article thumbnail

8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

article thumbnail

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. Improve your Online Marketing Skills at SES New York ! Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. 10 Social Media Marketing New Years Resolutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” If you want to understand more about the real trends in phone calls there are a bunch of white papers here. ” I love the NY Times and am a paying subscriber. But this article missed the real trend.

New York 311
article thumbnail

Strategic Fitness: Elevate Your Acumen, Allocation and Action

Duct Tape Marketing

Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. My guest today is Rich Howarth.

article thumbnail

Flexible VC, a New Model for Companies Targeting Profitability

David Teten

Womble Bond Dickinson has released a white paper on Performance Aligned Stock and a term sheet on ImpactTerms.org. . (If Santa Clara University shares their demand dividend structure. . If you are working on any other flexible VC templates, please contact us.). Emily Campbell, Esq.

article thumbnail

The SEC’s Colossal Failure of Oversight– Isn’t This a Violation of the Business Judgment Rule?

Pascal's View

Below is a definition of the rule, taken from the white paper, “A Simple Guide to the Basic Responsibilities of VC-Backed Company Directors” , written by the Working Group on Director Accountability and Board Effectiveness : Business Judgment Rule.

SEC 28
article thumbnail

Conversocial: A case study in thought leadership based marketing

The Equity Kicker

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The research for the third paper was outsourced to a Professor at New York University and got picked up more widely – including in the Financial Times.