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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

Mobile 334
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

If you’re not using mobile software to get there, you should be. Mobile apps have come a long way toward replacing traditional branding methods and logistical support. Mobile apps have come a long way toward replacing traditional branding methods and logistical support. Develop your own mobile app.

Mobile 100
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

This is true in mobile games where some products (think: Words With Friends, Angry Birds, Clash of Clans) where the game is used to get friends connecting, where the characters resonate and draw people back again or something else sustainable beyond the initial rush of a new game. Not vanity metrics.

Product 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list. Even if they get a large number of FB downloads that don’t covert, their overall market position improvement may warrant this spend. It’s just like my book example.

SEM 379
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Revisiting Paul Graham’s “High Resolution” Financing

Both Sides of the Table

Paige Craig , currently the most prolific, under-dressed, and most eligible angel in Los Angeles, sourced a hot, young startup called Gendai Games (makers of GameSalad - a platform for rapid development of mobile games). The reason I have generally been against convertible debt is that historically it was a mechanism that avoided price.

Finance 286
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Using The MetaTrader 4 Platform For Trading

YoungUpstarts

MetaTrader 4 Mobile. It controls an exchanging account utilizing mobile devices, for example, Smartphones. It is intended to deal with client bids to perform exchange cycles, show, and execute warrants. The product runs on most Windows renditions. Runs on Windows OS, IOS, and Android OS. MetaTrader 4 Server.

Warrant 237