Why (and How) Optimizers Should Take Advantage of User State Models


day 1 retention). By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. William A.

NPV 85

How to create a profitable Freemium startup (spreadsheet model included!)


Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. How sensitive are retention numbers on lifetime value? But, I agree with Steve that a constant retention rate seems a bit off.