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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”

Metrics 150
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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. After the crash, venture capital was scarce to non-existent. Companies struggle to compete while reconfiguring legacy distribution channels, pricing models and supply chains. Then one day it was over. IPOs dried up.

Lean 335
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What does a Head of People do? Learning from Ada’s Chelsea MacDonald

Version One Ventures

Chelsea started her first business when she was 12, and her first non-profit when she was 13. You have to understand what are someone’s competing priorities, and how does the change you’re asking for fit into their day-to-day. In this installment, I’m thrilled to introduce Chelsea MacDonald , Head of People Operations at Ada Support.

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How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. In 2002, Elon Musk created Space X. With enough resources, products can always be copied.

Marketing 109
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized.

SEM 379
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Tips To Avoid Business Failure

YoungUpstarts

It is nearly impossible to compete with a large company for the general public, and so a small business’ best chance to outperform a large company is by catering to a particular customer type. With the advent of mail-order rentals, instant streaming, and rental kiosks, any demand Blockbuster demanded is now non-existent.

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How to Get Superior Returns in Venture Capital

David Teten

The importance of reputation is why, for example, Andreessen Horowitz invested early and heavily in their own PR, adding PR guru Margit Wennmachers as a Partner. . If you can just execute competently , you will outperform a lot of people who might have a theoretically superior strategy. . – Thesis.