Startup Professionals Musings
MARCH 31, 2023
In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling
Startup Professionals Musings
JULY 3, 2020
In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.
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Startup Professionals Musings
JULY 9, 2018
In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.
Startup Professionals Musings
OCTOBER 21, 2015
In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.
ReadWriteStart
AUGUST 26, 2022
We come in after a product has landed and found product market fit and has some escape velocity. So there’s a product side and a business side. . So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it.
crowdSPRING Blog
OCTOBER 12, 2015
We see this every day with people buying products, attending movies, and even joining political movements. In economic valuation, past cost can never be a factor for arriving at a value, and formulas such as NPV (net present value) will never take into account money which has already been spent. Bandwagon effect.
crowdSPRING Blog
OCTOBER 18, 2010
We see this every day with people buying products, attending movies, and even joining political movements. In economic valuation, past cost can never be a factor for arriving at a value, and formulas such as NPV (net present value) will never take into account money which has already been spent. Bandwagon effect.
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