A Startup’s First Steps: What’s In A Name?

Gust

Having taken stock of the main legal documents and actions involved in forming and operating a new startup, let’s crack open the “case” (disregarding the warnings about voiding your warranty) and examine a few of the steps, documents and key decisions to be made in getting a new startup ready for business. This comes in handy for things like business press coverage, corporate PR, and ticker symbol if and when the company goes public.

Naming 103