have pushed the envelope of what constitutes an ad. The recent VW ad where a kid is acting like Darth Vadar is one good example, and many of the recent T-Mobile ads show a magenta-clad biker racing around without ever using a phone.

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10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at.

How developers should manage customer support when their app goes viral

The Next Web

Abinash Tripathy is the CEO of Helpshift , a mobile help desk that powers customer service for hundreds of mobile applications. Mobile apps and games are known for their unprecedented customer growth and scale, unlike anything seen in traditional retail or Web commerce.

Why a Massively Popular Mobile App Died This Weekend

Inc Startups

Over the weekend, the developer of an incredibly popular mobile game called Flappy Bird decided to remove his creation from the Apple and Android app stores. The game went viral in large part because people starting talking about this simplistic game that''s so difficult.

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How mobile games can make a global difference (and still be profitable)

The Next Web

Mobile game developers are always looking for ways to build strong relationships with their user bases, and rallying players around important social issues is a great way of doing so. Successful mobile games rely on virality and retention just as much as monetization to stay afloat.

A viral "launching soon" form

blog.forkly.com

A viral “launching soon” form. And so our “viral invite system” was born. So, next time you are building a “launching soon” email signup form, consider going the extra mile by making it viral. Mobile. Forkly Blog. Archive.

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4 Ways to Take Advantage of Facebook Mobile Ads

Inc Startups

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. mobile subscribers using smartphones , Facebook is very focused on serving ads to mobile users. This is obvious when you see Facebook's revenue was up in Q3 because of mobile advertising.

5 myths about the marketplace that mobile strategies busted

The Next Web

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. Mobile is a foundational part of the Airbnb experience. Without a mobile experience that tends to individual customers 24/7, the service would do little to help customers.

[Review] Gamification By Design: Implementing Game Mechanics In Web And Mobile Apps

YoungUpstarts

The trouble with a book titled “ Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ” is that most people will assume it’s meant for games – or at the very most, application – designers.

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Social, Mobile, Local

Scott Weiss

Loopt, Whrrl, Brightkite, Meetro and many other promising young startups have all ended up as casualties on the Hamburger Hill called social, mobile, local. Foursquare was first to crack the code… It was really the first killer mobile, social, local application and it, at first, had nothing to do with meeting up with your friends. Lastly, Skout is one of the few mobile apps that are monetizing at a high rate and are currently running at break even. Mobile Portfolio Companie

How Mobile Has Changed Live Music

Austin Startup

In Part 1 of this Markets overview for the live music industry , we covered issues related to live music recording, promotion, and sales and the role of mobile technology. As the members of Atomic Tom can attest, today’s quirky moments can become tomorrow’s viral sensations.

Pokemon Go Comes to the Workplace

Inc Startups

The viral mobile game has employees stealing glances at their phones and slipping away from their desks

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Building Relationships Through the Customer Loop

Duct Tape Marketing

When thinking about mobile, specifically mobile messaging, it’s all about creating a frictionless and compelling experience for the customer. Visual advertisements capture customers’ attention and use the present moment to start building a relationship via mobile.

[Singapore] Mobile Security Concerns Continue To Surround BYOD: SolarWinds

YoungUpstarts

But the real challenge for businesses is in the area of mobile security – BYOD can cause headaches for company IT administrators, who are usually largely unprepared to deal with various security issues that may occur from the use of personal devices in the workplace.

Viral Growth

Launching Tech Ventures

Thursday, February 3, 2011 Viral Growth by Andrew Perlmutter Lean startup theory makes viral growth seem like the simplest piece of building a large-scale business from scratch. Viral growth. pumps in a lot of cash), and viral growth happens.

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Social Is Big, Mobile Is The Future

Force of Good: a blog by Lance Weatherby

In turn, customer experience can impact word of mouth and viral marketing. And how does mobile play into the mix? Social is big, but mobile is the future. Today, I think it’s still a little bit difficult to do ecommerce on a mobile device, but that’s quickly going away. Internet Marketing Mobile SocialOver on the Nebo blog Kevin Howarth is doing a series of interviews that feature marketing thought leaders both locally and nationally.

Achieving Virality Is Hard

Launching Tech Ventures

I believe achieving virality even in the first 2 categories is a complex task. What can you do to boost viral growth? Build virality into the product Expanding on David Skok’s viral coefficient equation (K): K = (% of users that send invites) * avg. #

If you don’t “get” why Snapchat is growing so fast, read this

Lightspeed Venture Partners

Here’s the secret sauce to Snapchat’s viral growth: its group messaging functionality. The virality of a messaging platform equals its emotion-friction ratio, and the Snapchat paradigm maximizes this virality coefficient. mobile snapchatWhen we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage.

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Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. Remember the first time you got a taste of something so delicious, so amazing that you simply had to have more? Had to experience the joy again? And again?

Virtual Virality

Launching Tech Ventures

Saturday, February 12, 2011 Virtual Virality by Natasha Prasad In the summer of 2009, Zynga launched Farmville, an unglamorous, copycat game that no one could have predicted would one day become the most popular application on Facebook. So how do you make your site viral?

Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. One Direction without autotune. ‘Nuf said. And now, perfectly in tune and in the proper key, it’s time for our weekly roundup!

10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

In India, two female journalists launched a mobile app to allow women to report harrassment and abuse, an issue in their hometown of Delhi and throughout the world. Mobile Marketing Comes of Age: Retailers finally began to see the promise of location based applications and consumers changed their shopping behavior using their mobile devices. Applications such as Xtify , Local Response , and Placecast provided turnkey mobile solutions for retailers to target consumers.

Twitter Link Roundup #278 – Freaky Good Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers [link] crowdspring.co/1LQg9k5 Responsive design is failing mobile UX [link] crowdspring.co/1KKO5iX Creating a Mobile App with Famo.us

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Twitter Link Roundup #269 – Impeccable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Maarten Baas Goes ‘Pop’ at Salone del Mobile – Design Milk crowdspring.co/1P4FSc7. Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool crowdspring.co/1FSoMIx.

Twitter Link Roundup #260 – Fresh Baked Resources for Small Business, Startups, and Design!

crowdSPRING Blog

The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral crowdspring.co/17YlCF6. Those of us who commute to work every day often find ourselves gazing at the people around us.

Play to Win: 5 Ways to Make Money From Mobile Games

Inc Startups

The popularity of mobile games has given rise to innovative companies, some of which have little or nothing to do with game development. Nearly all mobile games operate on a "freemium" model: The initial gaming experience is free, but users can pay for in-game enhancements.