A Startup’s First Steps: What’s In A Name?


Let’s start with your name. Most new startups have a name in mind, or have even taken various steps to secure rights to the name, but some are on the fence or still developing a brand name when we first meet. Don’t let naming issues stop you from incorporating and taking care of other legal housekeeping; a corporate name change is a simple matter that can be handled inexpensively, at least in business-friendly states like Delaware.

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