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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Avoid elements that are constrained to a specific medium (like mobile, or print) or don’t translate well across your customers’ languages and cultures. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

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