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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. Bill had been an operator for more than 15 years and had had 2 successful companies before ever launching IdeaLab.

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