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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. day 1 retention). By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. New paid customers with total revenue.

NPV 48
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). This is a big lever.

CPA 51