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The art and science of valuing websites

The Next Web

It calculates value on the bases of revenue that the buyer can expect to earn from the site, taking into account the risks that are involved in operating it. The asset approach to valuation focuses on the market value of what’s included in the sale itself. Asset approach. The current traffic’s conversion rate and yield.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

To answer the second question and make sure you are building a profitable business, the key indicator to look at is the Customer LifeTime Value (CLTV). The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. In search of Europe's next tech stars.