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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 256
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

NPV 436
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Metrics 120
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Forecasting ecommerce multiples at exit

The Equity Kicker

At the end of the day a business is worth the net present value of future cash flows, EBITDA is a good proxy for cashflows, and future EBITDA is a function of revenues today, revenue growth and EBITDA margin. Hence the revenue multiple is directly linked to growth and margin.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

I founded a startup years ago, and that’s how I started getting a taste of it. The startup didn’t work out, but I found ways to be around it, whether it was on the sales side in Goldman for a few years. How does that translate into advice that you give to your startups? What guidance for your portfolio companies?

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Tips for small business: 7 biases that can effect your decision making

crowdSPRING Blog

In economic valuation, past cost can never be a factor for arriving at a value, and formulas such as NPV (net present value) will never take into account money which has already been spent. Past costs, whether an investment of time or money, should never be used in evaluating a decision. A great illustration of sunk cost?