article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling

Demand 256
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.

NPV 436
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.

Demand 144
article thumbnail

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.

Metrics 120
article thumbnail

10 Rules of Thumb for Startup Investment Valuation

Startup Professionals Musings

Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M.

Valuation 270
article thumbnail

Angel Investment Criteria

SoCal CTO

Bob is heavily focused on ROI (and team/product). But it seems like Bob would be a candidate.

article thumbnail

10 Ways to Size Your Company’s Value for Funding

Startup Professionals Musings

Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M.