5 Principles of Persuasive Web Design
ConversionXL
APRIL 23, 2013
5 key principles of persuasive web design. Of all the feedback the test participants gave, 94% was about design (complex, busy layout, lack of navigation aids, noring web design especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities).
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