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Non Recurring Revenue Businesses

Rob Go

The assumption here is that that increased value is NPV positive based on other potential uses of the capital that you could have gotten up front. The exception are recurring revenue businesses with an amazingly viral free product that very effectively get consumers to subscribe without needing significant marketing and sales expenses.

Revenue 53
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

CPA 51