article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.

Search 126
article thumbnail

Trademark or Copyright – Which Does Your Small Business Need?

YoungUpstarts

According to their website “A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.” While trademarks are managed by the USPTO, the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Questions: Meet Constance Semler (Canada)

crowdSPRING Blog

There are two kinds I enjoy: one is highly creative, like company or product naming. The other kind of project, and one that lets me shine, requires me to learn new things, dig deep into a subject, and help the client expand on a creative brief. Everyone should have a professor with that degree of interest in their writing.

Canada 74
article thumbnail

6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ). If our eye first lands on the image, we can see where in New York, this hotel is located. The name of the hotel & the location within New York.

Search 107
article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. It's like, I don't know, like who did, I think I was like, I'm not writing for the New York Times for God's sakes. Like they sell, they sell devices to laboratories, right?

article thumbnail

Naming: Ten crucial questions when naming your business, product, or Web site

www.rhymer.com

For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.

Naming 40